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Creating Usable Data
Usable Data and “Actionable” Information
Jonathan Callahan
Mazama Science
MAZAMA SCIENCE
Data – Information – Knowledge
STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 2
From Data to Decision
Data
“Actionable” InformationKnowledge
Information
STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 3
Data – Information – Knowledge pathway
Graphic concept from nathan.com
STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 4Mazama Science 4
From Theory to Practice.

“Data – Information – Knowledge” is the theory.

Data files and software is the practice.

How do data managers start creating “Usable Data”?

How does this lead to “Actionable Information”?
STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 5Mazama Science 5
For Usable Data – Identify Your Users!

Do you want to support analysts?
(data only)

Do you want to support authors?
(data summaries and charts)

Do you want to engage local citizens?
(maps and local information)

Do you want to support decision makers?
(integrated stories)
STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 6
Support Analysts with Data.

Analysts want raw data.

They want easy access.

They know how to work with
data.

They have their own tools.

Give them big CSV files.
STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 7
Support Authors with Tables and Charts.

Authors want data summaries.

They want to tell stories.

They don't have great data
skills.

They will publish on the web.

Give them summary tables
and good data graphics.
(.png)
STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 8
Engage Citizens with Maps & Local Info.

Citizens want to know what is
going on near them.

They want maps.

They want simple explanations.

They will influence decision
makers.

Give them web pages with
text, maps and charts.
STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 9
Support Decision Makers with Stories.

Decision Makers want
“Actionable Information”.

They want integrated stories.

They don't have expert
knowledge.

They need well informed citizens
to back them up.

Give them compelling stories.
STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 10Mazama Science 10
Keep It Simple – Data and Charts

Data

ASCII CSV files on a web site

Text files (.txt, .pdf) with metadata describing the data

Data summaries and charts

Summarize important results in tables.

Study other sites for excellent chart examples.

Are your charts easy to understand?

Do they tell a story?

Are they beautiful?

Provide charts that can be copied. (.png)

Build a simple web presentation with html and javascript.
STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 11Mazama Science 11
Keep It Simple – Maps and Stories

Maps

Don't require the use of interactive maps.

Provide static versions of maps. (.png)

Provide KML files.

Integrated Stories

Tell compelling stories!

Who are the actors?

What is at stake?

What do we know?

Use web pages to integrate information.

Have “data consumers” write the stories.
STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 12
Examples of an 'engaged public'.
STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 13
End of Presentation
STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 14
Number Crunchers
Pattern Recognizers
& Story Tellers
The story behind this presentation.
Mazama Science 15STRIPE Regional Meeting -- Apr 29 - May 01, 2013
Number Crunchers

Fast

Accurate

Consistent

> 50 years of evolution
Very good at what they do!
Mazama Science 16STRIPE Regional Meeting -- Apr 29 - May 01, 2013
Pattern Recognizers

Fast!

Accurate ~

Creative!!

> 50K years of evolution
Awesome at what we do!
Mazama Science 17STRIPE Regional Meeting -- Apr 29 - May 01, 2013
Pattern Recognition
Humans are better than
computers are recognizing
patterns.
Mazama Science 18STRIPE Regional Meeting -- Apr 29 - May 01, 2013
Pattern Recognition
Sensors can generate and
computers can process
millions of measurements.
When presented visually,
humans recognize patterns
instantly.
Mazama Science 19STRIPE Regional Meeting -- Apr 29 - May 01, 2013
Pattern Recognition
• Humans communicate by telling stories.
• Familiar pictures help us tell those stories.
Mazama Science 20STRIPE Regional Meeting -- Apr 29 - May 01, 2013
Pattern Recognition
When we want to tell stories
with data we use graphics.
Including visualizations that
map onto the real world.
And charts that are
completely abstract.
Telling stories with data requires data visualization.

