Tracy Ewell is a talented makeup artist and business owner with nearly 20 years of experience in various roles within the beauty industry. She has extensive experience providing makeup services for magazines, print, television, video and special events. Ewell is skilled at balancing client needs with business demands, as shown through her success owning two cosmetics and skincare boutiques over the past 15 years. She is a strong relationship builder and leader with the proven ability to manage all aspects of business operations, including marketing, staff, finances and more.
Did you know that the service industry has the highest turnover rate for employees? What structure do you have in place for the hiring process? Take this class with Millennium’s Tanya Reece to learn how to not only retain your staff, but make them excited and motivated to be a part of the team.
Front desk employees are one of the most important employees at any business, and can make a large impact monetarily. Take this class with Millennium S.I.’s Kristina Bruno to learn how to keep your front desk productive and proactive!
Did you know that the service industry has the highest turnover rate for employees? What structure do you have in place for the hiring process? Take this class with Millennium’s Tanya Reece to learn how to not only retain your staff, but make them excited and motivated to be a part of the team.
Front desk employees are one of the most important employees at any business, and can make a large impact monetarily. Take this class with Millennium S.I.’s Kristina Bruno to learn how to keep your front desk productive and proactive!
This is my professional marketing/business as well as beauty portfolio. Here it shows some of my marketing and business projects (PRs, branding, excel spread sheets, budgeting, & business plans) as well as my beauty achievements.
1. Tracy Ewell
2172 Main St. NW Atlanta, Ga 30318 | 504-214-0423 cell | tracyewell@gmail.com | www.tracyewell.com
Makeup Artist | Skincare Expert | Business Owner
A talented, well-rounded professional makeup artist with extensive experience in magazines, print, TV, video and special events,
including weddings, who can skillfully balance client needs with the demands of business ownership. Profile:
§ Nearly 10 years of experience as business owner
§ Strong relationship builder, especially with magazine
editors and publicists
§ Engaging, goal-oriented leader
§ Entrepreneur with keen eye for trends
§ More than 10 years of management experience
§ Proven ability to work in unison with staff, volunteers
and boards of directors
§ Organized, detail-directed problem solver
§ Project manager, from concept to implementation
Employment
Owner, Tracy Ewell Cosmetics & Skincare, Atlanta, Georgia 2006-2009
Lead makeup services and skincare consultations.
Manage all aspects of the business, including PR and marketing.
Account Executive, Caudalie USA 2006-2006
Managed 34 accounts with Sephora, Bath and Body Works, and boutiques.
Facilitated training for all employees to further brand understanding and sales.
Hosted in-store events to increase customer awareness and drive business.
Maintained sales-goal focus for each account, striving to grow sales through all activities.
Owner, Tracy Ewell Cosmetics & Skincare, New Orleans, Louisiana 2001-2006
Lead makeup services and skincare consultations.
Manage all aspects of the business, including PR and marketing.
Manager, Makeup Art Cosmetic Studio & Day Spa 1997-2000
Provided makeup artist services to studio and spa customers.
Managed accounts payable/receivable, inventory, training, and national advertising campaign.
Assistant Manager, Rigsby Frederick Salon, Gallery, Spa 1995-1997
One of three-person management team, supervising staff of 25 salon professionals.
Balanced tightrope of multi-tasking, providing outstanding customer service and being a team player.
Began providing professional makeup artist services to customers.
Accomplishments
§ Successfully established new Cosmetics & Skincare Boutique in New Orleans; rebuilt business in Atlanta following
Hurricane Katrina. Atlanta business noted at “Best Beauty Boutique” in Allure Magazine.
§ Makeup artistry has been published in national magazines, including Self, Bon Apetit, Fortune and Lucky.
§ Tracy Ewell business and makeup artistry have been featured in national and local press, including Daily Candy, New Orleans
Magazine, Gambit Weekly and St. Charles Avenue Magazine.
§ Balanced a budget of more than $100,000, achieving an impressive 15 percent profit margin.
Honors & Awards
§ Allure Magazine, Master Makeover List January 2009; Best Makeup Boutique in Atlanta June 2007
§ Gambit Weekly, Forty Under Forty, New Orleans, Louisiana, 2001
Education
§ Louisiana State University, Bachelor of Arts program (Ceramics and Photography), 1995-98
§ University of Tennessee, Bachelor of Fine Arts program (Painting, Ceramics, 3-D Design), 1993-95
Technical Proficiency
Adobe Photoshop, Microsoft Office Suite, Quick Books and Retail Pro
Makeup Line Connections
Anastasia, Astara Skincare, Attache Skincare, Becca Cosmetics, Benefit Cosmetics, Bobbi Brown, Caudalie Skincare, Chantecaille,
Decleor, Delux Beauty, Face Stockholm, Fresh Cosmetics, H2O Body, Jing Jang, Julie, Hewett Cosmetics, Kiehls Skincare, La Bella
Donna, Laura Mercier, Linda Cantello, Lorac Cosmetics, M.A.C, Merben Body, Paula Dorf, Sarah Horowitz Fragrance, Stilla, Sue
Devitt Studio, Sundari Skincare, Susan Posnick Minerals, Tarte Cosmetics, Trish Mcevoy, Tweezerman, Urban Decay, Vincent
Longo
