This document summarizes a study that examined Kenya's outbound tourism to Ugandan destinations. The study found that the majority (94.8%) of Kenyans visiting Uganda were attracted by religion/faith-based, culture/heritage-based and historical/political-based attractions, rather than nature-based attractions (5.2%). Despite Uganda promoting its wildlife attractions like gorilla conservation areas, most Kenyan visitors were drawn to other cultural attractions and the Ugandan people's hospitality. The study recommends that Kenya improve its tourism marketing and leverage its rich history to attract more domestic tourists.
Euromonitor's wtm global travel trends report 2012Gabriela Otto
The Global Trends Report highlights emerging trends in the global travel industry. Key findings include BRIC countries turning to shopping tourism in major European cities to purchase luxury goods, fueling growth in arrivals and spending. Additionally, Tingo uses hotel cancellation policies to offer lower rates, disrupting the industry. Finally, previously restricted countries are welcoming more American visitors as travel rules ease.
World Tourism Trends and the Way Ahead - WYSETC Convention 2011 BarcelonaPlatma Tourism
An overview of the major trends in world tourism and the social movements behind these trends from UNWTO. Also contains key guidelines for public private partnerships in youth travel.
Tourism industry effect on southeast asia countries economic developmentLionRajsajeevanVickn
The document discusses how the tourism industry impacts the economic development of Southeast Asian countries. It notes that tourism has become a key economic activity and driver of growth in the region. The tourism industry provides foreign exchange earnings and jobs. It benefits economies at both the national level through exports and government revenue, and at the local level through income, employment, and regional development. While tourism offers economic advantages, it also poses environmental and social challenges that must be managed sustainably. The document then examines the tourism industry and its economic impact in specific Southeast Asian countries like Brunei, Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, and Singapore.
The document discusses 10 trends that will influence the future of tourism according to Horwath HTL. The first trend is the aging global population and the rise of "silver-haired tourists" who are active travelers seeking customized experiences. The second trend is the influence of generations Y and Z, who are tech-savvy with specific communication and experience needs. A third trend is the growing global middle class and emerging markets that will drive more international travel.
its all about visits by tourists in INDIA....and a bit about its beauty... well I LOVE INDIA and I know many of you all do tooo.....Traveling in INDIA and staying in INDIA is so fun and nice to be somewhere like our INDIA...... you could find everything in INDIA then why go to any other country... i know everyone wants to explore th world but INDIA is better place for all of us... i wish you like what i made....love you INDIA and INDIANs <3><3
Tourism can be seen as one of the key industries in world as it contributes more than 10% in global economic output along with one out of ten jobs, (WTTC, n.d). This statement of World Travel & Tourism Council indicates the importance of tourism industry in world economy. In current scenario world tourism industry is booming and so as in Britain. It is the key competitor for this industry and rated 7th in the world for number of visitors as well as their spending.
This report will provide the understanding of the environment under which this industry operates. This report includes the study of history and structure of travel and tourism, national policies about this sector and effect of changes in policies. This study also includes impacts of industry developments as well as effects of supply and demand.
The document summarizes tourism trends and statistics for the USA in 2013. It finds that in 2011, the USA had record high travel receipts from international visitors of over $116 billion, a 12% rise from 2010. The top international visitor markets were Canada, Mexico, UK and Japan. New York City was the top destination for international visitor spending. The travel and tourism industry in the USA generates over $1.3 trillion in annual economic output and supports over 8 million jobs. Online travel booking is also increasing, with Expedia and Priceline being the top online travel agencies.
Global tourism exceeded growth expectations in the first half of 2013, with nearly 25 million more international arrivals than the previous year. Asia, Europe, and South Asia led this growth. China is now the largest source of outbound tourists. International tourism spending is also expected to grow faster than previously estimated. In Latin America, travel and tourism directly contributed over $138 billion to GDP in 2012 and supported over 5.8 million jobs. Key trends include the rising importance of millennials, seniors, social media, luxury travel, eco-friendliness, and multigenerational travel. Quality is valued over savings, and health is a top factor influencing travel decisions.
Euromonitor's wtm global travel trends report 2012Gabriela Otto
The Global Trends Report highlights emerging trends in the global travel industry. Key findings include BRIC countries turning to shopping tourism in major European cities to purchase luxury goods, fueling growth in arrivals and spending. Additionally, Tingo uses hotel cancellation policies to offer lower rates, disrupting the industry. Finally, previously restricted countries are welcoming more American visitors as travel rules ease.
World Tourism Trends and the Way Ahead - WYSETC Convention 2011 BarcelonaPlatma Tourism
An overview of the major trends in world tourism and the social movements behind these trends from UNWTO. Also contains key guidelines for public private partnerships in youth travel.
Tourism industry effect on southeast asia countries economic developmentLionRajsajeevanVickn
The document discusses how the tourism industry impacts the economic development of Southeast Asian countries. It notes that tourism has become a key economic activity and driver of growth in the region. The tourism industry provides foreign exchange earnings and jobs. It benefits economies at both the national level through exports and government revenue, and at the local level through income, employment, and regional development. While tourism offers economic advantages, it also poses environmental and social challenges that must be managed sustainably. The document then examines the tourism industry and its economic impact in specific Southeast Asian countries like Brunei, Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, and Singapore.
The document discusses 10 trends that will influence the future of tourism according to Horwath HTL. The first trend is the aging global population and the rise of "silver-haired tourists" who are active travelers seeking customized experiences. The second trend is the influence of generations Y and Z, who are tech-savvy with specific communication and experience needs. A third trend is the growing global middle class and emerging markets that will drive more international travel.
its all about visits by tourists in INDIA....and a bit about its beauty... well I LOVE INDIA and I know many of you all do tooo.....Traveling in INDIA and staying in INDIA is so fun and nice to be somewhere like our INDIA...... you could find everything in INDIA then why go to any other country... i know everyone wants to explore th world but INDIA is better place for all of us... i wish you like what i made....love you INDIA and INDIANs <3><3
Tourism can be seen as one of the key industries in world as it contributes more than 10% in global economic output along with one out of ten jobs, (WTTC, n.d). This statement of World Travel & Tourism Council indicates the importance of tourism industry in world economy. In current scenario world tourism industry is booming and so as in Britain. It is the key competitor for this industry and rated 7th in the world for number of visitors as well as their spending.
This report will provide the understanding of the environment under which this industry operates. This report includes the study of history and structure of travel and tourism, national policies about this sector and effect of changes in policies. This study also includes impacts of industry developments as well as effects of supply and demand.
The document summarizes tourism trends and statistics for the USA in 2013. It finds that in 2011, the USA had record high travel receipts from international visitors of over $116 billion, a 12% rise from 2010. The top international visitor markets were Canada, Mexico, UK and Japan. New York City was the top destination for international visitor spending. The travel and tourism industry in the USA generates over $1.3 trillion in annual economic output and supports over 8 million jobs. Online travel booking is also increasing, with Expedia and Priceline being the top online travel agencies.
Global tourism exceeded growth expectations in the first half of 2013, with nearly 25 million more international arrivals than the previous year. Asia, Europe, and South Asia led this growth. China is now the largest source of outbound tourists. International tourism spending is also expected to grow faster than previously estimated. In Latin America, travel and tourism directly contributed over $138 billion to GDP in 2012 and supported over 5.8 million jobs. Key trends include the rising importance of millennials, seniors, social media, luxury travel, eco-friendliness, and multigenerational travel. Quality is valued over savings, and health is a top factor influencing travel decisions.
The document provides an overview of the tourism and hospitality industry in India. Some key points:
- India's tourism industry has grown significantly in recent years and is a major contributor to the country's GDP and employment. Foreign tourist arrivals reached 10.55 million in 2018.
