SlideShare a Scribd company logo
Translation and Interpretation
………
The Singapore Perspective
About My Company & Associates
• Foundedin1996
• OneofLongestservingLocalizationandTranslationCompanyin
Singapore
• MultilanguageVendor
• BranchofficeBangkok, Thailand
• AdheretoEN15038EuropeanStandards
• PartofGlobalCommunicationsBusinessGroup(GCBG)
 RepresentedinSingapore, Germany, UK, NewZealand, Korea
 Supportedbymorethan200staffglobally
 Poolof5000linguistsworldwide
• AnnualGroupRevenueofmorethanUS$20million
Now about Singapore….
• Multicultural
• Multilingual
• Multi-everything
Official languages
• English
• Malay
• Chinese
• Tamil
• NationallanguageisMalay.
• WorkinglanguageisEnglish.
OurMulti-language Education
• Englishasafirstlanguage.
• Mothertongueasasecondlanguage
• Buildingafoundationfor
Pluralingualism
• Learningathirdlanguageiscommon
inSingapore.
Hubbing on Singapore
• Singaporeasthefirstlandingpointfor
Asia– DubbedBeginnerforAsia
• Singaporeasahubfortheregionand
theworld
• Financial, Business, logistics, medical,
education, trading, arbitrationetc
• Peopleofdifferentcultural
background, speakingdifferent
languagescongregateinSingaporeto
exchangeideas.
• Giverisetodemandfortranslationand
interpretation.
• Soundsrosydoesn’tit?
Who Buys OurServices?
• Governmentagencies
• Privatesector
• Individual
• Others
Do they know what they are
buying?
• YesandNo….
But mostly NO!
• Translationalwaysalastminute
decision
• Notbudgetedfor
• Seenasanon-essentialservice
• Associatingitwithfreelanceworkand
thusfreelanceprices
• Verypricesensitive
Do they care?
• Onlywhentheyreceivenegative
feedback
• Onlywhenitnegativelyaffecttheir
reputation
• Onlywhenitadverselyaffecttheir
chanceofbusiness
• Onlywhenmisfortunearises
Are there any government
policy in placed?
• Severalembarrassingtranslationerrorsstartedacall
forbettertranslationquality
• SingaporeNationalTranslationCommittee
• Educationsystemgearinguptocatertobetter
languagestandards
• Courses/modulesmadeavailableasearlyasAlevels
fortranslation
• DiplomasinTranslation
• Translationmoduleavailableindegrees
In reality…..
• NationalTranslationCommitteehasMalay, Chinese
andTamilpanelbut…..
• Government’semphasisseemedtobeonthe
Chineselanguage
• Howaboutotherlanguages?
• Areweheadingtherightdirectionifwearegoingto
beatranslationhubtoo?
• Canwedoitbetterthannativespeakers?
• Arewereferencingotherstandardsintheworld?
• Howabouttranslationprocessstandards?
What are the private sectordoing?
• Mimickingsuccessfultranslation
companiesbecausemakingmoneyis
moreimportantthan……
Who are they &
How are they doing?
• Freelancers
• LSPs
• LSPwannabes
• MNCslocalisationcompanies– being
reducedtobeingjustatranslation
company
Did they raise any standards?
• YesandNo.
• Mostlypricewar.
• Certification?
• Association?
• Translationprocessstandards?
What can be done?
• Anassociationtoraisestandard
• Settingstandardpricingtoprevent
backslidingofprices.
• Publiceducationontheimportanceof
Translation.
• ProfessionalisingTranslationsimilartothat
oflawyers, doctor, engineersetc.
• Certificationoftranslationcompanies: ISO
17100.
A final note….
• Professionalismintranslationindustryisnot
justaboutproducinggoodquality
translations.
• Itisaboutcommittingtodeadlinesand
adjustingourmind-settocreatecommercial
valueforourservices.
• NotethedifferencebetweensellingtoLSP
andEndConsumers.
• Donotundersellyourselfjusttogetthejob.
• Doitethically.
A final, final note….
• Haveprideinwhatyouaredoing.
• Doitwithpride.
• Andfinallyprideyourselfdoingit!
Questions ?
Thank
You!
• Projected growth of localization and
translation market in Asia to be gradual from
4 billion in 2015 to 5 billion in 2019
• Europe still accounts for more than half of
total global revenue for the industry
• Translation service still leads over other
language services like interpretation,
localisation, media, DTP and PM.
• Of the 18000 plus updated information, 15%
of the world’s LSP are located in Asia
• 60% of LSP has only between 2-5 employees
• None from Vietnam in the top 30 Asia LSPs
• Highest sales – Honyaku Center – 73 million
• *Source Commonsense Advisory survey
• Translation Directory registry has 51 LSP listed
in Singapore
• Singapore’s market should be between 50
million to 100 million?

