The document provides various statistics about social media usage around the world based on a survey of over 9,000 consumers across 35 countries. Some key facts presented include:
- Awareness and membership of at least one social network is around 98% and 73% respectively in Europe. On average, European social network users are members of 1.9 social networks.
- Emerging markets like Brazil, India, and China have higher social network penetration and membership rates than Western Europe. In Brazil for example, membership is 86% with an average of 3.1 networks per user.
- 50% of social network users in Europe belong to only one network, mostly Facebook.
This document provides statistics on social media usage around the world in 2011. It includes:
1. Over 1,000 facts and figures about social media usage in more than 30 countries.
2. Topics covered include adoption rates, usage behaviors, brand interactions, and the role of employees using social media.
3. Key findings show that over 70% of internet users used social networks, with awareness nearing 100% in some countries. The average Facebook session lasted 37 minutes and over 400 million people used Facebook daily.
Online recruitment seminar 2011 seo social media herwin weversHerwin Wevers
Online recruitment uses the power of the internet to match people to jobs. Fundamentally, it is about publishing vacancies on your corporate websites, in social media and/or in job boards.
The challenge is to increase your traffic to and to improve conversions at the central hub (corporate recruitment site).
The real strength and power of online recruitment lie in harnessing internet technology to not just attract candidates but to deal with them too. In this sense it is also about streamlining the recruitment process
This presentation addresses the genertion of traffic through the means on SEO and Social Media.
In the Pan-European Online Recruitment Seminar IBB organized in-depth interactive sessions and workshops of companies like L’Oréal, SEAT, CERN, Sonru, Recruit2, <a>WebBoomm</a> and more.
Friendster is a leading social network in Asia, with over 100 million registered users and 65 million monthly unique visitors. It is the top social network in several Asian countries and has high user engagement levels. While social networks generally have little overlap in their user bases, Friendster's user base is 75% unique from other major networks, giving it strong opportunities for growth. Friendster has a large mobile presence with over 1.5 billion monthly mobile page views and being in the top 10 mobile sites in several Asian countries. It has launched features like mobile-based text alerts and money transfers between users. Friendster is also a leading platform for fan profiles and applications, giving brands and organizations new ways to engage with audiences through social media.
Ipsos MediaCT: Business Elite BE: Barometer Digital Section, 2011Ipsos UK
The iPad is the Apple of the global Business Elite's eye, while iPhone has made serious inroads into BlackBerry's dominance of the business smartphone market, according to the latest BE Barometer from Ipsos MediaCT.
Sigurd Gryttens foredrag om Hvordan bygge omdømme gjennom sosiale medier, 14. desember 2012. Tall er hentet fra InSites Consultings undersøkelse "Social Media Around The World 2011"
The Next Web 2009 Highlights - Ruigrok | NetPanelMarja Ruigrok
This document summarizes the key findings of a 2009 report on online behaviors in the Netherlands. It identifies different types of online users and finds that 70% of Dutch people have profiles on online networks. Half of Dutch people have access to mobile internet, though only 40% use it. The document also examines online identity, usability issues, and e-commerce habits. It concludes by noting the full report will provide more detailed analyses and be available later in April 2009.
Online Video - State of the Nation December 2011Viocorp
The document provides an overview of online video trends globally and in Australia. Some key points:
1) Social networking accounts for 1 in every 5 online minutes in Australia, with Facebook being the top property for time spent.
2) Online video usage is growing quickly in Australia, with average hours per viewer up 75% and average videos viewed up 55% over the past year.
3) Males consume significantly more online video than females in Australia, accounting for 52% of viewers but 66% of viewing minutes.
4) The top online video destinations in Australia are YouTube, Facebook, and NineMSN.
5) Trends to watch include reaching audiences across devices, channels, and delivering
Pew internet older adults and social mediaEsther Vargas
Social media use among older adults has nearly doubled over the past year. While those ages 18-29 still use social media the most, usage increased most dramatically among those ages 50-64 (up 88%) and 65+ (up 100%). Older adults are using social media to reconnect with people from their past and find support networks. While email is still very popular, social media allows older users to easily share photos, videos, and updates with growing networks of contacts.
This document provides statistics on social media usage around the world in 2011. It includes:
1. Over 1,000 facts and figures about social media usage in more than 30 countries.
2. Topics covered include adoption rates, usage behaviors, brand interactions, and the role of employees using social media.
3. Key findings show that over 70% of internet users used social networks, with awareness nearing 100% in some countries. The average Facebook session lasted 37 minutes and over 400 million people used Facebook daily.
Online recruitment seminar 2011 seo social media herwin weversHerwin Wevers
Online recruitment uses the power of the internet to match people to jobs. Fundamentally, it is about publishing vacancies on your corporate websites, in social media and/or in job boards.
The challenge is to increase your traffic to and to improve conversions at the central hub (corporate recruitment site).
The real strength and power of online recruitment lie in harnessing internet technology to not just attract candidates but to deal with them too. In this sense it is also about streamlining the recruitment process
This presentation addresses the genertion of traffic through the means on SEO and Social Media.
In the Pan-European Online Recruitment Seminar IBB organized in-depth interactive sessions and workshops of companies like L’Oréal, SEAT, CERN, Sonru, Recruit2, <a>WebBoomm</a> and more.
Friendster is a leading social network in Asia, with over 100 million registered users and 65 million monthly unique visitors. It is the top social network in several Asian countries and has high user engagement levels. While social networks generally have little overlap in their user bases, Friendster's user base is 75% unique from other major networks, giving it strong opportunities for growth. Friendster has a large mobile presence with over 1.5 billion monthly mobile page views and being in the top 10 mobile sites in several Asian countries. It has launched features like mobile-based text alerts and money transfers between users. Friendster is also a leading platform for fan profiles and applications, giving brands and organizations new ways to engage with audiences through social media.
Ipsos MediaCT: Business Elite BE: Barometer Digital Section, 2011Ipsos UK
The iPad is the Apple of the global Business Elite's eye, while iPhone has made serious inroads into BlackBerry's dominance of the business smartphone market, according to the latest BE Barometer from Ipsos MediaCT.
