This keynote address presents the idea of Harmonic Globalization rooted in four lions model representing four fundamental forces viz. force of Market, force of State, force of People/ capillary action and force of Self/ Spirituality. It explores the implications of this model for economic policies and socio-political scenarios.

1. Towards Harmonic Globalization:
Towards Global-Local Convergence of Business
Models, Economic Policies, Socio-Political Scenarios
through Holistic Corporate Management (HCM)*
Dr. Subhash Sharma
Director, Indus Business Academy, Bangalore
*Keynote Inaugural address, International Seminar on
‘Global-Local Convergence of Business Models, Economic
Policies and Socio-Political Scenarios: A Strategic Rethinking
on Nov 28-29, 2018 at GITAM Hyderabad Business School
(C) SS_IBA_GITAM_Nov. 27-28, 2018

2. Need for Harmonic Business Models
Changes in the World
• Disruptive Technologies
• From Stability Paradigm to VUCA (Volatile, Uncertain,
Complex, Ambiguous)
• Emergence of Knowledge Era/ Knowledge Society
• Industry 4.0: AI, IOT, Automation, Data Analytics …
(C) SS_IBA_GITAM_Nov. 27-28, 2018

3. GAMA Effect on Business Models
Rationality to Creativity to Imagination
VUCA (Volatile, Uncertain, Complex, Ambiguous)
Context requires more of Creativity and
Imagination, along with Rationality
Emergence of GAMA:
Google, Apple, Microsoft, Amazon
(C) SS_IBA_GITAM_Nov. 27-28, 2018

4. Changing Paradigms in Corporate
World: Role of Corporations
Towards Holistic Development & Management
(HDM) & Holistic Corporate Management (HCM)
(C) SS_IBA_GITAM_Nov. 27-28, 2018
Maximizing
wealth of
shareholders
Responding to
multiple
stakeholders
Corporate
Citizen
Corporates as
Social
institutions

5. For HDM, World Needs a New Vision
(C) SS_IBA_GITAM_Nov. 27-28, 2018

6. Four Lions Metaphor of Four Forces
• I. Force of Market
• II. Force of State/ Government
• III. Force of People/ Capillary action
• IV. Force of Self
(C) SS_IBA_GITAM_Nov. 27-28, 2018

7. Swastika Model of Four Forces
(C) SS_IBA_GITAM_Nov. 27-28, 2018
Market
State
Self
People/ Capillary action
Swastika Model of Harmonic Globalization

8. Towards ‘Viswa Vision’ for Harmonic Globalization
through Global – Local Convergence
(C) SS_IBA_GITAM_Nov. 27-28, 2018
Vi
Swa
Viswa = Videsh + Swadesh
Viswa = Videshi + Swadeshi

9. Viswa Matrix
(C) SS_IBA_GITAM_Nov. 27-28, 2018
(Vi, Vi) (Vi, Swa)
(Swa, Vi) (Swa, Swa)
Market
Product
Vi
Vi
Swa
Swa

10. Strategic Rethink: From Globalization
to ‘Viswanization’
Three Strategies
• I. Globalization (LPG: Liberalization, Privatization,
Globalization – Global Products in Local Markets)
• II. Glocalization e.g. Colgate’s Vedshakti
• III. Viswanization (From Local to Global: LG e.g.
Yoga, Meditation, Spirituality and India’s soft
power ) – LPGM: Local Products in Global
Markets
(C) SS_IBA_GITAM_Nov. 27-28, 2018

11. LPGM: Local Products in Global
Markets
Some Metaphors of Soft power of India
I. Baba Dhaba Shor sharaba
Spirituality Indian Food Bollywood etc.
II. Idli Dosa Samosa
III. Bindi Tindi Pindi
Beauty products Food Tourism
(natural form) including Indian Spiritual
Tourism
(C) SS_IBA_GITAM_Nov. 27-28, 2018

12. Theoretical Underpinnings of Four
Forces of ‘Harmonic Globalization’
TCP Equations of Life, Nature and Human
Beings
(New Mantras in Corporate Corridors,
Subhash Sharma, 2007, p. 510)
(C) SS_IBA_GITAM_Nov. 27-28, 2018

13. View of Life: T Equation
T = T1 + T2 + T3
Total view of life (T) = Transactional (T1) +
Transformational (T2) + Transcendental (T3)*
*HOPE: Higher Order Purpose of Existence
(C) SS_IBA_GITAM_Nov. 27-28, 2018

14. View of Nature: C Equation
C = C1 + C2 + C3
Complete view (C) = Competition (C1) +
Cooperation (C2) + Connectivity (C3)
(C) SS_IBA_GITAM_Nov. 27-28, 2018

15. View of Human Being/ Personality: P
Equation
P = P1 + P2 + P3
Person = Lower self + Middle self + Higher self
e.g. Selfish & Enlightened Altruistic/
• self interest self interest Enlightened
collective
interest
Ego oriented Eco oriented Cosmic oriented
Neuro-sciences are rediscovering these three levels of self.
(C) SS_IBA_GITAM_Nov. 27-28, 2018

16. TCP Matrix: Foundation for A New
Corporate Model
(C) SS_IBA_GITAM_Nov. 27-28, 2018
T3 C3 P3 Ethics/ Spirituality/
Good Governance
T2 C2 P2 Social concerns/ CSR
T1 C1 P1 Economics/ Profit
(New Mantras in Corporate Corridors, Subhash Sharma, 2007, p. 510)

17. TCP Manifestations: Towards an
Integrative & Holistic Worldview
(C) SS_IBA_GITAM_Nov. 27-28, 2018
T1C1P1:
Market
T2C2P2:
Society
T3C3P3: Higher Self:
HOPE

18. Towards GITAM
GITAM:
Grand Integration (of) Thought Action &
Motivation
(C) SS_IBA_GITAM_Nov. 27-28, 2018

19. Further Reading
• Management in New Age: Western Windows Eastern Doors,
Subhash Sharma, New Age International Publishers, New Delhi,
1996, 2006, 2017
• New Mantras in Corporate Corridors: From Ancient Roots to Global
Routes, New Age International Publishers, New Delhi, 2007
• New Earth Sastra: Towards Holistic Development & Management
(HDM), Subhash Sharma, IBA Publications, Bangalore, 2012
• New Ideas in Strategic Thinking & Management: A Knowledge Tree
of New Age Mantras, New Age International Publishers, New Delhi,
2016
(C) SS_IBA_GITAM_Nov. 27-28, 2018