Help your customers to "Listen Fast. Act Fast."

Infogeon: Proposition to Sales & Marketing Agencies
Listen Fast. Act Fast. www.infogeon.com
Agencies. Help your customers get sales information
thro’ the field team’s mobile phone.
Instantly.
Your Field Analytics Service. Powered by Infogeon.

Sales and marketing agencies
Leverage Infogeon to build a valued added biz
Infogeon Introduction .................................................................. 3

Your Business ............................................................................ 3

Operational Information ............................................................... 4

Data Collection: The Problem Statement........................................... 4

Limitations
of
current
approaches
...........................................................................................
5

Infogeon: Listen Fast: Act Fast: ...................................................... 5

Tools
to
enable
Infogeon
..............................................................................................................
6

Value Proposition to your customer ................................................. 7

Your
offering:
Infogeon
based
mobile
data
collection
.....................................................
7

Your
value
proposition
to
the
brand
.......................................................................................
7

Your
statement
of
work
................................................................................................................
7

Team Infogeon will help enable your offering ..................................... 8

Areas
of
support
...............................................................................................................................
8

Time is now: Set up a value added business........................................ 9

Case Study: Daily Sales Reporting................................................... 10

Infogeon
Introduction

Getting market information (sales, inventory, meetings, feedback, audit,
c-sat, comp type) from the distributed field is always a challenge.
How about getting a magical mobile app that will capture your formats,
reside in the sales personnel smartphones, alert them and get the
information back to you for analysis? Give them the ability to
communicate photos, voices, GPS location instantly?
That is Infogeon.
Market information can be quickly collected to the corporate office for
critical decisions. Currently Infogeon is on Beta and Free.
Set up users. Set up formats. Get users to respond through app. Collect
field data for analysis. Add, change data formats as you desire.
Please review Infogeon in this short video:

Your
Business

Sales and Marketing agencies provide a variety of services to their
customers – the brands. The services could include:
Services Description
Manpower Services Provide manpower to the brand for channel, retail
operations.
Training services Provide trainers who visit shop by shop. They will have a
beat plan and train the personnel in the shop.
Retail Audits Visit retail outlets and rate the outlet against a given
checklist of items on a periodical basis.
Merchandizing Visit retail outlets and merchandize them – put up
posters, display material or repair shop items
Events Conduct small scale and large scale events for the brand
in different cities.
Competitive
information
Collect competitive information from the market and
provide it in a structured fashion to the brand.
C-Sat Measurement Measure retail, customer c-sat status on periodical basis
The brands invest on the personnel and want comprehensive, up-to-date
information about the operational parameters of the business.

Operational Information

Services Description
Manpower Services • Attendance reports
• Meeting reports
• Daily order reports
Training services • Training delivered by outlet
• Personnel covered
• Quiz scores
• Training feedback form
Retail Audits • Retail audit reports and scores
• Track against specific norms of the company
Merchandizing • Merch status of stores – photos
• Poster, Merch deployment status reports
Events • Event report – with photos
• Event feedback form
Competitive Info • Competitive information and sales details
C-Sat • Voice of the customer
• Store experience feedback of customer
• 1:1 meeting with customer for feedback
The information is required in a fairly short turn around time, preferably
on a daily basis. The formats of data capture change often due to the
change in the business scenario.
Data
Collection:
The
Problem
Statement

Getting market information from the distributed field team spread across
multiple locations is a challenge.
Method Process
Text message • Data sent in standard format
• An administrator or an application collects the
data and populates the database
WhatsApp • The administrator saves the pictures in the phone
and transfers to PC for reporting
• The administrator visually collects the data and
populates the database
Excel Sheet • Manual compilation of the sheet for further
analysis – across the layers of the organization.

Limitations
of
current
approaches

• The approaches are prone to error due to manual data compilation
• They are time consuming and effort intensive
• They delay the reporting timelines – real time data is hard to get
Some of the companies build mobile apps for the sales personnel to send
the information. These address some of the above limitations but add
some element of complexity.
Method Limitations
Mobile App • Need expensive technology development teams to
develop and maintain the app
• The application development is a “risk” oriented
process – there are chances of failure based on the skill
of the developer
• Time consuming – not instant ON
• Changes are hard to implement – if the brand wants to
change the report or add a new report
• Server, availability and security issues are to be handled
– Agencies might not have in-house expertise for the
same
Don’t develop mobile apps any more. Use Infogeon platform for field
data collection. Go live now!
It is fast. It is secure. It is flexible. It is free until 31st
March 2016.

Infogeon:
Listen
Fast:
Act
Fast:

Infogeon gives out of the box solution to this problem. With Infogeon,
you can:
• Set up one time: Get the users on Infogeon mobile app
• Be in sync every day: Define reporting formats as many times as
required, get response from the team on the new formats
• Review all the data in one consolidated dashboard.
This can be done instantly! Get online with your app in the next 30
minutes.
Tools
to
enable
Infogeon

The field team needs to have an Android phone and 2G/3G/WiFi
connectivity.