Sigurd Gryttens foredrag om Hvordan bygge omdømme gjennom sosiale medier, 14. desember 2012. Tall er hentet fra InSites Consultings undersøkelse "Social Media Around The World 2011"
The Next Web 2009 Highlights - Ruigrok | NetPanelMarja Ruigrok
This document summarizes the key findings of a 2009 report on online behaviors in the Netherlands. It identifies different types of online users and finds that 70% of Dutch people have profiles on online networks. Half of Dutch people have access to mobile internet, though only 40% use it. The document also examines online identity, usability issues, and e-commerce habits. It concludes by noting the full report will provide more detailed analyses and be available later in April 2009.
Online Video - State of the Nation December 2011Viocorp
The document provides an overview of online video trends globally and in Australia. Some key points:
1) Social networking accounts for 1 in every 5 online minutes in Australia, with Facebook being the top property for time spent.
2) Online video usage is growing quickly in Australia, with average hours per viewer up 75% and average videos viewed up 55% over the past year.
3) Males consume significantly more online video than females in Australia, accounting for 52% of viewers but 66% of viewing minutes.
4) The top online video destinations in Australia are YouTube, Facebook, and NineMSN.
5) Trends to watch include reaching audiences across devices, channels, and delivering
Pew internet older adults and social mediaEsther Vargas
Social media use among older adults has nearly doubled over the past year. While those ages 18-29 still use social media the most, usage increased most dramatically among those ages 50-64 (up 88%) and 65+ (up 100%). Older adults are using social media to reconnect with people from their past and find support networks. While email is still very popular, social media allows older users to easily share photos, videos, and updates with growing networks of contacts.
The document summarizes key research trends from Pew Internet Project regarding how people use the internet, smartphones, and social media. It finds that internet and broadband access is now widespread, with people conducting extensive online research and travel planning. Mobile device ownership is also high, with people using apps and location-based services for real-time information. Social media use continues to grow rapidly, especially among younger adults, with many people participating in the sharing and discussion of news.
Passion,persistence,partnerships secrets for earning more onlinenfpSynergy
Passion, persistence, and partnerships are key to earning more online. Over the past decade, internet and broadband access has grown significantly in UK households. Mobile internet access has also increased dramatically, with nearly half of people now using their phones to access the internet. Social networking participation has also risen sharply, especially on Facebook. Charities have embraced various online tools and social media to communicate with supporters, promote campaigns, understand views, and fundraise. However, strategies and board-level approval of internet efforts varies significantly among charities. Website usage is typically tracked by metrics like page views, unique visitors, and email metrics.
A survey found that 51% of consumers are interested in accessing additional content or interacting with social media while watching TV. Dramas and comedies were the genres where consumers most wanted this. 64% recalled seeing social media symbols like Facebook likes and hashtags while watching TV. While 53% were familiar with how to use these symbols, only 33% had actually interacted with them. The greatest motivator for interacting was to get more information about the show.
The document discusses how social media can help businesses get more clients. It provides statistics on popular social media sites to illustrate their growth and influence. It then offers tips on setting up accounts and profiles on LinkedIn, Twitter, YouTube and Slideshare to network and promote a business. Regular posting of content and engaging with others online can lead to increased website traffic and new leads over time.
The document describes the results of a survey of over 900 teens between the ages of 13-19 on various topics related to music, websites, and spending habits. It also outlines the services provided by Buzz Marketing Group, a market research firm, including focus groups, polling, consulting, and immersion experiences to gather insights from teens. Buzz Marketing Group has different service levels for clients ranging from small businesses to large corporations.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
The document summarizes internet usage trends in Vietnam based on a 2012 survey of over 5,800 Vietnamese internet users. Some key findings:
1. Internet penetration has grown significantly, with over 35% of Vietnam's population now online.
2. Usage has expanded beyond just men in major cities - over half of women and those in smaller cities are now online.
3. Mobile internet access is growing rapidly, and will likely allow users in rural areas to skip owning a PC and go straight to mobile access.
The document summarizes internet usage trends in Vietnam based on a survey of over 5,800 people across 12 urban centers. It finds that internet penetration has grown beyond just men in major cities and higher income groups, reaching 58% of the overall population in 2011. Mobile internet usage is growing rapidly and expected to further expand access to lesser cities and rural areas, allowing many users to leapfrog the personal computer experience. The increasing ubiquity of smartphones and mobile connectivity is shifting how people engage with the internet, especially among youth.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
[Cimigo VN] Net citizens Việt Nam -2012Thuy-Vy Pham
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Pinterest allows users to "pin" images and videos to create virtual pinboards on various topics. Marketers use it to visually showcase their products and inspire ideas. The Anyscreen Agency could create branded pinboards to engage customers. QR codes link mobile devices to digital content through scanning. Brands integrate them into advertising to drive app downloads or content views. The agency could generate QR codes for clients' campaigns. Foursquare encourages users to check-in at locations for discounts and badges. Retailers use it for loyalty programs and special offers to increase foot traffic and sales. The agency could partner with clients to launch promotions on Foursquare.
Social Media aroud the World in One Day at STIMA Trends NightInSites on Stage
Social Media around the World in One Day by Hakim Zemni (Managing Director InSites Consulting Belgium), presented at the STIMA Trends Night on February 21, 2013 in Belgium.
1:1 and Viral Social Media Marketing Product to build and engage Communities across networks with CRM integration! Social Branded Games add spice to the offering to help brands retain communities.
The document summarizes key findings from recent Pew Internet Project reports about changing digital media behaviors and their impact. It discusses how:
1) Only 4% of Facebook users actually derive pleasure from using the site, with most feeling despair upon logging in.
2) Mobile internet access is widespread, with 89% of adults owning phones and 46% owning smartphones.
3) Social media engagement is common, with 59% of adults using sites like Facebook and 16% using Twitter.
4) These trends are changing how knowledge is accessed, shared and influenced as information becomes more pervasive, participatory and networked through various online platforms.
Personal. Portable. Participatory. Pervasive. This document summarizes key trends in the digital landscape in 2013. It discusses the rise of broadband internet, smartphones, mobile apps, social networking, e-books, and how these technologies have led to more networked individuals, information, and civil society. While networks have gained influence, traditional institutions have lost some. The document also notes how class still plays a role in digital engagement.
To Go or Not to Go Social? A Strategic Approach to Social MediaGeorgia Zouni
Social Media is exactly what its name stands for: a medium to reach the public. By no means, it substitutes Marketing Communication Strategy, and Overall Company Strategy. This presentation is discussing those topics in relation to Hotels, as it was presented at the annual XENIA Fair, Athens, Greece on 27th of Oct. 2011.
