BACKTONATURE; Training of
Trainers on Rural Tourism
Second Partners’ Meeting
Riga
23-14 June 2013
Travel and Tourism Indicators
AUSTRIA
Key indicators:
Population (millions), 2011 8,8
Surface area (1,000 square kilometer...
Travel and Tourism Indicators
BULGARIA
Key indicators:
Population (millions), 2011 7,7
Surface area (1,000 square kilomete...
Travel and Tourism Indicators
LATVIA
Key indicators:
Population (millions), 2011 2,3
Surface area (1,000 square kilometers...
Travel and Tourism Indicators
TURKEY
Key indicators:
Population (millions), 2011 74,3
Surface area (1,000 square kilometer...
Travel and Tourism Competitiveness Index
1. Policy rules and regulations 8. Tourism infrastructure
2. Environmental sustai...
Tourist Attraction
International Tourist Arrivals (Million)
2007 2008 2009 2010 2011
World 1.345 1.390 1.337 1.439 1.503
E...
Percentage Increase in International
Arrivals
0.0
5.0
10.0
15.0
20.0
25.0
1995 1996 1997 1998 1999 2000 2001 2002 2003 200...
Country Shares
8.7
1.7
0.3
3.6
1995
Austria
Bulgaria
Latvia
Turkey
7.7
2.1
0.5
11.3
2011
Austria
Bulgaria
Latvia
Turkey
Scope of Rural Tourism-Austria
• No official definition
• Definitions:
▫ tourism which takes place in the coutryside (OECD...
Scope of Rural Tourism-Austria
• Individual activities defined in rural tourism
▫ Skiing and snow based tourism
▫ Swimming...
Scope of Rural Tourism-Bulgaria
• Rural Regions
▫ Municipalities that do not have a town with a
population over 30,000 cit...
Scope of Rural Tourism-Latvia
• Official Definition-
▫ Rural tourism is a type of tourism the purpose of which is, on the
...
Scope of Rural Tourism-Turkey
• Officially classified as one of the eco-tourism
activities (Tourism Law)
• Incentive Scope...
Tourism Education and Training-
Austria
High demand for skilled labour
Formal Training:
▫ Intermediate school for the hote...
Tourism Education and Training-
Austria
Non-formal Training:
▫ cook
▫ hotel and restaurant trade commercial assistant
▫ se...
Tourism Education and Training-
Bulgaria
• Formal Training:
▫ Vocational High Schools
▫ Universities-Departments related w...
Tourism Education and Training- Latvia
Formal Training:
▫ 4-year vocational schools (10)-Rural tourism
services, Tourism a...
Tourism Education and Training- Latvia
Non-formal Training:
▫ Private consulting companies
▫ Latvian Country Tourism Assoc...
Tourism Education and Training- Turkey
Tourism Education and Training- Turkey
Tourism Vocational High Schools (2012-2013)
▫ Number of schools 125
▫ Number of Stu...
Tourism Education and Training- Turkey
• Non-formal Training
▫ Ministry of Culture and Tourism
▫ Ministry of National Educ...
Tourism Education and Training- Turkey
Field and Branches (High Schools)
Food and Beverage Services: Kitchen, Servicing, B...
Tourism Education and Training- Turkey
Fields: Branches:
Tourism and Hotel Management
Front Desk and Housekeeping
Food and...
Tourism Policies-Austria
• Federal Government:
▫ general economic policy,
▫ public transport,
▫ financing instruments and ...
Tourism Policies-Bulgaria
National Strategy for Sustainable Development of
Tourism 2009-2013
Priority 1: Diversification o...
Tourism Policies-Latvia
Rural tourism development is subject to general
business and training regulations. Government
has ...
Tourism Policies-Turkey
Second Partners’ Meeting
13-14 June 2013
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BackToNature Comparison of Tourism Potentials

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A comprehensive report about the tourism potentials of BackToNature Project partner countries.