- Domestic tourism will be a major driver of future growth in the sector. Spending from domestic travelers is expected to account for around 88% of total tourism spending by 2028.
- The government has implemented several initiatives like e-visas and infrastructure development schemes to boost tourism. Emerging areas like wellness, cruises, and adventure tourism are growing segments.
The document summarizes tourism's role in the Indian economy. It notes that tourism contributes substantially to India's GDP and employment. The number of foreign tourists visiting India grew 24% in 2004 to over 3 million. Tourism is linked to many other industries like transportation, real estate, and handicrafts. While tourism benefits the economy, some money spent on tourism "leaks" out of India when the country imports goods or foreign investors are involved. The government is taking steps to promote tourism through improved infrastructure and marketing.
India's tourism industry is growing rapidly, with foreign tourist arrivals up 13% in 2005. India is projected to have the second fastest growing tourism economy in the world until 2014. The government and private sector are investing $20 billion to expand air travel infrastructure, with the goal of handling over 90 million passengers annually by 2010. Various states such as Uttaranchal and southern states are experiencing over 25% tourism growth through aggressive marketing. In addition to cultural and beach tourism, India is developing new tourism products focused on rural experiences, medical tourism, and adventure tourism. The tourism industry benefits India's economy by generating employment and foreign exchange earnings with relatively low capital investment.
This document summarizes key highlights from the UNWTO's 2015 Tourism report. It finds that international tourist arrivals grew 4.3% in 2014 to reach 1.13 billion, marking the fifth consecutive year of robust growth above the long-term average. Growth was strongest in the Americas at 8% while Asia and the Pacific and the Middle East also saw increases of 5%. International tourism receipts grew 3.7% in 2014 to $1.245 trillion. The report forecasts continued growth of 3-4% in international tourist arrivals in 2015 and estimates arrivals will reach 1.8 billion by 2030.
Investment and sustainable development of tourism in kosovo (4)nakije.kida
The document discusses investment and sustainable development of tourism in Kosovo. It notes that tourism could increase Kosovo's participation in the global economy by facilitating employment creation, especially for small and medium enterprises. However, defects in infrastructure, marketing, and human resources currently hinder sustainable tourism development. The document recommends promoting Kosovo internationally to increase tourism, attracting investments like foreign direct investment to link tourism to other sectors, and developing green tourism to preserve the environment while creating jobs and revenue.
Tourism is an important industry in India, generating employment and foreign exchange. It is the second highest foreign exchange earner. The government supports the industry through policies promoting infrastructure development and foreign investment. Popular tourist attractions in India include heritage sites, beaches, wellness activities like yoga and Ayurveda, and cultural events. The tourism industry is growing and expected to become one of the fastest growing economies based on foreign arrivals and spending.
UNWTO Tourism Highlights 2014 . Why Tourism Matters? . Tourism as a long term global sector for development. Main trends 2013-2014 and future. Where do Tourism go towards?
Sri Lanka has a growing tourism industry. Since gaining independence from the British in 1947, Sri Lanka has continued to attract foreign investors and tourists to the island. The country's important placement also enables it to attract transit visitors into the island.
From ‘zimbabwe africa’s paradise to zimbabwe a world of wonders’, benefits an...Alexander Decker
The document discusses the rebranding of Zimbabwe's tourism industry from "Zimbabwe Africa's Paradise" to "Zimbabwe, A World of Wonders". It provides context on Zimbabwe's troubled political and economic situation from 2000-2008, which damaged the country's image and reduced tourist arrivals. This motivated the Zimbabwe Tourism Authority (ZTA) to adopt a new brand to rebuild confidence in the destination. The rebranding aimed to move beyond the outdated previous brand and build trust by sharing a common vision. However, ZTA still faces challenges in fully implementing the rebranding due to limited resources, ongoing political issues, and skills and technology gaps.
The document discusses India's tourism industry. It notes that tourism contributes significantly to India's GDP and employment. India receives over 17 million foreign tourists annually and over 700 million domestic tourists. The tourism industry is expected to grow substantially in the coming years. The document outlines some of the characteristics of the tourism industry, key initiatives by the Indian government to promote tourism, strengths and weaknesses of India's tourism industry, emerging trends in tourism, and some of the major players in India's tourism industry.
This document discusses sustainable community development in Africa through disaster risk reduction in the tourism industry, using Nigeria as a case study. It defines key concepts like tourism, disasters, and disaster risk management. Tourism is seen as having great potential to reduce poverty in Africa due to its labor intensive nature and ability to create jobs in rural areas. However, concerns over safety from natural and human-caused hazards that cause disasters limit tourism growth. Effective disaster risk management can increase tourist safety and patronage, boosting local economies. The document advocates strategies to manage risks from hazards through prevention, mitigation and coping in order to promote national economic development via tourism.
The document discusses the economic valuation of eco-tourism. It defines ecotourism as responsible travel to natural areas that conserves the environment, improves local welfare, and involves education. Ecotourism aims to support biodiversity conservation and sustainable development. The document outlines pros like economic improvement and cons like ecosystem degradation. It explains how ecotourism helps economic growth through job creation and increased tax revenue. The multiplier effect is described as additional income and spending stimulating further economic activity. Factors affecting Pakistan's eco-tourism potential and its contribution to GDP are also analyzed.
The perceptions of low, middle and high income socio economic groups in nairo...Alexander Decker
This document summarizes a study on the perceptions of low, middle, and high-income socioeconomic groups in Nairobi, Kenya regarding tourist attraction sites. The study found that education level impacted perceptions, with more educated respondents having more positive views of attractions like game parks. While the Kenyan government has tried to promote domestic tourism, participation remains low at 12.7% of total visitors due to negative attitudes among many Kenyans that view tourism as foreign-dominated. The study recommends educating residents and involving local communities near attractions to improve perceptions and support for domestic tourism.
An analysis of coffee stains militating sustainable tourism development in af...Alexander Decker
This document analyzes factors hindering sustainable tourism development in Africa. While Africa has many natural and artificial tourist attractions, tourism traffic to the region is low. The study found this is due to an unfavorable tourism environment in Africa characterized by political instability, negative perceptions, poor access, and diseases. These issues have depressed tourism activity. To realize Africa's potential, the study recommends implementing a universal visa regime, revising tourism pricing, enhancing air access, and financially supporting national tourism bodies.
Tourism and hospitality are important industries in India. Tourism leads to movement between places for leisure and entertainment, exposing people to different cultures. Hotels are globally important for providing recreational facilities, meetings, and business. Tourism in India generates income, employment, and foreign exchange earnings while preserving heritage and developing infrastructure. It has grown significantly due to increasing foreign and domestic tourist numbers. Tourism promotes economic growth, peace, and environmental protection.
Tourism is one of the world's fastest growing industries due to higher incomes, more leisure time, and lower travel costs. The internet has further fueled tourism growth by enabling online booking and allowing people to research destinations from home. This document discusses tourism from various perspectives including geographical, sociological, historical, managerial, and economic. It defines tourism as temporary travel for leisure or business purposes outside one's normal environment. Tourism is a broader concept than travel, as it includes both the journey and activities at the destination, for pleasure rather than employment reasons.
Multidisciplinary Journal Supported by TETFund. The journals would publish papers covering a wide range of subjects in journal science, management science, educational, agricultural, architectural, accounting and finance, business administration, entrepreneurship, business education, all journals
RESONANCE CONSULTANCY IS AN INTERNATIONAL LEADER IN DESTINATION DEVELOPMENT, BRANDING AND MARKETING. OUR TEAM HAS ADVISED PRIVATE AND PUBLIC SECTOR ORGANIZATIONS IN MORE THAN 70 COUNTRIES AROUND THE WORLD. OUR INTEGRATED
APPROACH TO RESEARCH, STRATEGY AND BRANDING HELPS COMMUNITIES, CITIES AND COUNTRIES IDENTIFY NEW MARKET OPPORTUNITIES, CREATE PLANS FOR THE FUTURE, AND COMMUNICATE THEIR STORIES TO REALIZE THE FULL POTENTIAL OF THEIR DESTINATIONS.