Facebook started in 2004 as a social networking site restricted to Harvard students but quickly spread to other universities. It launched a version for high school students in 2005 and now has over 260 million registered users worldwide who spend an average of over 4 hours per month on the site. Facebook has become a major communication, photo sharing, and time wasting platform, especially for younger age groups. It generates hundreds of millions of dollars in annual revenue but turned down an $8 billion acquisition offer, aiming to continue growing independently.
The document summarizes key research trends from Pew Internet Project regarding how people use the internet, smartphones, and social media. It finds that internet and broadband access is now widespread, with people conducting extensive online research and travel planning. Mobile device ownership is also high, with people using apps and location-based services for real-time information. Social media use continues to grow rapidly, especially among younger adults, with many people participating in the sharing and discussion of news.
Passion,persistence,partnerships secrets for earning more onlinenfpSynergy
Passion, persistence, and partnerships are key to earning more online. Over the past decade, internet and broadband access has grown significantly in UK households. Mobile internet access has also increased dramatically, with nearly half of people now using their phones to access the internet. Social networking participation has also risen sharply, especially on Facebook. Charities have embraced various online tools and social media to communicate with supporters, promote campaigns, understand views, and fundraise. However, strategies and board-level approval of internet efforts varies significantly among charities. Website usage is typically tracked by metrics like page views, unique visitors, and email metrics.
A survey found that 51% of consumers are interested in accessing additional content or interacting with social media while watching TV. Dramas and comedies were the genres where consumers most wanted this. 64% recalled seeing social media symbols like Facebook likes and hashtags while watching TV. While 53% were familiar with how to use these symbols, only 33% had actually interacted with them. The greatest motivator for interacting was to get more information about the show.
The document discusses how social media can help businesses get more clients. It provides statistics on popular social media sites to illustrate their growth and influence. It then offers tips on setting up accounts and profiles on LinkedIn, Twitter, YouTube and Slideshare to network and promote a business. Regular posting of content and engaging with others online can lead to increased website traffic and new leads over time.
The document describes the results of a survey of over 900 teens between the ages of 13-19 on various topics related to music, websites, and spending habits. It also outlines the services provided by Buzz Marketing Group, a market research firm, including focus groups, polling, consulting, and immersion experiences to gather insights from teens. Buzz Marketing Group has different service levels for clients ranging from small businesses to large corporations.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
The document summarizes internet usage trends in Vietnam based on a 2012 survey of over 5,800 Vietnamese internet users. Some key findings:
1. Internet penetration has grown significantly, with over 35% of Vietnam's population now online.
2. Usage has expanded beyond just men in major cities - over half of women and those in smaller cities are now online.
3. Mobile internet access is growing rapidly, and will likely allow users in rural areas to skip owning a PC and go straight to mobile access.
The document summarizes internet usage trends in Vietnam based on a survey of over 5,800 people across 12 urban centers. It finds that internet penetration has grown beyond just men in major cities and higher income groups, reaching 58% of the overall population in 2011. Mobile internet usage is growing rapidly and expected to further expand access to lesser cities and rural areas, allowing many users to leapfrog the personal computer experience. The increasing ubiquity of smartphones and mobile connectivity is shifting how people engage with the internet, especially among youth.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
[Cimigo VN] Net citizens Việt Nam -2012Thuy-Vy Pham
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Pinterest allows users to "pin" images and videos to create virtual pinboards on various topics. Marketers use it to visually showcase their products and inspire ideas. The Anyscreen Agency could create branded pinboards to engage customers. QR codes link mobile devices to digital content through scanning. Brands integrate them into advertising to drive app downloads or content views. The agency could generate QR codes for clients' campaigns. Foursquare encourages users to check-in at locations for discounts and badges. Retailers use it for loyalty programs and special offers to increase foot traffic and sales. The agency could partner with clients to launch promotions on Foursquare.
Social Media aroud the World in One Day at STIMA Trends NightInSites on Stage
Social Media around the World in One Day by Hakim Zemni (Managing Director InSites Consulting Belgium), presented at the STIMA Trends Night on February 21, 2013 in Belgium.
1:1 and Viral Social Media Marketing Product to build and engage Communities across networks with CRM integration! Social Branded Games add spice to the offering to help brands retain communities.
The document summarizes key findings from recent Pew Internet Project reports about changing digital media behaviors and their impact. It discusses how:
1) Only 4% of Facebook users actually derive pleasure from using the site, with most feeling despair upon logging in.
2) Mobile internet access is widespread, with 89% of adults owning phones and 46% owning smartphones.
3) Social media engagement is common, with 59% of adults using sites like Facebook and 16% using Twitter.
4) These trends are changing how knowledge is accessed, shared and influenced as information becomes more pervasive, participatory and networked through various online platforms.
Personal. Portable. Participatory. Pervasive. This document summarizes key trends in the digital landscape in 2013. It discusses the rise of broadband internet, smartphones, mobile apps, social networking, e-books, and how these technologies have led to more networked individuals, information, and civil society. While networks have gained influence, traditional institutions have lost some. The document also notes how class still plays a role in digital engagement.
To Go or Not to Go Social? A Strategic Approach to Social MediaGeorgia Zouni
Social Media is exactly what its name stands for: a medium to reach the public. By no means, it substitutes Marketing Communication Strategy, and Overall Company Strategy. This presentation is discussing those topics in relation to Hotels, as it was presented at the annual XENIA Fair, Athens, Greece on 27th of Oct. 2011.
Facebook started in 2004 as a social networking site restricted to Harvard students but quickly spread to other universities. It launched a version for high school students in 2005 and now has over 260 million registered users worldwide who spend an average of over 4 hours per month on the site. Facebook has become a major communication, photo sharing, and time wasting platform, especially for younger age groups. It generates hundreds of millions of dollars in annual revenue but turned down an $8 billion acquisition offer, aiming to continue growing independently.
Campus Party 2011 Consumer Social Media SurveyJeffreyGroup
How do consumers view companies and brands that take an active role in communicating with their customers through social media? This survey reveals how consumers expect the brands they patronize to relate to them online, and the findings show that trust and perceptions of reliability increase when brands engage in real dialogue online. Consumers will listen, but they want to be heard as well. When the balance of brand communications favors two-way communication, the brand and its relationships benefit.
Social media marketing is an important strategy for businesses today as traditional advertising methods become less effective. Some key points made in the document are:
1) 86% of consumers no longer trust traditional ads and media consumption habits are shifting online.