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BackToNature Comparison of Tourism Potentials

  1. 1. BACKTONATURE; Training of Trainers on Rural Tourism Second Partners’ Meeting Riga 23-14 June 2013
  2. 2. Travel and Tourism Indicators AUSTRIA Key indicators: Population (millions), 2011 8,8 Surface area (1,000 square kilometers), 83,9 Gross domestic product (current US$ billions), 2011 418,4 Gross domestic product (current PPP, $) per capita, 2011 41.556,1 Real GDP growth (percent), 2011 2,7 Environmental Performance Index 2012, rank (out of 132 economies), 2011 7,0 T&T industry GDP growth forecast (2013–2022) Travel & Tourism indicators Absolute value Percent of totalT&T industry, 2012 estimates T&T industry GDP (US$ millions) 20.350,5 4,8 3,0 T&T industry employment (1,000 jobs) 216,0 5,2 1,8 T&T economy, 2012 estimates T&T economy GDP (US$ millions) 57.977,0 13,7 2,5 T&T economy employment (1,000 jobs) 602,0 14,6 1,1 International tourist arrivals (thousands), 2011 23.012,0 International tourism receipts (US$, millions), 2011 19.859,7
  3. 3. Travel and Tourism Indicators BULGARIA Key indicators: Population (millions), 2011 7,7 Surface area (1,000 square kilometers), 110,0 Gross domestic product (current US$ billions), 2011 53,5 Gross domestic product (current PPP, $) per capita, 2011 13.789,0 Real GDP growth (percent), 2011 1,7 Environmental Performance Index 2012, rank (out of 132 economies), 2011 53,0 Travel & Tourism indicators Absolute value Percent of total T&T industry GDP growth forecast (2013–2022)T&T industry, 2012 estimates T&T industry GDP (US$ millions) 1.939,0 3,5 2,6 T&T industry employment (1,000 jobs) 97,4 3,2 -2,0 T&T economy, 2012 estimates T&T economy GDP (US$ millions) 6.900,0 12,4 2,5 T&T economy employment (1,000 jobs) 347,0 11,3 -2,2 International tourist arrivals (thousands), 2011 6.328,0 International tourism receipts (US$, millions), 2011 3.966,6
  4. 4. Travel and Tourism Indicators LATVIA Key indicators: Population (millions), 2011 2,3 Surface area (1,000 square kilometers), 64,6 Gross domestic product (current US$ billions), 2011 28,3 Gross domestic product (current PPP, $) per capita, 2011 16.818,4 Real GDP growth (percent), 2011 5,5 Environmental Performance Index 2012, rank (out of 132 economies), 2011 2,0 Travel & Tourism indicators Absolute value Percent of total T&T industry GDP growth forecast (2013–2022)T&T industry, 2012 estimates T&T industry GDP (US$ millions) 862,8 3,1 5,4 T&T industry employment (1,000 jobs) 28,8 2,9 1,2 T&T economy, 2012 estimates T&T economy GDP (US$ millions) 2.268,0 8,0 5,5 T&T economy employment (1,000 jobs) 74,0 7,6 1,0 International tourist arrivals (thousands), 2011 1.493,2 International tourism receipts (US$, millions), 2011 770,8
  5. 5. Travel and Tourism Indicators TURKEY Key indicators: Population (millions), 2011 74,3 Surface area (1,000 square kilometers), 783,6 Gross domestic product (current US$ billions), 2011 774,3 Gross domestic product (current PPP, $) per capita, 2011 14.392,5 Real GDP growth (percent), 2011 8,5 Environmental Performance Index 2012, rank (out of 132 economies), 2011 109,0 Travel & Tourism indicators Absolute value Percent of total T&T industry GDP growth forecast (2013–2022)T&T industry, 2012 estimates T&T industry GDP (US$ millions) 33.520,0 4,2 2,9 T&T industry employment (1,000 jobs) 532,2 2,2 2,6 T&T economy, 2012 estimates T&T economy GDP (US$ millions) 86.436,0 10,9 3,0 T&T economy employment (1,000 jobs) 2.004,0 8,2 1,4 International tourist arrivals (thousands), 2011 34.038,0 International tourism receipts (US$, millions), 2011 23.020,0
  6. 6. Travel and Tourism Competitiveness Index 1. Policy rules and regulations 8. Tourism infrastructure 2. Environmental sustainability 9. ICT infrastructure 3. Safety and security 10. Price competitiveness in the T&T industry 4. Health and hygiene 11. Human resources 5. Prioritization of Travel & Tourism 12. Affinity for Travel & Tourism 6. Air transport infrastructure 13. Natural resources 7. Ground transport infrastructure 14. Cultural resources The Travel & Tourism Competitiveness Index 2013 - 2011 Comparison 2013 / 2011 2013 2011 Country/Economy Rank/140 Score Rank/139 Austria 3 5,39 4 Turkey 46 4,44 50 Latvia 48 4,43 51 Bulgaria 50 4,38 48
