My presentation at Florida Governor's Conference on Tourism 2014. For more info, visit grooup.co.

1. The Future of Meetings
+ Knowledge Sharing in
Hospitality & Tourism

2. C2MTL: From Content to Context

3. The Meeting of the Future is an interdisciplinary, open-source,
knowledge sharing machine, facilitating a shift from content to
context. It’s designed to better inspire individual attendees,
improve engagement among all meeting participants, and
drive higher levels of social and business ROI.

4. C2MTL: Creativity + Commerce

5. South by Southwest

6. TED Talks: Ideas Worth Spreading

8. Marriott Hotels’ TravelBrilliantly.com
“We’re well aware of the shift in terms of the next generation traveler,
and as we look to the future, our audience doesn’t look like the classic
Baby Boomer. We have a certain amount of time before there’s an
enormous shift in who our business traveler looks like.
TravelBrilliantly.com helps validate some of our thinking and it
provides additional ideas to consider. So we’re bringing you into the
process much earlier. We’re on a journey of change and we want you,
the traveler, to be part of it. It’s just a way that we can say, ‘We’re
working on this. Work on it with us.’”
—Katie Krum, director of digital marketing, Marriott Hotels

10. Tourisme Montreal

11. The Megatrends:
1. Co-creation
2. Meeting Design
3. #EventTech

12. 1. The Rise of
Co-creation

13. DMAI’s DestinationNext

16. BestCities Alliance

17. HafenCity, Hamburg + the
Urban Operating System

18. 25hours Hotel HafenCity Hamburg

19. Google London, Tech City UK

20. Ace Hotel Shoreditch London

21. MediaCity UK, Manchester

22. “Why should the MICE industry
be that far different to the
leisure industry where you
buy a package holiday?”
Scottish Tourism Board
Leadership Panel

23. “Guadalajara’s competition is no
longer Mexico City and Merida.
It’s Tokyo and Chicago.”
CCD, Guadalajara

24. Marriott Hotels’
Convention + Resort Network

25. Brookings Institution

26. Innovation Districts
“Innovation districts are the manifestation of mega-trends
altering the location preferences of people and
firms, re-conceiving the very link between economy
shaping, place making and social networking. Our most
creative institutions, firms and workers crave proximity so
that ideas and knowledge can be transferred more
quickly and seamlessly. Our ‘open innovation’ economy
rewards collaboration.”
—Bruce Katz, VP, Brookings Institution

27. Brooklyn Navy Yard

28. Boston Innovation District

29. Downtown Project Las Vegas

30. Tony Hsieh’s Jungle Room

31. Wynwood, Miami

32. 2. Meeting Design
MPI WEC 2014
©Sli.do

33. 5 Rules of Meeting Design
1. Principle of Assessment & Evaluation
Set clear, measurable goals before you
begin designing your meeting.
2. Principle of Meaningful Engagement
Connect with other people physically,
intellectually and especially emotionally.
3. Principle of Distributed Learning
People attend meetings for education
and networking, i.e., formal and informal
learning. The latter trumps the former
when it comes to knowledge retention.
4. Principle of Collaboration
Tap into the collective intelligence of the
group to better understand its needs,
generate new ideas, determine best
solutions and put plans into action.
5. Principle of Experience
Design a meeting with the participant in
mind—not just in selling a product or
providing a service, but also in creating
a meaningful and memorable experience.

34. PCMA EduCon 2014

35. MPI SEC 2014

36. E-180

37. Sheraton Wine Hour

38. Sheraton Hotels
“Millennials caused us to change everything, so we
are now mobile first in everything we do. But when
we think of Millennials, we don’t just think of young
people. Our goal is to help meeting planners and
meeting attendees of all ages connect seamlessly,
so we're working on meeting apps and connectivity
that transcends systems.”
—Hoyt Harper, SVP, global brand management, Sheraton Hotels

39. W Hotels: What’s Your Take?

40. Hyatt’s Andaz Hotels

41. Apt 2E, Andaz 5th Avenue

42. Wellness Meetings +
The Chopra Center

43. 3. #EventTech

44. Social Tables

45. QuickMobile app

46. QuickMobile blog

47. IMEX America’s
First Tech Hub

48. Sli.do @ IMEX Frankfurt 2014

49. The Meeting Pool @
IBTM America 2014

50. Marriott Hotels’
Tech Revolution

51. Starwood’s eVent Portfolio

52. Hilton HED Talks

53. Le Meridien’s
LM100 + Unlock Art

54. Greg Oates / Grooup.co
gregoates5@gmail.com
@gregoates @grooupco