A presentation for Sea Life aquarium by fictional agency "The Journey" for campaign planning class, MA Advertising and Marketing Communications, Bournemouth University UK.
Pitch presentation for Sea Life to draw more group visitsAnnabel Nguyen
The document outlines a marketing campaign by The Journey Agency to increase senior citizen visits to Sea Life centres. It identifies senior citizens aged 65+ living within a 2 hour drive as the target audience. Insights show they value community and new experiences. The brand proposition is that Sea Life provides an engaging experience with the ocean near their homes. The big idea is that Sea Life offers "the beautiful life of the ocean to the beautiful life on shore." The campaign strategy involves partnerships with retirement communities to organize special packages and activities. Tactics include competitions, conferences, brochures and advertorials. The goals are to raise awareness of Sea Life and increase senior group visits.
The document provides information about sponsorship opportunities for the 33rd annual Gold Coast Tour bike ride hosted by the Huntington Bicycle Club on July 12, 2015. It details various sponsorship packages ranging from $250 to $2,500 that offer different promotional benefits like logo placement on materials and items. The tour attracts 1,000-1,200 cyclists annually from Long Island, NYC, New Jersey and Connecticut and benefits a charity.
Cumbrian Challenge - Why your team should sign up in 2015Andy Sloan
The Cumbrian Challenge is Walking With The Wounded's annual fundraising event held in the Lake District. Teams of 4 people can choose between two challenging routes of 20km or 29km. The event aims to raise £400,000 to support 200 wounded veterans back into employment. It includes a competitive race on Saturday, an awards ceremony and party in the evening.
This press release announces a new FREE signature art program called "Memories in the Making" sponsored by Market Street, a Memory Care residence under construction in Viera, Florida. The program, led by a trained artist and provided by the Alzheimer's Association, allows those with early stage Alzheimer's or dementia to express themselves through art in a safe and supportive environment. It will be the first time the program is offered in Viera. The press release provides details on the program such as dates and location, quotes from Watercrest representatives, and background on Market Street's commitment to improving life for Viera residents.
This document outlines a luxury travel experience in Palm Beach from March 18-26. It includes accommodations at the 5-star Eau Palm Beach Resort and Spa, tickets to the Palm Beach Boat Show from March 20-24, charity events benefiting the Im'ME Foundation including a day of polo on March 23 and a golf tournament on March 24, a tour of the Norton Museum of Art on March 25, and optional services such as spa treatments, dining reservations, and car service. Pricing ranges from $3,780-$7,910 per person depending on the package, and the itinerary is subject to change.
Caroline Stephanou interned at The Woodlands Foundation from May to July 2015 assisting with marketing and development. She created signage for several fundraising events including a wine tasting, block party, golf classic, and butterfly ball. She also created materials to promote the foundation's corporate volunteer program including flyers describing volunteer opportunities and testimonials from past corporate volunteers praising their experience. The corporate volunteer program had over 600 total volunteers from 52 groups in 2014, contributing over 3,400 hours to support the foundation's mission of serving people with disabilities.
The document summarizes announcements from a Key Club meeting. It discusses members attending a Regional Training Conference, collecting membership fees, fundraising for UNICEF, volunteering at an Alzheimer's Memory Walk and tutoring at Village View Elementary. It also mentions continuing to collect pop tabs and attending the Fall Rally South event in November. Members are encouraged to participate in the various service and fundraising opportunities.
BE PART OF THE SOLUTION
Support ‘Answers for Kids Cancer’ and Help Eliminate Child Cancer in Australia
We have created a unique approach for you to participate in this Cause that affect so many of our children
Have your Company joining one of our event in Sydney or Melbourne and enjoy you and your guests 5 hours of nonstop entertainment.
Pitch presentation for Sea Life to draw more group visitsAnnabel Nguyen
The document outlines a marketing campaign by The Journey Agency to increase senior citizen visits to Sea Life centres. It identifies senior citizens aged 65+ living within a 2 hour drive as the target audience. Insights show they value community and new experiences. The brand proposition is that Sea Life provides an engaging experience with the ocean near their homes. The big idea is that Sea Life offers "the beautiful life of the ocean to the beautiful life on shore." The campaign strategy involves partnerships with retirement communities to organize special packages and activities. Tactics include competitions, conferences, brochures and advertorials. The goals are to raise awareness of Sea Life and increase senior group visits.
The document provides information about sponsorship opportunities for the 33rd annual Gold Coast Tour bike ride hosted by the Huntington Bicycle Club on July 12, 2015. It details various sponsorship packages ranging from $250 to $2,500 that offer different promotional benefits like logo placement on materials and items. The tour attracts 1,000-1,200 cyclists annually from Long Island, NYC, New Jersey and Connecticut and benefits a charity.