2) Social media allows people to connect in new ways and share recommendations that influence purchasing decisions.
3) Companies that actively engage in social media see increased sales, while those with little social presence have declining sales.
4) It is important for businesses to understand what potential customers are viewing online and engage in social media to communicate with people.
Awareness and usage of social networks is high in Europe, with 98% aware of at least one network and 73% as members of at least one. Emerging markets like Brazil and India have even higher rates of social network penetration. Facebook is the dominant social network in Europe, though other large networks like Twitter and LinkedIn also have significant reach. Smaller networks face challenges growing due to people's reluctance to join new networks or increase their memberships.
Social media provides opportunities for brands to interact directly with consumers. Brands can use social media to build relationships with customers, promote their message to those who will share it, and learn more about consumer preferences. While many media consumption habits are shifting online and to mobile devices, social media usage is growing rapidly, especially among younger demographics. For brands, developing a presence on social media allows reaching customers where they are already engaged and facilitating conversations to help build loyalty and understanding.
IBM uses social media monitoring and analytics to track engagement across its digital properties and optimize marketing campaigns. It integrates various technologies like Unica to design and execute end-to-end marketing campaigns and track leads. Social analytics helps IBM understand customer behavior online to improve experiences and drive more qualified leads through the sales funnel.
A presentation for the University of California Office of the President. This was designed as a talk to introduce them to the idea of developing a mobile strategy for their website.
Pew internet older adults and social mediaSumit Roy
1) Social networking use among those ages 50 and older has nearly doubled over the past year, from 22% to 42%.
2) Half of internet users ages 50-64 and one in four ages 65 and older now use social networking sites like Facebook and LinkedIn.
3) While email is still the primary method older users maintain contact, many are now relying more on social media to communicate and share content with growing networks.
The document summarizes internet usage trends in Vietnam based on a survey of over 5,800 people across 12 urban centers. It finds that internet penetration has grown significantly beyond just men in major cities and higher income groups. Specifically:
1) Over half (58%) of Vietnam's urban population is now online, including 50% of women and those in smaller tier 2 cities and lower socioeconomic classes.
2) Mobile internet usage is growing rapidly, surpassing desktop computers, and will drive further expansion beyond major cities as mobile allows for smaller screens and on-the-go access.
3) Marketers need to engage users across more diverse demographics through mobile and social networks to capture Vietnam's expanding digital
The document summarizes internet usage trends in Vietnam based on a survey of over 5,800 people across 12 urban centers. It finds that internet penetration has grown significantly beyond just men in major cities and higher income groups. Specifically:
1) Over half (58%) of Vietnam's population is now online, including 50% of women and those in smaller tier 2 cities and lower socioeconomic classes.
2) Mobile internet usage is growing rapidly, surpassing desktop computers, and will allow rural users to skip personal computers and access the internet directly on their phones.
3) As mobile devices become the primary way people in Vietnam go online, companies need to engage consumers on social networks and through location-based mobile
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
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Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
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Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
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Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
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This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
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With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
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We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
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Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
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5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
2. What to expect from this
presentation?
20 eye-catching facts about social
media around the world.
>1.000 facts & figures about social
media in more than 30 countries.
Topics cover main adoption &
usage, brand interactions, role of
employees in using social media and
much more.
3. For questions, feedback and remarks,
please contact:
Prof. Steven Van Belleghem
Managing partner InSites Consulting
Steven@InSites.eu
Twitter: @steven_insites
4. Studied countries
9027 consumers (age 15+) across 35 countries, representative for the online population
within country on gender, age and e-commerce.
Data collected on online research panels, field in Q2 2011.
Feedback: @Steven_insites
4
5. Awareness of Facebook
is close to 100%
More than 1 billion people
(>70% of internet population)
use social networks.
5
6. People use more than Facebook.
In Europe, people join on average
1,9 social networks. In USA it’s 2,1;
Brazil 3,1 and India 3,9.
7. Average Facebook session lasts
37 minutes, Twitter 23 minutes.
More than 400 million people use
Facebook daily.
7
8. There is a big
Twitter paradox:
80% is aware
of Twitter, only 16%
is using it.
8
10. Difficult for new social networks to succeed.
60% does not want any new social networks.
93% is happy with what they have and won’t
in- or decrease.
10
11. 40% EUROPE
LinkedIn
High
35%
Twitter
30%
Facebook
25% Vkontakte
Intention to
Big social networks
Increase
Netlog
20% Tagged
Orkut
Xing
Ning Hyves
Badoo
will get bigger and small
15%
Hi5
QZone
ones will get smaller.
Bebo
MySpace
10% Friendster
5%
Low
0%
0% 10% 20% 30% 40% 50% 60%
Low Current network penetration High
N Europe = Min 43 – Max 4968 / F = If member of social network
11
27. Next part of the presentation is a document
full with stats about social media.
Feel free to use them and share them.
We hope they help you to better
understand the major changes the world is
going through.
Questions, feedback or suggestions:
Steven@InSites.eu
Or on Twitter: @Steven_InSites
28. Social Network adoption, usage
and other key facts.
Connections on social networks:
People & brands.
The role of employees in making
companies more human.
Mobile internet, location based &
augmented reality.
29.
30. 98% of Europeans are aware of Social Media.
73% of Europeans are member of at least 1
social netwerk.
Awareness and usage of social networks is high; In Europe, 98% know
at least one social network and 73% are member of at least one network.
Social networkers are member of 1.9 networks on average.
Emerging markets like China, India and Brazil have a higher social
network penetration than (Western) Europe. Membership
penetration, average number of networks and daily usage are higher in
these countries.
In Brazil, 86% are member of at least one network. Brazilian social
networkers are member of 3.1 networks on average and 66% log in on
a daily basis. Figures for India are comparable or even higher.
31. Based on the data from participating countries,
we make the following assumption.
32. Awareness, penetration, average
number of networks
Aware of at least one network 98%
Member of at least one network 73%
Average number of networks one
1,9
is member of
North
Western Europe lags
behind in social network
98%
75%
penetration.
