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Roots SweatStyle campaign
- 1. PATRIOTIC CLOTHING BRAND ROOTS ANDIT’S #SWEATSTYLE CAMPAIGN
- 2. MARKETING CAMPAIGN EMBODIESTHE INDIVIDUALITY OF STYLE. THE IDEA OF THE CAMPAIGN IS TO SUPPORT YOUNG POPULAR CANADIAN ARTISTS USING CANADIAN ORIGIN CLOTHING BRAND. SHOWING THE INDIVIDUALITY OF NOT ONLY THEIR CREATIVITY BUT ALSO THE SOPHISTICATED CLOTHES THAT THEY CHOOSE. THE CLOTHING THAT THEY CHOOSE NOT ONLY COMFORTABLE, IT IS ALSO CREATED BY A CANADIAN MANUFACTURER WITH A SPECIAL DESIGN. THUS, THIS MEANS THAT THE ARTISTS WANT TO SHOW WHO THEY ARE AND MENTION THEIR CANADIAN ROOTS. THE CAMPAIGN IS MAINLY DESIGNED TO
- 3. Thanks to thecampaign, the Canadian brand celebrates its 48th anniversary. A brand inspired by the beauties of Canada brings style to the people of the country. Comfortable, stylish clothes are designed to look good, emphasizing the individuality of each.
- 4. The apparel branddecided to choose to partnered with Canadian musicians with more presence on social and music streaming platforms. In Roots Campaign, the brand chose four musicians from Toronto, each with its own story. In an advertising campaign, each artist talks about his success and his origin. Indicating that they choose clothes that help them express themselves and emphasize their personal style. The company has its playlist in Apple Music, where everyone can listen to the performance of a popular artist.
- 5. I find thisad campaign inspiring. Roots is keeping pace with trends. We all perfectly understand that every year the buyer becomes an increasingly active user of online space. That is why the company created inspired videos with Canadian young artists to be inspired by their history and style.
- 6. I would liketo pay special attention to the fact that the brand created its playlists on Apple Music, with the participation of artists who take part in the marketing campaign. In my opinion, this is an excellent move for advertising not only musicians but also attracting new customers for the brand. After all, we all want to be like our idols, we want to touch their life a little. Thanks to the Roots brand, we can do this.
- 8. In general, Rootsis for me a brand with a special history and culture. Entering Root's stores you understand, that it carries the culture of the country. With the outstanding logo and design of the clothes, the brand shows that the Canadian brand provides not only comfortable clothes but also clothes unique to each of its customers.
- 9. FANS MEETING INROOTS STORES
- 11. “It speaks toour overall brand promise around that philosophy that our clothes really feel as good as they look,” “Our brand is really about the individual and letting them express themselves with our products.”
- 12. Summing up everythingI want to say that this is an incredibly successful campaign. Which carries so many entertaining parts. The participation of young successful musicians, a brand that supports the country's patriotic mood. And in general, the whole show that was created around the brand. Namely inspirational meetings with artists, brand playlists with Canadian artists, store design and the quality and style of clothing, the advertising of which is dedicated to. In general, I choose Roots. How about you?