SlideShare a Scribd company logo
Partnering fashion trend direction with
innovative, eco-friendly finishing to create a
truly inspirational cotton denim collection.
Cary, New York, Hong Kong, Shanghai, Osaka, Mexico City
AMERICA’S COTTON PRODUCERS AND IMPORTERS.
Service Marks / Trademarks of Cotton Incorporated. © 2012 Cotton Incorporated.
Service and Technology logos and icons are used by permission from Jeanologia
FASHION&ECO-FRIENDLY
COTTON
DENIM
INNOVATION
From technology to know-how, Jeanologia develops industrial solutions to improve garment finishing. In collaboration with Cotton
Incorporated, this denim collection illustrates the design capabilities and environmental impact of Jeanologia’s range of finishing
technologies.
Produce elaborate, precise, custom designs - from whiskers, chevrons, breaks, fading to actual images.
Effects are easy to design and reproduce. Eliminates the need for sandblasting and manual scraping by
utilizing laser technology.
Achieve washed-down, faded effects through the use of ozone. This waterless washing machine utilizes
oxygen and plasma to accomplish the highly desired vintage look. Reduces water, chemical and energy
consumption by washing denim with the atmosphere.
Create superior handfeel by applying nanobubbles of air, water and softener. The e-Soft technology
eliminates the need for a chemical bath, reducing energy, water, and chemical consumption. Decreases
environmental impact by eliminating discharge and using minimal amounts of water and softener.
Environmental Impact
Measuring icons to
quantify finishing impact
Quantify the environmental footprint of your denim with a software solution. The Environmental Impact
Measuring (EIM) software generates awareness and enables the industry to create innovative finishes in a
more sustainable way by measuring the water, energy, chemical, and worker impact. Now, you can easily
understand your denim’s impact and design to improve it.
MEDIUM
TO
TAL IMPA
CT
HIGH
TO
TAL IMPA
CT
LOW
TO
TAL IMPA
CT
WATER
Liters/garment
wate
r consump
tion
CHEMICAL
amount applied
to garment
c
hemical us
e
ENERGY
Kwh/garment
ener
gy consum
ption
WORKER
per garment
w
orker impa
ct
&
&Cotton Incorporated and Jeanologia collaborate to create an inspirational denim collection that is relevant in the current market. The
collection includes direction from the Cotton Incorporated denim trend forecast and the use of Jeanologia eco-friendly denim
finishing technologies.
Cotton Incorporated’s trend analysts scour the global market to find the most forward thinking concepts in fabric, finishing,
silhouette, styling, and color. The most innovative concepts are delivered in Cotton Incorporated’s denim trend forecasts providing
direction for the upcoming season that can be translated across all market segments.
This denim collection presents a range of designs and technologies made from the same base denim fabric. All designs utilize a
99% cotton/1% spandex, 11.oz/yd, broken twill denim fabric and all were finished with Jeanologia’s e-Soft technology.
Technology and trend inspiration is provided for each design.
WEATHERED
LASER GRADATION
EFFECT LEAVES
IMPRESSION
OF FLOCKED
CORRODING METAL.
ozone produces washed and weathered look
LOW
wate
r comsum
ption
LOW
c
hemical us
e
MEDIUM
ener
gy consum
ption
MEDIUM
w
orker impa
ct
resin creates 3D whiskers
laser creates corroded effect varying in intensity
ENVIRONMENTAL IMPACT MEASUREMENT
MEDIUM
TO
TAL IMPA
CT
&
WEATHERED
PHANTOM CROSS HATCH
COATING ON THE
PANT PARTIALLY
CONCEALS
THE LASER
CROSS HATCH
PATTERN.