IN ADDITION TO CONDUCTING RESEARCH FOR OUR CLIENTS IN NORTH AMERICA AND EUROPE, RESONANCE CONSULTANCY CONDUCTED A SURVEY OF MORE THAN 3,300 U.S. TRAVELERS IN NOVEMBER 2014 TO UNDERSTAND THE PREFERENCES, ASPIRATIONS AND INTENTIONS OF THE WORLD’S LARGEST TOURISM ECONOMY.
THIS PRESENTATION UPDATES AND SUMMARIZES OUR RESEARCH AND PERSPECTIVE ON THE KEY MEGATRENDS SHAPING THE FUTURE OF THE TRAVEL AND TOURISM INDUSTRY.
Indian Tourism Sector and Union Budget 2011The Other Home
India travel market is growing at the rapid pace. However, the recent budget announcement may negatively impact the growth of Tourism Sector in India. The presentation tries to highlight the key statistics of Indian Travel and Tourism Market and Union Budget 2011-12 from the industry perspective.
The document discusses the economic contribution of tourism in Nigeria. It outlines that tourism is a powerful driver of economic development but Nigeria's tourism sector is operating below capacity. Some key strengths are Nigeria's natural attractions and cultural festivals. However, weaknesses include a lack of reliable tourism statistics and low awareness of Nigeria as a tourist destination. Opportunities exist to leverage cultural resources and growing demand from Africa and Asia. Threats include medical tourism which takes money out of Nigeria's economy and more developed tourism industries in other African countries. The document recommends increasing investment in tourism infrastructure and embarking on marketing campaigns to promote Nigeria's tourism.
Saida umarova International Ataturk Alatoo University Subject: Turkey in Wor...saidka
Tourism is an important part of Turkey's economy, contributing $35 billion annually and hosting over 42 million tourists. The Turkish government has played a key role in developing the tourism industry over the past 20 years by investing in infrastructure along the coast and providing loans to support new tourism projects. Tourism is critical for Turkey's foreign exchange earnings and economic growth. Turkey attracts visitors through its rich history and culture, with 11 UNESCO World Heritage sites that showcase over 13 civilizations and attractions in cities like Istanbul and locations along the coast.
The document provides an overview of the tourism and hospitality industry in India. Some key points:
- India's tourism industry has grown significantly in recent years and is a major contributor to the country's GDP and employment. Foreign tourist arrivals reached 10.55 million in 2018.
- Domestic tourism will be a major driver of future growth in the sector. Spending from domestic travelers is expected to account for around 88% of total tourism spending by 2028.
- The government has implemented several initiatives like e-visas and infrastructure development schemes to boost tourism. Emerging areas like wellness, cruises, and adventure tourism are growing segments.
The document summarizes tourism's role in the Indian economy. It notes that tourism contributes substantially to India's GDP and employment. The number of foreign tourists visiting India grew 24% in 2004 to over 3 million. Tourism is linked to many other industries like transportation, real estate, and handicrafts. While tourism benefits the economy, some money spent on tourism "leaks" out of India when the country imports goods or foreign investors are involved. The government is taking steps to promote tourism through improved infrastructure and marketing.
India's tourism industry is growing rapidly, with foreign tourist arrivals up 13% in 2005. India is projected to have the second fastest growing tourism economy in the world until 2014. The government and private sector are investing $20 billion to expand air travel infrastructure, with the goal of handling over 90 million passengers annually by 2010. Various states such as Uttaranchal and southern states are experiencing over 25% tourism growth through aggressive marketing. In addition to cultural and beach tourism, India is developing new tourism products focused on rural experiences, medical tourism, and adventure tourism. The tourism industry benefits India's economy by generating employment and foreign exchange earnings with relatively low capital investment.
This document summarizes key highlights from the UNWTO's 2015 Tourism report. It finds that international tourist arrivals grew 4.3% in 2014 to reach 1.13 billion, marking the fifth consecutive year of robust growth above the long-term average. Growth was strongest in the Americas at 8% while Asia and the Pacific and the Middle East also saw increases of 5%. International tourism receipts grew 3.7% in 2014 to $1.245 trillion. The report forecasts continued growth of 3-4% in international tourist arrivals in 2015 and estimates arrivals will reach 1.8 billion by 2030.
Investment and sustainable development of tourism in kosovo (4)nakije.kida
The document discusses investment and sustainable development of tourism in Kosovo. It notes that tourism could increase Kosovo's participation in the global economy by facilitating employment creation, especially for small and medium enterprises. However, defects in infrastructure, marketing, and human resources currently hinder sustainable tourism development. The document recommends promoting Kosovo internationally to increase tourism, attracting investments like foreign direct investment to link tourism to other sectors, and developing green tourism to preserve the environment while creating jobs and revenue.
Tourism is an important industry in India, generating employment and foreign exchange. It is the second highest foreign exchange earner. The government supports the industry through policies promoting infrastructure development and foreign investment. Popular tourist attractions in India include heritage sites, beaches, wellness activities like yoga and Ayurveda, and cultural events. The tourism industry is growing and expected to become one of the fastest growing economies based on foreign arrivals and spending.
UNWTO Tourism Highlights 2014 . Why Tourism Matters? . Tourism as a long term global sector for development. Main trends 2013-2014 and future. Where do Tourism go towards?
Sri Lanka has a growing tourism industry. Since gaining independence from the British in 1947, Sri Lanka has continued to attract foreign investors and tourists to the island. The country's important placement also enables it to attract transit visitors into the island.
From ‘zimbabwe africa’s paradise to zimbabwe a world of wonders’, benefits an...Alexander Decker
The document discusses the rebranding of Zimbabwe's tourism industry from "Zimbabwe Africa's Paradise" to "Zimbabwe, A World of Wonders". It provides context on Zimbabwe's troubled political and economic situation from 2000-2008, which damaged the country's image and reduced tourist arrivals. This motivated the Zimbabwe Tourism Authority (ZTA) to adopt a new brand to rebuild confidence in the destination. The rebranding aimed to move beyond the outdated previous brand and build trust by sharing a common vision. However, ZTA still faces challenges in fully implementing the rebranding due to limited resources, ongoing political issues, and skills and technology gaps.
The document discusses India's tourism industry. It notes that tourism contributes significantly to India's GDP and employment. India receives over 17 million foreign tourists annually and over 700 million domestic tourists. The tourism industry is expected to grow substantially in the coming years. The document outlines some of the characteristics of the tourism industry, key initiatives by the Indian government to promote tourism, strengths and weaknesses of India's tourism industry, emerging trends in tourism, and some of the major players in India's tourism industry.
This document discusses sustainable community development in Africa through disaster risk reduction in the tourism industry, using Nigeria as a case study. It defines key concepts like tourism, disasters, and disaster risk management. Tourism is seen as having great potential to reduce poverty in Africa due to its labor intensive nature and ability to create jobs in rural areas. However, concerns over safety from natural and human-caused hazards that cause disasters limit tourism growth. Effective disaster risk management can increase tourist safety and patronage, boosting local economies. The document advocates strategies to manage risks from hazards through prevention, mitigation and coping in order to promote national economic development via tourism.
The document discusses the economic valuation of eco-tourism. It defines ecotourism as responsible travel to natural areas that conserves the environment, improves local welfare, and involves education. Ecotourism aims to support biodiversity conservation and sustainable development. The document outlines pros like economic improvement and cons like ecosystem degradation. It explains how ecotourism helps economic growth through job creation and increased tax revenue. The multiplier effect is described as additional income and spending stimulating further economic activity. Factors affecting Pakistan's eco-tourism potential and its contribution to GDP are also analyzed.
