SoMeT14AU presentation that took place in July 2014 in Barossa, South Australia About SoMeT = A new model for destination marketing. SoMeT is a program that gathers the top destination marketers from around the globe. SoMeT conferences take place three times a year in Europe, Australia, and United States. Follow SoMeT on Twitter: https://twitter.com/SoMeTourism Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism Learn about where the next SoMeT global conference is taking place http://www.sometourism.com/

1. Welcome to the Barossa
#Barossa
#MyBarossa
#SoMeT14AU

2. The Catalyst

3. Our decision – YES!
Gemma Nelson – Adelaide Convention Bureau
Annabel Mugford – Barossa Grape & Wine Association
Ned Raggatt/Tom Raggatt – HWR Media and Communications
Kirsty Dudley – Light Regional Council
Annemaree Clementson – BGWA & Tourism Barossa
Andy Houey – Novotel Barossa Valley Resort
Jo Thomas/Nathaniel Mason – The Barossa Council
Chris Pfeiffer/Cathy Wills – Tourism Barossa Inc
Steve Lindner – Yalumba
Barossa Food
Anne Moroney/Charlotte Williams – Regional Development Australia: Barossa

4. Collaboration

5. Be Prepared

6. Mood
Boards

7. Regional Branding
Logos
Imagery
Marketing Collateral
Social Media
Website

8. Bid Document
earthy
honest
collaborative
sexy
passionate
food
dirt
authentic
community
generations
wine
opportunity
unique
showcase
welcoming
benchmark
inclusive
professional
true
heritage

9. Community
Building

10. Communication Strategy
From:
Cathy
Wills
Sent:
17th
February
2014
10.03
AM
To:
all
Subject:
Get
Vo<ng!
Hi
all
‘South
Australia
–
we
need
your
vote
today!!
Barossa
bid
to
host
Social
Media
Tourism
Symposium
#SoMeT14AU.
Like,
Vote
and
Share!
Cathy

11. Raise Awareness

12. Voting
Begins

13. Oh crap…really? and
now we have to do it all
again…
5.01pm

14. The power of a united community, online and
on the ground.

15. it’s all about the relationships

16. Extending our Reach

17. Conversion - getting those votes
2.11pm Behind Geelong in voting
2.58pm MyBarossa Facebook competition
– promoted by SA with Cosi
3.10pm HIT THE FRONT
3.26pm Port Adelaide tweeted
4.23pm 71 votes up, 7 minutes to go
4.30pm Geelong 8,820 Barossa 8,924

18. It’s
Official
5.29pm

19. The Barossa Dozen – Top Tips
- Assemble a diverse team
- Involve regional/state stakeholder bodies
- Activate all social media channels
- Build your online community
- Create a Content Calendar
- Invest in images & video
- Make it easy for people to get
involved and share content
- Use personal, professional &
social networks
- Ask favours
- Target supporters
- Use simple language/requests:
Like, Vote, Share etc
- Have a reliable source of wine!!

20. Contact
Cathy Wills: cathy@tourismbarossa.com.au
Annemaree Clementson: annemaree@barossa.com
/MyBarossa
/MyBarossaChannel

21. and remember…
its never too early for a
Barossa red!