International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
General Guidelines:
All sections taking up Tourism Planning and Development will be submitting a hard copy of documentation / project on Tourism Planning and Development Proposal which will serve as 60% of the final exam. This will be evaluated with rubrics. The other 40% will be based on the final presentation.
Each class will be divided into 4-5 members per group.
Each group will have to come up with a tourism development plan of any destination (within Batangas Province only) that has great potential to become a great tourist destination.
The output off all groups will be presented of the last week of December at the classroom for preliminary screening and choosing of 1 group finalist per section for Tour Plan Colloquium.
Guidelines for TOUR PLAN Paper
1. The paper must be written in letter-size paper (8 1/2 x 11)
2. Font Style is Arial Narrow, Font size is 11
3. Margin is 1.5 left and 1 on top, right and bottom
4. Please put page number on bottom-centre of each paper
5. Tour Plan Projects will be checked by the instructor from time to time and a WPR must be attached to the written report.
7. Over it working is strictly prohibited.
Eight Point Planning Process.Tourist Destination.SWOT Analysis. Assessment of Tourism Demand .Setting up objective .RFP. Analysis & Research.Final Selection of Players.Spot Is Ready
Tourism governance for local economic development in the PhilippinesRandi Alampay
Presented at the 1st National Conference on Tourism Governance. November 25, 2013. SMX Convention Center. This is an introduction to our program's private sector-oriented theory of tourism governance, wherein government resources, policies, and powers are mobilized to enable the entrepreneurs and enterprises (who make up the tourism industry) to build a competitive tourism sector for a market-ready destination.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
General Guidelines:
All sections taking up Tourism Planning and Development will be submitting a hard copy of documentation / project on Tourism Planning and Development Proposal which will serve as 60% of the final exam. This will be evaluated with rubrics. The other 40% will be based on the final presentation.
Each class will be divided into 4-5 members per group.
Each group will have to come up with a tourism development plan of any destination (within Batangas Province only) that has great potential to become a great tourist destination.
The output off all groups will be presented of the last week of December at the classroom for preliminary screening and choosing of 1 group finalist per section for Tour Plan Colloquium.
Guidelines for TOUR PLAN Paper
1. The paper must be written in letter-size paper (8 1/2 x 11)
2. Font Style is Arial Narrow, Font size is 11
3. Margin is 1.5 left and 1 on top, right and bottom
4. Please put page number on bottom-centre of each paper
5. Tour Plan Projects will be checked by the instructor from time to time and a WPR must be attached to the written report.
7. Over it working is strictly prohibited.
Eight Point Planning Process.Tourist Destination.SWOT Analysis. Assessment of Tourism Demand .Setting up objective .RFP. Analysis & Research.Final Selection of Players.Spot Is Ready
Tourism governance for local economic development in the PhilippinesRandi Alampay
Presented at the 1st National Conference on Tourism Governance. November 25, 2013. SMX Convention Center. This is an introduction to our program's private sector-oriented theory of tourism governance, wherein government resources, policies, and powers are mobilized to enable the entrepreneurs and enterprises (who make up the tourism industry) to build a competitive tourism sector for a market-ready destination.
On January 28th, 2016, representatives of nearly ten international donor agencies gathered in Hanoi in a roundtable meeting on coordination for Vietnam tourism industry. The initiative was led by the Environmentally and Socially Responsible Tourism Capacity Development Programme (known as ESRT Programme) as technical support to Vietnam National Administration of Tourism (VNAT).
Policy Setting for Improved Linkages Between Agriculture, Trade and Tourism: Strengthening the Local Agrifood sector and Promoting Healthy Food in Agritourism
Workshop organised by the Government of Tuvalu
In collaboration with and Pacific Community, CTA, PIPSO and SPTO.
Funafuti, Tuvalu, 7 & 10 September 2018
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)sustaintour
2010.11.30 제2차 지속가능한관광 정책 포럼 발표자료
1. protecting culture and heritage-responsible tourism initiatives in the greater Mekong sub-region(Mason Florence / Executive Director / Mekong Tourism Coordinating Office)
*이 포럼은 제2회 아시아사회적기업활동가대회 ASES2010의 분과 회의로 기획되었습니다.
Cook Islands Agritourism Policy Setting Workshop 2018
Policy Setting for Improved Linkages Between Agriculture, Trade and Tourism: Strengthening the Local Agrifood sector and Promoting Healthy Food in Agritourism.
Workshop Programme Organised by the Government of Cook Islands
In collaboration with and Pacific Community, CTA, PIPSO and SPTO
Rarotonga, Cook Islands, 25-26th September 2018
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
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SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
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How to use the Video Matrix
How to use additional "Lenses"
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. Outline
Policy of Laos on Tourism Development
Profile of Lao Tourism
Tourism Development Plan 2011-2015
Vision
Objectives
Priority Programs
3. Policy of Lao Government on
Tourism Development
- The Government of Lao PDR has placed tourism as
1 of 11 priority sectors to contribute to country’s
socio -economic development;
- Tourism is now a major contributor to national
income (7% - 9% of GDP) and employment;
- Focus on the development of sustainable tourism
based on culture, natural and historical resources;
- To implement an open - door policy concerning
cooperation with foreign nations in economic and
cultural maters;
3
4. Policy of Lao Government on
Tourism Development (contd.)