The perceptions of low, middle and high income socio economic groups in nairo...Alexander Decker
This document summarizes a study on the perceptions of low, middle, and high-income socioeconomic groups in Nairobi, Kenya regarding tourist attraction sites. The study found that education level impacted perceptions, with more educated respondents having more positive views of attractions like game parks. While the Kenyan government has tried to promote domestic tourism, participation remains low at 12.7% of total visitors due to negative attitudes among many Kenyans that view tourism as foreign-dominated. The study recommends educating residents and involving local communities near attractions to improve perceptions and support for domestic tourism.
An analysis of coffee stains militating sustainable tourism development in af...Alexander Decker
This document analyzes factors hindering sustainable tourism development in Africa. While Africa has many natural and artificial tourist attractions, tourism traffic to the region is low. The study found this is due to an unfavorable tourism environment in Africa characterized by political instability, negative perceptions, poor access, and diseases. These issues have depressed tourism activity. To realize Africa's potential, the study recommends implementing a universal visa regime, revising tourism pricing, enhancing air access, and financially supporting national tourism bodies.
Tourism and hospitality are important industries in India. Tourism leads to movement between places for leisure and entertainment, exposing people to different cultures. Hotels are globally important for providing recreational facilities, meetings, and business. Tourism in India generates income, employment, and foreign exchange earnings while preserving heritage and developing infrastructure. It has grown significantly due to increasing foreign and domestic tourist numbers. Tourism promotes economic growth, peace, and environmental protection.
Tourism is one of the world's fastest growing industries due to higher incomes, more leisure time, and lower travel costs. The internet has further fueled tourism growth by enabling online booking and allowing people to research destinations from home. This document discusses tourism from various perspectives including geographical, sociological, historical, managerial, and economic. It defines tourism as temporary travel for leisure or business purposes outside one's normal environment. Tourism is a broader concept than travel, as it includes both the journey and activities at the destination, for pleasure rather than employment reasons.
Multidisciplinary Journal Supported by TETFund. The journals would publish papers covering a wide range of subjects in journal science, management science, educational, agricultural, architectural, accounting and finance, business administration, entrepreneurship, business education, all journals
RESONANCE CONSULTANCY IS AN INTERNATIONAL LEADER IN DESTINATION DEVELOPMENT, BRANDING AND MARKETING. OUR TEAM HAS ADVISED PRIVATE AND PUBLIC SECTOR ORGANIZATIONS IN MORE THAN 70 COUNTRIES AROUND THE WORLD. OUR INTEGRATED
APPROACH TO RESEARCH, STRATEGY AND BRANDING HELPS COMMUNITIES, CITIES AND COUNTRIES IDENTIFY NEW MARKET OPPORTUNITIES, CREATE PLANS FOR THE FUTURE, AND COMMUNICATE THEIR STORIES TO REALIZE THE FULL POTENTIAL OF THEIR DESTINATIONS.
IN ADDITION TO CONDUCTING RESEARCH FOR OUR CLIENTS IN NORTH AMERICA AND EUROPE, RESONANCE CONSULTANCY CONDUCTED A SURVEY OF MORE THAN 3,300 U.S. TRAVELERS IN NOVEMBER 2014 TO UNDERSTAND THE PREFERENCES, ASPIRATIONS AND INTENTIONS OF THE WORLD’S LARGEST TOURISM ECONOMY.
THIS PRESENTATION UPDATES AND SUMMARIZES OUR RESEARCH AND PERSPECTIVE ON THE KEY MEGATRENDS SHAPING THE FUTURE OF THE TRAVEL AND TOURISM INDUSTRY.
Indian Tourism Sector and Union Budget 2011The Other Home
India travel market is growing at the rapid pace. However, the recent budget announcement may negatively impact the growth of Tourism Sector in India. The presentation tries to highlight the key statistics of Indian Travel and Tourism Market and Union Budget 2011-12 from the industry perspective.
The document discusses the economic contribution of tourism in Nigeria. It outlines that tourism is a powerful driver of economic development but Nigeria's tourism sector is operating below capacity. Some key strengths are Nigeria's natural attractions and cultural festivals. However, weaknesses include a lack of reliable tourism statistics and low awareness of Nigeria as a tourist destination. Opportunities exist to leverage cultural resources and growing demand from Africa and Asia. Threats include medical tourism which takes money out of Nigeria's economy and more developed tourism industries in other African countries. The document recommends increasing investment in tourism infrastructure and embarking on marketing campaigns to promote Nigeria's tourism.
Saida umarova International Ataturk Alatoo University Subject: Turkey in Wor...saidka
Tourism is an important part of Turkey's economy, contributing $35 billion annually and hosting over 42 million tourists. The Turkish government has played a key role in developing the tourism industry over the past 20 years by investing in infrastructure along the coast and providing loans to support new tourism projects. Tourism is critical for Turkey's foreign exchange earnings and economic growth. Turkey attracts visitors through its rich history and culture, with 11 UNESCO World Heritage sites that showcase over 13 civilizations and attractions in cities like Istanbul and locations along the coast.
This document discusses tourism as a path for wealth creation in Nigeria, using Awka metropolis as a case study. It begins by outlining how tourism has become one of the largest and fastest growing economic sectors globally. It then discusses Nigeria's vast tourism potential, particularly in Awka, which is endowed with cultural and modern attractions. The document advocates for the development and exploitation of Awka's tourism resources to create wealth through job creation, increased incomes, and foreign exchange earnings. It provides details on Awka's cultural festivals and crafts industry as key tourism attractions that could be harnessed for this purpose.
Traditional travel agents in Kenya are inhibiting efforts to recover domestic tourism by overcharging Kenyans for air travel. A report found that traditional agents are on average 27% more expensive than Travelstart, representing a large opportunity for agents to lower prices and encourage more Kenyans to travel domestically. While the government and president have taken steps to increase affordability, traditional agents must also reduce pricing to be more in line with Travelstart in order to support the nation's tourism recovery goals.
1) Tourism involves traveling to places outside of one's usual environment for less than a year for various purposes. There are different types of tourism including domestic, inbound, and outbound tourism.
2) Tourism has both positive and negative social, physical/environmental, economic, and cultural impacts. It can create jobs but they are often seasonal and low-paying. Money enters the local economy but also leaves it. Local culture is preserved but also changed.
3) Pakistan has tourism potential due to its mountains, cultural and historical sites, and natural beauty. Popular tourist destinations include Lahore, Taxila, and northern areas. However, terrorism has negatively impacted Pakistan's tourism industry.
This document provides an overview of tourism in Central Luzon, Philippines. It discusses the growth of world tourism from 25 million visitors in 1950 to over 700 million in 2000. Central Luzon has seen significant investment and economic growth in recent years, with investments ranking 2nd nationally between 2004-2006. The tourism industry in Central Luzon and the Philippines as a whole has experienced strong growth over the past decade and is projected to continue growing in the coming years.
Culture and tourism have a mutually beneficial relationship that can strengthen regions and make them more attractive and competitive. Tourism provides income to support cultural heritage and creativity, while culture enhances tourism. India has seen rapid growth in tourism, generating 9.2% of GDP in 2018. India offers cultural diversity and heritage, with 38 UNESCO World Heritage sites. The government is working to promote niche tourism products and improve infrastructure to further boost the tourism sector.
The document discusses Indonesia's government contribution to developing tourist attractions. It notes that tourism in Indonesia grew significantly from 1969 to 2008, but experienced setbacks due to events like the 2002 Bali bombings. It identifies factors inhibiting tourism development like lack of community participation and limited infrastructure. The government can improve tourism by promoting undiscovered destinations, issuing visa-free policies, improving transportation between areas, and collaborating with investors on infrastructure and facilities. Developing tourism involves the community to create jobs and economic growth while addressing challenges of budgets, coordination, and human resources.