1,5
West East
97% 99%
66% 79%
1,8 1,9
South
99%
77%
2,2
33. Awareness, penetration, average
number of networks
Aware of at least one network 98%
Member of at least one network 73%
Average number of networks one
1,9
is member of
86%
75% 34%
95% 44%* 1,8
76% 3,4
2,1 98%
88%
3,9
97%
86% 96%
3,1 67%
Emerging markets Brazil
1,5
and India show the highest
awareness and penetration
of social networks. * The 44% share of social networkers in China is low compared to
other countries. This might be due to the fact that some large
Chinese networks (eg RenRen) were not included in this survey.
35. # of networks one is a member of
average
1,8 1,5 1,9 2,2 1,9 2,1 3,1 1,5 3,4 3,9 1,8
9% 4% 7%
4% 8% 5% 5% 6%
4% 15% 8%
7% 22%
13% 14% 14% 13% 34%
24% 19% 26%
16% 18%
8%
25%
31% 26% 27% 10%
24% 18%
30% 14%
15%
66% 69%
64%
55% 18%
47% 50% 49%
45% 45% 19%
19%
13%
Western Northern Eastern Europe Southern Europe United States Brazil Australia China India Japan
Europe Europe Europe
■ 5 or more
■4
■3
■2
■ 1 network
N Europe = 5613 / F = If member of social network(s)
36. Network size 133 Facebook friends
versus 59 Twitter followers.
Q : How many contacts do you have on each of the following social network sites?
average
133 95 84 78 62 62 62 59 57 52 51 31 27 18 11 7
6% 5% 3%
9%
17% 19% 16% 20%
21% 22% 21% 21% 17%
26% 16%
36%
27% 29%
47%
52% 14%
31% 29%
33% 27% 26%
28% 30%
32%
28%
30% 79% 80%
29% 65% 64% 65%
52% 55% 53% 53%
49% 49% 48%
41%
36%
23%
18% Counts
below 30
Facebook Vkontakte MySpace Hyves Bebo Tagged Hi5 Twitter LinkedIn Ning Xing Orkut Netlog Badoo Friendster QZone Habbo
■ 50+
■ 11-50
■ 1 - 10
N Europe = Min 43 – Max 4968 / F = If member of social network
39. Daily log on to social media
60%
63%
58%
67%
82%
76%
61%
N Europe = 5613 / F = If member of social network(s)
40. Network log on frequency
Q : You are a member of the following social network sites. How often do you log into these sites? (at least daily)
Vkontakte and Facebook have the
highest penetration of daily usage.
63% of the Vkontakte users log in at
least once a day.
63%
58%
37%
29%
23% 21%
16% 14% 12% 12% 12% 11% 11% 11% 11% 8%
Vkontakte Facebook Twitter Hyves Tagged Badoo Orkut Netlog LinkedIn Hi5 Xing MySpace Ning QZone Friendster Bebo Habbo
N Europe = Min 43 – Max 4968 / F = If member of social network
41. 37 minutes is
the average time
members spend
each time they log
in to Facebook
42. Connection time
On average, Facebook
members stay connected for
Q : On average, how long (in minutes) do you stay connected to each of the following networks when you log on? (per single visit)
more than half an hour
average
49 37 21 16 16 16 16 15 12 11 11 11 10 9 98 5
4% 3% 5% 3% 6% 3%
11% 6% 6% 4% 6% 6% 11%
16% 8%
20% 18% 24% 14% 19% 22% 6%
13% 23%
21% 26% 26% 32%
28%
19% 25% 12%
17% 24% 14%
24%
19% 18% 24%
35% 18% 8%
19% 19%
32% 23%
82%
67%
19% 59% 62%
13% 52% 55% 56% 54%
50% 47% 48% 50%
45%
39%
20% 22%
Counts
below 30
Vkontakte Facebook Twitter Netlog Badoo Hyves Tagged MySpace Orkut Hi5 Xing LinkedIn Bebo Ning QZone Friendster Habbo
■ >60
■ 31 - 60
■ 11 - 31
■ 6 - 10
■ 1- 5 minutes
N Europe = Min 43 – Max 4968 / F = If member of social network
43. Facebook rules the social media space, but is
having a hard time in China & Japan.
Facebook rules, at least in Europe, US and Australia. No other network
reaches the 96% awareness and 62% usage level of Facebook. If we
take a look at both awareness and membership, Twitter and MySpace
are number two and three social media in Europe.
Given the fact that LinkedIn is a professional network, it is worth
pointing out that this network ranks fourth, both in terms of awareness
and membership.
On European level, Vkontakte (a Facebook look-alike) is a strong
network in Russia and Ukraine. In a broader perspective, Qzone
(China) and Orkut (Brazil, India) are network sites to take into account.
Facebook has lower penetration rates in China and Japan.
44. Awareness
Top 3 networks
Facebook 96%
Twitter 80%
In Europe MySpace 70%
Membership
Facebook 62%
Twitter 16%
MySpace 12%
45. Facebook, Twitter and Linkedin are reaching the
mass market. Smaller/ newer social networks are
facing a challenge…
46. Top 3 networks by membership
62%
96%
16%
80%
12%
19%
North
69%
97%
18%
38%
10%
80%
West East
58% 57%
95% 94%
14% 39%
82% 55%
12% 12%
36% 72%
South
72%
98%
24%
85%
■ Membership
15%
■ Awareness 41%
N Europe = 7446 / F = None
48. Network awareness | Europe In Europe, Facebook, Twitter and
MySpace are the best known social
Q : To what extent do you know the following social network sites? network sites.
Exceeding
Europe Europe regions countries
0% 25% 50% 75% 100%
Facebook 96%
Twitter 80%
MySpace 70%
LinkedIn 32%
Badoo 31%
Netlog 29%
Hi5 26%
Xing 19%
Vkontakte 19%
Bebo 16%
Tagged 14%
Habbo 14%
Friendster 14%
QZone 11%
Europe
Orkut 10% West
North
Hyves 10%
East
South
Ning 7%
N Europe = 7446 / F = None
49. In China, awareness
Network awareness | Europe in perspective of Qzone is equal to
Q : To what extent do you know the following social network sites?
awareness of
Facebook
Europe Europe versus reference countries
0% 25% 50% 75% 100%
Facebook 96%
Twitter 80%
MySpace 70%
LinkedIn 32%
Badoo 31%
Netlog 29%
Hi5 26%
Xing 19%
Vkontakte 19%
Bebo 16%
Tagged 14%
Habbo 14%
Friendster 14%
QZone 11% Europe
USA
Orkut 10% Brazil
Australia
Hyves 10% China
India
Ning 7% Japan
N Europe = 7446 / F = None
50. Network membership | Europe Facebook has the highest usage
throughout Europe.
