Shopper and Experiential Marketing Agencies are often faced with some unique challenges when scaling in-location deployments. As the number of kiosks, digital signs, locations and regional variations increase, managing all aspects can become time consuming and costly. Toushay helps agencies overcome all of these hurdles with one cloud-based solution. Built upon a hybrid architecture, we offer the flexibility of HTML5/CSS/JavaScript with the benefits of accessing native device components and features

1. Cloud Services for Scalable
In-Location Engagement
Overview for Digital Agencies
The true value of an agency is their
ability to help their clients differentiate
with immersive, engaging one-on-one
experiences that build brands.
As clients develop an understanding of
the valuable role that in-location experiences play in brand building, they are
asking more of their digital agencies.
Do these questions sound familiar?
How can we integrate in-location devices like
tablets and digital signage in to the campaign?
How do we scale from a pilot campaign with one
device in one location to 1000’s of devices across
multiple locations?
How will we manage the devices as well as have
the freedom to update our creative content easily?
That’s where Toushay comes in.
Scalability Challenges
Our in-location engagement services for digital agencies are scalable, manageable and
designed to address the issues you are facing. (As well as a few more you may have not
considered yet!)
Scaling from 10 devices to
thousands of devices
Managing multiple devices in
many different locations
Worried that you don’t have the resources, time
or money to achieve the scale you need for your
customers? Toushay’s solution means you can easily
ramp up from a pilot project into a full, multi-location,
multi-device deployment – with no downtime.
As the scale of projects increase, so does the impact of
managing multiple devices across multiple locations.
With Toushay, you can manage all devices, applications, locations and content from one single interface.
info@toushay.com
www.toushay.com

2. Frequently refreshing features,
content or entire applications
Customizing content for different regions,
specific devices or individual clients
Digital agencies are all about creative content! You
need to be able to make changes to template layouts,
functionality, content or entire applications, any
time, from anywhere, as often as you like. Toushay
delivers the flexibility and functionality you need.
Whether it’s real-time promotions, custom content for
a specific geographic area or time zone, or optimization of content based on availability, Toushay allows
you to make changes as frequently as you like with
no penalty, cost or degradation in performance.
Perform updates instantly, without
involving your IT department
Gaining precise control over each
individual device and its content
Re-using application templates to
reach new potential customers
Create unique content experiences on a per-device basis or the same experience on all, or any
combination in between. Manage all of the
content and devices from one central cloudbased interface. It’s entirely up to you!
While every client has unique requirements there
are often common denominators that tie them
together. You don’t have to reinvent the wheel each
time. Re-use templates to save valuable time and
money instead of starting from scratch each time.
Performing updates instantly, without
involving your IT department
Scheduling content and application updates
days, weeks, even months in advance
Template changes, content updates, limited time
promotions – you can do it all through our self-service
cloud solution. Take control; refresh content in realtime without having to wait for IT to get around to it.
Real-time updates are great but it also helps
to plan content and application updates in
advance. Scheduling updates well ahead of
time improves efficiency, and gives you more
time to focus on the work that drives value.
Providing clients with self-service accounts to
manage their own content whenever they want
Measuring and improving your
campaigns with analytics
After the project is a success and the high-fives
subside there is the question “Who is going
to manage the updates moving forward?”
Toushay has everything you need to consistently
optimize and improve your campaign results. From
real-time A/B testing of content to integrated
analytics, you get the insights you need to drive
key marketing and business decisions. Or use
the power of the Toushay platform to do A/B
testing for the optimal location of devices.
Empower your clients to self-service a few or
all aspects of their campaigns with minimal
training and no technical background.
www.toushay.com
2

3. The Four Pillars of a Successful In-Location Platform
Application
Management
At Toushay, we understand that
the need to make changes is
inevitable. That’s why we have
created a scalable method of effectively managing
modifications to templates and applications.
Changes to general functionality as well as versioning updates and fixes are all fundamental
aspects of Application Management.
Device
Management
While many solutions offer Mobile
Device Management this is
only one aspect of a successful
in-location experience. Toushay considers the
big picture. We also factor in the implications of
managing hundreds or thousands of devices most
likely located in different geographical areas.
Imagine using the same intuitive cloud-based service
you use to manage your content to also monitor,
manage and support all of your registered devices.
We thought you might appreciate that.
The successful deployment of an in-location
experience is built upon four key pillars.
Content
Management
The ability to change and refresh
content remotely, either in real-time
or through scheduled updates,
allows agencies and their clients to effectively manage
content with minimal impact on internal resources.
You can also easily create campaign variations,
including geo-targeted content or a range of other
parameters. Integration with external data sources
such as Point of Sale (POS) systems, inventory management tools and databases gives you the flexibility
to create powerful, consistent brand experiences.
Analytics
We have all heard the adage “you
can’t manage what you don’t
measure”. That’s why Toushay
gives you the ability to track usage
statistics while performing on-site
A/B testing. You can measure and optimize your campaign in real-time to ensure you achieve your goals.
You can also generate management-level
reports and get the valuable insight necessary
to make data-driven business decisions.
www.toushay.com
3