More Related Content

Viewers also liked

Minatitlan a
Minatitlan aMinatitlan a
srproj_rugh_w16 (1)
srproj_rugh_w16 (1)srproj_rugh_w16 (1)
srproj_rugh_w16 (1)
Erin Rugh
 
ルーター
ルータールーター
ルーター
hyr3k
 
rashad.nw editcv
rashad.nw editcvrashad.nw editcv
rashad.nw editcv
Muhammad Rashad Awan
 
rajesh
rajeshrajesh
rajesh
Rajesh Wagh
 
Les verbes en er classe 3
Les verbes en  er classe 3Les verbes en  er classe 3
Les verbes en er classe 3
defonteinfrans
 
CV-Insiya Mankani
CV-Insiya MankaniCV-Insiya Mankani
CV-Insiya Mankani
Insiya Mankani
 
Ixtlahuacan e
Ixtlahuacan eIxtlahuacan e
Ixtlahuacan e
Alberto Venegas Mendez
 
Manchester parada
Manchester paradaManchester parada
Manchester parada
louisparada
 
HeadquartersResearchProposal
HeadquartersResearchProposalHeadquartersResearchProposal
HeadquartersResearchProposal
Ron Jr. Seidel
 
Smartboard presentation 2
Smartboard presentation 2Smartboard presentation 2
Smartboard presentation 2
nkellamis
 

Viewers also liked (11)

Minatitlan a
Minatitlan aMinatitlan a
Minatitlan a
 
srproj_rugh_w16 (1)
srproj_rugh_w16 (1)srproj_rugh_w16 (1)
srproj_rugh_w16 (1)
 
ルーター
ルータールーター
ルーター
 
rashad.nw editcv
rashad.nw editcvrashad.nw editcv
rashad.nw editcv
 
rajesh
rajeshrajesh
rajesh
 
Les verbes en er classe 3
Les verbes en  er classe 3Les verbes en  er classe 3
Les verbes en er classe 3
 
CV-Insiya Mankani
CV-Insiya MankaniCV-Insiya Mankani
CV-Insiya Mankani
 
Ixtlahuacan e
Ixtlahuacan eIxtlahuacan e
Ixtlahuacan e
 
Manchester parada
Manchester paradaManchester parada
Manchester parada
 
HeadquartersResearchProposal
HeadquartersResearchProposalHeadquartersResearchProposal
HeadquartersResearchProposal
 
Smartboard presentation 2
Smartboard presentation 2Smartboard presentation 2
Smartboard presentation 2
 

Similar to Translation and interpretation - Singapore perspective

On the Edge Live London
On the Edge Live LondonOn the Edge Live London
On the Edge Live London
Wolfestone Translation
 
Company Presentation
Company PresentationCompany Presentation
Company Presentation
Vanessa Granja
 
Language Mark Company Profile
Language Mark Company Profile Language Mark Company Profile
Language Mark Company Profile
languagemark
 
Language Mark- Company Profile
Language Mark- Company Profile  Language Mark- Company Profile
Language Mark- Company Profile
languagemark
 
Writings on the Walls
Writings on the WallsWritings on the Walls
Writings on the Walls
Rasheed Sanhoury
 
8 tips to become the successful professional translator
8 tips to become the successful professional translator8 tips to become the successful professional translator
8 tips to become the successful professional translator
lee shin
 
Case Study TOYOTA
Case Study TOYOTACase Study TOYOTA
Arabic Translation Growth In 2014
Arabic Translation Growth In 2014 Arabic Translation Growth In 2014
Arabic Translation Growth In 2014
Future Trans | Arabic Translation
 
