Cotton made in Africa works to improve the livelihoods of smallholder cotton farmers in sub-Saharan Africa through more sustainable and efficient cultivation methods. It provides training to over 435,000 smallholder farmers in multiple African countries to increase their crop yields and incomes while protecting the environment. Major companies partner with Cotton made in Africa to source cotton at market prices, resulting in a win-win situation where farmers' lives are improved and companies receive more sustainably produced cotton without paying significantly more.