Cumbrian Challenge - Why your team should sign up in 2015Andy Sloan
The Cumbrian Challenge is Walking With The Wounded's annual fundraising event held in the Lake District. Teams of 4 people can choose between two challenging routes of 20km or 29km. The event aims to raise £400,000 to support 200 wounded veterans back into employment. It includes a competitive race on Saturday, an awards ceremony and party in the evening.
This press release announces a new FREE signature art program called "Memories in the Making" sponsored by Market Street, a Memory Care residence under construction in Viera, Florida. The program, led by a trained artist and provided by the Alzheimer's Association, allows those with early stage Alzheimer's or dementia to express themselves through art in a safe and supportive environment. It will be the first time the program is offered in Viera. The press release provides details on the program such as dates and location, quotes from Watercrest representatives, and background on Market Street's commitment to improving life for Viera residents.
This document outlines a luxury travel experience in Palm Beach from March 18-26. It includes accommodations at the 5-star Eau Palm Beach Resort and Spa, tickets to the Palm Beach Boat Show from March 20-24, charity events benefiting the Im'ME Foundation including a day of polo on March 23 and a golf tournament on March 24, a tour of the Norton Museum of Art on March 25, and optional services such as spa treatments, dining reservations, and car service. Pricing ranges from $3,780-$7,910 per person depending on the package, and the itinerary is subject to change.
Caroline Stephanou interned at The Woodlands Foundation from May to July 2015 assisting with marketing and development. She created signage for several fundraising events including a wine tasting, block party, golf classic, and butterfly ball. She also created materials to promote the foundation's corporate volunteer program including flyers describing volunteer opportunities and testimonials from past corporate volunteers praising their experience. The corporate volunteer program had over 600 total volunteers from 52 groups in 2014, contributing over 3,400 hours to support the foundation's mission of serving people with disabilities.
The document summarizes announcements from a Key Club meeting. It discusses members attending a Regional Training Conference, collecting membership fees, fundraising for UNICEF, volunteering at an Alzheimer's Memory Walk and tutoring at Village View Elementary. It also mentions continuing to collect pop tabs and attending the Fall Rally South event in November. Members are encouraged to participate in the various service and fundraising opportunities.
BE PART OF THE SOLUTION
Support ‘Answers for Kids Cancer’ and Help Eliminate Child Cancer in Australia
We have created a unique approach for you to participate in this Cause that affect so many of our children
Have your Company joining one of our event in Sydney or Melbourne and enjoy you and your guests 5 hours of nonstop entertainment.
The document discusses volunteering for the Blue Nose Marathon. It states that volunteers are key to the success of the event and help provide a safe, organized, and fun race for over 16,000 participants. Volunteers will receive benefits like a commemorative t-shirt, invitation to the after party, and metro transit passes. A variety of volunteer roles are needed, ranging from registration, food services, and medical care. Over 1,500 volunteers contributed 35,000 hours in 2013.
This document summarizes findings from a survey of local residents in Cardiff, Wales about their experiences watching football matches at Cardiff City FC. Key findings include:
- 30% of local residents who watch football have never seen a Cardiff City match, and 70% have only been to a few matches
- Of those who had been to 1-9 matches, 55% said their experience at the stadium was good
- Common reasons for not regularly watching matches included not liking football, ticket prices being too high, and concerns about potential trouble or bad behavior at matches
- Suggestions to increase attendance included cheaper family tickets, better facilities, and free parking
The Denness Luckhurst Foundation 2015 promotional brochureMark Kingham
The Denness Luckhurst Foundation was established in 2014 to raise money for charities in memory of Mike Denness and Brian Luckhurst. Since then, it has raised over £28,000 through annual golf days for three charities: Lord Taverners, Mercy Ships, and St Francis Hospice. The Foundation is seeking sponsors and participants for its golf days to continue its work of supporting these charities. It provides various sponsorship packages for corporations interested in participating.
Manor College provides students with ample opportunities for campus involvement through various student clubs, organizations, and activities related to academics, arts, culture, and community service. The college also offers accessible outdoor and indoor recreational facilities as well as an on-campus residence hall. Students have easy access to both urban and natural areas near the campus located just outside of Philadelphia.
Tour de Tuli conservation and tourism Susan SnymanAnna Spenceley
A presentation on the transboundary mountain bike event, the Tour de Tuli, by Dr Susan Snyman of Wilderness Safaris and Children in the Wilderness (CITW). The presentation highlighted how the event is used to generate funds for CITW and the considerable logistical challenges involved in hosting the event.
