Vertfest is the premier Backcountry Ski and Ride Event in the US, and Snow King Mountain Resort is proud to bring it to Jackson, WY on February 21st and 22nd, 2015. Please take a look at the presentation and contact me if you're interested in participating as a sponsor, speaker, athlete or volunteer. Thanks!

1. 1
9th annual
North America’s Premier Backcountry Ski and Ride Event
presented by
2015 Snow King Overview
February 21st, 2015
marketing@snowkingmountainresort.com

2. Great festival, Great Community
Check
out
the
Outdoor
Research
Ver2est
2013
You
Tube
video
filmed
at
Alpental

3. About Vertfest

4. It began in 2007…
The firstVertFest was started by a group of Outdoor
Research employees as a good
old-fashioned sufferfest followed by a bunch of
beer in support of avalanche safety.

5. VertFest = Backcountry Stoke
• Vertfest is the largest backcountry ski and
snowboard festival in America
• It’s a multi-stop mountain festival dedicated
to promoting backcountry fun, safety, and
stoke

6. 2015 Tour Stops
• Mt. Bachelor, OR: February 7 & 8
• Alpental, WA: February 14 & 15
• Snow King, Jackson WY: February 21
• Brighton, UT: March 7 & 8
(Wasatch
Powderkeg
Triple
Crown)

7. Vertfest Supports the
Backcountry Community
In 2014, Vertfest raised
almost $65,000.
In 2015, Snow King Vertfest
will benefit the Snow King
Volunteer Ski Patrol

8. 2014 Results
Alpental, WA
• Benefiting the
Northwest
Avalanche
Center
• Year 8
• Raised $39,500
• 150+ racers
• 400+ participants
including racers,
demos and clinics
Mt. Bachelor,
OR
• Benefiting the
Central Oregon
Avalanche
Association
• Year 3
• Raised $13,000
• 60+ racers
• 100+ participants
Brighton, UT
• Benefitting the
Utah Avalanche
Center
• Year 1
• Raised $12,300
• 180+ racers (North
American Ski
Mountaineering
Championship)
• 65+ Clinic
participants
Total Raised in 2014 $64,800

9. Past sponsors

10. VertFest is built on:
• Community
• Clinics
• Competition

11. The Vertfest Community
The Vertfest Community is made up of backcountry
enthusiasts who are:
• Making the transition from In-Bounds Skiing only and
looking for information and encouragement
• Already engaged and looking for inspiration and beta
• Ski Mountaineering racers
• Hard-core backcountry / freeride enthusiasts
Vertfest also speaks to:
• Everyone riding the lifts that weekend, many of whom
are likely interested in learning more about the
backcountry

12. Friday Night speaker Event
Possible Topics
• The Human Factor
• Expedition Presentation(s)
• The Future of the Backcountry
• The Trend on Avalanche Deaths
• Moving Through Avalanche Terrain: new wisdom
in avalanche avoidance
• Fast & Light: focus on gear

13. SATURDAY On-Snow Clinics
by Tier 1 Local Sponsors
Topics Include:
• Backcountry beacon safety with Snow King
Volunteer Ski Patrol and JHMG
• AVI Clinics with Sarah Carpenter of AAI
• Ski Mountaineering with Exum
• Race
Mountaineering/TransiDoning
with
Janelle
Smiley
presented
by
Four
Pines
• Steep Skiing with Jess Baker
Clinic
Prices:
$60
for
1,
$100
for
2.
Includes
liR
access.
Tier 1 Local Sponsors are invited to develop content and lead a clinic. Please
contact us @ marketing@snowkingmountainresort.com to discuss

14. Fun Events and Vendor Village
Demos and opportunities to connect.
Music, beer, fun!
Sponsor:
– An event aimed at a less-competitive crowd like a
snow tube race
– Events aimed at kids or teens
– A costume contest
– Something else? Be creative! If it’s fun, let’s do it!