Contribution of the hospitality and tourism sector to theAlexander Decker
This document discusses the contribution of tourism to local development in the Hohoe Municipality of Ghana. It finds that the municipality received GH¢122,877.90 in tourism revenue in 2008, with an annual growth rate of 162.2%, but revenue fell to GH¢18,122.5 in 2011 due to lack of marketing and institutional issues. The study was conducted in three communities with tourist attractions in the municipality to investigate how tourism has impacted development. It utilized surveys and interviews to assess revenue utilization and challenges facing the tourism sector.
Contribution of the hospitality and tourism sector to theAlexander Decker
This document discusses the contribution of the hospitality and tourism sector to local community development in the Hohoe Municipality of Ghana. It finds that the municipality received GH¢122,877.90 in tourism revenue in 2008, with an average annual growth rate of 162.2%, but revenue fell to GH¢18,122.5 in 2011 due to lack of marketing and institutional issues. The document recommends capacity building for local communities, improved tourism marketing and promotion, greater private sector participation, and diverse tourism products to strengthen the sector's contributions to development.
Hospitality and Tourism is one of the world’s largest growing industries and it is a source
of income for many nations. Being people oriented business, Hospitality industry also gives several jobs that has helped rejuvenate local economies. Though, like other kinds of development, hospitality and tourism can also cause difficulties such as loss of cultural heritage, social dislocation, ecological degradation and economic dependence. In Nepal, the industry of hospitality and tourism is growing at a skyrocket pace as well as it also has tremendous probable development of tourism because of its unique cultural and natural heritage. Concerning this, the tourism policy has been created with a framework of: increasing foreign currency, augmenting national income and productivity, improving regional imbalances, creating employment opportunities and projecting the image of Nepal more aggressively in the international arena with the diversification and development of tourism and travel industries.
Strategic Marketing A Panacea for Harnessing Nigerian Tourism Potentials for ...ijtsrd
This study examined strategic marketing A panacea for harnessing Nigerian tourism potential for social economic development. The study adopted survey method. The data for the study were collected through structured questionnaire administered on professionals and stakeholders in tourism industry and secondary data from the databases of the World Bank and World Economic Forum on international tourist arrivals and sustainability index for Nigeria. The study area was restricted to South Eastern States of Nigeria. The selected States include Anambra, Enugu, Imo, Ebonyi and Abia. A sample size of 150 was determined from the population of stakeholders in the industry which include management staff of the State’s Tourism Board, Travel Agents, Hoteliers and various Community Heads. Purposive sampling technique was adopted in administering the questionnaire on the respondents directly involved in tourism development and marketing in the study area. The data collected were presented and analyzed with descriptive and inferential statistics. The findings indicated that there is no significant effect of sustainability of travel and tourism industry development on international tourist arrivals. It equally revealed that the aims of sustainable tourism were not seriously considered in the marketing strategies of the stakeholders. In order to attract more tourists from developed nations, issues of sustainability need to be integrated in the marketing strategy of the country’s tourism industry. Abereola Samuel Niyi | Ademokoya Joshua Ilesanmi | Akinkuotu Felix "Strategic Marketing: A Panacea for Harnessing Nigerian Tourism Potentials for Socio-Economic Development" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-1 , February 2023, URL: https://www.ijtsrd.com/papers/ijtsrd52735.pdf Paper URL: https://www.ijtsrd.com/management/marketing/52735/strategic-marketing-a-panacea-for-harnessing-nigerian-tourism-potentials-for-socioeconomic-development/abereola-samuel-niyi
This document summarizes key points about tourism as an employment creator and career opportunity. It discusses how tourism generates direct jobs in industries like hotels and restaurants, and indirect jobs in sectors that support tourism. Some countries rely heavily on tourism income. The tourism industry offers over 400 occupations with various qualifications required depending on the role. Potential disadvantages of tourism jobs include casual work, lack of career growth, low pay and seasonality.
The Development Of Sustainability In The Tourism IndustrySheena Crouch
The document discusses the development of sustainability in the tourism industry, specifically focusing on tour operations. It aims to measure awareness levels and current practices that have enabled sustainable development. Tour operators combine travel services and sell packaged tours. This study aims to recognize plans that have enabled tour operators to remain profitable despite competition. Undifferentiated products and small margins characterize many British tour operators, with companies like Thomson, Airtours, and First Choice dominating the market.
The Turkish economy has experienced strong growth over the past decade, with GDP rising from $196 billion in 2001 to $787 billion in 2012. A young population and economic diversification have contributed to Turkey's ability to bounce back from crises. However, Turkey needs to be wary of falling into the "middle-income trap." Tourism is a major part of Turkey's economy, with over 34 million tourist arrivals in 2011. However, bombings and political violence pose threats to the tourism industry.
Financial Management IPage 2 of 2Individual PresentationsChereCheek752
This document discusses tourism in Caribbean nations and its role in economic development. It defines tourism and explains its importance to Caribbean economies, directly and indirectly employing over 25% of the workforce and generating $2 billion annually. While tourism has helped growth, it also poses risks like economic dependence on the industry, environmental costs, and seasonal unemployment. The document argues tourism must be developed sustainably to maximize benefits and minimize negatives for local communities into the future.
This document provides an overview of tourism in Bangladesh. It discusses international tourist arrivals and receipts, the economic impacts of tourism including on GDP and employment, and environmental and social impacts. It outlines key tourist attractions and destinations in Bangladesh on a map. Some trends that may affect future tourism development are mentioned, such as interest in natural environments and cultural experiences. Statistics on tourism demand in 2014 are presented. The document concludes with recommendations to further develop the tourism industry in Bangladesh.
The document summarizes Vanuatu's tourism sector and strategy. Tourism accounts for 40% of GDP and is a key economic driver. The government has several programs to promote tourism development, including product development, investment, standards, and marketing. Cruise ship visits have increased in recent years. Most tourists currently visit Efate Island and Port Vila, but the goal is to broaden tourism to other islands and activities like agritourism and cultural experiences. Challenges include increasing local products, managing tourism growth's social and environmental impacts, and boosting Ni-Vanuatu participation and ownership in the industry. The concluding remark emphasizes ensuring tourism benefits communities sustainably long-term.
This document discusses tourism in India. It defines tourism and notes that according to the World Tourism Organization, a tourist is someone who travels outside their usual environment for less than a year for leisure or business. Tourism is an important source of income for many countries and regions. It brings money into local economies through visitor spending on transportation, accommodations, entertainment, and more. The tourism sector is large in India, generating foreign exchange earnings. The government promotes tourism through various initiatives. Goa relies heavily on tourism, with its beaches, greenery, and relaxed environment attracting many foreign visitors each year. Challenges to tourism include health, security, and economic issues. To conclude, tourism has significant potential to create jobs and income for
The document discusses tourism in various countries around the world including Pakistan. It provides statistics on international tourist arrivals and the economic contribution of tourism to GDP and employment in highly visited countries like France, the US, China, Spain, Italy and India. For Pakistan specifically, it outlines the history of tourism development, popular tourist destinations and the factors impacting tourism growth, including security concerns. It recommends improving tourism policies, infrastructure, awareness and training to further develop the tourism industry in Pakistan.
