The document provides an overview of various traction channels that can be used to gain customers and grow a business. It discusses frameworks for brainstorming and prioritizing traction channels including the Bullseye Framework and the 50% Rule. It then outlines specific traction channels such as viral marketing, public relations, search engine marketing, social/display ads, offline ads, search engine optimization, content marketing, email marketing, engineering as marketing, and more. Each channel is briefly described in 1-2 sentences.
Traction: A Startup Guide to Getting CustomersNoam Gabison
By Gabriel Weinberg, 2014.
Most startups end in failure. Almost every failed startup has a product. What failed startups don't have is traction -- real customer growth.
This book introduces startup founders and employees to the "Bullseye Framework," a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the next stage of growth.
Traction is a guide to getting customers, written for startup founders, marketers, and those interested in how today's startups grow and get traction. This book shows you how the founders of several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com) and Alex Pachikov (Evernote) have built and grown their startups. We interviewed over forty successful founders and researched countless more growth stories to pull out the repeatable tactics and strategies they used to get traction.
"Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist
Too often, startups spend months (or years) building a product only to struggle with traction once they launch. This struggle has startups trying random tactics - some ads, a blog post or two - in an unstructured way that leads to failure. Traction shows readers how to systematically approach marketing, and covers how successful businesses have grown through each of the following channels:
Viral Marketing
Public Relations (PR)
Unconventional PR
Search Engine Marketing (SEM)
Social and Display Ads
Offline Ads
Search Engine Optimization (SEO)
Content Marketing
Email Marketing
Engineering as Marketing
Target Market Blogs
Business Development (BD)
Sales
Affiliate Programs
Existing Platforms
Trade Shows
Offline Events
Speaking Engagements
Community Building
This book draws on interviews we conducted with the following individuals:
Jimmy Wales, Co-founder of Wikipedia
Alexis Ohanian, Co-founder of reddit
Eric Ries, Author of The Lean Startup
Sam Yagan, Co-founder of OkCupid and CEO of Match.com
Jason Cohen, Founder of WP Engine
Chris Fralic, Partner at First Round Capital
Rand Fishkin, Founder of SEOmoz
Noah Kagan, Founder of AppSumo
Jason Kincaid, Blogger at TechCrunch
Alex Pachikov, Co-founder of Evernote
Ryan Holiday, Exec at American Apparel
Andrew Warner, Founder of Mixergy
Garry Tan, Partner at Y Combinator
and many more.
Many startups approach marketing in a very tactics-oriented way by selecting how they will market and then tuning that based on prospect responses. In this presentation I make a case for a more systematic approach that starts and ends with customer knowledge. This presentation was given at The International Startup Festival in Montreal on July 12, 2012
New product launches can be successful or fail...to ensure success, there are three phases to be completed. 1. The brain phase 2. Work like Crazy phase 3. Love it or Leave it phase. These three phases combined with Agent Based Modeling software, will help prevent failure and success achieved!
Marketing tactics layered on a flawed foundation will fail. This presentation outlines what the foundational elements of a growth strategy are and how to leverage them in your startup marketing and sales efforts.
Traction: A Startup Guide to Getting CustomersNoam Gabison
By Gabriel Weinberg, 2014.
Most startups end in failure. Almost every failed startup has a product. What failed startups don't have is traction -- real customer growth.
This book introduces startup founders and employees to the "Bullseye Framework," a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the next stage of growth.
Traction is a guide to getting customers, written for startup founders, marketers, and those interested in how today's startups grow and get traction. This book shows you how the founders of several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com) and Alex Pachikov (Evernote) have built and grown their startups. We interviewed over forty successful founders and researched countless more growth stories to pull out the repeatable tactics and strategies they used to get traction.
"Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist
Too often, startups spend months (or years) building a product only to struggle with traction once they launch. This struggle has startups trying random tactics - some ads, a blog post or two - in an unstructured way that leads to failure. Traction shows readers how to systematically approach marketing, and covers how successful businesses have grown through each of the following channels:
Viral Marketing
Public Relations (PR)
Unconventional PR
Search Engine Marketing (SEM)
Social and Display Ads
Offline Ads
Search Engine Optimization (SEO)
Content Marketing
Email Marketing
Engineering as Marketing
Target Market Blogs
Business Development (BD)
Sales
Affiliate Programs
Existing Platforms
Trade Shows
Offline Events
Speaking Engagements
Community Building
This book draws on interviews we conducted with the following individuals:
Jimmy Wales, Co-founder of Wikipedia
Alexis Ohanian, Co-founder of reddit
Eric Ries, Author of The Lean Startup
Sam Yagan, Co-founder of OkCupid and CEO of Match.com
Jason Cohen, Founder of WP Engine
Chris Fralic, Partner at First Round Capital
Rand Fishkin, Founder of SEOmoz
Noah Kagan, Founder of AppSumo
Jason Kincaid, Blogger at TechCrunch
Alex Pachikov, Co-founder of Evernote
Ryan Holiday, Exec at American Apparel
Andrew Warner, Founder of Mixergy
Garry Tan, Partner at Y Combinator
and many more.