15. Races
2 divisions
Elite
Recreational
We have a great race course
set by the JHSkiMo Club in cooperation
with the SK Ski Patrol

16. Sample Schedule
Saturday
(DAY
1)
• 6-­‐7:30am
Booth
Setup
• 8-­‐10am
Races:
Elite,
RecreaDonal
• 8-­‐9am
Clinic
Check-­‐in
/
Vendor
Village
Opens
• 10am-­‐1pm
Morning
Clinics
• 1:30-­‐4:30
ARernoon
Clinics
• 4:30-­‐6:00
Music,
DJ,
Raffle,
Beer
Garden
• 8-­‐12pm
Event
Party

17. Vertfest promotion
• Posters
• Established Social
Media: Instagram,
Facebook
• National and Local
Websites

18. #vertfest
#ver2est
is
an
acDve
hashtag
on
Instagram
and
Twi`er
with
great
opportuniDes
to
associate
your
brand
with
compelling,
engaged,
user-­‐generated
content.
#NEW
THIS
YEAR:
@ver2est
has
it’s
own
Instagram
account
which
means
we’ll
share
more
content,
tag
sponsors
and
spread
the
stoke!

19. Local Marketing
• Promoted in Jackson and other“drive
markets”including SLC, Denver,
Bozeman, Idaho Falls, and Boise
• Posters, print ads, PR, and social media
• Partnering with Jackson Hole Winterfest
to broaden reach
• Coordinating with Snow King Volunteer
Ski Patrol and other partner websites and
social media

20. SPEAKERS, ATHLETES,
SPONSORS, PARTICIPANTS

21. How can speakers
and athletes participate?
• Lead a clinic
• Participate in the race
• Participate as a Friday evening speaker
• Help promote the event via social media

22. How can speakers
and athletes participate?
WHAT YOU GIVE:
• Spend a day or two in Jackson with a passionate group of
backcountry enthusiasts
• Share your knowledge and experience and build awareness of
avalanche safety
• Share your passion for, and shape the future of backcountry
adventure
WHAT YOU GET:
• Free lift access at SKMR
• Featured as a speaker on local marketing collateral, social, print,
and video/radio media prior to and at event
• Speaking and networking opportunities at Snow King Vertfest
• Travel and accommodation including per diem (TBD)

23. How can
Sponsors participate?
• Cash sponsorship
• Product Donations
• Product Demos
• Be on-site with your tent, table and banner
• Develop and lead a branded clinic
• Sponsor a branded event/“fun competition”
• Send an athlete
• Help promote the event via social media

24. Local Sponsorship Tier 3
$500 wholesale product
• On site mentions
• Mention in social media posts
• Banner placement
• Include your products in racer packets

25. Local Sponsorship Tier 2
$500 cash, $500 wholesale product; or $1000 cash
• Featured as a Tier 2 sponsor in Print and Digital
advertising in January and February
• 2 days of on-site display and demo opportunities
• E-mail capture share
• On site mentions
• Mention in social media posts
• Banner placement
• Include
your
products
in
racer
packets

26. Local Sponsorship Tier 1
$1500 cash, $500 wholesale product; or $2000 cash
• Two Free VIP Festival Passes including lift tickets
• Clinic Presenting Sponsor: Develop a clinic, bring athletes and
staff, be promoted as experts in your field
• Featured as a Tier 1 sponsor in Print and Digital advertising in
January and February
• 2 days of on-site display and demo opportunities
• E-mail capture share
• On site mentions
• Mention in social media posts
• Banner placement
• Include
your
products
in
racer
packets

27. National Sponsorship Levels
Presenting Sponsors:
Subaru and Outdoor Research
Tier 1: $5000 cash. $2000 wholesale product
Tier 2: $2500 cash. $1000 wholesale product
Tier 3: $1000 cash. $500 wholesale product

28. Who else can participate and
what can they do?
Who can participate?
Backcountry Enthusiasts
Snow King Ski Patrol
Winterfest Organizers
Other community organizations
What might they do?
Join the SK Vertfest Advisory Panel
Help organize the event
Help promote the event via social media
Participate in Vertfest

29. Interested?
For more information please contact
Keely Herron
Snow King Mountain Resort
Director of Marketing
917-331-1935
Keely.herron@snowkingmountainresort.com
Rebecca Katz
Snow King Vertfest Program Director
360 441 5620
rkatz13@hotmail.com