The TOP Lemon Tea Shop has seen declining revenue due to rumors that other lemon tea shops use unsanitary materials. Their business plan proposes 5 steps to address this: 1) Target students and youth clubs as customers. 2) Display a food hygiene certificate to assure customers of product quality. 3) Renovate the shop and add games/books to attract students. 4) Invite regular customers to promote the shop. 5) Organize lemon tea making contests and partner with schools to host events and increase sales. The plan aims to relieve customer concerns and make the shop a popular youth gathering place.

1. SOLUTION OF IMPROVING BUSINESS
FOR LEMON TEA SHOP
TEAM TOP
BUSINESS PLAN

2. IntroductionIntroduction
Analyzing
the problem
Analyzing
the problem
SolutionsSolutions
ConclusionConclusion
OUTLINEOUTLINE
TEAM TOP

3. INTRODUCTIONINTRODUCTION
“Tra chanh chem gio” (lemon tea for chit – chat) has become one
of the “elegant” hobbies of Sai Gon youths. It is not the traditional
dish, but it is more and more attractive to the teenagers, young
adults as well as tourists travelling to Sai Gon.
“Tra chanh chem gio” (lemon tea for chit – chat) has become one
of the “elegant” hobbies of Sai Gon youths. It is not the traditional
dish, but it is more and more attractive to the teenagers, young
adults as well as tourists travelling to Sai Gon.
We are TOP Lemon Tea Shop. Our lemon tea shop is a place to inspire
for stories in the most prosperous time. With fresh glasses of lemon tea
in our lemon tea shop, you can chat the entire evening and are not
afraid of your health.
However, our shop has recently face to face a serious problem. There is
a rumor that many owners of lemon tea shops have used unsanitary
materials, chemicals instead of hygienic natural materials to make
lemon tea. It has big effect on human ‘s health. So many people have
been afraid of drinking lemon tea when coming to our shop as well as
other shops, which made our revenue go down.
We are TOP Lemon Tea Shop. Our lemon tea shop is a place to inspire
for stories in the most prosperous time. With fresh glasses of lemon tea
in our lemon tea shop, you can chat the entire evening and are not
afraid of your health.
However, our shop has recently face to face a serious problem. There is
a rumor that many owners of lemon tea shops have used unsanitary
materials, chemicals instead of hygienic natural materials to make
lemon tea. It has big effect on human ‘s health. So many people have
been afraid of drinking lemon tea when coming to our shop as well as
other shops, which made our revenue go down.
TEAM TOP

4. ANALYSINGTHEPROBLEMANALYSINGTHEPROBLEM
TEAM TOP
STRONGTHEN
•Ensure quality, hygiene and food
safety
•Shop’s product is lemon tea – a good
drink for health, suitable for Sai Gon
weather
•High quality, professional, friendly young
waiters and waitresses
WEEKNESS
•Don’t make customers believe our
lemon tea shop
OPPORTUNITY
•Close relationship with customers
•Shop holders have good relationship
with schools’ social clubs, so that we
can be easy to operate with them in
organizing events at TOP shop.
•Shop has being new decorated to
meet students’ style.
THREATEN
•Appearing a rumor that many owners
of lemon tea shops have used
unsanitary materials, chemicals
instead of hygienic natural materials to
make lemon tea
•Revenue of our shop has gone down
•Customers come to our shop to drink
lemon tea fewer and fewer
SWOT

5. SOLUTIONSSOLUTIONS
TEAM TOP
STEP 1STEP 1
We have to determine that our target customer are students,
the youth and especially social clubs of schools or colleges so
that we can have suitable plan to serve them best.
We have to determine that our target customer are students,
the youth and especially social clubs of schools or colleges so
that we can have suitable plan to serve them best.

6. SOLUTIONSSOLUTIONS
STEP 2STEP 2
To set customer’s mind at rest about
the origin of lemon tea ‘s materials, we
will paste the food hygienic certificate
on the wall of our shop.
To set customer’s mind at rest about
the origin of lemon tea ‘s materials, we
will paste the food hygienic certificate
on the wall of our shop.
A certificate is a good idea to prove our
product’s high quality. Seeing a
certificate in the shop makes people
feel safe and confident to use lemon
tea.
A certificate is a good idea to prove our
product’s high quality. Seeing a
certificate in the shop makes people
feel safe and confident to use lemon
tea.
TEAM TOP

7. SOLUTIONSSOLUTIONS
STEP 3STEP 3
We will redecorate our shop with fresh colors, models,
photos about lemon tea
We will redecorate our shop with fresh colors, models,
photos about lemon tea
TEAM TOP
We will design our shop with some games such as uno
card games, seahorse chesses,….or with some books,
novels….so as to meet our customer’s relax need, mainly
students.
We will design our shop with some games such as uno
card games, seahorse chesses,….or with some books,
novels….so as to meet our customer’s relax need, mainly
students.

8. SOLUTIONSSOLUTIONS
STEP 3STEP 3
TEAM TOP
Our shop also is equipped a projection screen to show
how to make fresh lemon tea of our shop
Our shop also is equipped a projection screen to show
how to make fresh lemon tea of our shop

9. SOLUTIONSSOLUTIONS
STEP 4STEP 4
We invite frequenters to drink our lemon tea and they will
support us for the product launch
We invite frequenters to drink our lemon tea and they will
support us for the product launch
In special occasions or “happy hour”, our shop has discount
policies with membership card, promotions…to attract
customers.
In special occasions or “happy hour”, our shop has discount
policies with membership card, promotions…to attract
customers.
TEAM TOP

10. SOLUTIONSSOLUTIONS
STEP 5STEP 5
TEAM TOP
We have many plans to make our shop become a place to
organize contests “Make clean lemon tea” in order to make
good image and attract customers, increase sales.
We have many plans to make our shop become a place to
organize contests “Make clean lemon tea” in order to make
good image and attract customers, increase sales.
With our relationship, we will conduct to link to clubs in
schools to help them organize or supply them with the place
to hold events…
With our relationship, we will conduct to link to clubs in
schools to help them organize or supply them with the place
to hold events…

11. CONCLUTIONSCONCLUTIONS
TEAM TOP
With some such ideas, we trust that our shop will relieve
customer’s mind. Customers will not worry about anything when
coming to our lemon tea shop. We hope that our lemon tea shop
will be a bridge between youths coming from other districts
With some such ideas, we trust that our shop will relieve
customer’s mind. Customers will not worry about anything when
coming to our lemon tea shop. We hope that our lemon tea shop
will be a bridge between youths coming from other districts
If you are a foreigner and want to study Vietnamese, come to
our lemon tea shop and you will get a lot of interesting things.
If you are a foreigner and want to study Vietnamese, come to
our lemon tea shop and you will get a lot of interesting things.