This document summarizes various public, private, and voluntary sector services in Surrey, BC related to recreation and physical activity. In the public sector, it describes the Surrey Sport and Leisure Complex, Tynehead Regional Park, and Frost Road Elementary. In the private sector, it outlines Earls Kitchen + Bar Guildford and Guildford Athletic Club. In the voluntary sector, it discusses Arts Umbrella and Canada Running Series. It provides the locations and brief descriptions of each service and categorizes them as examples of recreation, physical activity, or both.
The Morristown-Hamblen Library is transforming into an 18-hole indoor mini golf course as a fundraiser. Tickets include a hot dog, chips and drink. Local businesses and organizations are sponsoring individual holes and prizes. The event aims to benefit the Children's Room shelving. In addition, the document announces upcoming children's programs, a scavenger hunt downtown, a young adult book club, family movie night, and opportunities to volunteer at and support the library.
This document discusses breast cancer and the efforts of Susan G. Komen for the Cure to fight the disease. It states that 900 women will be diagnosed with breast cancer in Greater Austin and 2,500 in Texas this year. It describes Komen's research, community programs, and advocacy work to improve screening, treatment and find cures. The document encourages donations to support Komen's continued efforts and invites organizations to volunteer at a water stop during Komen Austin's upcoming Race for the Cure event.
- VicBeach is inviting businesses to sponsor their 2014 summer beach volleyball events in Melbourne from October 2013 to March 2014. This includes ranking series tournaments, social tournaments, and coaching sessions.
- In 2013, VicBeach events had around 7,000 unique visitors and an estimated 750,000 passersby on the beaches. Sponsorship offers branding exposure through banners, signage, apparel and promotions online and in social media/newsletters.
- Ranking series event sponsorship starts at $3,000 for 3 months. Ranking series naming rights sponsorship is $10,000. Sponsorship funds will be used for prize money, licenses and fees, without increasing player fees. Benefits are significant value and
The document discusses an upcoming annual gala event called "Growing Our Dreams Gala" that will be held on December 3rd. The event has experienced growing attendance each year and last year was described as the best event so far. Upon arrival, guests will be entertained with music and have opportunities to mingle, bid on auction items, and enjoy a comedic roast followed by performances and dinner. Sponsoring the event provides organizations exposure to an elite audience through marketing benefits. Sponsorship funds also support the hosting center which provides free medical care to the uninsured. A sponsorship form is attached for organizations interested in supporting the event and center.
Britannia Community Services Centre Society manages an 18-acre complex in collaboration with various Vancouver boards and agencies. The complex includes facilities such as a community centre, elementary and secondary schools, public library, learning centre, senior centre, childcare centre, gymnasiums, pool, rink, and fitness centre. Volunteers support numerous programs in areas like art, children, seniors, sports, and office assistance. Volunteering provides benefits such as learning and sharing skills, personal growth, work experience, and giving back to the community.
The document summarizes Rotary activities in South Africa including:
1) A dinner celebrating progress on the Bushmen project and donations towards this project from Sesego Cares.
2) Distribution of over 300 pairs of TOMS shoes to organizations helping children and those in need, including 120 pairs to a police charity.
3) Updates on a successful Rotary Family Health Days event and a multi-club Rotary cycle tour that raised funds for an underprivileged school.
4) A request for members of the Rotary E-Club of District 9400 to provide input on the leadership structure for the upcoming year and ways to record meeting attendance.
Volunteering and Community Based Physical Activity Programmes University of Bath
Presentation by Emma Woolf for the ESRC Seminar Series on Ageing and Physical Activity - "Community based showcase: Building sustained partnerships and sharing resources"
http://seminars.ecehh.org
The local festival provides entertainment and activities for residents and visitors of several cities. It aims to offer a high quality, entertaining and informative community event while providing opportunities for children and adults to participate in various sports and activities. It also allows local and national charity groups to fundraise and offer advice to the public. The festival caters to people of all ages and focuses on families and the local community. It is funded by various organizations nationally to offer visibility to sponsors locally and internationally.
Y Factor Leicester 14/3/12. What is neededn1ghtf4ll
This document outlines plans for an event called "Y-Factor Leicester" which will be a singing competition to raise funds for charities Mencap and The Lord's Taverners East Midlands. The event will feature 12 performances by individuals and groups from different sectors in Leicestershire. A local band made up of non-professional musicians will also perform. The goal is to raise £30,000 split evenly between the two charities. Details are provided on confirmed contestants, the band members, judges, organization of the event, fundraising goals, and contact information.
