Traceall e-log provides complete traceability of fish catches from vessel to plate using electronic logging technology. Their e-log system has been adopted by over 400 vessels in the UK and that number is expected to double by 2013. The e-log system captures objective data for traceability, food safety, and process improvement while providing a user-friendly interface that mimics traditional paper logs.

1. Alan Steele
President CEO
Fish Traceability
The European Solution

2. The Journey
Year 2000 the EU Funded Tracefish Project
Establishing Standards

5. Traceall e log is Fully Certified by the British Government

6. The European Solution
Traceall e log 400 vessels in UK alone
Double that number by 2013

7. For the user’s comfort it mimics the old paper log
E log has been designed in conjunction with fishermen

8. Our Products : Net to Plate
Complete chain of custody tracking of objective data
Supplier
Assurance &
Product Product
Integrity Specification
Monitoring PIMS Remote (SAPS)
e Log Foodtrace System (PIMS) Monitoring Management
PROCESSORS
FISHERS DISTRIBUTORS RETAILERS RETAILERS RETAILERS
MANUFACTURER
S
Captures data Integrates Provides real Provides real-time Manages
for traceability, supply chain time information web-based monitoring suppliers and
health & information into as product moves of customized product auditing
safety, & a quality control through the variables like
process and data-driven supply chain. temperature,
improvement management purchase activity, and
purposes dashboard maintenance status.

9. What’s possible
YOU RECOMMEND…
PROCESSORS
FISHERS DISTRIBUTORS RETAILERS CONSUMER
MANUFACTURER
S
Data capture Quality Assurance •Compliance A whole new
•Added value experience
through story
•Increased sales
through pairing

10. The future for the Catching Sector
?

11. The Future
Electronically Captured Data
Advances in Mobile Phone Technology
Operates Globally
Is low cost
Has in built GPS
And the app can be uploaded remotely
Multi Use
Data in both directions

12. The Future is Happening now
Traceall are currently installing e log onto vessels and delivering
the data to processors, supermarkets and restaurant Chains
in Europe and the USA.
Working with a Chinese fleet owner to review their ongoing traceability
needs.
Customers are demanding legally caught fish in Europe and the USA

13. Thank You
alan.steele@traceall.co.uk