2. SAP Market Offering & Application Mobility
SAP CRM
Account Management
Activity Management
Opportunity Pipeline
Lead Management
Campaign Management
Interaction Center (IC)
Interactive Reporting
SAP R/3 Logistics SAP Industry SpecificSAP BI and BO
3. SAP & Sybase Unwired platform
Sybase has identified itself as the "unwired
enterprise" company :
Market leader in enterprise mobility
best known for its iAnywhere Mobile Office and
Workflow applications
secure email on the iPhone and Windows Mobile
devices.
MAY
Benefits :
SAP gets the ability to extend on its mobility
platform.
Connect to SAP and Non-SAP system.
Competitive advantage with respect to
Oracle, Microsoft etc.
Gain Market penetration in US, Japan & China.
Transform businesses in an increasingly data-
, consumer- and mobile-centric world.
4. Magic Quadrant
With Sybase SAP emerges as the leader
Evaluation strategy :
Ability to Execute Product/Service
Overall Viability
Sales Execution/Pricing
Market Responsiveness
Marketing Execution
Customer Experience
“Sybase Unwired Platform -enables to build applications that
connect business data to mobile workers on any device,
at any time”.
5. SAP-Sybase Unwired Platform Architecture
A COMPREHENSIVE MOBILITY PLATFORM FOR EXTENDING APPLICATIONS AND
DATA TO ANY MOBILE DEVICE
6. Contributing factors to ROI
Business benefits of SAP Mobile applications
The Primary benefits are
Higher workforce productivity
Increased win rates with mobile access to real-
time customer data
Faster, more informed decisions at the point of
action
Better, more responsive customer service
More flexible, agile, and accurate forecasting
Delivered Via
SAP Mobile Application
7. Customer Implementation:
Companies Industry Mobility solution
Lansa Chilean –
Sugar
Manufacturing
Closed the distances between headquarters and
fields by integrating SAP ERP with different
mobile devices
Powercor Power Sector Uses Afaria to manage and secure their
technicians' devices to distribute electricity to over
1.1M customers.
Simba
Dickie
Toy
Manufacture
German toy company is giving sales reps mobile
access to real-time product and inventory data –
for better customer service.
Boston
Scientific
Healthcare sales reps are using mobile platform to help
doctors visualize key product capabilities on
iPads.
Verizon
Wireless
Telecom Customers secure any-device access to their
corporate networks – with a cloud-based service
built on SAP
Vodafone Telecom Vodafone employees improve their productivity by
using SAP mobile apps to make real-time HR
decisions anytime, anywhere.
8. SAP Implementation Partners
SAP Sybase Certified Partners Mobility solution Offering
Capgemini, Accenture, IBM, HCL AXON,
Infosys, Deloitte.
Software and cloud-based services
Thin, Thick Client based MEAP solution
Device Management, Application life
Management.
Sybase products like – SAP CRM suite, SAP
Workflow application, SAP field services etc.
Technology offering on Webdynpro Java
connecting SAP ERP, SRM, CRM, BW etc.