Q : To what extent do you use the following social network sites?
Exceeding
Europe Europe regions
countries
0% 25% 50% 75% 100%
Facebook 62%
Twitter 16%
Vkontakte 12%
LinkedIn 11%
MySpace 9%
Netlog 6%
Badoo 6%
Hi5 5%
Xing 5%
Hyves 3%
Orkut 1%
Ning 1%
Tagged 1%
QZone 1%
Bebo 1% Europe
West
Friendster 1% North
Habbo East
0%
South
N Europe = 7446 / F = None
51. Network membership | Europe in perspective
Q : To what extent do you use the following social network sites?
Europe Europe versus reference countries
0% 25% 50% 75% 100%
Facebook 62%
Twitter 16%
Vkontakte 12%
LinkedIn 11%
MySpace 9%
Netlog 6%
Badoo 6%
Hi5 5%
Xing 5%
Hyves 3%
Orkut 1%
Ning 1%
Tagged 1%
QZone 1% Europe
USA
Bebo 1% Brazil
Australia
Friendster 1% China
India
Habbo 0% Japan
N Europe = 7446 / F = None
52. Current social networkers
have no intention to stop
their membership nor do
they feel the need to further
expand their membership
Intention on social network sites
53. Intention to stop
Q : Which of the following social networks, of which you are a member, will you stop using?
Europe 0% 25%
Europe regions
50% 75% 100%
Friendster 23%
Tagged 21%
Hi5 20%
Ning 19%
Overall, 7% of the
Bebo 19%
social networkers have
Netlog 16% the intention to quit at
Badoo 14% least one of the networks
Orkut 13% they are a member of.
QZone 13%
Xing 9%
Members of
MySpace 8%
Friendster are most
Hyves 8%
likely to stop
Twitter 5%
LinkedIn 4%
Europe
Vkontakte 2% West
North
Facebook 1% East
South
Habbo Base below N=30
N Europe = Min 43 – Max 4968 / F = If member of social network
54. Intention to stop versus penetration
25% EUROPE
Friendster
High
Tagged
20%Hi5
Bebo
NingNetlog
Big networks will get bigger
and small networks will get
smaller.
15%
Badoo
QZone
Stop
Orkut
10% Hyves
Xing
MySpace
Twitter
5%
LinkedIn
Vkontakte
Low
Facebook
0%
10% 20% 30% 40% 50% 60%
Low Penetration High
N Europe = Min 43 – Max 4968 / F = If member of social network
55. Future usage
Q : Below you can see all the social network sites that you are currently a member of. How will your usage of each of these social network
sites evolve in the coming year? (I’ll use it (a lot) more)
Europe Europe regions
0% 25% 50% 75% 100%
LinkedIn 37%
Twitter 31%
Facebook 29%
Vkontakte 25%
Orkut 21%
Tagged
Members of LinkedIn,
20%
Twitter and Facebook
Xing 19%
are most likely to
Ning 18%
increase their usage
Badoo 17%
Netlog 16%
Hyves 14%
QZone 14%
Hi5 13%
MySpace 12%
Europe
Bebo 12% West
North
Friendster 10% East
South
Habbo Base below N=30
N Europe = Min 43 – Max 4968 / F = If member of social network
56. Future usage versus network penetration
40% EUROPE
LinkedIn
High
35%
Twitter
30%
Facebook
25% Vkontakte
Increase
Netlog
20% Tagged
Orkut
Xing
Ning Hyves
Badoo
15%
QZone
Hi5
Bebo
MySpace
10% Friendster Big networks will get bigger
and small networks will get
5% smaller.
Low
0%
0% 10% 20% 30% 40% 50% 60%
Low Penetration High
N Europe = Min 43 – Max 4968 / F = If member of social network
57. Future membership
Q : Below you see all the social network sites that you know but that you are not a member of. Please indicate which of the network sites
below you would consider becoming a member of.
Europe Europe regions
0% 25% 50% 75% 100%
Facebook 28%
Twitter 28%
LinkedIn 19%
Vkontakte 16%
Facebook and Twitter
MySpace 16%
are most likely to
QZone 12%
gain new members.
Friendster 9%
Xing 9%
Overall, 60% have no
Netlog 8%
intention to expand
Orkut 8%
their membership.
Badoo 7%
Hi5 7%
Ning 7%
Bebo 7%
Europe
Tagged 7% West
North
Habbo 5% East
South
Hyves 5%
N Europe = Min 418 - Max 3962 / F = Non users: Aware, but no member
58. We gave you a lot of facts,
to capture the key points,
we summarized the key data
in a few overview slides.
59. Top networks in Europe
9% 11%
16%
10% 2%
Aware and current member 5%
19%
Aware and once a member
62%
Aware, but no member
Not aware
52%
59%
7% 68%
27%
30%
20%
4%
Facebook Twitter MySpace LinkedIn
Facebook Twitter MySpace LinkedIn
Awareness 96% 80% 70% 32%
Membership 62% 16% 9% 11%
Base: Social networkers
Increase usage (top2%, 1-5) 29% 31% 12% 37%
Network size (av no. contacts) 133 59 84 57
Log on frequency (at least daily) 58% 37% 11% 12%
Log on duration (av minutes) 37 21 15 10
Ever deleted a person from contact
list
50% 34% 36% 12%
Base: Members of this network
60. Member profile Women typically outnumber men on social networks — women make
up 53% of Facebook users and 49% of MySpace users. However, a
majority of LinkedIn members (56%) and Twitter users (55%) are men.
Facebook Twitter MySpace LinkedIn
Gender
Male 47% 55% 51% 56%
Female 53% 45% 49% 44%
Age
Age
15-24 24% 30% 33% 15%
25-34 25% 25% 26% 24%
35-54 35% 30% 31% 43%
55-99 16% 14% 11% 18%
Smartphone
Smartphone
Smartphone user 43% 58% 46% 59%
Working situation
Working situation
Employed 58% 58% 54% 72%
Student 13% 17% 18% 8%
Not working 29% 26% 28% 21%
N Europe = 5613 / F = If member of social network(s)
61. The Twitter Paradox: high awareness versus
low usage. What’s next?
Compared to Facebook, Twitter is still a pretty small network
of people. Twitter is well known, but has not reached the
penetration level of Facebook yet. Future adoption looks
good, but there is still a long way to go.