The document discusses the transformative power of film and asks the reader to make a donation to the Philadelphia Film Society. It states that film can inspire, challenge views, and spark imagination. It then provides examples of how different donation amounts can support bringing films to underserved audiences, student film education programs, local filmmakers, and guest filmmakers and critics. The Society's goals are outlined as sharing the power of film, supporting the local film community, and operating the Prince Theater for arts programming. Donations are requested to help the Society continue its work of making film accessible to all in its 25th year.
Elmer's great north parade a supersized opportunity for youMichaelHodges24
This document summarizes the Elmer art trail project taking place in Tyne & Wear from August to November 2019. Some key points:
- The Elmer trail will feature 55-60 large sculptures and 115 little school sculptures decorated by artists across the region. It aims to engage over half a million visitors like the previous Snowdogs trail.
- Sponsoring an Elmer sculpture starts at £6,250 and provides extensive marketing opportunities through the trail's app, events, and online/social media presence to engage local communities and businesses.
- The document outlines the timeline of the project and encourages interested parties to contact the project lead Jane Hogan to discuss sponsorship options and how the trail can support their organization's
Walking Festival Kingston upon Thames 2016 ProgrammeKingstonVA
Ever Feel Like It Would Be Nice To Get Out and about more often, enjoy the fresh air and be a bit more active? We all know that exercise is good for us and wish we did more of it, but it can be easy to find excuses for not actually getting out there and doing it. If you find it difficult to get active or stay active why not start by taking a look here for walks occurring in May.
Kingston’s Walking Festival will be taking place throughout May 2016.The festival is being led by Kingston Voluntary Action and Public Health Kingston with partners from the statutory and voluntary and community sectors.
Dominic Campbell - Arts and creativity: A role in elder careRunwaySale
This document discusses how arts festivals can help address challenges related to aging populations in Europe. It notes that by 2030, half the population of Western Europe will be over 50, which is unprecedented. Festivals like Bealtaine in Ireland are highlighted as examples of how they successfully engage older people in the arts and provide social, health, and personal benefits. The document argues that festivals can play an important role in changing perceptions and planning around aging by providing opportunities for creativity, social connection and intergenerational exchange.
Beyond the Shore Paddlefest is Southern California premiere ocean awareness, stand up paddle, yoga, community festival taking place on September 18, 2016 in Redondo Beach.
The document discusses volunteering for the Blue Nose Marathon. It states that volunteers are key to the success of the event and help provide a safe, organized, and fun race for over 16,000 participants. Volunteers will receive benefits like a commemorative t-shirt, invitation to the after party, and metro transit passes. A variety of volunteer roles are needed, ranging from registration, food services, and medical care. Over 1,500 volunteers contributed 35,000 hours in 2013.
This document summarizes findings from a survey of local residents in Cardiff, Wales about their experiences watching football matches at Cardiff City FC. Key findings include:
- 30% of local residents who watch football have never seen a Cardiff City match, and 70% have only been to a few matches
- Of those who had been to 1-9 matches, 55% said their experience at the stadium was good
- Common reasons for not regularly watching matches included not liking football, ticket prices being too high, and concerns about potential trouble or bad behavior at matches
- Suggestions to increase attendance included cheaper family tickets, better facilities, and free parking
The Denness Luckhurst Foundation 2015 promotional brochureMark Kingham
The Denness Luckhurst Foundation was established in 2014 to raise money for charities in memory of Mike Denness and Brian Luckhurst. Since then, it has raised over £28,000 through annual golf days for three charities: Lord Taverners, Mercy Ships, and St Francis Hospice. The Foundation is seeking sponsors and participants for its golf days to continue its work of supporting these charities. It provides various sponsorship packages for corporations interested in participating.
Manor College provides students with ample opportunities for campus involvement through various student clubs, organizations, and activities related to academics, arts, culture, and community service. The college also offers accessible outdoor and indoor recreational facilities as well as an on-campus residence hall. Students have easy access to both urban and natural areas near the campus located just outside of Philadelphia.
Tour de Tuli conservation and tourism Susan SnymanAnna Spenceley
A presentation on the transboundary mountain bike event, the Tour de Tuli, by Dr Susan Snyman of Wilderness Safaris and Children in the Wilderness (CITW). The presentation highlighted how the event is used to generate funds for CITW and the considerable logistical challenges involved in hosting the event.
This document summarizes various public, private, and voluntary sector services in Surrey, BC related to recreation and physical activity. In the public sector, it describes the Surrey Sport and Leisure Complex, Tynehead Regional Park, and Frost Road Elementary. In the private sector, it outlines Earls Kitchen + Bar Guildford and Guildford Athletic Club. In the voluntary sector, it discusses Arts Umbrella and Canada Running Series. It provides the locations and brief descriptions of each service and categorizes them as examples of recreation, physical activity, or both.
