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A TOOL TO HELP YOU VISUALIZE THE
DIMENSIONS OF BUSINESS ACUMEN
The Business
Acumen Canvas	
businessacumeninstitute.com© Business Acumen Institute
THE VISIBLE GAP
The success of any enterprise is based on two things: its products & services and its talent pool. Most
firms have a grasp on the cycles of innovation and in the effective management of its products and
portfolios. However, from the point of view of business talent, there are some gaps.
Based on research conducted by the Business Acumen Institute, leaders believe the most visible gap is
related to the skills and capabilities that comprise ‘business acumen’.
THE BUSINESS ACUMEN CANVAS
The Business Acumen Canvas is a tool that you can use to visualize the dimensions of business
acumen, and to more effectively target the areas that must be cultivated. Within the context of the
external environment in which the company operates, there are two distinct levels of business acumen:
•  MINDSET: those characteristics that are associated with people who can see the big picture and
connect the dots.
•  CAPABILITY: those distinct areas that comprise the company’s business activities.
We want to help you cultivate business talent so that you can more effectively compete and win in the
market.
businessacumeninstitute.com© Business Acumen Institute
t	
The Business Acumen Canvas
A VISUAL MODEL
businessacumeninstitute.com© Business Acumen Institute
Utilizing	Teams	and	
Influencing	People	
Using	Processes	Used	to	
Get	Work	Done	
Managing	Projects	
Targeted	at	Goal	
Attainment	
Understanding	the	
Products	Sold	by	the	
Firm	
Understanding	Finance	
and	Financial	Analysis	
Formulating	Goals	and	
Strategies	
Analyzing	Data	to	Solve	
Problems	and	Make	
Decisions	
Assessing	Business	
Performance	
THINKING STRATEGICALLY BUILDING INTERNAL RELATIONSHIPS CULTIVATING EXTERNAL RELATIONSHIPS
BEING OUTCOME DRIVEN TAKING ACTION ASSUMING RESPONSIBILITY EARNING CREDIBILITY
MARKET SEGMENTS VALUE PROPOSITION COMPETITIVE ADVANTAGE REVENUE MODEL
DISTRIBUTION CHANNELS GLOBAL PRESENCE INDUSTRY / SECTOR TRENDS TECHNOLOGY
C A PA B I L I T Y
M I N D S E T
E X T E R N A L
t	
The Business Acumen
Handbook
D I V E I N W I T H T H E B U S I N E S S A C U M E N H A N D B O O K
The main idea behind The Business Acumen Handbook is to help
managers understand the pillars of their company’s business, and to
operate more effectively and efficiently. After reading this book, you'll
be able to:
•  Understand and apply the dimensions of business acumen that focus
on people, processes, projects, and products so that you can see the
“big picture of business”
•  Incorporate finance, strategy, and performance management into
your professional mindset
•  Develop a model for how to effectively communicate with, and
influence others.
•  Understand complex business situations, evaluate facts and data,
and make better decisions
businessacumeninstitute.com© Business Acumen Institute
The book is filled with tools, templates, exercises, and guidelines. It
also introduces readers to their own individual business acumen
assessment so that they can create a purposeful career and
professional development strategy.
GET STARTED WITH THE
BUSINESS ACUMEN INSTITUTE
We’d Love To Talk About How We
Can Work With Your Team
CONTACT US TODAY
businessacumeninstitute.com© Business Acumen Institute

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The Business Acumen Canvas

  • 1. A TOOL TO HELP YOU VISUALIZE THE DIMENSIONS OF BUSINESS ACUMEN The Business Acumen Canvas businessacumeninstitute.com© Business Acumen Institute
  • 2. THE VISIBLE GAP The success of any enterprise is based on two things: its products & services and its talent pool. Most firms have a grasp on the cycles of innovation and in the effective management of its products and portfolios. However, from the point of view of business talent, there are some gaps. Based on research conducted by the Business Acumen Institute, leaders believe the most visible gap is related to the skills and capabilities that comprise ‘business acumen’. THE BUSINESS ACUMEN CANVAS The Business Acumen Canvas is a tool that you can use to visualize the dimensions of business acumen, and to more effectively target the areas that must be cultivated. Within the context of the external environment in which the company operates, there are two distinct levels of business acumen: •  MINDSET: those characteristics that are associated with people who can see the big picture and connect the dots. •  CAPABILITY: those distinct areas that comprise the company’s business activities. We want to help you cultivate business talent so that you can more effectively compete and win in the market. businessacumeninstitute.com© Business Acumen Institute
  • 3. t The Business Acumen Canvas A VISUAL MODEL businessacumeninstitute.com© Business Acumen Institute Utilizing Teams and Influencing People Using Processes Used to Get Work Done Managing Projects Targeted at Goal Attainment Understanding the Products Sold by the Firm Understanding Finance and Financial Analysis Formulating Goals and Strategies Analyzing Data to Solve Problems and Make Decisions Assessing Business Performance THINKING STRATEGICALLY BUILDING INTERNAL RELATIONSHIPS CULTIVATING EXTERNAL RELATIONSHIPS BEING OUTCOME DRIVEN TAKING ACTION ASSUMING RESPONSIBILITY EARNING CREDIBILITY MARKET SEGMENTS VALUE PROPOSITION COMPETITIVE ADVANTAGE REVENUE MODEL DISTRIBUTION CHANNELS GLOBAL PRESENCE INDUSTRY / SECTOR TRENDS TECHNOLOGY C A PA B I L I T Y M I N D S E T E X T E R N A L
  • 4. t The Business Acumen Handbook D I V E I N W I T H T H E B U S I N E S S A C U M E N H A N D B O O K The main idea behind The Business Acumen Handbook is to help managers understand the pillars of their company’s business, and to operate more effectively and efficiently. After reading this book, you'll be able to: •  Understand and apply the dimensions of business acumen that focus on people, processes, projects, and products so that you can see the “big picture of business” •  Incorporate finance, strategy, and performance management into your professional mindset •  Develop a model for how to effectively communicate with, and influence others. •  Understand complex business situations, evaluate facts and data, and make better decisions businessacumeninstitute.com© Business Acumen Institute The book is filled with tools, templates, exercises, and guidelines. It also introduces readers to their own individual business acumen assessment so that they can create a purposeful career and professional development strategy.
  • 5. GET STARTED WITH THE BUSINESS ACUMEN INSTITUTE We’d Love To Talk About How We Can Work With Your Team CONTACT US TODAY businessacumeninstitute.com© Business Acumen Institute