During the 1st EWPN Katapult meetup I shared my learnings taken from the MoneyConf 2018 Dublin. #EWPNKatapult is a regular meetup organized by FemTechLab for the community of European Women Payments Network in Hungary. #EWPN #EWPNHungaryMeetup

2. CONNECTINGLEADING EMPOWERING
“SINCE OUR FORMATION IN 2015, WE HAVE FOCUSED ON BUILDING A STRONG NETWORK OF WOMEN
WORKING IN THE SECTOR WHO CAN SHARE THEIR EXPERIENCES TO HELP OTHERS TO PROGRESS
THEIR CARRIERS.”
MARTHA MGHENDI-FISHER, FOUNDER OF EWPN

3. CONNECTINGLEADING EMPOWERING
DRIVING DIVERSITY
COLLABORATION WITH
ASSOCIATIONS
SOCIAL NETWORK
LOCAL MEETUPS
ANNUAL EVENT
MENTORING
& LEADERSHIP
PROGRAMMES

4. CONNECTINGLEADING EMPOWERING
DRIVING DIVERSITY
COLLABORATION WITH
ASSOCIATIONS
SOCIAL NETWORK
LOCAL MEETUPS
ANNUAL EVENT
MENTORING
& LEADERSHIP
PROGRAMMES
NEXT
ANNUAL EVENT
15/16 OCTOBER
AMSTERDAM

5. MEET THE
TEAM
EXECUTIVE BOARD ADVISORY BOARD
Martha Mghendi-Fisher
Founder of EWPN
Nadja Van der Veer
Payment Counsel
Stanley Skoglund
Minerva, Director
Silvia Mensdorff-Poully
ACI, GM
Miranda McLean
Banking Circle, VP
Andrea Dunlop
Paysafe, CEO
Natasha Kyprianides
Hellenic Bank, CDO
Viola Llewellyn
Ovamba, President
Christine Bailey
Valitor, CMO

6. Anna Maj
Poland
Estelle Brack
France
Chiara Quaia
Spain
Marilyn Sieff
Spain
Inge Van Dijk
Netherland
Monica Monaco
Belgium
Angela Yore
UK
Maria Akkuratnova
Norway
Ulrikke Kejser
Denmark
Victoria Sorving
Sweden
Oddny Arnadottir
Iceland
Dagma Bjornsdottir
Malta
Meirav Harel
Israel
Johanna
Austria
Ugne
Cyprus
MEET
THE TEAM
Szilvia Egri
Hungary
COUNTRY AMBASSADORS

8. Valentin Stalf
(Founder & CEO)
N26
Daniel Schreiber
(Founder & CEO)
Lemonade
Kenneth Lin
(Founder & CEO)
Credit Karma

9. Valentin Stalf
(Founder & CEO)
N26
Daniel Schreiber
(Founder & CEO)
Lemonade
Kenneth Lin
(Founder & CEO)
Credit Karma
FUTURE OF
BANKING
FUTURE OF
SALES & SERVICE
FUTURE OF
FINANCE

10. Valentin Stalf
(Founder & CEO)
N26
Daniel Schreiber
(Founder & CEO)
Lemonade
Kenneth Lin
(Founder & CEO)
Credit Karma
FUTURE OF
BANKING
> 1 MILLION
CUSTOMER
FUTURE OF
SALES & SERVICE
27% MARKET
SHARE AMONG
NEWCOMERS
FUTURE OF
FINANCE
> 80 MILLION
MEMBERS

11. FUTURE OF
BANKING
TRADITIONAL
PLAYERS

12. FUTURE OF
BANKING
CUSTOMER
NEEDS
TRUST
SIMPLICITY & TRANSPARENCY
TRUST NOT ONLY WITH BANKS
UNIVERSAL SERVICE
MORE TRUST WITH BANKS

13. FUTURE OF
BANKING
“95% OF THE PEOPLE HAVE
THE SAME, SIMPLE NEEDS.
THE REST IS SALES”
MYTH #1: BANKING IS COMPLEX

14. “NPS IS HIGHER FOR
FINTECHS THAN BANKS”
MYTH #2: TRUST ONLY WITH BANKS
FUTURE OF
BANKING

15. ✦API revolution rather then PSD2 or Open Banking
revolution
✦The market players will change the market! Not
the PSD2.
OPEN BANKING & PSD2
✦Stop scaring people, rather educate them on data
sharing!
✦Value chain can completely be broken up
✦PSD2 is “just” a good start - providing more
transparency.
✦Open Banking alone will not transform the industry
FUTURE OF
BANKING