Company Presentation
Company PresentationCompany Presentation
Company Presentation
Sara Martins
 
Dubbing studios in india
Dubbing studios in indiaDubbing studios in india
Dubbing studios in india
ashad1259
 
Decide Describe Deliver For Translation Providers
Decide Describe Deliver For Translation ProvidersDecide Describe Deliver For Translation Providers
Decide Describe Deliver For Translation Providers
Doug Lawrence
 
Global business
Global businessGlobal business
Global business
mowaiskalam
 
Swiss Solutions - helping you "keep your word" in every language!
Swiss Solutions - helping you "keep your word" in every language!Swiss Solutions - helping you "keep your word" in every language!
Swiss Solutions - helping you "keep your word" in every language!
Swiss Solutions
 
THE LANGUAGE OF EMPLOYEE RETENTION
THE LANGUAGE OF EMPLOYEE RETENTIONTHE LANGUAGE OF EMPLOYEE RETENTION
THE LANGUAGE OF EMPLOYEE RETENTION
Human Capital Media
 
Pec translation services china
Pec translation services chinaPec translation services china
Pec translation services china
RohanPrasad35
 
Empire Group Services
Empire Group ServicesEmpire Group Services
Empire Group Services
empiregroup
 
Bubbles Translation Services - Company Overview
Bubbles Translation Services - Company OverviewBubbles Translation Services - Company Overview
Bubbles Translation Services - Company Overview
Bubbles Translation Services
 
Creating a World-class Translation Strategy
Creating a World-class Translation StrategyCreating a World-class Translation Strategy
Creating a World-class Translation Strategy
Jose Palomares
 
Gt presentation - final
Gt  presentation - finalGt  presentation - final
Gt presentation - final
Gopinath Jambulingam
 
Doing international business is no holiday!
Doing international  business is no holiday!Doing international  business is no holiday!
Doing international business is no holiday!
David Jenkins
 

Similar to Translation and interpretation - Singapore perspective (20)

On the Edge Live London
On the Edge Live LondonOn the Edge Live London
On the Edge Live London
 
Company Presentation
Company PresentationCompany Presentation
Company Presentation
 
Language Mark Company Profile
Language Mark Company Profile Language Mark Company Profile
Language Mark Company Profile
 
Language Mark- Company Profile
Language Mark- Company Profile  Language Mark- Company Profile
Language Mark- Company Profile
 
Writings on the Walls
Writings on the WallsWritings on the Walls
Writings on the Walls
 
8 tips to become the successful professional translator
8 tips to become the successful professional translator8 tips to become the successful professional translator
8 tips to become the successful professional translator
 
Case Study TOYOTA
Case Study TOYOTACase Study TOYOTA
Case Study TOYOTA
 
Arabic Translation Growth In 2014
Arabic Translation Growth In 2014 Arabic Translation Growth In 2014
Arabic Translation Growth In 2014
 
Company Presentation
Company PresentationCompany Presentation
Company Presentation
 
Dubbing studios in india
Dubbing studios in indiaDubbing studios in india
Dubbing studios in india
 
Decide Describe Deliver For Translation Providers
Decide Describe Deliver For Translation ProvidersDecide Describe Deliver For Translation Providers
Decide Describe Deliver For Translation Providers
 
Global business
Global businessGlobal business
Global business
 
Swiss Solutions - helping you "keep your word" in every language!
Swiss Solutions - helping you "keep your word" in every language!Swiss Solutions - helping you "keep your word" in every language!
Swiss Solutions - helping you "keep your word" in every language!
 
THE LANGUAGE OF EMPLOYEE RETENTION
THE LANGUAGE OF EMPLOYEE RETENTIONTHE LANGUAGE OF EMPLOYEE RETENTION
THE LANGUAGE OF EMPLOYEE RETENTION
 
Pec translation services china
Pec translation services chinaPec translation services china
Pec translation services china
 
Empire Group Services
Empire Group ServicesEmpire Group Services
Empire Group Services
 
Bubbles Translation Services - Company Overview
Bubbles Translation Services - Company OverviewBubbles Translation Services - Company Overview
Bubbles Translation Services - Company Overview
 
Creating a World-class Translation Strategy
Creating a World-class Translation StrategyCreating a World-class Translation Strategy
Creating a World-class Translation Strategy
 
Gt presentation - final
Gt  presentation - finalGt  presentation - final
Gt presentation - final
 
Doing international business is no holiday!
Doing international  business is no holiday!Doing international  business is no holiday!
Doing international business is no holiday!
 

