This document provides guidance for a 500-750 word evaluation of a trailer, including discussing the intended audience, how well the trailer communicates to that audience, its genre, the meanings behind creative decisions, strengths and weaknesses, comparisons to other trailers, and how research informed the production. It also provides marking criteria that emphasizes applying knowledge when evaluating how meanings and responses are created, as well as tips for structuring the evaluation using bullet points, images, and focused paragraphs.

1. Trailer evaluation March 23, 2010
500-750 word Evaluation

2. Trailer evaluation March 23, 2010
500-750 word Evaluation
AUDIENCE DEMOGRAPHIC
APPEAL/RESPONSES REQUIRED
EVALUATION
- Communicates to audience?
- Genre
- Menaing behind decsions amde
- Strengths
- weaknesses
- comparison
Discuss how the production has been informed by the research
undertaken.

3. Trailer evaluation March 23, 2010
MARKING CRITERIA:
Apply knowledge and understanding when
analysing media products and processes and
evaluating their own practical work, to show how
meanings and responses are created.
TOP MARKS:
Excellent ability to apply knowledge and
understanding when evaluating the production.
Sophisticated reference to degree to which research
informs production.
Quality of written communication will be
sophisticated.
A high degree of accuracy.
Sophisticated ability to structure ideas effectively.

4. Trailer evaluation March 23, 2010
TIPS
Using bullet points and images as well as focused
paragraphs (or copy and paste from blog)