The document outlines a three step process for advocacy: 1) identify objectives such as engaging government and influencing policymakers, 2) identify the target audience which includes the general public, policymakers, and NGOs, and 3) create a strategy such as education programs and lobbying government. Some strategies discussed are forming working groups with government and industry and creating partnerships between NGOs, government, and businesses. The document also mentions challenges and opportunities for advocacy like building CSO capacity and growing support for the access movement.