SlideShare a Scribd company logo
Alan Steele
    President CEO
   Fish Traceability
The European Solution
The Journey
Year 2000 the EU Funded Tracefish Project
          Establishing Standards
TraceFish
TraceFish
Traceall e log is Fully Certified by the British Government
The European Solution
Traceall e log 400 vessels in UK alone
    Double that number by 2013
For the user’s comfort it mimics the old paper log
E log has been designed in conjunction with fishermen
Our Products : Net to Plate

  Complete chain of custody tracking of objective data

                                                                                       Supplier
                                                                                     Assurance &
                                            Product                                    Product
                                           Integrity                                 Specification
                                         Monitoring         PIMS Remote                 (SAPS)
   e Log            Foodtrace           System (PIMS)        Monitoring              Management

                      PROCESSORS
  FISHERS            DISTRIBUTORS         RETAILERS           RETAILERS               RETAILERS
                    MANUFACTURER
                           S

Captures data       Integrates           Provides real      Provides real-time        Manages
for traceability,   supply chain         time information   web-based monitoring      suppliers and
health &            information into     as product moves   of customized             product auditing
safety, &           a quality control    through the        variables like
process             and data-driven      supply chain.      temperature,
improvement         management                              purchase activity, and
purposes            dashboard                               maintenance status.
What’s possible


                                   YOU RECOMMEND…




                  PROCESSORS
FISHERS          DISTRIBUTORS          RETAILERS          CONSUMER
                MANUFACTURER
                       S
Data capture   Quality Assurance       •Compliance        A whole new
                                       •Added value       experience
                                        through story
                                       •Increased sales
                                        through pairing
The future for the Catching Sector


      ?
The Future
Electronically Captured Data
    Advances in Mobile Phone Technology

              Operates Globally
                 Is low cost
               Has in built GPS
    And the app can be uploaded remotely
                  Multi Use
           Data in both directions
The   Future is Happening now

Traceall are currently installing e log onto vessels and delivering
the data to processors, supermarkets and restaurant Chains
 in Europe and the USA.
Working with a Chinese fleet owner to review their ongoing traceability
 needs.

  Customers are demanding legally caught fish in Europe and the USA
Thank You
alan.steele@traceall.co.uk

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TraceFish

  • 1. Alan Steele President CEO Fish Traceability The European Solution
  • 2. The Journey Year 2000 the EU Funded Tracefish Project Establishing Standards
  • 5. Traceall e log is Fully Certified by the British Government
  • 6. The European Solution Traceall e log 400 vessels in UK alone Double that number by 2013
  • 7. For the user’s comfort it mimics the old paper log E log has been designed in conjunction with fishermen
  • 8. Our Products : Net to Plate Complete chain of custody tracking of objective data Supplier Assurance & Product Product Integrity Specification Monitoring PIMS Remote (SAPS) e Log Foodtrace System (PIMS) Monitoring Management PROCESSORS FISHERS DISTRIBUTORS RETAILERS RETAILERS RETAILERS MANUFACTURER S Captures data Integrates Provides real Provides real-time Manages for traceability, supply chain time information web-based monitoring suppliers and health & information into as product moves of customized product auditing safety, & a quality control through the variables like process and data-driven supply chain. temperature, improvement management purchase activity, and purposes dashboard maintenance status.
  • 9. What’s possible YOU RECOMMEND… PROCESSORS FISHERS DISTRIBUTORS RETAILERS CONSUMER MANUFACTURER S Data capture Quality Assurance •Compliance A whole new •Added value experience through story •Increased sales through pairing
  • 10. The future for the Catching Sector ?
  • 11. The Future Electronically Captured Data Advances in Mobile Phone Technology Operates Globally Is low cost Has in built GPS And the app can be uploaded remotely Multi Use Data in both directions
  • 12. The Future is Happening now Traceall are currently installing e log onto vessels and delivering the data to processors, supermarkets and restaurant Chains in Europe and the USA. Working with a Chinese fleet owner to review their ongoing traceability needs. Customers are demanding legally caught fish in Europe and the USA

Editor's Notes

  1. Eu Industry and Government led initiative to establish international standards
  2. Huge Public Awareness
  3. Recent High Profile cases that have driven the requirement for a fiscal tool
  4. Handheld technologies.
  5. Industry now demanding traceability . Drive will now be public driven.
  6. Industry now demanding traceability . Drive will now be public driven.