Facebook and Twitter are a perfect couple, both sites serve
different needs. When people join Twitter, their Facebook
usage does not decrease. Twitter users are typically using
more social media than non Twitter users.
62. Facebook and Twitter | membership of one or both
N Europe = 5613 / F = If member of social network(s)
63. Facebook and Twitter | daily log on
Q : You are a member of the following social network sites. How often do you log into these sites? (% several times a day)
74%
35% 37%
13% 19%
2%
65% The more networks
someone uses, the more
time spend per network.
54%
Western Northern Eastern Southern United
Members of: Log in to: Europe Europe Europe Europe
Europe
States
Brazil Australia China India Japan
Facebook 76% 84% 58% 79% 74% 65% 59% 73% 66% 81% 67%
Twitter 39% 28% 27% 41% 37% 36% 59% 42% 68% 52% 70%
Facebook 50% 60% 47% 66% 54% 64% 66% 59% 34% 79% 40%
Twitter 26% 15% 35% 49% 35% 29% 62% 35% 70% 47% 57%
64. Facebook and Twitter | membership of one or both
Other networks than
Twitter and Facebook
Member of Facebook
Member of Twitter,
and Twitter
no Facebook
13% 19%
2%
65%
North
Member of
Facebook, no Twitter
6%
1% 12%
80%
West East
10% 18% 13%
2% 25%
3%
69% 59%
South
5%
2%
29%
64%
N Europe = 5613 / F = If member of social network(s)
65. Social Network adoption, usage
and other key facts.
Connections on social networks:
People & brands.
The role of employees in making
companies more human.
Mobile internet, location based &
augmented reality.
66.
67. People love people.
So brands, behave like one.
People link online with people they know offline. Social networking
is a way for people to meet up with others on the net. Checking the
status of others, chatting & messaging are the main activities on
social networks, all two-way communication streams. Not having
any contact is the main reason for defriending.
People also join social networks to get information about (new)
products / brands. However, they do not like traditional marketing
messages.
People prefer people above brands. This means that companies
and brands should approach their use of social media differently.
It’s about being human and taking personal identity above an
institutional identity.
69. Reasons to connect with other people on social media
Q : Why does a person belong to your network?
Europe Europe regions
...we have been 0% 25% 50% 75% 100%
friends, neighbours, classmates, etc. 71%
since our childhood
59%
...we work(ed) together
...we have the same friends offline 46%
...we have the same friends online 43%
...we originate from the same region / 37%
location
...(s)he invited me to belong to his/her 37%
social network
34%
...we have the same hobbies Connections are
...we work in the same sector
31% driven by close,
27% offline, personal
...we share the same education
23% relationships.
...we share the same kind of humor
...we have the same political ideas, 17%
ideologies, etc.
...we are/were both in the same youth 16%
movement
12%
...we use the same products / services
10%
...we have the same personal style
9% Europe
...we love the same brands West
8% North
...(s)he's a celebrity
East
7% South
...(s)he's an opinion leader
N Europe = 5613 / F = If member of social network(s)
70. Besides connecting with others,
getting information about (new)
products and brands is driving
membership of social networks
71. Drivers for network membership
Q : People become a member of social networks because they want to stay in touch with friends, family, etc. and/or because they like to play games. Besides the more general reasons,
what else has driven you to become a member of the following social networks?
Europe
0% 25% 50% 75% 100%
...to get to know things about (new) products / brands
Besides more general
...to come in contact with brands / companies reasons, getting to know
things about (new)
products and brands is
an important driver for
...to stimulate my career
membership
...to find other users of a certain brand / product People get member of
professional network
LinkedIn, to stimulate
...to find promotions of a certain brand / product
their career.
...to become a famous person
● MySpace
● Facebook
● Linkedin
...to become an opinion leader ● Twitter
N Europe = 5613 / F = If member of social network(s)
72. More than half of the
social networkers has
ever deleted someone
from his/her network.
Main reason for
defriending is a lack
of contact.
73. Defriending In general, 56% has ever deleted a contact
Q : Have you ever deleted a person from your contact list?
person from at least one network
Europe Europe regions
0% 25% 50% 75% 100%
Hyves 54%
Vkontakte 53%
Facebook 50%
Bebo 46%
Tagged 45%
Badoo 37%
MySpace 36%
Netlog 34%
Twitter 34%
Ning 33%
Professional network LinkedIn
Hi5 31% shows a low deconnection rate
Orkut 27%
QZone 26%
Xing 25%
Europe
Friendster 14% West
North
LinkedIn 12% East
South
Habbo Counts below 30
N Europe = 5613 / F = If member of social network(s)
74. Social networking is two-way communication;
Reasons for defriending A lack of contact is the main reason for defriending.
Q : Why did you do that? I’ve deleted a person from my contact list because…
Europe 0% 25% 50%
Europe regions 75% 100%
...we hardly had any contact with each other 47%
...I don’t want this person to see my profile
44%
/updates anymore
...we were friends in the past, but not anymore 39%
...I came to realize that I don’t know that person 36%
...that person shares too much lousy content
30%
on his/her social network
...I received many more updates about his/her
21%
life than I care to receive
...that person’s comments were politically
Company, brand
14% or product related
incorrect
...that person is using social media too much reasons do not
12%
for advertising about brands / products seem important
...that person is too active on my social network 10%
reasons for
defriending.
...that person is using social media too much
9%
for promoting the company (s)he’s working
...that person is too passive on my social
8%
network
Europe
...I don’t want my colleagues to part of my West
6%
social network anymore North
East
...that person recommends brands / products I
4% South
don’t like
N Europe = 3179 / F = If ever deleted a person from contact list
75. Defriending versus network size
EUROPE
70%
High
60%
50%
Defriending
40%
30%
20%
10%
Low
0%
0 20 40 60 80 100 120 140
Low Network size (contacts) High
76.
77. >50% follow brands on social media.
Personal brand experience and
conversations about brands by peers
are drivers to connect.
About half of the European social networkers follow a company
or brand on social networks. People in the south of Europe are
following more brands (17.3 on average) than other regions.
People connect with a brand because they have used it and
secondly because other people invited or recommended them
to do so – they did not connect because companies / brands
asked them to!
78. Following brands | Europe
Brand followers 51%
Average no. of brands followed 12,2
North
47% About half of the social
11,6 network users follow a
brand.