Value
Proposition
to
your
customer

The Sales & Marketing agencies face growth and margin pressures in the
base business. They are constantly looking for value added services to
earn incremental margin dollars.
Colleting real time information and presenting in dashboards is a great
source of incremental revenue from brands. The brands need such time
sensitive information to “Listen Fast – Act Fast”.
Your
offering:
Infogeon
based
mobile
data
collection

Using Infogeon as the technology tool, your agency can build a value
added service for your customer.
Your
value
proposition
to
the
brand

• Mobile enable the field sales team that you deploy with your
agencies.
• Provide with real time information and dashboards regarding sales.
• Provide flexibility to change business process and “points of review”
with the field team
All done through a mobile app.
Your
statement
of
work

User management Maintain database of users in Infogeon platform
Formats Manage reporting formats as per requirements of the
Brand – different for different groups of users
Reporting Pull in info from the Infogeon platform and give “Flash”
reporting
Analytics Pull in info from the Infogeon platform and give value
added analytics
Info Rhythm Maintain a regular rhythm of information from the field
(personnel from different agencies) to the corporate
office.
Value Added
reports
On personnel including: Performance level, Attendance
levels, Response rates etc.
Forensic Signatures Validate attendance, performance reports against GPS
location and identify potential fraud.
Pulse Check Get immediate information: Set up pulse checks and get
“instant information”. Include managers from the brand
and they can get instant information through “pulse
checks” too.

Team
Infogeon
will
help
enable
your
offering

Team Infogeon is committed to helping you setting up a business based
on “Mobile App based Field Data Collection and Dashboards”.
Infogeon is a brand from Bsharp. Bsharp has expertise for doing “Field
Data Collection and Dashboards” for Fortune 500 brands and we will
bring in our expertise to help you set up your business.
Areas
of
support

Area Team Infogeon Support
Sales • We can do joint calls with your customers to demo the
solution
• We can provide you with demo scripts to be used in front of
the customer
• We can help you chalk up effective proposals for your
customer
All with 100% client confidentiality.
Marketing • 10% of revenues generated by you (when Infogeon opens up
billing by Mar 31st
) will be dedicated for joint go-to-market
with you online. The policy on this will be open after we
open Infogeon for revenue.
User Mgmt. • Help you set up processes for User Management – keeping it
live, secure
User Training • Team Infogeon can provide you with content and approach
for field training
Format Set up
+ Reporting
• Set up different formats for capturing data from the field
• Training your team to set up formats – it is a 10-15 minute
affair
• Same is applicable for Reporting too
Analytics &
Dashboards
• Brainstorming with you on the different data
representation formats and tools (not part of Infogeon) to
present the data in an intuitive manner to the customer.
• Supporting you in working out value added analytics
proposition for you with the customer
• Example: Region wise, series wise “heat maps” for product
sales – since we have sales information and the GPS
location, we can generate it.


Process set up • Helping you in setting up the entire “Field Mobile Data
Collection” process – field training, security issues,
personnel change issues etc.
Customer
Support
• Infogeon will has a formal support help desk – that can
address some of the user issues directly.
Device Policy • Some companies will want to own the device. Some might
want you to own it. Some might allow sales personnel to
use their device.
• Team Infogeon will advise you in device policies to be
followed, business models, insurance, “Mobile Device
Management” system, user contracts etc. on a case to case
basis. We have executed and managed such contract with
companies earlier.
Billing Model • You could do “per person, per month” billing model.
Time
is
now:
Set
up
a
value
added
business

There is widespread usage of smartphones and mobile Internet. Business
managers from Brands understand the impact of smartphones to collect
instant information.
There are some who are ahead of the game, but many Fortune 500
companies are still formulating their approach for it.
Once the rhythm of business is set, these are fairly long term contracts.
It is a great opportunity to approach your customer on this value
proposition. Based on Infogeon, you could set up a “Field Data
Collection, Analytics, Dashboards” business.
With deeper insight into customer field efficiency and performance, this
could be the portal to many more value added services with the
customer.
Infogeon: Listen Fast. Act Fast.
Infogeon: www.infogeon.com
Review video: Infogeon
Contact us: hello@infogeon.com.


Case
Study:
Daily
Sales
Reporting

Daily sales report in typical retail scenario consists of getting:
1. SKU wise or series wise sales data
2. Total volume of sales achieved for the day for the given SKU
3. Information of competition sales details
4. Other comments about the day’s operations.
All these can be quickly configured in Infogeon and deployed to the sales
personnel. The Sales Personnel can respond on the basis of this format.
This provides a centralized, simplified way of collecting sales
information.
An Example Format: These are the fields you could configure in Infogeon
for the Daily Sales Report. You could set this up in 10 minutes with your
Infogeon account.

Help your customers to "Listen Fast. Act Fast."

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