16. ✦ HAVING A GOOD DATA SET
✦ CLOSE CONNECTION TO THE
CUSTOMER VIA SMARTPHONE
✦ USE OF AI TO CREATE AN INTERFACE WHICH
IS INDIVIDUAL FOR EACH CUSTOMER
SUSTAINABLE BANKING MODEL
FUTURE OF
BANKING

17. FUTURE
OF SALES &
SERVICE
TRADITIONAL
PLAYERS

18. FUTURE
OF SALES &
SERVICE
BUSINESS
MODEL
CUSTOMER
EXPERIENCE
BUILT ON TRUST &
TRANSPARENCY
DELIGTHFUL & SIMPLE
BUILT ON DISTRUST
COMPLEX & DISLIKED
TRADITIONAL
PLAYERS

19. FUTURE
OF SALES &
SERVICE
“NEXT INSURANCE LEADERS
WILL USE BOTS, NOT BROKERS
AND AI, NOT ACTUARIES”

22. EFFECTIVE SALES & SERVICE
✦ DELIGHTFUL EXPERIENCE AND USE OF BOTS
GENERATES 100 TYPES OF MORE DATA PER
CUSTOMER
✦ USE OF BOTS LOWER THE COST OF
ACQUISITION & CLAIM MANAGEMENT
✦ BEING ABLE TO PRICE THE RISK MORE
EFFECTIVELY WITH AI
FUTURE
OF SALES &
SERVICE

23. FUTURE OF
FINANCE
TRADITIONAL
PLAYERS

24. FUTURE OF
FINANCE
APPROACH
USE OF DATA
HELPS TO MAKE BETTER
FINANCIAL DECISION
VAST QUANTITY OF DATA TO
CREATE UNIQUE INSIGHTS
SERVE THE WEALTHY
INCOMPLETE DATA SETS IN
FRAGMENTED DATABASES
TRADITIONAL
PLAYERS

25. 2600+ ATTRIBUTES
PER MEMBER
8 BILLION PREDICTIONS
EACH DAY

26. FUTURE OF
FINANCE
“THE RISE OF AUTONOMOUS
FINANCE WILL HAVE A
TRANSFORMATIVE IMPACT ON
THE EFFICIENCY OF CAPITAL
FOR CONSUMERS”

27. FUTURE OF
E-COMMERCE
SECURITY &
AUTHENTICATION
CUSTOMER
EXPERIENCE

28. “WE BELIEVE THAT WITH THE RAPID ADOPTION OF DIGITAL ASSISTANT
DEVICES, VOICE-COMMERCE WILL BE THE NEXT FRONTIER”

29. 2 BILLION DIGITAL ASSISTANTS
POWERED BY VOICE
200 BILLION SEARCHES MADE ON
MONTHLY BASIS USING VOICE
FUTURE OF
E-COMMERCE
EXPECTATION BY 2021

30. ✦ USING VOICE IS THE MOST NATURAL WAY
OF INTERACTING FOR HUMAN BEING
✦ FAST BUYING EXPERIENCE: TRAIN TICKET
IS ONLY 2 MINUTES!
✦ USING PAYMENT CREDENTIALS STORED
ON AMAZON ACCOUNT
FUTURE OF
E-COMMERCE
✦ EARLY ADOPTERS ALREADY EXPERIMENTING

32. FUTURE OF
MONEY
AT THE END OF THE DAY MARKET PLAYERS ARE THE
ONES WHO WILL / SHOULD CHANGE THE GAME
PSD2 & OPEN BANKING ARE THE HOLLY GRAIL
MYTHS REALITY
FINANCIALS ARE COMPLEX
MAJORITY OF THE CUSTOMERS HAVE THE SAME, SIMPLE
NEEDS
TRUST IS ONLY WITH BANK
THE SUCCESSFUL FINTECHS AND TECH COMPANIES
BECOME LOVEMARKS
BANKS WILL COPY EVERY INTERESTING SERVICES AND
FINALLY “STEAL” THE GAME
THE REAL QUESTION: IF BANKS CAN SHRINK FAST
ENOUGH TO REMAIN PROFITABLE
VIA DELIGHTFUL EXPERIENCE AND USING LATEST
TECHNOLOGIES THEY COLLECT MORE DATA AND USE IT
IN A SMARTER WAY
1 1
2 2
3
4
5
3
5
FINTECHS ARE ONLY ABOUT FLASHY CX4

33. IMAGINE THE UNBELIEVABLE & PREPARE FOR IT - IT WILL HAPPEN!
ONES THAT ARE MOST ADAPTABLE TO CHANGE WILL SURVIVE!
KNOWLEDGE OF THE NEW TECHNOLOGIES WILL BE CRUCIAL!

34. THANK YOU!
Szilvia Egri
@SzilviaE44
www.linkedin.com/in/szilviaegri