This report summarizes the results of a survey of 200 travelers about their digital content and social media preferences and habits. The top three findings are: 1) Word of mouth from friends and family has the biggest impact on travel decisions, but for content marketing controls, social media is most influential, with Instagram having the best travel content. 2) On Instagram, travelers prefer authentic photos taken by real travelers over promotional photos from brands. On YouTube, most prefer travel vlogs over instructional videos, though the latter receive many views. 3) Most travelers share photos of their trips on Facebook and Instagram, tagging locations and using hashtags. Snapchat is a surprisingly popular sharing platform as well.