Permoda LTDA and Nalsani S.A. are fashion companies that specialize in clothing and accessories. Permoda was founded 30 years ago and has created four brands - Armi, Pronto, BKul, and Koaj. Nalsani was started in 1987 when an entrepreneur bought a bankrupt leather factory, and has since become a leading Latin American fashion brand known for bags and backpacks under the Totto brand. Both companies aim to understand lifestyle trends and offer high quality, stylish products to urban customers around the world.
This presentation gives the brief idea about four P's which are products,price,place and promotion of any commodity to be sold. I am concentrating on cloth brands.
Indian Fashion Industry
Some of the most important factors that influence the particular clothing choices are people values and attitudes, their tendencies toward conformity or individuality, and their personalities.
Fashion magazine is one book were to be left from today for people to read in hundreds of years.
Values are the ideas, belief, and things that are important to an individual. They are the underlying motivations for a person’s actions.
Attitudes are formed from values. They are an individuals feelings or reactions to people, things or ideas.
Some people select clothing because they value comforts.
This presentation gives the brief idea about four P's which are products,price,place and promotion of any commodity to be sold. I am concentrating on cloth brands.
Indian Fashion Industry
Some of the most important factors that influence the particular clothing choices are people values and attitudes, their tendencies toward conformity or individuality, and their personalities.
Fashion magazine is one book were to be left from today for people to read in hundreds of years.
Values are the ideas, belief, and things that are important to an individual. They are the underlying motivations for a person’s actions.
Attitudes are formed from values. They are an individuals feelings or reactions to people, things or ideas.
Some people select clothing because they value comforts.
Dolce & Gabbana is an Italian luxury industry fashion house. Towards the end of the 1990s their sales were around 500 million dollars and in 2003 alone their revenue reached 633.2 million dollars!
Dolce&Gabbana specializes in expensive luxury items, is influenced more by designers and is more formal and 'timeless', responding to long-term trends rather than seasonal changes.
Dolce & Gabbana is an Italian luxury industry fashion house. Towards the end of the 1990s their sales were around 500 million dollars and in 2003 alone their revenue reached 633.2 million dollars!
Dolce&Gabbana specializes in expensive luxury items, is influenced more by designers and is more formal and 'timeless', responding to long-term trends rather than seasonal changes.
This is the first presentation I made after the inception of labels at the Art History Department of the Faculty of Fine Art, at MS University, Baroda.
labels was created for the Fine Arts Fair which is a bi-annual event at the Faculty of Fine Art designed to get students to interact with artisans and produce craft objects.
The Dark accessories is an ode to dark-worship and luxury, freedom for desires and self-expression with a role of androgynous edge. The collection expands upon the innovative use of various leathers in detailed layers and new ways of bonding material to form rich appliquéd and metal combined surfaces. The company is interested in distribution services agreement.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Search Engine Marketing - Competitor and Keyword research
TRABAJO FINAL DE INGLES
1.
2. PERMODA LTDA
The company Permoda
was founded 30 years ago,
initially with the Armi
brand, aimed at
executives, clothing with
good look. Shortly after
born Pronto, a more
focused brand to the young
and urban segment.
NALSANI S.A
On December 1, 1987,
Yonatan Bursztyn at the
age of 28 years decided to
buy a factory of leather
goods that was in
bankruptcy.
3. PERMODA LTDA
It is an international
company that specializes in
creating unique items
inspired by the personality
and style of life of a large
group of people from the
cities most active and
dynamic in the world.
NALSANI S.A
A multinational company
leading fashion in Latin
America that offers the
most sophisticated variety
and technology in
briefcases, backpacks,
rucksacks, bags, clothing
and accessories.
4. PERMODA LTDA
In the intense search for
making fashion a culture,
have created four powerful
brands, with more than 200
stores, which today dress
to people from various
countries of the world:
Armi, Pronto, BKul and
Koaj, are these creations.