resin spray coating is applied and polished with dingers for a shiny leather look
subtle digital cross-hatch pattern is lasered over spray coating in localized areas
LOW
wate
r comsum
ption
LOW
c
hemical us
e
spray coating is applied by design to allow base denim fabric to grin through
ENVIRONMENTAL IMPACT MEASUREMENT
LOW
TO
TAL IMPA
CT
MEDIUM
ener
gy consum
ption
MEDIUM
w
orker impa
ct
&
PHANTOM CROSS HATCH
PHOTO SCAN
PHOTO REALSTIC
IMAGES ARE
LASERED ACROSS
PANT LEGS TO
CREATE WHIMSICALLY
STYLIZED DENIM.
laser creates custom, high resolution image on garment
LOW
wate
r comsum
ption
LOW
c
hemical us
e
MEDIUM
ener
gy consum
ption
MEDIUM
w
orker impa
ct
resin treated to maintain color
yellow tint adds interest to dandelion image and reduces contrast
ENVIRONMENTAL IMPACT MEASUREMENT
MEDIUM
TO
TAL IMPA
CT
&
PHOTO SCAN
PIXELATED
LASERED
PIXELATED PRINT
CREATES THE
ILLUSION OF A
DIGITAL VIDEO GRAPHIC.
minimal processing provides interesting utilization of base denim fabric
LOW
wate
r comsum
ption
LOW LOW LOW
c
hemical us
e
ener
gy consum
ption
w
orker impa
ct
laser creates digital inspired image
created in three processing steps
ENVIRONMENTAL IMPACT MEASUREMENT
LOW
TO
TAL IMPA
CT
PIXELATED
&
HYBRID ANIMAL
ANIMAL PRINTS
ARE MIMICKED IN
AN ALLOVER
ABSTRACT PATTERN
RESEMBLING HYBRID
ANIMAL TEXTURES.
laser creates all-over fur and feather inspired print
processing steps reduced 42%
LOW
wate
r comsum
ption
LOW LOW LOW
c
hemical us
e
ener
gy consum
ption
w
orker impa
ct
lasers ability to vary intensity provides life-like fur look
ozone creates washed down look
ENVIRONMENTAL IMPACT MEASUREMENT
LOW
TO
TAL IMPA
CT
HYBRID ANIMAL
&
ROSE BLUSH
DENIM FILL IS TINTED
PINK ALLOWING FOR
EXTRA INTEREST
WHEN CUFFED.
ABRASION EXPOSES
COLORED FILL.
laser creates localized areas of destruction
ozone provides washed down vintage look
over-dyed pink to update overall look
LOW
wate
r comsum
ption
LOW
c
hemical us
e
MEDIUM
ener
gy consum
ption
MEDIUM
w
orker impa
ct
laser creates hand sanded effect
ENVIRONMENTAL IMPACT MEASUREMENT
MEDIUM
TO
TAL IMPA
CT
&
ROSE BLUSH
PETROL
WORK WEAR
INSPIRED JEANS
UPDATED WITH
RUST STAINS AND
MARBLEIZED
PATTERNS.
laser provides a hand-sanded look
brown tint creates organic, marbling effect
LOW
wate
r comsum
ption
LOW
c
hemical us
e
MEDIUM
ener
gy consum
ption
MEDIUM
w
orker impa
ct
resin creates 3D whiskers
ozone creates washed down, vintage look
ENVIRONMENTAL IMPACT MEASUREMENT
LOW
TO
TAL IMPA
CT
PETROL
&
EXAGGERATED PIN STRIPE
EXAGGERATED
SLUBS CREATE
A SEEMINGLY
RAISED
PIN STRIPE.
laser creates exaggerated slub look
laser creates abrasion in precise, localized areas
LOW
wate
r comsum
ption
LOW
c
hemical us
e
MEDIUM
ener
gy consum
ption
MEDIUM
w
orker impa
ct
resin produces 3D whiskers
ozone provides washed down, vintage look
ENVIRONMENTAL IMPACT MEASUREMENT
LOW
TO
TAL IMPA
CT
&
EXAGGERATED PIN STRIPE
THE STANDARD
A CLASSIC STAPLE
DENIM PANT.
