This document discusses SAP's mobile application and Sybase Unwired Platform offerings. It notes that Sybase is a market leader in enterprise mobility, best known for applications like iAnywhere Mobile Office. The benefits of SAP acquiring Sybase include gaining the ability to extend its mobility platform to connect to SAP and non-SAP systems, and gain a competitive advantage over companies like Oracle and Microsoft. Key implementation partners for SAP's mobility solutions are listed as well as example customer implementations across various industries.

1. SAP Mobile Application
&
Sybase Unwired Platform

2. SAP Market Offering & Application Mobility
SAP CRM
 Account Management
 Activity Management
 Opportunity Pipeline
 Lead Management
 Campaign Management
 Interaction Center (IC)
 Interactive Reporting
SAP R/3 Logistics SAP Industry SpecificSAP BI and BO

3. SAP & Sybase Unwired platform
Sybase has identified itself as the "unwired
enterprise" company :
 Market leader in enterprise mobility
 best known for its iAnywhere Mobile Office and
Workflow applications
 secure email on the iPhone and Windows Mobile
devices.
MAY
Benefits :
 SAP gets the ability to extend on its mobility
platform.
 Connect to SAP and Non-SAP system.
 Competitive advantage with respect to
Oracle, Microsoft etc.
 Gain Market penetration in US, Japan & China.
 Transform businesses in an increasingly data-
, consumer- and mobile-centric world.

4. Magic Quadrant
With Sybase SAP emerges as the leader
Evaluation strategy :
 Ability to Execute Product/Service
 Overall Viability
 Sales Execution/Pricing
 Market Responsiveness
 Marketing Execution
 Customer Experience
“Sybase Unwired Platform -enables to build applications that
connect business data to mobile workers on any device,
at any time”.

5. SAP-Sybase Unwired Platform Architecture
A COMPREHENSIVE MOBILITY PLATFORM FOR EXTENDING APPLICATIONS AND
DATA TO ANY MOBILE DEVICE

6. Contributing factors to ROI
Business benefits of SAP Mobile applications
The Primary benefits are
 Higher workforce productivity
 Increased win rates with mobile access to real-
time customer data
 Faster, more informed decisions at the point of
action
 Better, more responsive customer service
 More flexible, agile, and accurate forecasting
Delivered Via
 SAP Mobile Application

7. Customer Implementation:
Companies Industry Mobility solution
Lansa Chilean –
Sugar
Manufacturing
Closed the distances between headquarters and
fields by integrating SAP ERP with different
mobile devices
Powercor Power Sector Uses Afaria to manage and secure their
technicians' devices to distribute electricity to over
1.1M customers.
Simba
Dickie
Toy
Manufacture
German toy company is giving sales reps mobile
access to real-time product and inventory data –
for better customer service.
Boston
Scientific
Healthcare sales reps are using mobile platform to help
doctors visualize key product capabilities on
iPads.
Verizon
Wireless
Telecom Customers secure any-device access to their
corporate networks – with a cloud-based service
built on SAP
Vodafone Telecom Vodafone employees improve their productivity by
using SAP mobile apps to make real-time HR
decisions anytime, anywhere.

8. SAP Implementation Partners
SAP Sybase Certified Partners Mobility solution Offering
Capgemini, Accenture, IBM, HCL AXON,
Infosys, Deloitte.
 Software and cloud-based services
 Thin, Thick Client based MEAP solution
 Device Management, Application life
Management.
 Sybase products like – SAP CRM suite, SAP
Workflow application, SAP field services etc.
 Technology offering on Webdynpro Java
connecting SAP ERP, SRM, CRM, BW etc.