Digital technology has impacted film production, distribution, and exhibition in several ways. Films are easier and cheaper to make with smaller, lightweight digital cameras and editing software that allows for special effects. They can also be more easily distributed and promoted through online marketing campaigns and global releases of digital data files. While digital offers more viewing options on different screens and in 3D, it raises debates around piracy, image quality, and whether it helps or hurts independent films.

1. The impact of Digital
Technology on Production,
Distribution and Exhibition
Films are easier to make
Smaller, lightweight cameras
Digital editing software
SFX, e.g. CGI
Films are easier to supply and promote
Marketing campaign (online, mobile apps, viral, social
networks)
Data files meaning it is cheaper, quicker and could
result in simultaneous global releases (this could also cut
down pirating)
Digital offers a wider range of viewing possibilities (although
this doesn’t mean better, just different)
Digital screens
3D
IMAX
File sharing
Downloading
Issues for debate
Piracy? (Who is really affected?)
Quality? (3D? Sharper image versus a more genuine
image)
Does digital make it easier or harder for independent
films?