LASER EXAGGERATED
TWILL GIVES DENIM THE
ILLUSION OF BEING
PERFECTLY LOVED AND
WORN OVER THE YEARS.
ozone creates washed down, vintage feel
tinted with tea-stain to create vintage look
LOW
wate
r comsum
ption
LOW LOW
c
hemical us
e
ener
gy consum
ption
ENVIRONMENTAL IMPACT MEASUREMENT
laser provides hand sanded look
MEDIUM
w
orker impa
ct
MEDIUM
TO
TAL IMPA
CT
laser creates exaggerated twill pattern throughout jean
&
THE STANDARD

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Total package

  • 1. Partnering fashion trend direction with innovative, eco-friendly finishing to create a truly inspirational cotton denim collection. Cary, New York, Hong Kong, Shanghai, Osaka, Mexico City AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks / Trademarks of Cotton Incorporated. © 2012 Cotton Incorporated. Service and Technology logos and icons are used by permission from Jeanologia
  • 3. From technology to know-how, Jeanologia develops industrial solutions to improve garment finishing. In collaboration with Cotton Incorporated, this denim collection illustrates the design capabilities and environmental impact of Jeanologia’s range of finishing technologies. Produce elaborate, precise, custom designs - from whiskers, chevrons, breaks, fading to actual images. Effects are easy to design and reproduce. Eliminates the need for sandblasting and manual scraping by utilizing laser technology. Achieve washed-down, faded effects through the use of ozone. This waterless washing machine utilizes oxygen and plasma to accomplish the highly desired vintage look. Reduces water, chemical and energy consumption by washing denim with the atmosphere. Create superior handfeel by applying nanobubbles of air, water and softener. The e-Soft technology eliminates the need for a chemical bath, reducing energy, water, and chemical consumption. Decreases environmental impact by eliminating discharge and using minimal amounts of water and softener. Environmental Impact Measuring icons to quantify finishing impact Quantify the environmental footprint of your denim with a software solution. The Environmental Impact Measuring (EIM) software generates awareness and enables the industry to create innovative finishes in a more sustainable way by measuring the water, energy, chemical, and worker impact. Now, you can easily understand your denim’s impact and design to improve it. MEDIUM TO TAL IMPA CT HIGH TO TAL IMPA CT LOW TO TAL IMPA CT WATER Liters/garment wate r consump tion CHEMICAL amount applied to garment c hemical us e ENERGY Kwh/garment ener gy consum ption WORKER per garment w orker impa ct &
  • 4. &Cotton Incorporated and Jeanologia collaborate to create an inspirational denim collection that is relevant in the current market. The collection includes direction from the Cotton Incorporated denim trend forecast and the use of Jeanologia eco-friendly denim finishing technologies. Cotton Incorporated’s trend analysts scour the global market to find the most forward thinking concepts in fabric, finishing, silhouette, styling, and color. The most innovative concepts are delivered in Cotton Incorporated’s denim trend forecasts providing direction for the upcoming season that can be translated across all market segments. This denim collection presents a range of designs and technologies made from the same base denim fabric. All designs utilize a 99% cotton/1% spandex, 11.oz/yd, broken twill denim fabric and all were finished with Jeanologia’s e-Soft technology. Technology and trend inspiration is provided for each design.
  • 6. ozone produces washed and weathered look LOW wate r comsum ption LOW c hemical us e MEDIUM ener gy consum ption MEDIUM w orker impa ct resin creates 3D whiskers laser creates corroded effect varying in intensity ENVIRONMENTAL IMPACT MEASUREMENT MEDIUM TO TAL IMPA CT & WEATHERED
  • 7. PHANTOM CROSS HATCH COATING ON THE PANT PARTIALLY CONCEALS THE LASER CROSS HATCH PATTERN.
