This document summarizes an app called FAVORaim that provides personalized notifications to users about events, goods, and services based on their interests. It allows users to specify their interests and receive relevant information even when traveling abroad. The app is available on iOS, Android, and soon other platforms. It aims to directly connect interested users with small businesses and events. Businesses can use the app to target specific audiences and analyze user data and engagement. The founders have prior experience building successful information systems and a close-knit team. They aim for international expansion and long-term growth.

2. o Information search based on personal preferences.
o Personal list of information strictly corresponding to user's interests and preferences. Information is shown
over all the city, and also what is directly near the user is specified:
– actions, meetings, lectures, master classes, training …
– goods, offers, shopping.
o During trips (business trips, travelling) the information corresponding to interests of the concrete user is
offered regardless of a foreign language.
o Promo video www.vimeo.com/81356761
o Site. The user can estimate each offer and specify, if it is interesting to him or not. Social elements for this
are integrated into a site.
o Mobile applications for the iOS (iPhone) and Android operating systems. Basis of the application is the
notification of the user that near him there is something interesting to him. Includes all site’s functions.
o Application for iPad and Windows Phone coming soon.

3. o Only useful information on subjects interesting to user.
o Ample opportunities of personalization, the user can specify own interests, instead of choose from the
offered list.
o Automatic adaptation of system under changes in user’s interests.
o Wide geography of use.
o The user is interested in Startup subject. Having specified it in FAVORaim he will receive messages on
actions, meetings, lectures and open meetings of startups and investment funds. For funds -it is a tool for
the notification about given lectures or "open" doors for startups.
o The user wants to get all information about castings at cinema and TV in Los Angeles without spending
time for searching it. FAVORaim will provide this information to him in good time.
o The user is keen on auto racing - he will be informed on the street races which are carried out in the city.

4. o Direct access to target audience.
o Possibility of the analysis of the interested clients and stats.
o Small business doesn't need to think how to promote the event. FAVORaim itself notifies the interested
audience.
o The language training center held a meeting for Italian fans. To notify those people who are keen on
Italian language and communication organizers have used possibilities of FAVORaim.
o The yoga club offered the new exercises program and formed a new group. Having placed information in
FAVORaim managers could notify purposefully those people who wanted to practice yoga and lived
(worked) nearby.
o The beginning artist organizes the exhibition of his works. He doesn't need to think how to promote the
page in social networks. The event itself will find the interested audience in FAVORaim so that users will be
able to visit the page in Facebook and to subscribe for it.

5. o FAVORaim gives to business an ideal tool for event marketing:
o FAVORaim's feature is that placed information on any event purposefully goes to those people to whom it
is interesting. Institutions don't need to think out how to capture audience with concrete interests.
FAVORaim will make everything.
o Bar management, having organized the evening party for bloggers, having created the corresponding
atmosphere and having brought together similar people, could obtain data on additional interests of these
people. On that basis they got the opportunity to hold different thematic meetings (sports, dancing,
politics, for owners of Audi cars etc.). Such events are favorable for institutions promotion, moreover, it is
interesting to people to communicate with similar audience.

6. o Data processing. FAVORaim creates unique data on users' interests. Accordingly, to receive events most
interesting to them users enter many different data on them: hobby, favorite movies, professional data. As
well there is much more non-standard information: drugs, marihuana, nationalists and fascism, meetings
and political views, rare diseases.
o Third-party developers can use the partner FAVORaim program to personalize their products and to
monetize services with due quality.
o Many Internet projects don't have enough data on users, namely, about their preferences and interests.
These data will allow to develop more difficult projects. FAVORaim will provide necessary tools.
o FAVORaim has initially put architecture of global growth. In the project support of languages and work
worldwide have been already realized. It gives advantages when the user fills his data in one place.
o FAVORaim technologies can be built into large projects and be used by companies.

7. o Pro-account. For business - several additions free of charge are permissible for approbation of system work.
Further work demands connection of a paid account. Possibilities of a paid account:
o In different options it is possible from 20 to unlimited number of additions per month.
o Access to statistics and business account is given. Statistics includes:
o Number of viewings, geography.
o Audience cut on interests; data, what key audience is keen on in addition. It helps business to improve
commercial information.
o The opportunity to do personal bonus offers to specific users or to a certain audience is given.
o The opportunity to increase coverage of one added record by means of expanded settings is given.
o Advertising network. Placement of advertising inserts between Records in user's list.
o Targeting options are available to placement (interests, geo data, gender, user's uniqueness, device browser).
o Cost is defined by means of the auction price. Who pays more - more often and quicker is shown in a list, with
the minimum set rate and the set step of increase.
o Commission for sale. Action organizers can sell tickets directly by means of FAVORaim.
o Technology implementation on third-party resources. For example, in services of joint trips, using the data
FAVORaim, it is possible to find the fellow traveler with similar preferences. Also it is actual for dating sites and
other social communications.
o Provision of a thematic content to other projects.

8. o The project is aimed on a content growing itself. But at the initial stage of the work in a new city it is
necessary to add data to let the user receive necessary information. For this purpose FAVORaim has
content managers. They add data as well as contact event managers, large portals, commercial companies
for partnership.
o Thematic sites, blogs, groups on social networks. To attract new audience to the project thematic strategy
is introduced. Content managers prepare in advance a certain subject, then on a thematic resource the
article (or the advertising block) is published where users are offered to be registered in the project and to
receive information. Resources can be various: about startups, races, fashion, etc.

9. o Andrey Korkhov, Founder, CEO
o Gained his first enterprise experience when he was 20, being the student, having created
Information system YarMap.
o Several scientific patents. Teaching activity at university. Author of the book.
o Yarmap.ru – geo information system including the map and the directory. The project works in
several cities of Russia and Ukraine.
o The company Yarmap www.yarmap.com – system integrator and software developer. The official
partner of the Yandex company in the field of geo information systems.
o Team
o The most part of the team works in common for several years. During this time the process of work
has been organized and mutual understanding has been reached.
o Over its work the team showed good technical skills, achieved financial successes.
o The team has experience of branches opening, possesses office-work knowledge and human
resource management, as well as knowledge of technologies of remote workplaces organization,
information communication of branches and partner networks is received.
o In detail www.favoraim.com/about

10. o Now we are works in Russia;
o Start in the USA: Los Angeles, San Francisco with suburbs, New York and suburbs, then other cities of the
USA;
o Start in London, then other big cities of Great Britain;
o Involvement of the French localization;
o Start in big cities of Canada;
o Start in France;
o Involvement of German;
o Start in Germany;
o Involvement of Chinese;
o Start in China;
o Further development worldwide.

11. o Our target – to create the international company!
o We will reach the company value in billion dollars.
o We have:
o Сlose-knit team;
o Great idea;
o Technological effectiveness;
o Experience of successful projects creation.