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The same principles used in your print and online.
Be accurate.

Be objective.
Be clear.
Correct mistakes.
Jeadigitalmedia.org
Don’t be on social media to just be on it.
You don’t have to be on every single social media.

Each platform has a different purpose
http://instagram.com/nileswestnews

http://detailsyearbook.tumblr.com/
Staff should follow publication accounts on social
media.
Follow students, alumni, other schools, etc…
The Little Hawk
@thelittlehawk
City High's #1 source of news!
Iowa City, Iowa · http://thelittlehawk.com

@FHCtoday - #26ActsofJkindness

Facebook.com/HTVmagazine HTV
Magazine is one of the nation's
longest-running high school
broadcasts, produced by students
at Hillcrest High School in
Springfield, MO since 1989.
Post daily.
Look at trends like Throw back Thursday or #tbt.
Top Tweets once a week.
Create a weekly photo album with photos of the week.
Hootsuite
Tweetdeck
People who have listed you

Create your own list
Nobody likes an attention hog.
Know your audience and what they like.
It is ok to have personality.
Be conversational when promoting posts.
Atomic Dust
Follow other media programs, advisers, professional
organizations
Read articles. Look at what other people are doing.
Mashable.com
JEAdigitlamedia.org
Make your accounts known.
Start hashtags
Have contests
Follow through
Ten Social Media Tips
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