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An examination of kenya’s outbound tourism to ugandan
1. Journal of Economics and Sustainable Development www.iiste.org
ISSN 2222-1700 (Paper) ISSN 2222-2855 (Online)
Vol.4, No.8, 2013
155
An examination of Kenya’s Outbound Tourism to Ugandan
Destinations: Towards Re-thinking Kenya’s Tourism Product
Development and Marketing
Ng’oriarita Plimo Jonathan1
* Thomas Bor1
Nelly Jerop2
Nehemia Kiprutto1
1. Moi University, School of Tourism, Hospitality & Events Mgt., Box 3900-30100, Eldoret, Kenya
2. Kenya Institute of Management, Eldoret, Box 1590, Eldoret
*Email of corresponding Author: jplimo@mu.ac.ke
Abstract
Kenya has placed high attention to the tourism industry as it constitutes one of her principal export sectors that not
only earns her the much sought after foreign exchange but also creates employment opportunities directly and
indirectly. However, Kenya’s dominant tourist products (beach and safari) are already tired, and this has
substantially reduced Kenya’s competitiveness in the tourism market, (World Bank, 2010). Kenya’s overreliance
on few tourist generating countries for its tourists has placed the country’s tourism industry in jeopardy
particularly when these tourist generating countries issue unexpected travel advisories. Tourism scholars and
commentators alike have over time recommended the development and marketing of the country’s domestic
tourism sub-sector. This study examined Kenya’s outbound tourists to Ugandan destinations with a view of
understanding their characteristics, preferences, travel motivation, expenditure patterns, their duration of stay,
their knowledge of Kenya’s tourist products, their information sources, the sources of their finances, and their
willingness to take recreation in Kenya. The study employed mixed methods approach, where both qualitative
and quantitative data collection techniques were used. The study established that: despite Uganda boasting of
natural wildlife-based attractions such as the famous Gorilla conservation area, most Kenyans (94.8%) who visit
Uganda are attracted by religion/faith-based, culture/heritage-based and historical/political-based attractions as
well as by the African hospitality of the local Ugandan people. Few (5.2%) of Kenyans visiting Uganda are
attracted by nature-based attractions. The study recommends rigorous tourism marketing in Kenya as well as
harnessing the country’s rich history for tourism.
Keywords: Kenya’s outbound tourism; Domestic tourism; Ugandan destinations; Tourism product development;
marketing.
1.0 Introduction
Tourism is a flourishing industry in terms of growth and economic importance worldwide, especially in
developing countries. Africa, like most least developed countries (LDCs) have embraced tourism as a vehicle to
economic sustainability and community development, and Kenya is one of Africa’s success story in terms of
tourism development, (Akama, 1997). In Kenya’s economy, tourism has become a significant component
contributing substantially to employment, foreign exchange and infrastructural development as well as
improvement on household incomes. Over the years, Kenya’s tourist product has included a galaxy of attractions
ranging from pristine parks, modern conference facilities to clear beaches (Akama and Kieti, 2007). However,
most of the available information for Kenya’s tourism industry has been inbound tourism, that is, Kenya has given
emphasis on her inbound tourism with little research on her outbound tourism. Inbound tourism represents a
significant component of export earnings while outbound tourism is an import, meaning the money generated from
inbound tourism is leaking through outbound tourism. Records at the exit points to Kenya’s neighbors indicate
that the number of Kenyans departing for recreational purposes outside the country is increasing annually. For
instance, according to Ugandan Bureau of Statistics (UBOS, 2011); 249,786 and 261, 329 Kenyans entered
Uganda in the year 2008 and 2009 respectively; while 294, 170 Kenyans visited Uganda in 2010. These statistics
are of significance to Kenya who received a mere 19,800 Ugandan national as tourists in the year 2010 as it will aid
in her tourism product diversification strategies as well as in crafting her tourist marketing initiatives.
1.1 Kenya’s tourism development record
Over the years, there has been a growing recognition and understanding in Kenya of the pivotal role that tourism
plays in generation of foreign exchange earnings and employment creation, as well as its contribution to
investment opportunities, enhancement of government revenues and balance of payments among other
significance, (Akama, 1999). Hence, the motivation of Kenya to invest in tourism and tourism infrastructure is
because of these and other direct and indirect benefits that accrue from tourism. For instance, in 2010, the
tourism industry was the leading foreign exchange earner, surpassing agriculture, (KNBS, 2012)
2. Journal of Economics and Sustainable Development www.iiste.org
ISSN 2222-1700 (Paper) ISSN 2222-2855 (Online)
Vol.4, No.8, 2013
156
Generally, the performance of the Kenya’s tourism industry has been uneven, with the industry witnessing
decline in 2007-2008 as a result of post election violence. However, even before the post election violence, the
performance of Kenya’s tourism industry has been a subject of debate among tourism professionals and investors
alike. Among the issues dominating discourse on tourism development in Kenya is the overreliance on inbound
tourism, with the performance of domestic tourism being rated as below par. Commentators point out that Kenya
has not harnessed its domestic tourism to a point where it can cushion the industry in the event of unexpected
travel advisories that are issued by tourist generating countries to their nationals who wish to visit Kenya.
Even within tourist generating countries such as in Europe and America, Kenya is increasingly being perceived
as providing a sterile and limited tourism product that is mainly centered on visitations to few wildlife and beach
tourism destinations, (Akama and Kieti, 2006). Hence, Kenya will continue to heavily rely on international
(inbound tourists) despite the risks mentioned above. The development and aggressive marketing of domestic
tourism in Kenya is the only sure way to increasing the reliability of tourism as an area of investment.
1.2. The Kenya’s outbound tourism situation
The concept of outbound tourism still sounds strange to many tourism stakeholders in Kenya yet available
information indicates that most Kenyans are engaged in it. Kenya has over the years paid high attention to its
inbound tourism industry, but the increasing popularity of outbound tourism calls for an urgent attention.
Available statistics indicates that Kenya is one of the most well-established tourism destinations in sub-Saharan
Africa, with tourism beginning during colonialism and emerging as a key growth area in post-independence
(Sindiga 1999; Akama 2004; Christian 2012). However, Kenya as a national destination is at a crossroads, with
both the principal locations – Maasai Mara and Coastal region although exhibiting strong visitor numbers, are
struggling with challenges associated with over-development and resource management (World Bank 2010;
Christian, 2012).
Table 1: Tourist arrivals to Kenya by country of origin in 2009
Country No. of tourists Percentage (%)
UK 113,747 16
USA 75,000 10
Italy 54,885 7.8
Germany 37,185 5.3
France 33,801 4.8
Uganda 19,800 2.8
Netherlands 20,150 2.9
Tanzania 19,683 2.8
South Africa 20,140 3.0
India 23,648 4.5
Canada 17,708 2.4
China 11,751 2.8
Australia 9,681 1.6
Switzerland 13,440 1.4
Spain 10,643 1.4
UAE 5,608 1.2
Sweden 6,564 1.1
Belgium 9,055 1.2
Japan 9,118 1.0
Denmark 6,638 0.9
Norway 5,278 0.8
Austria 7,932 0.7
Poland 2,923 0.8
Finland 1,868 0.3
Russia 1,950 0.4
Czech Republic 2,894 0.4
Hungary 2,211 0.2
Brazil 1,119 0.1
Mexico 727 0.1
Source: Ministry of Tourism, Kenya, 2010
3. Journal of Economics and Sustainable Development www.iiste.org
ISSN 2222-1700 (Paper) ISSN 2222-2855 (Online)
Vol.4, No.8, 2013
157
Tourists visit the Mara for its reputation as a popular destination to view the ‘Big Five’ (lions, elephants, rhinos,
buffalo and leopards) and the romanticized pastoralists, the Maasai. The Coastal region exhibit typical mass
tourism model of large hotel resorts and all-inclusive packages, (World Bank, 2010). However, while mass
tourism is present at the coast, poverty is persistent and chronic for most people in the province. Both these
prime destinations in Kenya are closely interconnected with the global production network, but there are strong
economic and social upgrading outcomes based on race/ethnicity, regions, and gender (Christian, 2012).