The Morristown-Hamblen Library is transforming into an 18-hole indoor mini golf course as a fundraiser. Tickets include a hot dog, chips and drink. Local businesses and organizations are sponsoring individual holes and prizes. The event aims to benefit the Children's Room shelving. In addition, the document announces upcoming children's programs, a scavenger hunt downtown, a young adult book club, family movie night, and opportunities to volunteer at and support the library.
This document discusses breast cancer and the efforts of Susan G. Komen for the Cure to fight the disease. It states that 900 women will be diagnosed with breast cancer in Greater Austin and 2,500 in Texas this year. It describes Komen's research, community programs, and advocacy work to improve screening, treatment and find cures. The document encourages donations to support Komen's continued efforts and invites organizations to volunteer at a water stop during Komen Austin's upcoming Race for the Cure event.
- VicBeach is inviting businesses to sponsor their 2014 summer beach volleyball events in Melbourne from October 2013 to March 2014. This includes ranking series tournaments, social tournaments, and coaching sessions.
- In 2013, VicBeach events had around 7,000 unique visitors and an estimated 750,000 passersby on the beaches. Sponsorship offers branding exposure through banners, signage, apparel and promotions online and in social media/newsletters.
- Ranking series event sponsorship starts at $3,000 for 3 months. Ranking series naming rights sponsorship is $10,000. Sponsorship funds will be used for prize money, licenses and fees, without increasing player fees. Benefits are significant value and
The document discusses an upcoming annual gala event called "Growing Our Dreams Gala" that will be held on December 3rd. The event has experienced growing attendance each year and last year was described as the best event so far. Upon arrival, guests will be entertained with music and have opportunities to mingle, bid on auction items, and enjoy a comedic roast followed by performances and dinner. Sponsoring the event provides organizations exposure to an elite audience through marketing benefits. Sponsorship funds also support the hosting center which provides free medical care to the uninsured. A sponsorship form is attached for organizations interested in supporting the event and center.
Britannia Community Services Centre Society manages an 18-acre complex in collaboration with various Vancouver boards and agencies. The complex includes facilities such as a community centre, elementary and secondary schools, public library, learning centre, senior centre, childcare centre, gymnasiums, pool, rink, and fitness centre. Volunteers support numerous programs in areas like art, children, seniors, sports, and office assistance. Volunteering provides benefits such as learning and sharing skills, personal growth, work experience, and giving back to the community.
The document summarizes Rotary activities in South Africa including:
1) A dinner celebrating progress on the Bushmen project and donations towards this project from Sesego Cares.
2) Distribution of over 300 pairs of TOMS shoes to organizations helping children and those in need, including 120 pairs to a police charity.
3) Updates on a successful Rotary Family Health Days event and a multi-club Rotary cycle tour that raised funds for an underprivileged school.
4) A request for members of the Rotary E-Club of District 9400 to provide input on the leadership structure for the upcoming year and ways to record meeting attendance.
Volunteering and Community Based Physical Activity Programmes University of Bath
Presentation by Emma Woolf for the ESRC Seminar Series on Ageing and Physical Activity - "Community based showcase: Building sustained partnerships and sharing resources"
http://seminars.ecehh.org
The local festival provides entertainment and activities for residents and visitors of several cities. It aims to offer a high quality, entertaining and informative community event while providing opportunities for children and adults to participate in various sports and activities. It also allows local and national charity groups to fundraise and offer advice to the public. The festival caters to people of all ages and focuses on families and the local community. It is funded by various organizations nationally to offer visibility to sponsors locally and internationally.
Y Factor Leicester 14/3/12. What is neededn1ghtf4ll
This document outlines plans for an event called "Y-Factor Leicester" which will be a singing competition to raise funds for charities Mencap and The Lord's Taverners East Midlands. The event will feature 12 performances by individuals and groups from different sectors in Leicestershire. A local band made up of non-professional musicians will also perform. The goal is to raise £30,000 split evenly between the two charities. Details are provided on confirmed contestants, the band members, judges, organization of the event, fundraising goals, and contact information.
The document discusses the transformative power of film and asks the reader to make a donation to the Philadelphia Film Society. It states that film can inspire, challenge views, and spark imagination. It then provides examples of how different donation amounts can support bringing films to underserved audiences, student film education programs, local filmmakers, and guest filmmakers and critics. The Society's goals are outlined as sharing the power of film, supporting the local film community, and operating the Prince Theater for arts programming. Donations are requested to help the Society continue its work of making film accessible to all in its 25th year.
Elmer's great north parade a supersized opportunity for youMichaelHodges24
This document summarizes the Elmer art trail project taking place in Tyne & Wear from August to November 2019. Some key points:
- The Elmer trail will feature 55-60 large sculptures and 115 little school sculptures decorated by artists across the region. It aims to engage over half a million visitors like the previous Snowdogs trail.
