The document discusses leadership and quality leadership in the context of total quality management (TQM). It defines leadership as motivating a group toward a common goal. Quality leaders prioritize customers, empower subordinates, emphasize improvement over maintenance, and encourage collaboration. They establish organizational systems to support quality efforts. Effective communication and continual improvement are also key leadership characteristics discussed. The document also summarizes Deming's 14 points for TQM and strategic quality planning approaches including discovering customer needs, analyzing gaps, and implementing plans to close gaps and achieve strategic alignment.