NALSANI S.A
All products by totto
projected a balance
between aesthetic,
practical and functional to
achieve a fresh, casual and
dynamic image by turning
them into brand:
life style, preferred by
the urban world traveler
5. PERMODA LTDA
Years later was born B.kul
thinking of more irreverent
teenagers, and was finally
created Koaj, a brand that
offers pure fashion for
young women.
NALSANI S.A
With the hope of setting up
his own company and with
the intention of having a
global brand that would
contribute to the
development of the
country, Nalsani S.A. is
born
6. PERMODA LTDA
Four brands desired by
thousands of people who
have understood that
dressing well is a real
attitude of life.
NALSANI S.A
TOTTO designs are
designed to adapt and
meet the needs of
customers in a original,
comfortable and versatile,
guaranteeing excellent
quality standards.
7. PERMODA LTDA
“Understand the lifestyle
and be part of it, offering
items with the best look-
price.”
NALSANI S.A
“To be the leading
organization in the
development, production and
marketing of products of
excellent quality, within a
global market, strengthening
the Totto trademark and
promoting the
comprehensive development
of staff, customers, suppliers,
collaborators and
shareholders, growth,
profitability and solidity, with
social responsibility.”
8. PERMODA LTDA
“Be always present in the
places where fashion is
born, be creative, propose
you something new in each
garment and make our
stores an incredible
experience when you visit
them.”
NALSANI S.A
“Be the global brand most
desired by commuters.”
11. PERMODA LTDA
The social is a
responsibility from which
Permoda is aware, that
they have joined numerous
social causes through
donations, sponsorships,
and accompaniments.
NALSANI S.A
We are convinced that
through the strengthening
of the quality of education,
it is how we are going to
close social gaps, have a
more equitable country,
educated and highly
competitive, forming a
new generation of leading
Colombians.
12. PERMODA LTDA NALSANI S.A
Norte
Centro
South
Mexico.
Puerto rico.
Aruba.
Costa rica.
Honduras.
Panama.
Nicaragua.
Republica dominicana.
Colombia.
Chile.
Peru.
Paraguay.
Venezuela.
Bolivia.
España.
Portugal.
Europe
14. DESIGNED FOR YOUNG,
DYNAMIC, ATTRACTIVE,
AMBITIOUS EXECUTIVE AND
DESIRE TO GROW. THIS IS THE
SPIRIT WITH WHICH ARMI
GARMENTS ARE CREATED.
FOR TEENAGERS WHO WORSHIP
HIM AN AUTHENTIC MUSIC FROM
AN IRREVERENT, EASY AND
UNIQUE STYLE. ADOLESCENTS
WHO MAKE A DIFFERENCE WITH
THE REST OF SOCIETY AND ARE
DRESSED BY BKUL.
15. FOR THAT WOMAN WITH CHIC
LOOK AND A WAY OF LIFE THAT
IS ABSTRACTED FROM THE
INTERNATIONAL CATWALKS.
KOAJ IS FASHION FOR WOMEN
DETERMINED AND PASSIONATE
FOR GOOD DRESSING.
FOR ATHLETIC AND URBAN
YOUTH. YOUNG PEOPLE
WHO LOVE THE SCHOOL
CULTURE AND
CAMARADERIE. SO PRONT.
17. PERMODA LTDA
The PERMODA´S
company imports the raw
material for procesing and
gargament goods
(clothing) in the case of
retail products.
NALSANI S.A
The NALSANI company
imports the raw material
as: zippers, covers and
cloth; for procesing and
gargament clothes (bags).
18. PERMODA LTDA
The company PERMODA
processed materials
exports goods, such as
clothing final product,
accesories and also exports
all elements of the outfits.
NALSANI S.A
The company NALSANI
exports processed
materials, such as bags
final product and
accesories elements of the
outfits.
19. PERMODA LTDA
Having presence in more
countries.
Enter countries of europe
an north america.
NALSANI S.A
Reach close to 650 shops.
Having presence in 30
countries.
Enter other countries of
Europe.