Product managers and product owners can engage and motivate their teams to delight customers - or they can distract and dishearten their teams. Ron Lichty has been a product manager and VP in among leading development organizations and teams. As a development leader, he regards product managers who "get it" as key partners in delivering great work. This Product Camp talk delivers 15 ways to engage and motivate teams - so you can, together, delight customers.

1. How to Get Your Agile
Development Team to Love You!!
!
!Ron Lichty, principal, Ron Lichty Consulting
author, Managing the Unmanageable!
!
www.RonLichty.com www.ManagingTheUnmanageable.net !

2. * Addison Wesley published October 2012
*

3. Ron Lichty,
Managing Software People Teams
SOFTWEST

4. Why we wrote:
* Addison Wesley published October 2012
*

5. Rules of Thumb / Nuggets of Wisdom*
* 300 in the book

6. Rules of Thumb / Nuggets of Wisdom*
• Measure twice, cut once.
• Life is simpler when you plow around the
stump.
• Brooks s Law: Adding manpower to a late
software project makes it later.
– Frederick P. Brooks Jr.
* 300 in the book

7. Delight Your Customers
In the beginning, everyone will talk about scope,
and budget, and schedule, but in the end,
nobody really cares about any of those things.
The only thing they care about is this:
People will love your software, or they won t.
So that s the only criterion to which you
should truly manage.
—Joseph Kleinschmidt, CTO

8. Delight Your Customers
• Making a difference…

9. How to Get
Your Agile Team
to Love You!

10. Partner

11. 11
Partner
ScrumTeam.jpg (from Exploring Scrum- the Fundamentals, by Dan Rawsthorne Doug Shimp)

12. Prioritize

13. Prioritize

14. Share the “Why”

15. Share the Big Picture

16. Block the Noise

17. Block the Noise
--John Evans photo
Be a damper to the noise. --Joe Kleinschmidt, CTO

18. Block the Noise

19. Block the Noise
• Support Agile Values
Methodology
You
Use
Methodology
You
Associate
with
Increase
Profits
Agile
Blended
(Some
Waterfall
and
Some
Agile)
Lean
Waterfall
Agile
73.9%
13.0%
9.8%
0.0%
Blended
(Some
Waterfall
and
Some
Agile)
31.8%
46.2%
10.6%
6.1%
Lean
14.3%
0.0%
42.9%
14.3%
Waterfall
15.8%
50.0%
18.4%
13.2%
Don't
Know
5.3%
42.1%
26.3%
5.3%

20. Make Trade-Offs

21. Be Available

22. Let Developers Focus

23. Let Developers Focus
• Multitasking?

24. 24
Let the Team Focus
ScrumTeam.jpg (from Exploring Scrum- the Fundamentals, by Dan Rawsthorne Doug Shimp)

25. Have the Data

26. Have the Data
• “If you don’t have time to calculate value,
we don’t have time to calculate cost.”
--Jim Highsmith, agile coach and guru

27. Have the Data
• You need to know about this classic book:
Software by Numbers
Mark Denne Jane Cleland-Huang

28. Engage Users

29. Engage Users
• Remember: It’s about delighting users!

30. Listen

31. Incorporate Engineering’s Stories

32. Incorporate Engineering’s Stories
• Webinar w Greg Cohen:
http://www.slideshare.net/RonLichty/
prioritizing-the-product-backlog-aipmm-webinar

33. Be Tech Savvy

34. Theme Your Sprints

35. It’s the Values
• Create an Agile Culture

36. It’s the Values
• Support Agile Values
The Agile Manifesto
– We value:
• Individuals and interactions over processes and tools
• Working software over comprehensive documentation
• Customer collaboration over contract negotiation
• Responding to change over following a plan
-- http://agilemanifesto.org/

37. It’s the Values
• Support Agile Values
Value the Agile Manifesto over sets of practices
– We value:
• Individuals and interactions over processes and tools
• Working software over comprehensive documentation
• Customer collaboration over contract negotiation
• Responding to change over following a plan
-- http://agilemanifesto.org/

38. Ron Lichty Consulting
• Mentoring, Coaching, interim and acting CTO / VP Eng roles:
– http://ronlichty.com, Ron@RonLichty.com
• The book:
Managing the Unmanageable:
Rules, Tools Insights for Managing Software People Teams
– http://ManagingTheUnmanageable.net
• The study:
The Study of Product Team Performance
– http://ronlichty.blogspot.com
• Training:
The Agile Manager
Managing Software People and Teams