  7. 7. Tourist Attraction International Tourist Arrivals (Million) 2007 2008 2009 2010 2011 World 1.345 1.390 1.337 1.439 1.503 Euro area 291 288 276 283 301 Austria 21 22 21 22 23 Bulgaria 5 6 6 6 6 Latvia 2 2 1 1 1 Turkey 26 30 30 31 34 Total of 4 Countries 54 59 59 61 65
  8. 8. Percentage Increase in International Arrivals 0.0 5.0 10.0 15.0 20.0 25.0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Austria Bulgaria Latvia Turkey Total 4
  9. 9. Country Shares 8.7 1.7 0.3 3.6 1995 Austria Bulgaria Latvia Turkey 7.7 2.1 0.5 11.3 2011 Austria Bulgaria Latvia Turkey
  10. 10. Scope of Rural Tourism-Austria • No official definition • Definitions: ▫ tourism which takes place in the coutryside (OECD) ▫ tourism that simply considers all non-urban tourism as rural. Tourism, according to an old Austrian folk understanding, refers to a non-business trip (Dr. Meinhad Breiling) ▫ an ecologically and socio-culturally compatible niche of tourism which allows a place to adjust to the natural particularities of the region, to the flora and fauna, to its historic and cultural roots and to the life and work-connections of people. Its tasks are support of tourism forms in agriculture, nature experience, regional culture or education and social care (Prof. Albrecht Steinecke)
  11. 11. Scope of Rural Tourism-Austria • Individual activities defined in rural tourism ▫ Skiing and snow based tourism ▫ Swimming and SPAs ▫ Mountain sports and outdoor tourism ▫ Eco-tourism and agro tourism ▫ Cultural tourism
  12. 12. Scope of Rural Tourism-Bulgaria • Rural Regions ▫ Municipalities that do not have a town with a population over 30,000 citizens and with a population density under 150 people per km2 • Individual activities defined in rural tourism  Ecological tourism  Cultural ourism  Camping tourism  Adventure tourism  Balneology,SPA and Wellness  Mountain tourism and skiing  Congress tourism  Sea tourism
  13. 13. Scope of Rural Tourism-Latvia • Official Definition- ▫ Rural tourism is a type of tourism the purpose of which is, on the basis of local social, cultural and nature resources, to offer tourists the opportunity for recreation or the utilisation of the tourist accommodation in rural territory (Tourism Law) • Individual activities- ▫ Accomodation Services  B&B, guest houses, self-catering cottages, country homes, castles & manors, camping ▫ Other Activities and Services  open farms and country homes branded “Countryside Bounty”  nature based activities and services  heritage farms
  14. 14. Scope of Rural Tourism-Turkey • Officially classified as one of the eco-tourism activities (Tourism Law) • Incentive Scope: B & B or micro-scale accommodation facilities (mountain, farm and village houses, bungalows, thermal plants) up to 25 beds, restaurants, farm tourism facilities, facilities established for sportig activities, nature observation, historical trips, etc. Which are established by micro-enterprises and farmers in rural areas. (Managing Authority for the Rural Development Programme)
  15. 15. Tourism Education and Training- Austria High demand for skilled labour Formal Training: ▫ Intermediate school for the hotel industry and catering occupations (Hotelfachschule) ▫ Higher schools for tourism (Höhere Lehranstalt für Tourismus) ▫ Two-year course in tourism (Tourismuskolleg) ▫ Study courses at FHWien University of Applied Sciences of WKW (Fachhochsculen FH) ▫ University study programme for Tourism (Universitätslehrgänge) ▫ University studies connected to touristic aspects
  16. 16. Tourism Education and Training- Austria Non-formal Training: ▫ cook ▫ hotel and restaurant trade commercial assistant ▫ servicing (waiter/waitress) ▫ travel agency assistant ▫ quick service restaurant assistant ▫ fitness consultant
