How JuluAds improves developer incoming without interruption

1. Case Study - PinJiu
中国最有吸引力的移动商业交互平台
China’s first mobile commercial interaction platform

2. PinJiu
• PinJiu is a perfect app for discovering the right wine for
different occasions, quick scanning barcode to compare prices
and viewing wine rating.

3. How JuluAds Get Users Engaged with Mobile
Commercial Content
• Well integrated with mobile content, interactive and
engaging
• Targeting of interest and intent
Users Users find commercial
Mobile content + JuluAds
content they like

4. Well Integrated with Mobile Content,
Interactive and Engaging
After user adding Finish action without
item to favorite leaving App (e.g.
list, display JuluAds purchasing Taobao
item)

5. Targeting of Interest and Intent
User Profile:
• Male
• Age 25 to 35
• Middle higher
income
• iPhone owner
he will like

6. Result/Highlight
Highlights:
• 2% CTR rate - better performance than
average banner Ads(1%)
• 50% Action conversion rate
• Approximate revenue brought by
JuluAds: 80k RMB/10 million Pageviews
• Cost of JuluAds integration
1 developer-day, including testing