- Sponsoring an Elmer sculpture starts at £6,250 and provides extensive marketing opportunities through the trail's app, events, and online/social media presence to engage local communities and businesses.
- The document outlines the timeline of the project and encourages interested parties to contact the project lead Jane Hogan to discuss sponsorship options and how the trail can support their organization's
Walking Festival Kingston upon Thames 2016 ProgrammeKingstonVA
Ever Feel Like It Would Be Nice To Get Out and about more often, enjoy the fresh air and be a bit more active? We all know that exercise is good for us and wish we did more of it, but it can be easy to find excuses for not actually getting out there and doing it. If you find it difficult to get active or stay active why not start by taking a look here for walks occurring in May.
Kingston’s Walking Festival will be taking place throughout May 2016.The festival is being led by Kingston Voluntary Action and Public Health Kingston with partners from the statutory and voluntary and community sectors.
Dominic Campbell - Arts and creativity: A role in elder careRunwaySale
This document discusses how arts festivals can help address challenges related to aging populations in Europe. It notes that by 2030, half the population of Western Europe will be over 50, which is unprecedented. Festivals like Bealtaine in Ireland are highlighted as examples of how they successfully engage older people in the arts and provide social, health, and personal benefits. The document argues that festivals can play an important role in changing perceptions and planning around aging by providing opportunities for creativity, social connection and intergenerational exchange.
Beyond the Shore Paddlefest is Southern California premiere ocean awareness, stand up paddle, yoga, community festival taking place on September 18, 2016 in Redondo Beach.
The ambient advertisement project is for Cancer Research UK and will be displayed on the roof of the Hothouse building seen by 150,000 passengers daily. The goals are to create an environmentally friendly and ethical advertisement that raises awareness of Cancer Research UK's work in cancer research and encourages donations. Cancer Research UK is a charity dedicated to cancer research working to prevent and treat cancer through communications, events, shops, online and local groups.
This document outlines a marketing campaign conducted by Tourism Northern Territory to promote Darwin as a travel destination. The campaign involved sending four magazine editors from different publications on experiential trips to Darwin. The editors then wrote articles about their experiences that were published in their respective magazines and online. Interstitials on a lifestyle TV channel promoted the magazines and microsite. The campaign was highly successful, receiving over 3,600 entries to the online competition, nearly 2,000 newsletter signups, and reaching over 1.3 million unique users. It effectively showcased Darwin's experiences and built credibility through the editor testimonials.
CatchawaveUK The Blue Mile 2010 press releaseBob Northey
Catch a Wave UK C.I.C. will exhibit at The Blue Mile event in Plymouth on July 3rd and 4th to promote watersports and complementary therapies. The social enterprise aims to improve health and wellbeing for all, especially disadvantaged groups, through surfing and other activities. Directors Anne Harrington and Kit Sugden will be present to provide information on courses and lessons, and to encourage participation in a competition to win free surf lessons.
YHA Jurassic Coast Business Partner Scheme Case Study - Inspire a GenerationMike Ruiter
YHA England & Wales is a Jurassic Coast Business Partner, recently I was asked to present what this partnership meant for our organisation to fellow Business Partners.
This presentation aims to showcase how two organisations can work together and inspire a generation.
This document contains summaries of various marketing and branding projects completed by MGT Design, including annual reports, brochures, magazines, and other promotional materials for universities, hospitals, and companies. Contact information is provided for Anne Giacalone, Principal of MGT Design. The document serves as a portfolio for MGT Design's work.
YMCA Escapes Brochure 2016 Online Version EmailAnthea Warlond
This document provides information about YMCA Escapes tours in 2016, including:
- Descriptions of 6 tours taking place between April and September 2016 in locations like Byron Bay, Sydney, Cairns, and Western Australia.
- Details on inclusive travel options with support guides available on each tour.
- The mission of YMCA Escapes to advocate for inclusive travel and provide accessible experiences for all.
- An overview of where past tours have been located in Australia and plans to expand internationally in 2017.
The marketing communications plan proposes using a multi-channel campaign to promote the 4LifeExpo hosted by the Council on Aging. The campaign aims to increase attendance from 600 to 250 people through targeted messaging on social media and traditional channels. The primary target is seniors and their families aged 45-64. The big idea is "Aging is Vitality, Go For It!" which will be promoted through paid social media, increased Facebook posts, and hashtags on Twitter. Traditional channels like newspaper, radio and posters will also be used with a focus on seniors. The goal is to position the expo as the premier event on aging issues and services in the region.