  17. 17. Tourism Education and Training- Bulgaria • Formal Training: ▫ Vocational High Schools ▫ Universities-Departments related with tourism • Non-formal Training: ▫ NGO supported courses (i.e. BAAT) ▫ Courses for unemployed persons (i.e. Confederation of Independent Trade Unions) ▫ Courses in environmental related topics (National and Natural Parks Association) ▫ Other providers/individual courses
  18. 18. Tourism Education and Training- Latvia Formal Training: ▫ 4-year vocational schools (10)-Rural tourism services, Tourism and Recreation management, Tourism services, Tourism business, Hotel services. ▫ 1st Level Vocational Studies (5)-Culture tourism, Tourism and Recreation, Hospitality service, Tourism and hotel service, Hotel service management. ▫ Bachelor studies (6 universities)- Catering and hotel business, Tourism management, Tourism organisation and management, Tourist guide-tour and event manager. ▫ Master studies (2 universities)- Strategic management of communications in entertainment and recreation industry, Tourism strategic management.
  19. 19. Tourism Education and Training- Latvia Non-formal Training: ▫ Private consulting companies ▫ Latvian Country Tourism Association with the collaboration of Tourism State Development Agency
  20. 20. Tourism Education and Training- Turkey
  21. 21. Tourism Education and Training- Turkey Tourism Vocational High Schools (2012-2013) ▫ Number of schools 125 ▫ Number of Students 32.748 ▫ Number of Graduates 60.917 2-Year Tourism Vocational Higher Education (2011- 2012) ▫ Number of schools 4 ▫ Number of Students 2.531 4-Year Tourism Vocational Higher Education (2011- 2012) ▫ Number of schools 24 ▫ Number of Students 20.833
  22. 22. Tourism Education and Training- Turkey • Non-formal Training ▫ Ministry of Culture and Tourism ▫ Ministry of National Education ▫ Turkish Employment Agency (ISKUR)
  23. 23. Tourism Education and Training- Turkey Field and Branches (High Schools) Food and Beverage Services: Kitchen, Servicing, Bar, Pastry,Hosting (air, bus, train) Accommodation and Travel Services: Front Desk, Housekeeping, Reservation, Operation Entertainment Services: Animator, Child Animator Food Technology: Food Control, Dairy Products Processing, Fruit and Vegetable Processing, Cereals Processing, Olive Processing, Tea Processing Beauty and Hair Care: Hair Care, Body Care and Messaging Patient and Elderly Services; Care for Elderly, Care for Patient, Care for Disabled Maritime: Yacht Captain
  24. 24. Tourism Education and Training- Turkey Fields: Branches: Tourism and Hotel Management Front Desk and Housekeeping Food and Beverage Services and Kitchen Tourism and Travel Management Travel Agency Services Transportation Services
  25. 25. Tourism Policies-Austria • Federal Government: ▫ general economic policy, ▫ public transport, ▫ financing instruments and subsidies • Austrian National Tourist Office (Promotion) ▫ Budget 52024 million € in 2009 ▫ 33 offices + 3 representatives worldwide • Austrian Biodiversity Strategy (environmental protection and conservation)
  26. 26. Tourism Policies-Bulgaria National Strategy for Sustainable Development of Tourism 2009-2013 Priority 1: Diversification of the national tourism product, promotion of tourism-related service quality and consumers protection. Priority 2: Implementation of energy efficiency measures and standards in the tourism industry Priority 3: Strengthening the role of tourism as a key factor for improving the professional skills and labour market development in the field of tourism Priority 4: Preserve and add value to the natural and cultural heritage
  27. 27. Tourism Policies-Latvia Rural tourism development is subject to general business and training regulations. Government has no specific policy for rural tourism development.
  28. 28. Tourism Policies-Turkey
  29. 29. Second Partners’ Meeting 13-14 June 2013

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