Recently uploaded

一比一原版(Chester毕业证书)切斯特大学毕业证如何办理
一比一原版(Chester毕业证书)切斯特大学毕业证如何办理一比一原版(Chester毕业证书)切斯特大学毕业证如何办理
一比一原版(Chester毕业证书)切斯特大学毕业证如何办理
74nqk8xf
 
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
Timothy Spann
 
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdfUdemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Fernanda Palhano
 
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
nuttdpt
 
一比一原版(Coventry毕业证书)考文垂大学毕业证如何办理
一比一原版(Coventry毕业证书)考文垂大学毕业证如何办理一比一原版(Coventry毕业证书)考文垂大学毕业证如何办理
一比一原版(Coventry毕业证书)考文垂大学毕业证如何办理
74nqk8xf
 
Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...
Bill641377
 
The Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series DatabaseThe Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series Database
javier ramirez
 
DSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelinesDSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelines
Timothy Spann
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
nuttdpt
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
aqzctr7x
 
The Ipsos - AI - Monitor 2024 Report.pdf
The  Ipsos - AI - Monitor 2024 Report.pdfThe  Ipsos - AI - Monitor 2024 Report.pdf
The Ipsos - AI - Monitor 2024 Report.pdf
Social Samosa
 
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
74nqk8xf
 
Learn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queriesLearn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queries
manishkhaire30
 
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
zsjl4mimo
 
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
bopyb
 
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
g4dpvqap0
 
Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......
Sachin Paul
 
Global Situational Awareness of A.I. and where its headed
Global Situational Awareness of A.I. and where its headedGlobal Situational Awareness of A.I. and where its headed
Global Situational Awareness of A.I. and where its headed
vikram sood
 
Influence of Marketing Strategy and Market Competition on Business Plan
Influence of Marketing Strategy and Market Competition on Business PlanInfluence of Marketing Strategy and Market Competition on Business Plan
Influence of Marketing Strategy and Market Competition on Business Plan
jerlynmaetalle
 
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
g4dpvqap0
 

Recently uploaded (20)

一比一原版(Chester毕业证书)切斯特大学毕业证如何办理
一比一原版(Chester毕业证书)切斯特大学毕业证如何办理一比一原版(Chester毕业证书)切斯特大学毕业证如何办理
一比一原版(Chester毕业证书)切斯特大学毕业证如何办理
 
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
 
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdfUdemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
 
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
 
一比一原版(Coventry毕业证书)考文垂大学毕业证如何办理
一比一原版(Coventry毕业证书)考文垂大学毕业证如何办理一比一原版(Coventry毕业证书)考文垂大学毕业证如何办理
一比一原版(Coventry毕业证书)考文垂大学毕业证如何办理
 
Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...
 
The Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series DatabaseThe Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series Database
 
DSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelinesDSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelines
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
 
The Ipsos - AI - Monitor 2024 Report.pdf
The  Ipsos - AI - Monitor 2024 Report.pdfThe  Ipsos - AI - Monitor 2024 Report.pdf
The Ipsos - AI - Monitor 2024 Report.pdf
 
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
 
Learn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queriesLearn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queries
 
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
 
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
 
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
 
Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......
 
Global Situational Awareness of A.I. and where its headed
Global Situational Awareness of A.I. and where its headedGlobal Situational Awareness of A.I. and where its headed
Global Situational Awareness of A.I. and where its headed
 
Influence of Marketing Strategy and Market Competition on Business Plan
Influence of Marketing Strategy and Market Competition on Business PlanInfluence of Marketing Strategy and Market Competition on Business Plan
Influence of Marketing Strategy and Market Competition on Business Plan
 
