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Mining for diamonds in your backyard
The document summarizes the story of how Aaron von Frank organized the "Google on Main" event in Greenville, South Carolina in 2010, where thousands of people formed a human "Google" chain down Main Street holding glow sticks. It describes the challenges they faced in organizing the event with little time and resources and how they were able to overcome obstacles to make it a success.
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Mining for diamonds in your backyard
- 1. Mining for Diamondsin Your Backyard This presentation is made freely available. If you use any information, please attribute it to John Warner, InnoVenture LLC. To inquire about John Warner presenting to your group, contact him at JohnWarner@InnoVentureCommunity.com or 864-561-6609. You can find more information about participating in upcoming InnoVenture Forums and Conferences at InnoVentureSoutheast.com
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- 3. Mining for diamondsin your backyard
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- 5. “ We’re planningto build and test ultra high-speed broadband networks in a number of trial locations across the United States” February 10 39 Days until Google On Main !
- 6. John invites severalcolleagues, including Aaron von Frank to discuss Google fiber to home RFP. Yeah. Not sure what this has to do with Google, but what the heck… . Hey, it’s the InnoVenture and Swamp Fox guy! February 22 27 Days until Google On Main !
- 7. John creates aGoogle document asking how to achieve key objectives. Aaron envisions Google On Main: “ On Saturday March 20, 2010 Greenville citizens are going to form the world’s first and longest human Google chain in history.” February 28 21 Days until Google On Main !
- 8. Aaron called ameeting of young creatives at Orange Coat International Headquarters Glow sticks would be cool! We Are Feeling Lucky! You’re crazy! Google sites & services! March 3 17 Days until Google On Main !
- 9. Few Small ProblemsTo Overcome: No public announcement / zero public awareness No website or social media presence No money, no permission, no insurance The city says it is impossible to do in the time frame You’re crazy. . No prob. Just get me some coffee. March 7 13 Days until Google On Main !
- 10. Inspired conversations amongcolleagues… March 11 9 Days until Google On Main ! 22222222222
- 11. Make sure thecity will let us submit permits if we meet their requirements Mayor White’s response: “ I’ve got your back.” Aaron to Mayor Knox White: “I guarantee you that I will turn this into a (safe, family-friendly) spectacle that will be seen around the country and around the world.” March 12 8 Days until Google On Main !
- 12. Find an organizationto cover the $millions in insurance required. Find an organization willing to submit our permits. March 13 7 Days until Google On Main !
- 13. Raise $4,500 in24 hours to cover costs. Order port-o-johns and medical personnel. Email from John to colleagues: “Aaron indicates he needs a budget of about $4,000… I am writing to ask if you will join me… ” March 15 5 Days until Google On Main !
- 14. “ Notify” MainStreet businesses about Google On Main. March 16 4 Days until Google On Main !
- 15. Aaron orders hisfirst helicopter (little nervous that Visa fraud alert didn’t call about this - or the 2,200 glow sticks for that matter). He also releases the Google On Main “Instructional Video”. Arrange for the video and photography Identify and train the volunteers March 18 2 Days until Google On Main !
- 16. 2,200 people startcoming out to play. Missing sign in sheets & volunteer who printed them. Can’t communicate between Falls Park & the Peace Center. Encouraging text messages among team: “ No cops are here! The park is still full of people!” “ We’re not ready yet. Stall!” March 20 0 Days until Google On Main !
- 17. Greenville to Google:“ We’re feeling lucky!”
- 18. “ Thousands ofpeople assembled in Greenville clutching their colored glow sticks…”
- 19. How do youmine for diamonds in your backyard?
