The document discusses the importance of crafting transformative digital experiences through a combination of empathy, design, and strategic thinking to enhance user experience and drive business growth. It emphasizes a user-centric approach, including user research and continuous iteration of design to meet consumer needs and improve brand loyalty. Ultimately, it outlines a methodology for aligning product and design strategies to achieve a sustainable competitive advantage in the fast-changing market.

1. Crafting transformative digital experiences that
merge empathy, design, and future-forward
thinking - A PROCESS
Prabuddha Vyas
Design Practitioner

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AWARENESS CONSIDERATIONS CONVERSIONS EXPERIENCE FULLFILLMENT RETENTION COMMUNITY VOICE
User Acquisition User Experience User Retention User Advocacy
BRAND & MARKETING
NARRATIVES & COMMUNICATION
SALES STRATEGY
PRODUCT & SERVICE DEFINITIONS
CUSTOMER EXEPERIENCE
USER EXPERIENCE/ SERVICE DESIGN
CUSTOMER RELATIONSHIP
LOYALTY PROGRAM
SOCIAL MEDIA MARKETING
CONTENT MARKETING
COMMUNITY BUILDING
Design plays a crucial role in defining a sustainable
relationship with customers long term.

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Today
Thousands of
products/services
out there compete
for our attention
90% of products fail in first five years!

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Are you & your team
perfectly aligned to what
your product strategy
is?

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Focusing on the customer value which
is critical to growth?

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What is your
North Star?
1. Attention
2. Transaction
3.Productivity

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You can’t be
PRODUCT-LED
unless you are
UX-LED
Source:https://www.productled.org/

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• Improving discovery
• Enhancing feature adoptions
• Increasing user retention, conversions and
reducing churn
• Optimizing the user interface and overall
user experience
• Bring loyalty and creating organic growth
Objectives:
UX
Source:https://www.productled.org/

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User Research, Categories & Data Storytelling
• Conduct in-depth user interviews, surveys, and analytics analysis to understand categories, user needs and pain points
De
fi
ning the Stories
• Identify the purpose and the problem to be solved
UX Design & Heuristics frameworks
• Create
fl
ows, wireframes, prototypes, and design improvements to enhance the user interface
UX, Persuasion Design
• Driving behaviours, messaging and narrative to guide the users.
Conversion Strategy & Usability
• Develop a tailored funnel strategy leveraging behavioural psychology and usability
Experimentation
• Implement A/B testing and continuous iteration to improve user experience
Design Systems & WCAG
• Build systems and components for brands to make product development and experimentation ef
fi
cient. Accessibility guidelines.
Methodology:
Market lens
Customer lens
Product lens
Strategy

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IS THIS
YOUR
STRUGGLE
TOO?

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Enabling product focus businesses
to reach full potential and achieve
success

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BE DESIGN &
OUTCOME DRIVEN
Problems Solved
New possibilities
User Adoption
Behavior Change
Task/
To do list
Net Results for the business
Revenue
NPS
Efficiency
Cost Reduction
OUTPUT OUTCOME IMPACT

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Be Agile!

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Process & Interaction
GO
no go
Discovery
1-2 Sprints
PM + Designer
Solution
1 sprint per iteration
PM+ Designer + Dev
Development
N sprints
PM + Designer + Dev + QA
Brief
Problem Identification
User Research
Benchmark
User Interviews
Experience Map
Persona Dev
Customer Journey
Workshop Ideation
Prototype
User Tests
Lean Feedback
Tickets & Backlog
Design Spec
Design System
Dev Front end
User Tests
Lean Feedback
Iterations PROD
Iterations

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Definitions on Services to enhance
overall Digital Strategy & CX

16. product
experience design
NORTH STAR METRIC FRAMEWORK
1
PRODUCT STRATEGY
2
PRODUCT MANAGEMENT
3
DATA ANALYSIS & A/B TESTING
4
Product design is the process of
continuous improvement and
enhancement to meet the needs and
desires of consumers and meet the
business goals.
The goal of product design is give a clear
roadmap and goal to the team and
embrace experimentations. Product market fit
Data & Metrics User Behaviors
& Adoption

17. user experience
design
PRODUCT & UX STRATEGY
1
CONSUMER & ENTERPRISE UX
2
USER INTERFACE DESIGN
3
USABILITY & UX ANALYSIS
4
We at UniKwan understand the extent of
the craft of user experiences and
designing user interfaces. We combine
business viability, technical feasibility and
user needs to create useful, usable and
delightful digital experiences which allows
business to go deeper in users choices
and needs.

18. customer
experience design
BRAND NARRATIVE & EXPERIENCE
1
EXPERIENCE DESIGN
2
CONTENT DESIGN
3
OMNICHANNEL DIGITAL & DATA
4
To transform the customer experience, we
have to keep our services at the centre of
the consumer’s life. We at UniKwan have
figured out a radical and practical
approach dissecting through the paths of
the consumer. We at UniKwan have been
creating effective brand experiences for
many of our business partners. Our
experiential marketing techniques have
been able to create confidence,
dependability, trust and favourable
emotional connections tailor-made to
many target audiences.

19. innovation & strategic
consulting
DESIGN THINKING & TREND FORECASTING
1
SYSTEM DESIGN
2
PRODUCT & SERVICE INNOVATION
3
USER RESEARCH
4
In today’s fast-changing environments, we
have been able to provide practical, relevant
and highly actionable solutions that meet
customer needs. Through keen observation,
research, co creation and analysis, we have
been consulting industry leaders and
business giants by providing powerful
innovation & design practices.
DESIGN FOR POLICIES &
EMERGING TECH
5