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Creating Usable Data

  • 1. Creating Usable Data Usable Data and “Actionable” Information Jonathan Callahan Mazama Science MAZAMA SCIENCE Data – Information – Knowledge
  • 2. STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 2 From Data to Decision Data “Actionable” InformationKnowledge Information
  • 3. STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 3 Data – Information – Knowledge pathway Graphic concept from nathan.com
  • 4. STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 4Mazama Science 4 From Theory to Practice.  “Data – Information – Knowledge” is the theory.  Data files and software is the practice.  How do data managers start creating “Usable Data”?  How does this lead to “Actionable Information”?
  • 5. STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 5Mazama Science 5 For Usable Data – Identify Your Users!  Do you want to support analysts? (data only)  Do you want to support authors? (data summaries and charts)  Do you want to engage local citizens? (maps and local information)  Do you want to support decision makers? (integrated stories)
  • 6. STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 6 Support Analysts with Data.  Analysts want raw data.  They want easy access.  They know how to work with data.  They have their own tools.  Give them big CSV files.
  • 7. STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 7 Support Authors with Tables and Charts.  Authors want data summaries.  They want to tell stories.  They don't have great data skills.  They will publish on the web.  Give them summary tables and good data graphics. (.png)
  • 8. STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 8 Engage Citizens with Maps & Local Info.  Citizens want to know what is going on near them.  They want maps.  They want simple explanations.  They will influence decision makers.  Give them web pages with text, maps and charts.
  • 9. STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 9 Support Decision Makers with Stories.  Decision Makers want “Actionable Information”.  They want integrated stories.  They don't have expert knowledge.  They need well informed citizens to back them up.  Give them compelling stories.
  • 10. STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 10Mazama Science 10 Keep It Simple – Data and Charts  Data  ASCII CSV files on a web site  Text files (.txt, .pdf) with metadata describing the data  Data summaries and charts  Summarize important results in tables.  Study other sites for excellent chart examples.  Are your charts easy to understand?  Do they tell a story?  Are they beautiful?  Provide charts that can be copied. (.png)  Build a simple web presentation with html and javascript.
  • 11. STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 11Mazama Science 11 Keep It Simple – Maps and Stories  Maps  Don't require the use of interactive maps.  Provide static versions of maps. (.png)  Provide KML files.  Integrated Stories  Tell compelling stories!  Who are the actors?  What is at stake?  What do we know?  Use web pages to integrate information.  Have “data consumers” write the stories.
  • 12. STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 12 Examples of an 'engaged public'.
  • 13. STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 13 End of Presentation
  • 14. STRIPE Regional Meeting -- Apr 29 - May 01, 2013Mazama Science 14 Number Crunchers Pattern Recognizers & Story Tellers The story behind this presentation.
  • 15. Mazama Science 15STRIPE Regional Meeting -- Apr 29 - May 01, 2013 Number Crunchers  Fast  Accurate  Consistent  > 50 years of evolution Very good at what they do!
  • 16. Mazama Science 16STRIPE Regional Meeting -- Apr 29 - May 01, 2013 Pattern Recognizers  Fast!  Accurate ~  Creative!!  > 50K years of evolution Awesome at what we do!
  • 17. Mazama Science 17STRIPE Regional Meeting -- Apr 29 - May 01, 2013 Pattern Recognition Humans are better than computers are recognizing patterns.
  • 18. Mazama Science 18STRIPE Regional Meeting -- Apr 29 - May 01, 2013 Pattern Recognition Sensors can generate and computers can process millions of measurements. When presented visually, humans recognize patterns instantly.
  • 19. Mazama Science 19STRIPE Regional Meeting -- Apr 29 - May 01, 2013 Pattern Recognition • Humans communicate by telling stories. • Familiar pictures help us tell those stories.
  • 20. Mazama Science 20STRIPE Regional Meeting -- Apr 29 - May 01, 2013 Pattern Recognition When we want to tell stories with data we use graphics. Including visualizations that map onto the real world. And charts that are completely abstract. Telling stories with data requires data visualization.