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- 21. Be an artistFind the artists
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- 24. Script The ProcessUS Constitution US Declaration of Independence Vision Process
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- 26. Grow Trust WithYour Colleagues
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- 28. Our City FoodShelter Clothing
- 29. Our City FoodShelter Clothing Food Shelter Clothing Food Shelter Clothing
- 30. Our City FoodShelter Clothing Food Food Shelter Clothing Food Food Food
- 31. Our City FoodFood Shelter Clothing Food Food Food Shelter Food Clothing Shelter Shelter Shelter
- 32. Our City ClothingClothing Clothing Clothing Food Food Food Food Shelter Food Clothing Shelter Shelter Shelter
- 33. Our City FoodFood Food Shelter Food Clothing Shelter Shelter Shelter Clothing Clothing Clothing Clothing
- 34. Our City FoodFood Food Shelter Food Clothing Shelter Shelter Shelter Clothing Clothing Clothing Clothing
- 35. Our City FoodFood Food Shelter Food Clothing Shelter Shelter Shelter Clothing Clothing Clothing
- 36. Our City FoodFood Food Shelter Food Clothing Shelter Shelter Shelter Clothing Clothing Clothing
- 37. Our City FoodFood Food Shelter Food Clothing Shelter Shelter Shelter Clothing Clothing Clothing
- 38. Plato’s City Oneman is a farmer, another a builder, one a weaver. There are diversities of natures among us adapted to different occupations. All things are produced more plentifully and easily and of a better quality when one man does one thing which is natural to him and leaves other things. Plato, The Republic , 360 BC
- 39. Innovation Creating valueat the intersection of evolving customer needs and evolving technical capabilities.
- 40. + SanDisk MP3Player Napster Online Music Tony Fadell had the idea of combining an MP3 player with an online music library.
- 41. + SanDisk MP3Player Napster Online Music Tony Fadell had the idea of combining an MP3 player with an online music library. MP3 companies were not in the software business Music companies were not in the hardware business
- 42. SanDisk MP3 PlayerNapster Online Music Steve Jobs understood that this created a new market for personal portable music.
- 43. Innovation 1 organizationUnmet Customer Needs Diverse Capabilities 9 potential combinations
- 44. Closed Innovation 3organizations 27 potential combinations Unmet Customer Needs Diverse Capabilities
- 45. Open Innovation ExponentialExplosion of Opportunity 3 organizations 81 potential combinations Unmet Customer Needs Diverse Capabilities
- 46. Creative Tension DiversityDrives Growth Specialization Drives Productivity
- 47. Operational Excellence Securesthe Present. Innovation Excellence Secures the Future. Roger Milliken ROGER MILLIKEN
- 48. The creation ofnew growth businesses is where quality was 30 years ago. We can understand the variables that effect the success of new businesses and succeed with much higher probability than has historically been the case. Clayton Christensen, Harvard Business School
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- 51. Who is thecustomer, and what are they trying to do that is difficult, expensive, or inconvenient? “ Half of your customers are vegetarians?” 7% Macrobiotic 15% Vegan 15% Low salt 14% Low carbohydrate 19% Low cholesterol 25% Low fat 52% Vegetarian Customer Profile
- 52. What is thevision large enough to attract the talent and resources to realize it?
- 53. What is 100%of what is required to completely satisfy the customer? Store Depart- ments Merchan- dising Store Design & Location Retail IT Systems Vendor Relation- ships Community Relations Associate Training Customer Education Natural & Organic Food
- 54. What are thespecific, measurable milestones that must be achieved to deliver the solution? Store Locations Georgia Athens, GA North Carolina Asheville, NC Asheville, NC (South) Boone, NC Charlotte, NC (Ballantyne) Charlotte, NC (South Park) Greensboro, NC Raleigh, NC (Brier Creek) South Carolina Charleston, SC Columbia, SC Greenville, SC Tennessee Chattanooga, TN Johnson City, TN Knoxville, TN
- 55. Jim Cockman Chairman,Sara Lee Food Services Division Marsh Collins CEO, Bi-Lo Joe Pearce CEO, PYA Monarch Max Lennon President, Clemson University Bill Burton CEO, Cafes Enterprises (Fatz Restaurants) Roger Derrough Founder John Warner, Chairman President of Capital Insights Who is the leadership with a successful track record of doing what is required?