Many startups approach marketing in a very tactics-oriented way by selecting how they will market and then tuning that based on prospect responses. In this presentation I make a case for a more systematic approach that starts and ends with customer knowledge. This presentation was given at The International Startup Festival in Montreal on July 12, 2012
New product launches can be successful or fail...to ensure success, there are three phases to be completed. 1. The brain phase 2. Work like Crazy phase 3. Love it or Leave it phase. These three phases combined with Agent Based Modeling software, will help prevent failure and success achieved!
Marketing tactics layered on a flawed foundation will fail. This presentation outlines what the foundational elements of a growth strategy are and how to leverage them in your startup marketing and sales efforts.
A presentation I gave at the second Startup Growth Manchester event. It's based on the important pre-requisites each startup must match if they are to become world-class companies.
Copywriter Liz Painter explains what you can do to improve your website and how that can lead to winning more clients. She talks through some of the most common mistakes business owners make on their websites and explain why it’s vitally important to create web copy that’s tailored to your target market.
The Product Market Fit cycle is designed around helping startups diagnose what they need to test as they iterate not only on product but other important company aspects as well.
For the full blog post on this presentation, go here - http://thedrawingboard.me/2013/05/03/the-product-market-fit-cycle/
This presentation talks about how you can address the 3 root causes of bad marketing: Not understanding what you do and don't know about your prospects, poor marketing execution and failure to measure, analyze and improve.
Preparing for your startup pitch - rehearsal, confidence, and the deadly Q&ADarren Menabney
How to prepare, boost your confidence, and handle killer questions during your startup pitch. Tips to help any entrepreneur pitch to VCs with wow them with your confidence, passion, and grasp of your venture. The third and final session on pitching perfectly I gave at Samurai Startup Island in Tokyo.
Be Awesome at Startup Marketing and SalesApril Dunford
The business part of running a startup isn't easy. Many founders struggle with startup marketing and startup sales in an environment where budgets are tight, and there are too many potential tactics to choose from. In my experience there are 2 things that startups need to understand to build a foundation for great sales and marketing.
Digital Marketing is a very important topic in the world of internet. This presentation includes some of the basic things which is useful for a beginner who wants to learn. Do share this presentation and all sort of queries are welcomed.
A presentation I gave at the second Startup Growth Manchester event. It's based on the important pre-requisites each startup must match if they are to become world-class companies.
Copywriter Liz Painter explains what you can do to improve your website and how that can lead to winning more clients. She talks through some of the most common mistakes business owners make on their websites and explain why it’s vitally important to create web copy that’s tailored to your target market.
The Product Market Fit cycle is designed around helping startups diagnose what they need to test as they iterate not only on product but other important company aspects as well.
For the full blog post on this presentation, go here - http://thedrawingboard.me/2013/05/03/the-product-market-fit-cycle/
This presentation talks about how you can address the 3 root causes of bad marketing: Not understanding what you do and don't know about your prospects, poor marketing execution and failure to measure, analyze and improve.
Preparing for your startup pitch - rehearsal, confidence, and the deadly Q&ADarren Menabney
How to prepare, boost your confidence, and handle killer questions during your startup pitch. Tips to help any entrepreneur pitch to VCs with wow them with your confidence, passion, and grasp of your venture. The third and final session on pitching perfectly I gave at Samurai Startup Island in Tokyo.
Be Awesome at Startup Marketing and SalesApril Dunford
The business part of running a startup isn't easy. Many founders struggle with startup marketing and startup sales in an environment where budgets are tight, and there are too many potential tactics to choose from. In my experience there are 2 things that startups need to understand to build a foundation for great sales and marketing.
Digital Marketing is a very important topic in the world of internet. This presentation includes some of the basic things which is useful for a beginner who wants to learn. Do share this presentation and all sort of queries are welcomed.
Mastering the Dynamic Landscape of Digital Marketing: Strategies, Tools, and ...Syed Rehan Ali
Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by discussing the building blocks of online marketing, including how it's used, where it's been, and where it's headed. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Next, he covers how customers evaluate the entirety of a brand's online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress.
Let's understand how can we generate sales lead by various ways. Here I will help you to understand many aspects of sales lead generation. I have explain the ways like Landing Page Optimization, Social Media Marketing, Offline Strategies, User Reviews and Referral Programs and some other lead generation tools and services.
