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JIM KALBACH
Head of Customer Success
@mural
#designatscale
What is IBM Design?
Why do we use Mural?
How do we use Mural?
What have we learned?
What is IBM Design?
Why do we use Mural?
How do we use Mural?
What have we learned?
Q&A
?
More than 100 years old
Nearly 400,000 employees
170 countries
Technology products and services
that help people do their work
IBM Design :: Confidential :: © IBM Corporation
Huge
“There’s one key to our future growth:
the client experience.”
Create a sustainable
global culture of design at IBM.
More than 550 new designers
Hiring hundreds more
Visual · UX · Research · FED
Prototype
Evaluate
Understand
Explore
IBM Design Thinking
A framework
for practicing
human-centered design
at a global sca...
IBM Design Education + Activation
Radical collaboration
Why do we use Mural?
Huge
Global
Dispersed
Prolific
How do we use Mural?
Spontaneous
Semi-planned
Formal workshops
What have we learned?
What have we learned?
Planning. Patience. Persistence. Pluck
Planning
• Warm-up activities
• Set up template 

in advance
• Micro-timebox
Patience
• It takes time to
adjust to a new tool
• There will be glitches
and you need to roll
with them
Persistence
• Changing team
behavior doesn’t
happen in a single
meeting
• Give it a couple
months
Pluck
• Someone on the team
should be the Mural
leader
• Learn and adapt
• Be innovative!
ibm.com/design
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
Designing At Scale: IBM & MURAL
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Designing At Scale: IBM & MURAL

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IBM’s transformation into a design-driven company begins with a comprehensive education program. With nearly 400,000 employees around the world, that’s no easy task. Design Principal Doug Powell will show you how IBM scales Design Thinking throughout the company with the help of MURAL. You'll learn about how IBM teaches design and manages their design practice, among other things.

Designing At Scale: IBM & MURAL

  1. 1. JIM KALBACH Head of Customer Success @mural #designatscale
  2. 2. What is IBM Design? Why do we use Mural? How do we use Mural? What have we learned?
  3. 3. What is IBM Design? Why do we use Mural? How do we use Mural? What have we learned? Q&A
  4. 4. ?
  5. 5. More than 100 years old
  6. 6. Nearly 400,000 employees
  7. 7. 170 countries
  8. 8. Technology products and services that help people do their work
  9. 9. IBM Design :: Confidential :: © IBM Corporation
  10. 10. Huge
  11. 11. “There’s one key to our future growth: the client experience.”
  12. 12. Create a sustainable global culture of design at IBM.
  13. 13. More than 550 new designers Hiring hundreds more Visual · UX · Research · FED
  14. 14. Prototype Evaluate Understand Explore IBM Design Thinking A framework for practicing human-centered design at a global scale.
  15. 15. IBM Design Education + Activation
  16. 16. Radical collaboration
  17. 17. Why do we use Mural?
  18. 18. Huge
  19. 19. Global
  20. 20. Dispersed
  21. 21. Prolific
  22. 22. How do we use Mural?
  23. 23. Spontaneous Semi-planned Formal workshops
  24. 24. What have we learned?
  25. 25. What have we learned? Planning. Patience. Persistence. Pluck
  26. 26. Planning • Warm-up activities • Set up template 
 in advance • Micro-timebox
  27. 27. Patience • It takes time to adjust to a new tool • There will be glitches and you need to roll with them
  28. 28. Persistence • Changing team behavior doesn’t happen in a single meeting • Give it a couple months
  29. 29. Pluck • Someone on the team should be the Mural leader • Learn and adapt • Be innovative!
  30. 30. ibm.com/design
  • luigibettin

    Aug. 9, 2017
  • jccoan07

    Jul. 5, 2017
  • rasoulkhosravi

    Dec. 3, 2015
  • MichaelTingey

    Nov. 10, 2015
  • ThomasWolf13

    Nov. 10, 2015

IBM’s transformation into a design-driven company begins with a comprehensive education program. With nearly 400,000 employees around the world, that’s no easy task. Design Principal Doug Powell will show you how IBM scales Design Thinking throughout the company with the help of MURAL. You'll learn about how IBM teaches design and manages their design practice, among other things.

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