- 56. Who is theleadership with a successful track record of doing what is required? Mike Cianciarulo CEO Gary Jones, CPA VP & CFO Jim St. Charles VP-Real Estate/Construction Lucinda Austin Director of Human Resources Chris Darling Director of Operations Troy DeGroff Director of Sales & Marketing Bonnie Cathey, CPA Director of IT
- 57. What resources arerequired, and where will they come from? 1997 One store and $7 million in revenue Open second store in Charleston South Carolina $ 750,000 Acquire of third and open fourth store Recruit Mike Cianciarulo as CEO 1,600,000 Co-invest with outside investors Recruit Gary Jones as CFO 750,000 3,100,000 Fourteen stores and $100 million in revenue $50 million sale to Monitor Clipper Partners Distributions to Capital Insights $17,200,000
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- 59. World’s 8 th Largest Mega Region
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- 63. Michael Bolick, CEOof Selah Technologies: When Matt Gevaert presented Clemson’s carbon dot technology, I sat up in my chair and wondered who else was taking notes.
- 64. ©Lab21 May 2010 LTD INC New US Headquarters Expanded US Research and Development New Personalized Medicine Focused Laboratory New Products Distribution / Manufacturing UK Parent US Startup N American HQ
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- 67. Let’s go diamondmining! Forums presented by Diamond Anchors Product Visualization presented by SiMT IT as a Career presented by CESM Advanced Materials presented by Michelin Nanotechnology presented by NanoCenter Alternative Energy presented by Millkien Smart Homes presented by Sealed Air InnoVenture Southeast 2010 Conference
Editor's Notes
- #28 Let’s walk through a simple example to illustrate an important concept about why and how we should collaborate. To survive, I need Food, Shelter, and Clothing. I spend 1/3 of a day acquiring each, so they are of equal value to me.
- #29 Let’s walk through a simple example to illustrate an important concept about why and how we should collaborate. To survive, I need Food, Shelter, and Clothing. I spend 1/3 of a day acquiring each, so they are of equal value to me.
- #30 Now assume that there are three of us in our city. And each of us has the same needs and spends the same time in acquiring them. How can we reorganize ourselves so we are all more prosperous? I’ll focus on making Food. I develop specialized skill and specialized tools, and I don’t need to change jobs. I become so productive I can make a unit of Food in ¼ day, so at the end of the day I end up with 4 units instead of 3. You focus on making Shelter, and someone else focuses on Clothing, each ending up with 4 units too. So now we trade. Notice how each of us ends up meeting our needs, and we have units left over. That is how wealth is created.
- #31 Now assume that there are three of us in our city. And each of us has the same needs and spends the same time in acquiring them. How can we reorganize ourselves so we are all more prosperous? I’ll focus on making Food. I develop specialized skill and specialized tools, and I don’t need to change jobs. I become so productive I can make a unit of Food in ¼ day, so at the end of the day I end up with 4 units instead of 3. You focus on making Shelter, and someone else focuses on Clothing, each ending up with 4 units too. So now we trade. Notice how each of us ends up meeting our needs, and we have units left over. That is how wealth is created.
- #32 Now assume that there are three of us in our city. And each of us has the same needs and spends the same time in acquiring them. How can we reorganize ourselves so we are all more prosperous? I’ll focus on making Food. I develop specialized skill and specialized tools, and I don’t need to change jobs. I become so productive I can make a unit of Food in ¼ day, so at the end of the day I end up with 4 units instead of 3. You focus on making Shelter, and someone else focuses on Clothing, each ending up with 4 units too. So now we trade. Notice how each of us ends up meeting our needs, and we have units left over. That is how wealth is created.
- #33 Now assume that there are three of us in our city. And each of us has the same needs and spends the same time in acquiring them. How can we reorganize ourselves so we are all more prosperous? I’ll focus on making Food. I develop specialized skill and specialized tools, and I don’t need to change jobs. I become so productive I can make a unit of Food in ¼ day, so at the end of the day I end up with 4 units instead of 3. You focus on making Shelter, and someone else focuses on Clothing, each ending up with 4 units too. So now we trade. Notice how each of us ends up meeting our needs, and we have units left over. That is how wealth is created.
