Transforming Big data to Actionable Insights – Building Sustainable Differentiation

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Transforming Big data to Actionable Insights – Building Sustainable Differentiation By Sukanyya Misra SVP & Group Head, South Asia Mastercard

Business

©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard
Transforming Big data to Actionable Insights
Building Sustainable Differentiation
MASTERCARD ADVISORS
December 2016
Dr. Sukanyya Misra
SVP, Mastercard Advisors
©2016 MasterCard - No reproduction or sharing without express written consent of MasterCard

©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard
2
©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard
SOCIAL
BIG DATA
MOBILE
INTERNET OF THINGS
CLOUD
©2016 MasterCard - No reproduction or sharing without express written consent of MasterCard

©2014 MasterCard - No reproduction or sharing without express written consent of MasterCard
KNOW YOUR CUSTOMERS
BETTER ACROSS
CHANNELS.
FI’s & Merchants rely on Mastercard Advisors
SMART DATA AND ANALYSIS TO…
MAKE RETENTION
A MAIN FOCUS
REWARD THEM FOR
BEING LOYAL AND
THEY WILL STAY
ACQUIRE NEW
CUSTOMERS
UNDERSTAND
YOUR
WALLET SHARE
©2016 MasterCard - No reproduction or sharing without express written consent of MasterCard

Egg was established in 1998 and provides integrated marketing services including campaign conceptualization, strategy, creative design, digital marketing, production and implementation. It develops marketing strategies and creative concepts for clients. Its services include branding, print and digital advertising, websites, videos and event production. It has worked with various corporate and previous clients both locally and globally.

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