West East
42% 54%
9,4 9,8
South
60%
17,3
N Europe = 5613 / F = If member of social network(s)
79. Following brands | Europe in perspective
Europe has the lowest
share of brand fans, 51%.
Compare India: 70%
follows a brand.
Brand followers 51% 60%
Average no. of brands followed 12,2 9,3
57% 62%
20,2 7,9
70%
15,6
55%
19,6 55%
8,3
N Europe = 5613 / F = If member of social network(s)
80. Brand followers are more often females, somewhat
Brand follower profile younger and they are more active on social networks
Brand Non brand Brand Non brand
followers followers followers followers
Gender Membership
Male 44% 53% On average
Female 56% 47% 2.0 1.7
Age
Age Networks
15-24 31% 18% Facebook 95% 93%
25-34 28% 22% Twitter 31% 16%
35-54 20% 20% Actions
55-99 13% 18% Share 73% 41%
Smartphone
Smartphone Consult 71% 30%
Smartphone Defriending
user 47% 38%
Defriending 63% 48%
N Europe = 5613 / F = members of social networks
sig. diff (95%)
81. Sectors for brand following
Q : To which sectors do these brands belong to?
Europe Europe regions
0% 25% 50% 75% 100%
Media / entertainment 50%
Fashion / luxury goods 45%
Food and retail 43%
Media and
Travel 35%
entertainment are
the most popular
28%
industries for
Sport
following brands
Cars 28%
Good causes / charity 26%
Europe
West
North
Industry 13%
East
South
N Europe = 3064 / F = members of social networks, following at least one brand
82. Average consumer follows a brand to get a direct
personal benefit.
Social networkers expect some sort of benefit of companies on social
networks. People are mainly focused on the direct benefit. Companies
should in first instance offer product information, update on promotions
and announce events.
There is still a huge opportunity for companies to get in touch with their
customers. 58% has never experienced any action by a company /
brand on social network sites.
83. Brand usage 46%
Following brands on Recommendation by friend 29%
social media is driven Invitation by network contact 28%
by the actual user Search engine 27%
experience Advertising on social media 26%
Online advertising 22%
Buying intention 22%
Invited by brand 18%
Traditional advertisements 18%
85. Company actions on social media
Q : What kind of actions did you already experience? Via social networks, companies have already contacted me directly concerning...
Europe Europe regions
0% 25% 50% 75% 100%
...a positive experience with a product /
service I’ve posted or reacted on 17%
...a job vacancy
15%
...a negative experience with a product /
service I’ve posted or reacted on
15%
...information I posted about promotions
13%
42% already had
a conversation with
...information I posted about products
and/or services in general a brand through
13%
social media.
...a fanpage / group I’ve created for a
product/brand/company 10%
...information I posted about (advertising)
campaigns 9%
Europe
West
...information I posted about the company 8% North
and/or company culture East
South
N Europe = 5613 / F = If member of social network(s)
86. Customers want to be involved
with companies. Bring them in
the boardroom to improve the
relationship.
CONVERSATIONS
44%
87. People expect various actions of companies on social
Brand expectations networks. Top three consists of offering product information,
Q : On social network sites, brands should… promotions and announcing events.
Europe Europe regions
0% 25% 50% 75% 100%
...offer product information 58%
...offer promotions 58%
...announce events 57%
...share ideas and provide updates on future products, services, etc. 53%
...give feedback 52%
...give the ability to order / purchase products / services 49%
...surprise consumers 48%
...offer the ability to take part in game / competitions 47%
...start conversations with consumers 44%
...give exclusive content 44%
...invite consumers to co-create products / services 44%
...give objective background information of the company (facts and
43%
figures)
...offer the possibility to directly interact with people behind the brand 43%
...bring entertainment 38%
...launch (advertising) campaigns 37%
Europe
...create brand groups of which consumers can become a fan on 33% West
social network pages
North
...bring stories about the company culture 31% East
South
...create virtual characters or advertising icons 20%
N Europe = 5613 / F = If member of social network(s)
88. Social media is about communication
between people.
People use social networks to communicate with each other: Checking
the status of others, chatting, sending messages, reacting to
comments or actions of others.
If we look at actions specifically related to companies, products or
brands, it shows that 36% of the social networkers in Europe post
information about brands, 53% reacts on comments and 51% consults
information.
Consumers prefer to react on brand updates rather than start a
conversation with a brand themselves. Content planning and regular
content updates are a way to increase the engagement with fans.
89. People like to
connect: status
checks and chats
are most frequent Checking the status of others 5.2
activities on Chatting, messages 4.7
social networks Reacting to others 4.3
Updating status 3.4
Games 2.8
Reacting to brands 2.2
Consulting information about brands 1.9
Posting information about brands 1.3
90. Actions on social networks
Q : The last 10 times you logged into your social networks, how often did you undertake each of the following actions? (average)
Europe Europe regions
0 1 2 3 4 5 6 7 8 9 10
Checking the status of others and 5,2
consulting information
Chatting / Sending messages 4,7
PERSONAL
Reacting to comments and / or actions of
4,3
others
Updating your status and / or posting Communication
information 3,4
between people is
the main purpose of
Playing games or other fun activities
2,8 social networks.
Reacting to comments and / or actions of
SHARE
others related to products, brands and / or
2,2
companies
CONSULT
Consulting information about products,
brands and/or companies 1,9
Europe
West
North
SHARE
Posting information about products, brands East
1,3
and/or companies South
N Europe = 5613 / F = If member of social network(s)
92. Sharing and consulting brand / product information
Q : The last 10 times you logged into your social networks, how often did you undertake each of the following
actions? (% at least once) 36% of the social networkers in
Europe post information on
products, brands, and /or companies
Europe West North East South
73% 66% 75% 79% 77%
51% 40% 29% 56% 63%
53% 41% 44% 64% 59%
36% 28% 20% 39% 48%
West North East South
United States Brazil Australia China India Japan
76% 86% 67% 44% 88% 34%
50% 68% 43% 83% 75% 42%
49% 76% 47% 83% 84% 29%
43% 60% 43% 64% 66% 30%
N Europe = 5613 / F = If member of social network(s)
■ % social networkers
■ social networkers who consult “Consulting information about products, brands and/or companies”
■ social networkers who react “Reacting on comments and / or actions of others related to products, brands and / or companies”
■ social networkers who post “Posting information about products, brands and/or companies”