- #34 Now assume that there are three of us in our city. And each of us has the same needs and spends the same time in acquiring them. How can we reorganize ourselves so we are all more prosperous? I’ll focus on making Food. I develop specialized skill and specialized tools, and I don’t need to change jobs. I become so productive I can make a unit of Food in ¼ day, so at the end of the day I end up with 4 units instead of 3. You focus on making Shelter, and someone else focuses on Clothing, each ending up with 4 units too. So now we trade. Notice how each of us ends up meeting our needs, and we have units left over. That is how wealth is created.
- #35 Now assume that there are three of us in our city. And each of us has the same needs and spends the same time in acquiring them. How can we reorganize ourselves so we are all more prosperous? I’ll focus on making Food. I develop specialized skill and specialized tools, and I don’t need to change jobs. I become so productive I can make a unit of Food in ¼ day, so at the end of the day I end up with 4 units instead of 3. You focus on making Shelter, and someone else focuses on Clothing, each ending up with 4 units too. So now we trade. Notice how each of us ends up meeting our needs, and we have units left over. That is how wealth is created.
- #36 Now assume that there are three of us in our city. And each of us has the same needs and spends the same time in acquiring them. How can we reorganize ourselves so we are all more prosperous? I’ll focus on making Food. I develop specialized skill and specialized tools, and I don’t need to change jobs. I become so productive I can make a unit of Food in ¼ day, so at the end of the day I end up with 4 units instead of 3. You focus on making Shelter, and someone else focuses on Clothing, each ending up with 4 units too. So now we trade. Notice how each of us ends up meeting our needs, and we have units left over. That is how wealth is created.
- #37 This is actually a 2400 year ago example that Plato used in The Republic . One man is a husbandman, another a builder, one a weaver. There are diversities of natures among us adapted to different occupations. All things are produced more plentifully and easily and of a better quality when one man does one thing which is natural to him and leaves other things. Harvard Professor Michael Porter promotes the idea of industrial clustering, which has become all the rage in economic development circles in SC. The concept of diverse people creating wealth by specializing to become more productive is an ancient idea.
- #38 This is actually a 2400 year ago example that Plato used in The Republic . One man is a husbandman, another a builder, one a weaver. There are diversities of natures among us adapted to different occupations. All things are produced more plentifully and easily and of a better quality when one man does one thing which is natural to him and leaves other things. Harvard Professor Michael Porter promotes the idea of industrial clustering, which has become all the rage in economic development circles in SC. The concept of diverse people creating wealth by specializing to become more productive is an ancient idea.
- #61 (Here’s what we’re announcing) We plan to invest approximately $70 million over the next five year -- and possibly more -- to support and encourage the growth of the advanced materials industry cluster. This project has three primary components: 1 -- a State-of-the-art Advanced Materials Research Laboratory which will house two Research Centers of Economic Excellence 2 -- A Center of Excellence in Photonic Materials to focus on the development of the nascent photonics industry, which is primarily located in Upstate S.C. and Western N.C. 3 -- a Center of Excellence in Electronic Imaging, which will serve as a magnet for industries engaged in advanced materials research. In addition, we expect the faculty associated with these centers to generate an additional $5 to 6 million a year in sponsored research, which will be reinvested into equipment, graduate student support, and projects targeted at specific needs of industry.
- #63 I was in the crowd when Matt Gevaert presented on the carbon dot technology that Clemson had. I sat up in my chair a bit when I saw it and wondered who else was taking close notes. Michael Bolick, CEO Selah Technologies
- #64 [e.g. identification of t(15;17) translocation in AML patients leads to specific treatment (ATRA) which changed the overall survival from 0% 40 years ago to 80% now] MGA – Need to know more about ATRA