1.3 Tourism Development in Uganda
Though tourism development in Uganda was affected by political upheavals of 1960’s and 70’s, the
establishment of a stable state under the National Resistance Movement (NRM) opened a new chapter for
tourism development in Uganda. A notable milestone in Uganda’s tourism industry was the adoption of structural
adjustment programme that revamped the tourism industry (Christian, 2012). Uganda witnessed an improved
tourism performance in the 1990’s, for instance, compared to 1980, when only US $ 0.125 million were earned,
the 1995 earnings had reached a level of US $ 90 million, and has since then remained one of the fastest
growing sectors of the economy with an annual growth rate of 21% over the years 1992 – 2000, (Christian,
2012). In 2010 Uganda recorded a total of more than 946,000 tourists, spending over US $662 million (Uganda
Bureau of Statistics, 2011) in Christian, 2012.
Table 2: Tourist arrivals to Uganda by country of origin
Continent/Country 2008 2009 2010
Africa 624,352 631,258 677,774
Kenya 249,786 261,329 294,170
Rwanda 181,339 199,530 177,043
Tanzania 45,276 48,948 42,287
America 53,950 56,131 65,175
USA 42,418 37,971 45,856
Asia 33,532 29,656 41,200
India 16,236 12,946 16,747
Europe 106,020 79,710 112,870
UK 51,812 35,716 39,171
Germany 8,083 6,778 8,650
Source: UBOS, 2011
Table 3: Estimates and forecast of tourism’s contribution to Ugandan economy, 2011 and 2021
2011 2021
US$
Million 1
% of total Growth
1
US$ % of
total
Growth 3
Direct contribution to GDP 682 3.2 8.9 1198 3.1 5.8
Total contribution to GDP 1628 7.6 7.7 2887 7.4 5.9
Direct contribution to employment 4
181 2.7 5.6 250 2.6 3.3
Total contribution to employment 4
447 6.6 4.4 625 6.4 3.4
Visitors export 743 14.6 10.9 1282 13.3 5.6
Domestic Spending 397 1.9 5.9 703 1.8 5.9
Leisure spending 393 2.8 -3.5 720 1.8 6.2
Business spending 752 3.5 17.1 1275 3.2 5.4
Capital Investment 216 4.6 3.6 355 4.4 5.1
1
2012 constant prices and exchange rate; 2
2011 real growth adjusted for inflation (%); 3
2011-2021 annualized real
growth adjusted for inflation (%); 4,
000 jobs.
Source: World Travel and Tourism Council, 2011 (Cited in Mwaura and Ssekitoleko, 2011)
1.4 Tourism Development between Kenya and Uganda
The importance of tourism for sub-Saharan Africa cannot be understated. Outside agriculture, tourism is one of
the few global industries that has less stringent barriers to entry, needs multiple skilled workers, and, particularly,
harnesses local knowledge, so that locals can become self-employed guides, micro entrepreneurs, artisans, or fill
various low-skilled positions. Sub-Saharan Africa is also home to some of the world’s most spectacular natural
sites, wildlife and traditional cultural groups. The difficult task Africa faces, however, is to foster ‘shared growth’
and to turn ‘survivalist’ and ‘marginal’ micro-entrepreneurs into sustainable businesses, giving workers Decent
Work options (Rogerson, 2008, Christian, 2012). It is important to study the participation of African countries
and internal destinations in the production network because the continent, although still a relatively small player
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in global tourism, is poised to be a leader in the next wave of tourism to the developing world (Rogerson 2007,
Christian, 2012).
Table 4 captures the statistics of tourism developments between Kenya and Uganda where both countries have
experienced increased visitor arrivals, tourism contributions to GDP, total employment, and visits to their
national parks, (Christian, 2012). Its strength as a dominant regional player, however, has not hidden the
challenges that many of its internal tourism destinations face for example low occupancy rates. The emergence
of regional lead firms on its borders has maintained challenges for specific workers, small producers, women,
and racial and ethnic groups (Christian, 2012).
Table 4: Descriptive tourist statistics for Kenya and Uganda.
Kenya Uganda
2000 2011 2000 2011
Visitor Arrivals ‘000 1,036,500 1,095,945 200,000 1,084,000 (2009)
Number of hotel beds 7,765,700.(2003) 17,125,300.(2009) N/A 1,656,089.(2008)
Hotel occupancy rate 33% (2003) 36% (2009) N/A 30% (2008)
Number of tour operators N/A 2,075 (2003) N/A 164+
Contribution to GDP* 1.29* 10% 4.472* (13%) .526* 8% 1.695* 9%
Total employment ‘000 424.8, 8.9% 778.3, 11.8% 337.8, 7.3% 522.69, 8%
National Park visits 1644.8 2385.3
(2009)
128,810
(2005)
151,059
(2009)
*Millions USD. Sources: World Travel and Tourism Council; Ministry of Tourism Kenya; Ugandan Wildlife
Authority; Ugandan Ministry of Tourism, Travel and Industry, (Cited in Christian, 2012).
1.5 The research study
The main aim of this study was to examine the Kenya outbound tourism to Ugandan destinations. Specifically,
understanding the socioeconomics characteristics of the Kenyans visiting Uganda was believed to be vital in
aiding Kenya to diversify her tourist product, and adopt marketing strategies that are efficient to the market
segment. Specifically, the study purposed to answer the following research questions:
(a) What are the characteristics of Kenya’s outbound tourists to Ugandan destinations?
(b) What are the motivations of Kenya’s outbound tourism to Ugandan destinations?
(c) What is the perception of Kenyan’s outbound tourists regarding the attractiveness of Ugandan tourist
product?
2.0 Methods and Materials
This study studied Kenyans departing to Ugandan destinations at the entry points to Uganda. The study had
sought to answer the question why Ugandan destinations are becoming popular among Kenyans seeking
recreational experiences. The study population consisted of Kenyans leaving for Ugandan destinations between
the Month of August-November 2012. Purposive sampling was employed to select the Kenyans at the entry point
of Malaba and Suam. Simple random sampling was applied when selecting individual respondents from the
groups identified for study. Data collection was mainly by use of questionnaires. However, additional
information for this study was obtained through review of secondary data. Questionnaires were administered at
Malaba and Suam entry points. One type of questionnaire was administered in the two points. In addition,
structured dialogue was conducted with customs officials at the two points. The questionnaire mainly had two
sections, with the first section seeking to capture the respondents’ general socio-demographic attributes, while
the second section addressed overall issues on motivations to visit Uganda, the budgetary allocations for the trips,
the sources of finances for the trip as well as the respondents’ knowledge of Kenyan attractions and destinations.
Out of the one hundred and ninety respondents who participated in this study, one hundred and fifty five
respondents completed the questionnaires accordingly. The collected data was organized, coded and analyzed
using computer statistical packages for social scientist (SPSS) version 16.
3.0 Research Findings
3.1 Demographic characteristics of the respondents
Age Bracket: Since age is a significant factor in making trip decisions, this study sought to find out the age
bracket of Kenyans who visit Ugandan destinations. The results revealed that majority of Kenyans visiting
Ugandan destinations (77.5%) are between the ages of 15-34 years, (Table 5). This information is significant to
tourism marketers in Kenya as it represents a significant component of market segment. Further, the findings
reveal that the number of Kenyans visiting Uganda decline with increase in the age bracket.