- To promote tourism development that alleviates
poverty and stimulates local production;
- To create employment opportunities;
- To generate and distribute income to the multi –
ethnic Lao People;
- To promote and conserve the arts, culture and fine
traditions of the Lao People; and
- Conserve and protect ancient archaeological sites,
the natural environment and historic monument.
4
5. Profile of Lao Tourism
Laos has 1.493 tourist attractions:
435 Cultural Tourist Sites
849 Natural Tourist Sites
209 Historic Sites
Existing forest cover is 41 %, with 21 National
Protected Areas
Two world Heritage Sites namely Luang Prabang
and Wat Phou, Champasack
5
18. Tourist Arrival by Region
2000000
1800000
1600000
1400000
1200000
1000000
Asia Pacific
Europe
800000
The Americas
600000
Africa, Middle East
400000
200000
0
19. Tourist Arrival Top Ten Countries
1400000
1200000
1000000
800000
600000
400000
2009
2008
200000
2006
0
2004
2002
21. Entry into Laos
700,000
600,000
500,000
Thailand - Vietnam
from
Thailand
400,000
300,000
200,000
100,000
‐
from
China from
Thail.
Regional Visitors
Thailand – Vietnam
from
Thail.
International Visitors
from
Vietnam
from
Cambodia
22. Revenue from Tourism and Major
Exports
900.0
800.0
700.0
600.0
500.0
400.0
2005
300.0
2006
200.0
2007
100.0
2008
0.0
2009
24. Tourism Development Plan
for 2011 - 2015
Vision:
- Developing /packaging tourism products
- Increase awareness of Laos as a quality destination
with a variety of tourism products both natural and
cultural
- Boost domestic tourism among Lao people
- Improve economic performance through tourism sector
- Improve over all standard of tourism industry
24
25. Objectives and Targets by 2015
- Increase arrivals and reach 2.87 million visitors
- Increase total /revenue by visitor: 438 million $/153 $
- Revitalize growth of arrivals from long - haul markets
(Europe, USA, Australia, Japan) to achieve 40% of
total arrivals
- Organize international event in each of the 4 regions
- Increase the number of World Heritage = 2 ( 2 )
- Increase the national Heritage = 29 ( 9 )
25
26. Seven Priority Programmes
for 2011 -2015
1. Organizational and Personnel Development
2. Development of Tourist Sites
3. Marketing and Promotion
4. Management of Tourism Business
5. Human Resources Development
6. Inter - ministerial and Organization Coordination
7. International Cooperation
26
27. I. Organizational and Personnel
Development
Sub-Programme
Budget
(in 1000)
Source
1. Organizational strengthening at Central
and Provincial level
700
Gov
2. Monitoring and Evaluation of Tourism
Development Project
30
Gov
3. Monitoring and Evaluation of the
implementation of Tourism Law, Decree
33
Gov
4. Training on Management of Public Fund
and Tourism Fund
580
Gov
27
28. II. Development of Tourist Sites
Sub-Programme
Budget
(in 1000)
Source
1. Survey and Classification of Tourist sites
600
Gov
2. Community based Tourism Development
Programme
1113
Gov
3. Infrastructure and Site development
(Access Roads, Tourism City/Urban
development, ethnic park creation, tourism
infrastructure development, Rest Areas,
River Bank Protection,
52471
Gov with
Private
support
and
partnersh
ips
28
29. III. Marketing and Promotion
Programmes
Sub-Programme
Budget
(in 1000)
Source
1. Visit Laos Year 2012
300
Gov/Priv
2. ATF (Asean Tourism Forum) in 2013
600
Gov/Priv
3. Annual Tourism Festival
620
Gov/Priv
4. Participation to local and international
exhibition
1500
Gov/Priv
5. Promotional material production and website
improvement
1500
Gov/Priv
6. Road Show, Fam trip, Caravan Tour
820
Gov/Priv
7. Tourism Information Development Center
480
Gov
29
30. IV. Tourism Business
Management Programmes
Sub-Programme
Budget
(in 1000)
Source
1. Update legal documents
50
Gov
2. Travel Agents management and local tourist
transportation improvement
120
Gov
3. Hotel, Resort and Guesthouses Rating
120
Gov/ Priv
4. Statistic improvement
240
Gov
30
31. V. Human Resources
Development
Sub-Programme
Budget
(in 1000)
Source
1. Tourism and Hospitality Training Center
10.000
Lux. Dev
2. Personnel Training
200
Gov
3. Guide Training
120
Gov
4. Training on Hotel, Guesthouse, Restaurant
management
120
Gov/ Priv
5. Training of Trainers
120
Gov
6. Tourism Asian Standard Curriculum Training
100
Gov
7. SMEs Training on the use local product for
souvenir business
60
Gov
31
32. VI. Bilateral and Multilateral
Cooperation
Sub-Programme
Budget
(in 1000)
Source
1. Bilateral and Multilateral Cooperation
480
Gov
2. International Organization
420
Gov
32
33. Conclusion
• Laos will develop a high quality tourism
industry and become a preferred destination in
ASEAN and on global travel markets.
• Investment about 14.5 million US$ per year
from 2011-2015 in priority programmes.
• 95% of the investment in Tourist Site
Development, Human Resources and
Marketing.
33