  • 8. resin spray coating is applied and polished with dingers for a shiny leather look subtle digital cross-hatch pattern is lasered over spray coating in localized areas LOW wate r comsum ption LOW c hemical us e spray coating is applied by design to allow base denim fabric to grin through ENVIRONMENTAL IMPACT MEASUREMENT LOW TO TAL IMPA CT MEDIUM ener gy consum ption MEDIUM w orker impa ct & PHANTOM CROSS HATCH
  • 9. PHOTO SCAN PHOTO REALSTIC IMAGES ARE LASERED ACROSS PANT LEGS TO CREATE WHIMSICALLY STYLIZED DENIM.
  • 10. laser creates custom, high resolution image on garment LOW wate r comsum ption LOW c hemical us e MEDIUM ener gy consum ption MEDIUM w orker impa ct resin treated to maintain color yellow tint adds interest to dandelion image and reduces contrast ENVIRONMENTAL IMPACT MEASUREMENT MEDIUM TO TAL IMPA CT & PHOTO SCAN
  • 12. minimal processing provides interesting utilization of base denim fabric LOW wate r comsum ption LOW LOW LOW c hemical us e ener gy consum ption w orker impa ct laser creates digital inspired image created in three processing steps ENVIRONMENTAL IMPACT MEASUREMENT LOW TO TAL IMPA CT PIXELATED &
  • 13. HYBRID ANIMAL ANIMAL PRINTS ARE MIMICKED IN AN ALLOVER ABSTRACT PATTERN RESEMBLING HYBRID ANIMAL TEXTURES.
  • 14. laser creates all-over fur and feather inspired print processing steps reduced 42% LOW wate r comsum ption LOW LOW LOW c hemical us e ener gy consum ption w orker impa ct lasers ability to vary intensity provides life-like fur look ozone creates washed down look ENVIRONMENTAL IMPACT MEASUREMENT LOW TO TAL IMPA CT HYBRID ANIMAL &
  • 15. ROSE BLUSH DENIM FILL IS TINTED PINK ALLOWING FOR EXTRA INTEREST WHEN CUFFED. ABRASION EXPOSES COLORED FILL.
  • 16. laser creates localized areas of destruction ozone provides washed down vintage look over-dyed pink to update overall look LOW wate r comsum ption LOW c hemical us e MEDIUM ener gy consum ption MEDIUM w orker impa ct laser creates hand sanded effect ENVIRONMENTAL IMPACT MEASUREMENT MEDIUM TO TAL IMPA CT & ROSE BLUSH
  • 17. PETROL WORK WEAR INSPIRED JEANS UPDATED WITH RUST STAINS AND MARBLEIZED PATTERNS.
  • 18. laser provides a hand-sanded look brown tint creates organic, marbling effect LOW wate r comsum ption LOW c hemical us e MEDIUM ener gy consum ption MEDIUM w orker impa ct resin creates 3D whiskers ozone creates washed down, vintage look ENVIRONMENTAL IMPACT MEASUREMENT LOW TO TAL IMPA CT PETROL &
  • 19. EXAGGERATED PIN STRIPE EXAGGERATED SLUBS CREATE A SEEMINGLY RAISED PIN STRIPE.
  • 20. laser creates exaggerated slub look laser creates abrasion in precise, localized areas LOW wate r comsum ption LOW c hemical us e MEDIUM ener gy consum ption MEDIUM w orker impa ct resin produces 3D whiskers ozone provides washed down, vintage look ENVIRONMENTAL IMPACT MEASUREMENT LOW TO TAL IMPA CT & EXAGGERATED PIN STRIPE
  • 21. THE STANDARD A CLASSIC STAPLE DENIM PANT. LASER EXAGGERATED TWILL GIVES DENIM THE ILLUSION OF BEING PERFECTLY LOVED AND WORN OVER THE YEARS.
  • 22. ozone creates washed down, vintage feel tinted with tea-stain to create vintage look LOW wate r comsum ption LOW LOW c hemical us e ener gy consum ption ENVIRONMENTAL IMPACT MEASUREMENT laser provides hand sanded look MEDIUM w orker impa ct MEDIUM TO TAL IMPA CT laser creates exaggerated twill pattern throughout jean & THE STANDARD