The sponsorship proposal is for a one day Kids Activity Expo event to be held on May 18th 2014 at Havering College in Hornchurch, England. The event will showcase activity clubs for children and encourage an active lifestyle. As the main event sponsor for £2,000, benefits include logo placement on promotional materials distributed to over 40,000 local children, an exhibition stand at the event, and access to contact details for parents who attend. The sponsorship aims to support community and child health initiatives while increasing the sponsor's brand awareness and customer database in the local area.
This document is a delegate manual for the Queen's Conference on Philanthropy being held from January 22-25, 2015. It provides an agenda and schedule for the 3 day conference, including keynote speakers, workshops, social events and networking opportunities. The conference aims to educate, inspire and empower student delegates on philanthropy and ways to make a positive impact. The theme of the conference is "CONNECT" which emphasizes connecting people passionate about various causes.
Bike Week is the biggest nationwide cycling event in the UK. A national celebration of cycling, Bike Week helps you get more out of life – by getting on your bike and exploring your local community.
Bike Week focuses on encouraging families to taking up cycling as a regular activity in their local community. Bike Week is the time to “live local and get cycling.”
Bike Week is free to enter and open to everyone – you can either take part in an event or organise one yourself, you don’t have to be an experienced cyclist either, anyone can set up a Bike Week event.
To find out more about organising a Bike Week Event, or to see what events are going on in your area, go to www.bikeweek.org.uk
The document discusses using the 2012 London Olympics as an opportunity to encourage volunteering. Over 300,000 people expressed interest in becoming Gamesmakers volunteers, with 70,000 to be selected. Other Games-inspired volunteering opportunities included the torch relay, cultural events, and local ambassador roles. The torch relay would involve 8000 torchbearers, most between ages 12-24, carrying the flame over 70 days. The cultural Olympiad involved various arts, music, and heritage events across the region. Pre-training camps for athletes were being set up in various locations in the south west. A project trained over 200 volunteers as event stewards to help at various sporting and cultural events. Quotes from volunteers discussed the personal impacts and benefits
The document provides a marketing proposal for the Canterbury Festival in 2019. It outlines the campaign objectives of raising awareness among 16-25 year olds, increasing ticket sales for music/comedy/performances, and boosting social media engagement. It analyzes the festival offerings, target audience, competition from other UK arts festivals, and proposes using social media more to reach younger generations. The big idea is to position Canterbury Festival as "an exciting voyage of discovery". Posters, online banners, and a commercial storyboard are included to promote this.
Next gen uk seminar presentation glasgow mike sectionhjc
This document outlines an agenda for a fundraising conference in Scotland titled "Planning Your Fundraising Future". The agenda includes presentations on simplifying Scottish fundraising, case studies on integrated fundraising tactics and going mobile, and panels on talent acquisition and a UK legacy survey. Attendees can enter a drawing to win a free consulting session by completing a post-event survey. The document discusses how fundraising has changed in the last 10 years due to technology and lists different generational donor profiles and preferred donation channels.
The document announces an upcoming 5th anniversary event - the Long Island Beauty Ball on October 30th from 6-10 PM at Crest Hollow Country Club. The event raises money for Mondays at Racine, a network of salons and spas that provides complimentary services to cancer patients referred by physicians. Last year's event raised $275,000, and this year's goal is to raise $275,000 to expand the program. The document provides information on sponsorship opportunities for the event.
The UCDVO Student Society aims to promote and support the work of UCDVO on campus, provide assistance to volunteers, and increase awareness of global issues. Key achievements include growing membership to 865 and raising over €7,600 for UCDVO projects. The society is run by 8 elected officers, 6 ordinary committee members, and 6 new members each semester. Events include monthly meetings, film screenings, fundraising events like Rás UCD, and an annual conference on international volunteering.
The document advertises the 3rd Annual Long Island Beauty Ball on October 30th at Crest Hollow Country Club to raise money for Mondays at Racine, a salon that provides free services to cancer patients. Mondays at Racine has served almost 7,000 clients and helps boost patients' self-confidence and self-image during their treatment. The Beauty Ball hopes to raise $275,000 this year to expand the program to other salons so that every cancer patient on Long Island has access to complimentary services. The event will have sponsorships, experiences, and support opportunities available.
This document promotes the 4th Annual Halloween Hair + Make Up Show and Long Island Beauty Ball, which raises money for the Mondays at Racine program. Mondays at Racine provides free beauty services to cancer patients on Long Island to boost their self-confidence and psychological well-being during treatment. The event will feature food, drinks, demonstrations, a fashion show and raffles. Sponsorship levels are outlined, with the $100,000 presenting sponsor level offering prominent branding and speaking opportunities. Over 8,000 cancer patients have been helped by Mondays at Racine services so far.