Creating a Cohesive Marketing Message - WWA Show 2015Ascedia
Consistency is key when it comes to digital marketing success. In this presentation, you'll learn:
• The best ways to gather customer insights and turn them into an effective content strategy
• The benefits of a proactive yet adaptable digital marketing plan
• How to create consistency across tactics, from e-mail campaigns and web ads to video and social media
• Best practices and real-world examples to inspire your next campaign
Do you want to create product demand and pass on leads to sales? Of course you do, but you’ll need a demand generation strategy to do it right. Learn what sets demand generation apart, how to build and optimize your strategy, and the importance of paid marketing. Download the full Demand Generation Strategy Playbook on our website: https://hubs.ly/H0bvjyy0
An overview on how should any B2B manufacturing company can initiate planning for Digital Marketing activities. This presentation highlights some key elements which form the crux of any digital marketing campaign. From introducing strangers, converting them into visitors, then to customers and finally advocates.
In case you wait for some case study in your industry it will be too late.
dwhat is digital marketing ppt by yogini vashiyoginisvashi
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Skyrocket Online Business with Strategic Marketing Collaeral | SoGoSurveySogolytics
The right market research makes it easy to deliver the right marketing collateral at every touchpoint in your customers' journey, improving engagement and reducing churn. Is your marketing collateral delivering?
A referral program is simply a process in which you prime and rewards customers. There are many types of referral programs like a customer, employee, and partner referral program
Digital strategy - An Overview on how to start winning onlinePatrick Herbert
Presented in 2017 at a public speaking event held by Expertise Events; The Gift and Lifestyle Fair, I was asked to give retailers at the event an overview on how they can be competitive in the digital environment, how to set a digital strategy and what the online marketing funnel looks like.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. BULLSEYE FRAMEWORK
• Brainstorm Traction Channels
• Prioritize channels: Inner circle (most promising),
Potential (Promising techniques), Long Shot (more of a
stretch)
• Test ideas in the real world to see which are worth
focusing on. Are you reaching the right customers? How
many customers are available through this channel?
• Focus on your most promising channels, one traction
channel will be superior in terms of customer acquisition.
• If no channels are working repeat the process.
3. 50% RULE
Every company has a product, but do they have enough
customers? In order to keep balance make traction and
product development equally important. Use the 50% rule
to make sure this happens.
• Spend 50% or your time on product development and
50% on traction.
• Focus on moving the needle for your company, focus on
effective marketing that will help you gain traction
4. CRITICAL PATH
• Define your critical path, make a traction goal you are
always working towards.
• “Traction trumps everything”
• Critical path is the fewest number of steps that are
absolutely necessary to reach your traction goal.
• Make a critical path for each department (engineering,
marketing, product development).
• Make sure you overcome traction channel biases, stick to
what works
5. VIRAL MARKETING
• Main goal is the get existing customers to refer your
product to other.
• Main tactic behind the success of startups like Facebook,
Twitter, Instagram.
• Viral loop is the most basic form: User is exposed to your
product, User tells potential users about your product,
potential users become users themselves.
• Process then repeats itself.
6. PUBLIC RELATIONS (PR)
• 2 types of public relations, conventional (using traditional
media sources i.e. newspapers and magazines) and
unconventional (Stunts and contests).
• Your PR can help drive traffic to sites and magazines so
you are doing them a favor.
• Reach out to blogs that are closely associated with your
industry.
• Amplify your story by sharing it on social networks and
emailing it to influencers in your industry.
• Only reach out when you have worthwhile milestones to
share.
7. UNCONVENTIONAL PR
• 2 types of Unconventional PR: Publicity Stunt, and
Customer Appreciation.
• Publicity stunts can bring a startup from anonymity to
national recognition.
• Viral videos are another great technique, the dollar shave
club used this technique to jump start their business.
• Some examples of customer appreciation are: gifts,
contests and giveaways, and customer appreciation.
• Often times these techniques can be low cost and very
effective.
8. SEARCH ENGINE MARKETING (SEM)
• SEM is generally placing ads on Google and other search
engines, also know as pay per click (PPC)
• Used to sell directly to the companies target customers.
• SEM uses high – potential keywords and groups them
into ad groups.
• Google AdWords is the main platform for SEM due to
Google’s high traffic.
• Longer keywords can be more effective since they are
cheaper and can become more profitable.
9. SOCIAL AND DISPLAY ADS
• Examples of social and display ads are banner ads on
websites and social ads are promoted on your Facebook
timeline or promoted tweets in your Twitter feed.
• Most display ads are run by ad networks that sell the
space to advertisers.
