This document describes a location tracking service called TrackUrPeople that allows organizations to track the location of employees and ensure they know where people are and what they are doing. It discusses the market opportunity due to growing smartphone usage in the Philippines and ASEAN region. The proposed service would allow clients to periodically send location updates from an app and send manual status updates. It has an MVP already built and in public beta. The revenue model is a free trial and monthly subscriptions based on the number of tracked devices. Projections estimate $400 in lifetime revenue per client tracking 20 devices for 12 months. $50,000 of investment is being sought for further development, feedback, and marketing.

1. Making Sure Organizations know
where their people are and what
they are doing.

2. Market Opportunity
Organizations with
Members/Employees usually
outside the office.
Philippines and ASEAN
GPS capable Smartphone
Penetration rapidly growing
Bandwidth costs decreasing

3. The Problem
Simplifying a way organizations can
make sure they know where their
people are and what they are doing.
“In a meeting
at a potential
client’s
office….”

4. Current Solutions
TELCO Tracking offered as VAS
(Telco Locked)
Trackster / PhoneOnMap
(Limited Availability)
Stealth Genie
(Comprehensive Solution
Expensive)

5. Product / Service
• Client App periodically sends location updates to TrackUrPeople.
• Users can also send manual “status” updates (kinda like a check-in)
• Background Updates are stored even without internet connection and pushed
online when a connection is available.
“In a meeting
at a potential
client’s
office….”
“OK, Please send a
Manual update now
so I can check…”

6. Traction
MVP Live, up and running and
useable
In Public Beta with Local
Companies and Users

7. Revenue Model
• Free 30 day trial – track 2 devices
• Monthly Paid Amount depending on
number of devices tracked
• Scale down / Scale Up Monthly or
even stop
• No commitments

8. Marketing & Growth Strategy
• Social Media (Professional
LinkedIn)
• Marketing Free Company Trials for
quick field traction
• Referrals from Satisfied Customers
• Traditional Marketing (Person-
Person)

9. Founder
Familiar with multiple
business verticals during a
decade of Business Systems
Implementation
(www.primesoft.ph)
Experienced in Managing,
Development and Execution
of software implementations
Angelico L.
Jurado
“Cocoy”

10. Projections
• Currently in Beta MVP
• Estimated Client Lifecycle Revenue
– Approx. $400 (organization tracking
20 devices for 12 months)
– Conservative: $30 (tracking 5 devices
for 3 months)
• Looking for Breakeven or Profit within
the year.

11. Competition
Trackster
PhoneOnMap
StealthGenie

12. Investment
$50,000.00
– Development and Feedback
/ Pivot Management
– Go to Market and Growth
Hacking Activities.