Similar to Integrated Campaign Pitch: Sea Life (20)
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
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Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
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- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
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Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
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Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
AI Best Practices for Marketing HUG June 2024Amanda Farrell
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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
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1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
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Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Integrated Campaign Pitch: Sea Life
1.
2. THE JOURNEY AGENCY
We are more than an agency because we are
willing to go that extra mile. We believe success is a
journey, which is why we strive to accompany our
clients on their way to success providing all the
support they need with vibrant, unique and diverse
communications.
3. MEET OUR TEAM
Annabel Nguyen
Account Manager
Ana Rivera
Creative Director
Evelyne Goudsmit
Account Planner
Tope Adedayo
Media Planner
5. BUSINESS ENVIRONMENT
ANALYSIS
Zoos and Aquariums are the 6th best
attraction with an increase in number
of visitors
Combining fun and learning has
created a new trend for this sector:
EDUTAINMENT
Customers are willing to pay entrance
fees for attraction
The strong
growth in UK
leisure
industry in
2013
6. COMPETITORS
The market is increasingly competitive due to the growth and
expansions of many other aquariums and attractions
12. CONSUMER CULTURE AND
BEHAVIOURS
Experience
new things
Sense of
being
involved
Health
condition
as a barrier
Be seen as
a good
citizen
“It’s never too late to learn something
new”
“I joined a volunteering group after
retiring to be connected with society”
“If we have a day trip, I would rather go to a
place which is within an hour drive from
home”
“It is our duty to set an example for
generations to come”
13. MEET OUR FRIENDS!
• George and Lucy are a sweet couple
from Bournemouth
• After retiring, they both enrolled in the
University of Third Age to exchange
their knowledge with their peers and
meet new people.
• George and Lucy are part of their local
bridge club and play bingo every
Friday. However, their weekdays like
most senior citizens are mostly free.
14. Mary is 72 year old widow from
Birmingham
After her husband’s passing, Mary decided
to move into a retirement community
managed by Extra Care charitable trust
Here she has made several friends and she
engages in daily activities. She participates
in ‘excursions every month,’ eg: visiting
church, gardens, etc, as part of
ExtraCare’s activities
15.
16. OBJECTIVES
Target Audience:
Senior citizen 65+
living within 2 hours
driving from Sea
Life centre
Raise the number of target audiences who aware that Sea
Life has various locations across UK to 50% by August 2015
15% target audience who aware about Sea Life
agree that this is their preferred leisure park to
discover underwater life by 2015
Increase the number of senior group visit to 3 groups/day
during weekdays by August 2015
1
2
3
17. INSIGHTS
BRAND
INSIGHT
CULTURAL
INSIGHT
CONSUMER
INSIGHT
If you don’t
live by the
seaside, you
can still
experience
Sea Life
“I want to have
new experiences
so that I could feel
more useful and
not simply let my
time pass”
The sense of
community has
gradually replaced
individualism in this
age group’s life
style
21. Partnership criteria
selection
•The size of potential market in
the surrounding area of Sea
Life centre
•Being active in organising
activities for its residents
27. SPECIAL SENIOR
PACKAGE
“The beautiful life in the ocean to the beautiful life on shore”
10.00 – 11.00: Introduction and discussion sessions
11.00 – 12.00: Guided tour of Sea Life
12.00 – 13.30: Lunch
13.30 – 14.00: Experience our species’ feeding times
14.00 – 15.00: Tea break
15.00 – 16.00: Final activity
29. UNIVERSITY OF THE THIRD AGE
CONFERENCE
Internal conference for
U3A members with the
topic about “The
beautiful life of the
ocean”
13 locations in the
surrounding areas of
Sea Life centre
31. BROCHURE
“The best way for me to
promote this is for you to send
across an information sheet with
the details and a poster. I can
then send this out to my activity
staff who work direct at the
locations. They will speak to the
residents to see if it’s a trip they
would like to do”
Donna, Event Coordinator,
ExtraCare charitable trust
33. CAMPAIGN BUDGET
Activity Cost Reach CPT
Fishing the knowledge competition £26,000 -
U3A conference £10,000 -
Brochure £500 8,000 0.125
Advertorial £10,000 Refer to report for more details
Total £46,500
34. CAMPAIGN SCHEDULE
March April May June July August
U3A Conference
Fishing the Knowledge Competition
Advertorial
Brochure Distribution
35. MEASURE AND EVALUATION
6
720
£125
£90,000
Number of senior group visits per day on
average across 13 locations of Sea Life
Number of senior group visit after the
campaign across 13 locations of Sea
Life
Minimum revenue per group of 10
people
1 : 1.93
Sea Life’s revenue after the campaign
Campaign’s ROI