• There are three approaches to display ads: Large Ad
Networks, Niche Ad Networks, and Direct ads.
• The main goal of social ads is to build an audience and
engage with that audience.
10. OFFLINE ADS
• Offline ads include: TV, Radio, Magazines, Newspapers,
Billboards, and Direct Mail.
• Offline ads are easy to test, and often times relatively
cheap.
• A few things to consider when using offline ads:
Demographics, Cost, and Tracking.
• Infomercials are another example of offline ads.
11. SEARCH ENGINE OPTIMIZATION (SEO)
• SEO is the process of improving your ranking in search
engines..
• It allows you to amplify all of the other things you’re
doing in your other traction channels.
• There are two SEO strategies: Fat head and Long tail.
• Fat head is trying to rank for search words that directly
relate to your company.
• Long tail is aiming to rank for more specific terms with
lower search volumes.
• Do not buy links, it can get your company penalized
heavily.
12. CONTENT MARKETING
• Companies with blogs that are updated often have posts
that lead to major PR.
• It can lead to large email lists that help companies stay in
constant contact with their customers.
• Blogs may not receive much traffic at first but a constant
flow of good content will lead to consistent blog growth.
• Having a content calendar is a good way to make sure
you are posting frequently and consistently.
13. EMAIL MARKETING
• Email marketing can be used to help promote your
company by offering: coupons, referrals, sales pitches
and more.
• It is often used as the primary traction channels for online
retailers.
• Email marketing can be used to find new customers and
to engage and retain current customers.
• A very important aspect is to have a good email copy, in
other words send attractive and easy to understand
emails.
14. ENGINEERING AS MARKETING
• It is one of the more under-utilized traction channels, it
involves building tools and resources related to your
product to help it reach more people.
• Examples of engineering as marketing are annual
promotions, micros-sites, and widgets.
• The goal should be to create low-friction ways to engage
potential customers and lead them to your main product.
• Keeping things as simple as possible is very important
for this method in order to get people to your website.
15. BUSINESS DEVELOPMENT (BD)
• Primary focus is to exchange value through partnerships
that benefit both parties.
• Different types of partnerships: Standard, Joint Ventures,
Licensing, Distribution Deals, Supply.
• It is vital to pick the right partner in order to create a
mutually beneficial partnership.
• Most deals fail, so it is important to create a constant
pipeline of deals.
16. SALES
• The process of generating leads, qualifying them, and
converting them into paying customers.
• Cold calling and emailing potential customers if often
how the sales process starts.
• Design a sales funnel: Generate leads, Qualify leads,
Closing leads.
• Always keep the customers perspective when designing
your sales funnel.
17. EXISTING PLATFORMS
• Websites, apps, or networks with a large number of
users.
• The app store is a great example of using an existing
platform to grow your products sales, also add ons for
browsers like Firefox and Chrome.
• High ranking and featured apps are much more likely to
succeed than those that aren't featured.
• More important than anything else is to have a good
product that will get featured and move its way up the
charts.
18. TRADE SHOWS
• Trade shows are often exclusive to industry insiders and
meant for companies to show off their products in
person.
• The best way to pick a trade show is to visit it as a guest
and see if it would be a good fit for your company and
product line.
• It is paramount to be completely prepared for your trade
show, many people from your industry will be there and
you will want to be at your best.
• Make sure to secure a booth in a high traffic area to
maximize you time at the show, visibility is key.
19. OFFLINE EVENTS
• Offline events can be small gatherings or large
conferences, and are great ways to get traction.
• Gives you an opportunity to engage directly with
potential customers.
• Depending on your product, a small personal conference
may be more effective than a large conference you
attend.
• It’s important to make sure there is interest in your
conference before you hold it.
• Throwing a party can also be a very effective offline
event, it can become an annual social event that keeps
you in contact with your target customers.
20. SPEAKING ENGAGEMENTS
• The best way to et started in this channel is to offer free
talks to small groups of potential customers.
• Starting small is good in order to refine your speaking
skills so you get better as your company grows.
• As long as you have a good idea speaking event
coordinators will want you to speak at their events.
• Make sure your speech is practiced and you feel
comfortable, you don’t want the audience to question
your abilities.
• Tell a story on stage to engage your audience, if you lose
their interest you will lose traction immediately.
21. COMMUNITY BUILDING
• This traction technique involves you making connections
with your users so they help bring more users to your
product.
• You want people to talk about your product with others,
the more people talking about it the more people will hear
about it.
• The first step is to build an initial audience, this will start
the process of building your community.
• Its important to establish your mission in order to build a
community that believes in you.
• If done correctly community building can contribute to
product development and help give you a hiring pool.