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Table 5: Demographic characteristics of the respondents
Demographic factors Description Freq Percent (%)
Age bracket of the respondent <15
15-24
25-35
35-44
45+
10
50
70
16
9
6.4
32.3
45.2
10.3
5.8
Gender Male
Female
81
74
52.3
47.7
Education level Primary
Secondary
Tertiary
University
16
30
49
60
10.3
19.4
31.6
38.7
Income levels <5,000
5,000-10,000
11,000-20,000
21,000-30,000
31,000-40,000
41,000-50,000
>50,000
10
40
35
40
14
11
5
6.5
25.8
22.6
25.8
9.0
7.1
3.2
Occupation Self employed
Student
Civil servant
NGO
Part-time employment
Others
13
30
60
20
15
17
8.4
19.4
38.7
12.9
9.7
10.9
Religion Christian
Muslim
Others
125
20
10
80.6
12.9
6.5
If a Christian, which denomination Roman Catholic
Protestant
Evangelical
60
40
25
48
32
20
Intended duration of the trip < 2 days
2-5 days
>5 days
41
90
24
26.5
58.1
15.4
Nature of the trip/tour Family tour
Church related tour
School/academic
Organizational/association
Individual/private tour
17
70
25
28
15
10.9
45.2
16.1
18.1
9.7
Source: Survey data, 2012
Gender: Understanding the gender of Kenyans taking their holidays in Ugandan destinations was also examined,
and the findings revealed that there is no significant difference between male and female vacationers. 52.3 % of
the respondents were male and 47.7% were female (Table 5).
Level of Education: The results indicate that most Kenyans who tour Uganda have post secondary education,
with respondents holding both tertiary and University education comprising 70.3% of the total respondents,
(Table 5).
3.2 Nature of attractions preferred by Kenyans
Religious (faith) based attractions appeared the most significant attraction to Kenyans visiting Ugandan
destinations, closely followed by culture (heritage) based attractions, and historical (political) based
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Table 6: The nature of Ugandan attractions preferred by Kenyans
Attraction Freq.(%)
preference
Mean S. Dev. Description of specific attractions Freq %
Culture/
heritage based
attractions
47 (30.3%) 3.6968 1.2876 Local Ugandan culture
Songs and dance
Hospitality of Ugandan people
Ugandan foods
Uganda dressing
20
26
59
32
18
12.9
16.8
38.1
20.6
11.6
Historical/
political
based
Attractions
46 (29.7%) 3.6618 1.14163 Idi Amin regime sites
Kabaka lake and palace
Kasumbi tombs
Naggalabi Buddo Coronation site
Ugandan museum
The Entebbe Airport
41
39
40
12
9
14
26.5
25.2
25.8
7.7
5.8
9.0
Religious/
Faith based
attractions
54 (34.8%) 3.8129 1.29829 Uganda martyrs shrine-Namugongo
Church architecture
Baha’i & Hindu temples
Colonel Gaddafi Mosque
70
51
4
30
45.1
32.9
2.6
19.4
Nature based
attractions
8 (5.2%) 3.8516 1.28223 Game drive & viewing
The source of river Nile
The ‘big five’
Waterfalls
Flora & fauna
3
107
2
23
20
2.0
69.0
1.3
14.8
12.9
Accommodation type preferred Five star
Three star
Church owned facility
Community owned guest house
Others
2
2
60
79
12
1.3
1.3
38.8
50.9
7.7
Source: Survey data, 2012
attractions with 30.3% of the respondents identifying culture based (heritage) attractions as their first motivation
to travel; 34.8% identified religious (faith) based attractions, while 29.7% of the respondents identified
historical (political) attractions as their number one motivation for visiting Uganda. However, only 5.2% of the
respondents identified nature based attractions as their main motivation for visiting Ugandan. Among the
nature based attraction sites, the source of river Nile was the most preferred destination among Kenyans visiting
Uganda with 69% of the respondents identifying with it. Surprisingly, the ‘Big five’ as well as game drive &
viewing expeditions that Kenya has heavily invested in do not attract Kenyans as indicated by the 1.3% and 2.0%
respectively. Among the historical based attractions in Uganda, majority of the respondents (26%) identified
the Idi Amin regime sites as the most attractive historical (political) attraction. This was closely followed by
Kasumbi tombs (25.8%), Kabaka Lake & palace (25.2%), the Entebbe airport (9%), with Naggalabi Buddo
Coronation site and Ugandan Museum scoring (7.7%) and (5.8%) respectively. Finally, the respondents were
asked to rate the religious based attractions in Uganda, and majority of the respondents (45.1%) confirmed that
the Ugandan martyrs’ shrine-Namugongo is the most attractive religion (faith) based attraction.
The magnificent church architecture exhibited by the Rubanga and Namirembe cathedrals is the second most
attractive religious feature with 32.9% of the respondents affirming with it, while Colonel Gaddafi mosque was
the third most attractive religious feature among Kenyans visiting Uganda with 19.4% of the respondents
supporting it.
3.3 Nature of the trips
The study also sought to understand the nature of the recreational trips being conducted by Kenyans to Ugandan
destinations, and it established that majority (70%) of the respondents were on a church related trips, while (28%)
of the respondents were on trips organized by organization/association; 25% of the respondents were on
School/academic related trip and a mere 15% of the respondents were on individual/ private tour of Uganda.
These statistics are significant to organizations bestowed with marketing Kenya locally as it reveals that the
church can make a huge contribution into the domestic tourism market.
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3.4 Nature of accommodation preferred
This study also sought to find out the kind of accommodation facilities preferred by most Kenyans while in
Uganda, and the findings indicated that majority of the respondents (50.9%) prefer community owned
accommodation facilities while 38.8% prefer church owned facilities. Surprisingly, both the five and three star
hotels that Kenya is known of are not attractive to Kenyans, with both categories attracting a mere 1.3% of the
respondents.
4.0 Discussion
The findings from this study shades some light on what should be done to develop domestic tourism in Kenya.
Kenya boasts of rich religious, cultural and historical resources but has not been taped for tourism development.
Kenya has kept on relying on coastal and safari tourism products at the expense of other products which can be
attractive to Kenyans and the East Africa at large. For instance, the rich slave trade history along the Kenya’s
coastal region has over the years been overshadowed by beach tourism; the railway line history, the Mau Mau
history are among the unique tourism products that Kenya can turn to in order to rejuvenate herself an a
competitive destination. In addition, the diverse local culture of over 40 tribes in Kenya can be harnessed for
purposes of domestic tourism development. The early missionaries left a lot in Kenya that can be harnessed for
tourism development yet not much has been done so far. The Ugandan scenario is very interesting, where they
have made use of every aspect of their resources for tourism development. Kenya enjoys a galaxy of historical,
political and religious resources most of which is developed can diversify the Kenya’s tourism product to a
greater extend. The missionary ‘routes’ form the coast to the mainland offers immense opportunities for tourism
product development yet Kenya has not ventured into, and the Ugandan case may be an eye opener to Kenya,
and this is what this study sought to achieve. Kenya also boasts of many churches and church organizations, and
as this study indicates, church organized trips are on the rise, and as a result, marketers need to target this market
segment in order to increase domestic tourism in Kenya.
5.0 Conclusion and recommendations
This study attempted to establish the fact about outbound tourism in Kenya, and concludes that outbound tourism
in Kenya is real. Knowledge about this phenomenon will be instrumental to policy makers in terms of
developing unique tourism products for the domestic market. The prominence of the two major tourism products
in Kenya (Beach and Safari tourism) has resulted in many Kenyans not engaging in domestic tourism, a fact that
puts the country’s tourism industry in jeopardy when unforeseen circumstances take place in the generating
countries. For instance, the Euro zone crisis as well as the threats that were posed Al Shabaab affected the
industry negatively, (KTB, 2010), and since the domestic industry is not developed, the country lost a lot in
terms of revenue earnings. Further, the study concludes that, like Uganda, Kenya has a huge potential for
developing and diversifying her tourist products, and if this is done and well marketing is undertaken, the
Country’s tourist industry is set for more growth. The study recommends for concerted efforts by all tourism
stakeholders in Kenya to develop as many tourism products as possible. The new constitutional dispensation in
Kenya that has seen governance devolved to Counties should also see tourism product developed relayed at the
County level so as to facilitate the identification of unique tourist products at these counties and put it forth for
tourism developments.
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