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
 

Translation and interpretation - Singapore perspective

  • 2.
  • 3. About My Company & Associates • Foundedin1996 • OneofLongestservingLocalizationandTranslationCompanyin Singapore • MultilanguageVendor • BranchofficeBangkok, Thailand • AdheretoEN15038EuropeanStandards • PartofGlobalCommunicationsBusinessGroup(GCBG)  RepresentedinSingapore, Germany, UK, NewZealand, Korea  Supportedbymorethan200staffglobally  Poolof5000linguistsworldwide • AnnualGroupRevenueofmorethanUS$20million
  • 4. Now about Singapore…. • Multicultural • Multilingual • Multi-everything
  • 5. Official languages • English • Malay • Chinese • Tamil • NationallanguageisMalay. • WorkinglanguageisEnglish.
  • 6. OurMulti-language Education • Englishasafirstlanguage. • Mothertongueasasecondlanguage • Buildingafoundationfor Pluralingualism • Learningathirdlanguageiscommon inSingapore.
  • 7. Hubbing on Singapore • Singaporeasthefirstlandingpointfor Asia– DubbedBeginnerforAsia • Singaporeasahubfortheregionand theworld • Financial, Business, logistics, medical, education, trading, arbitrationetc
  • 10. Who Buys OurServices? • Governmentagencies • Privatesector • Individual • Others
  • 11. Do they know what they are buying? • YesandNo…. But mostly NO! • Translationalwaysalastminute decision • Notbudgetedfor • Seenasanon-essentialservice • Associatingitwithfreelanceworkand thusfreelanceprices • Verypricesensitive
  • 12. Do they care? • Onlywhentheyreceivenegative feedback • Onlywhenitnegativelyaffecttheir reputation • Onlywhenitadverselyaffecttheir chanceofbusiness • Onlywhenmisfortunearises
  • 13. Are there any government policy in placed? • Severalembarrassingtranslationerrorsstartedacall forbettertranslationquality • SingaporeNationalTranslationCommittee • Educationsystemgearinguptocatertobetter languagestandards • Courses/modulesmadeavailableasearlyasAlevels fortranslation • DiplomasinTranslation • Translationmoduleavailableindegrees
  • 14. In reality….. • NationalTranslationCommitteehasMalay, Chinese andTamilpanelbut….. • Government’semphasisseemedtobeonthe Chineselanguage • Howaboutotherlanguages? • Areweheadingtherightdirectionifwearegoingto beatranslationhubtoo? • Canwedoitbetterthannativespeakers? • Arewereferencingotherstandardsintheworld? • Howabouttranslationprocessstandards?
  • 15. What are the private sectordoing? • Mimickingsuccessfultranslation companiesbecausemakingmoneyis moreimportantthan……
  • 16. Who are they & How are they doing? • Freelancers • LSPs • LSPwannabes • MNCslocalisationcompanies– being reducedtobeingjustatranslation company
  • 17. Did they raise any standards? • YesandNo. • Mostlypricewar. • Certification? • Association? • Translationprocessstandards?
  • 18. What can be done? • Anassociationtoraisestandard • Settingstandardpricingtoprevent backslidingofprices. • Publiceducationontheimportanceof Translation. • ProfessionalisingTranslationsimilartothat oflawyers, doctor, engineersetc. • Certificationoftranslationcompanies: ISO 17100.
  • 19. A final note…. • Professionalismintranslationindustryisnot justaboutproducinggoodquality translations. • Itisaboutcommittingtodeadlinesand adjustingourmind-settocreatecommercial valueforourservices. • NotethedifferencebetweensellingtoLSP andEndConsumers. • Donotundersellyourselfjusttogetthejob. • Doitethically.
  • 20. A final, final note…. • Haveprideinwhatyouaredoing. • Doitwithpride. • Andfinallyprideyourselfdoingit!
  • 23. • Projected growth of localization and translation market in Asia to be gradual from 4 billion in 2015 to 5 billion in 2019 • Europe still accounts for more than half of total global revenue for the industry • Translation service still leads over other language services like interpretation, localisation, media, DTP and PM.
  • 24. • Of the 18000 plus updated information, 15% of the world’s LSP are located in Asia • 60% of LSP has only between 2-5 employees • None from Vietnam in the top 30 Asia LSPs • Highest sales – Honyaku Center – 73 million • *Source Commonsense Advisory survey
  • 25. • Translation Directory registry has 51 LSP listed in Singapore • Singapore’s market should be between 50 million to 100 million?