This document outlines a personal marketing "Top 10" list with strategies to improve performance. It includes focusing on understanding customers better before selling, prioritizing profitable existing customers, training employees to represent the brand positively, presenting one's best self consistently, soliciting customer feedback, keeping an innovation mindset, nurturing relationships, helping others beyond financial goals, giving full effort to represent one's organization well, and striving for well-rounded personal growth.
Best Motivational Story Of Prafull Billoredrilers123
The motivational story of Prafull Billore is a young boy from Indore who dreamed of receiving an MBA degree, but his faith brought him success after dropping out of the course. Prafull opened a tea stall and now he is known as MBA Chaiwala.
Envisioning success with the painted picturelproia
The painted picture is a method to envision your future. By creating your perfect world through words, you begin to form the reality in your thoughts. Every step in creating my new business is designed to help me build towards this perfect world.
Best Motivational Story Of Prafull Billoredrilers123
The motivational story of Prafull Billore is a young boy from Indore who dreamed of receiving an MBA degree, but his faith brought him success after dropping out of the course. Prafull opened a tea stall and now he is known as MBA Chaiwala.
Trends in user-centric design, interactive marketing, and a view of the agency world from the MBA perspective. Presented April 2007, Haas School of Business, UC Berkeley
This is a Powerpoint presentation for exploring my personal brand. This presentation is what I feel I would do step by step to build my brand. I would not change anything for anyone. I feel the presentation is going to tell you a lot about me.
I would define ‘Customer Experience’as:
‘How customers or prospective customers perceive their interactions with your organisation’
Customer experience encompasses every aspect of an organisation’s offering - the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability.
How can you drive a consistently good and improving Customer Experience for your customers or prospects?
In this A to Z I’ll give you some of the answers and some tips from Oak Consult
Best Motivational Story Of Prafull Billoredrilers123
The motivational story of Prafull Billore is a young boy from Indore who dreamed of receiving an MBA degree, but his faith brought him success after dropping out of the course. Prafull opened a tea stall and now he is known as MBA Chaiwala.
Envisioning success with the painted picturelproia
The painted picture is a method to envision your future. By creating your perfect world through words, you begin to form the reality in your thoughts. Every step in creating my new business is designed to help me build towards this perfect world.
Best Motivational Story Of Prafull Billoredrilers123
The motivational story of Prafull Billore is a young boy from Indore who dreamed of receiving an MBA degree, but his faith brought him success after dropping out of the course. Prafull opened a tea stall and now he is known as MBA Chaiwala.
Trends in user-centric design, interactive marketing, and a view of the agency world from the MBA perspective. Presented April 2007, Haas School of Business, UC Berkeley
This is a Powerpoint presentation for exploring my personal brand. This presentation is what I feel I would do step by step to build my brand. I would not change anything for anyone. I feel the presentation is going to tell you a lot about me.
I would define ‘Customer Experience’as:
‘How customers or prospective customers perceive their interactions with your organisation’
Customer experience encompasses every aspect of an organisation’s offering - the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability.
How can you drive a consistently good and improving Customer Experience for your customers or prospects?
In this A to Z I’ll give you some of the answers and some tips from Oak Consult
This is a presentation on Brand and Branding, written and presented by me recently.
The presentations tells about, what a brand is and how does it differs from other existing competitors. It tells about the difference between branding and marketing.
It covers certain examples of successful brands which have become one by adopting certain marketing strategies.
The presentation also comprises of certain Q & A's which could be helpful in becoming a brand. Though there is no specific method in this world to be able to become a brand.
The questions must be answered and the answers must be evaluated such that one could understand the importance of being a brand.
I strongly believe that becoming a brand is more important than sales and marketing. Sales and marketing are just two constituents of a brand.
In the race of achieving the targets and doing sales, almost all the companies miss upon the things which could have led them to become a brand.
As the inflow of money is faster than becoming a brand, companies usually suffer temporary profits rather permanent brand loyalty of the people they sell their product and solutions to.
I hope it will be useful for a pretty basic level of understanding.
Customer Journey Based Marketing Plan
A marketing tactic for each phase of the customer journey including messaging and channel in the table provided
Budget Allocation- Budget allocated for media for the Awareness, Interest, and Desire phase of the Customer Journey in the tables provided. The overall budget for the campaign should be ROI positive.
• Market your Content: include your blog and social posts
• Run a Facebook Ad Campaign: Facebook Ad Images and Results
• Conduct an SEO Audit: Audit and Recommendations
• Run an AdWords Campaign: Ads, Keywords, Recommendations
• Evaluate a Display Campaign: Campaign Results, Recommendations
• Market with Email: Email Plan, Test Message, Recommendations
On a daily basis I hear Marketing buzz words bantered about and it becomes obvious people say them and don’t really even know what they mean. I think people use the sacred marketing words like relevant, equity or insights, because they figure no one will challenge them. Of course, everyone puts “strategic thinker” on their Linked In profile. The problem I see is that a generation of Brand Leaders have not been properly trained and it’s starting to show. For the past 20 years, companies have said “on the job” training is good enough. But now the lack of training is starting to show up. The mis-use of these words can be linked to the lack of understanding of the fundamentals of marketing.
29 Simple Ways to Skyrocket Your Fitness Marketing ReportMauricio Cardenal
I’ve put together an infographic that you can use to improve your fitness marketing.
Whether you’re a:
– Gym Owner
– Crossfit Box Owner
– Personal trainer
– Bootcamp Owner
29 Simple Ways to Skyrocket Your Fitness Marketing ReportMauricio Cardenal
I’ve put together an infographic that you can use to improve your fitness marketing.
Whether you’re a:
– Gym Owner
– Crossfit Box Owner
– Personal trainer
– Bootcamp Owner
Building a global business in beverly hillsJohn Fisher
Tips and advice for building a global marketing business rom anywhere in the world. All you need is motivation, and Internet Connection, and a telephone, and in today's global marketplace you can build a business in any city where we are authorized to do business in from any location in the world where you have Internet and phone access.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. My Personally Professional Top 10
1. Do the Homework
2. The Profitable Customer
3. Employees as a Brand
4. Best Foot Forward
5. Understand the Customer
3. My Personally Professional Top 10
6. Personal Brand Equity innovated
7. Cultivate Long Term Personal Relationships
8. Non Multa Sed Multum
9. Magis
10.Cura Personalis
4. My Personally Professional Top 10
Do the Homework
Old Way: Highlighting the best features of products in
client presentations; imposing products not needed by the
client
Concept: Customer Perceived Value;
#MarketingResearchorDie
5. My Personally Professional Top 10
Do the Homework
New Way:
Instead of jumping into selling the product and its best
features, I must first find out what the potential target
market wants and considers to be valuable.
If a product I need to sell already exist, I should ask, “Is
this of value to my target market?” or “If not, is there a
market for this product?”
6. My Personally Professional Top 10
The Profitable Customer
Old way: Exerting the same amount of effort to
clients (varying in size, needs and purchasing
behavior)
Concept: Customer Relationship Management
7. My Personally Professional Top 10
The Profitable Customer
New way:
Focus more efforts in retaining existing profitable
customers buying profitable products lines.
8. My Personally Professional Top 10
Employees as a part of Brand
Old way: Not involving home office staff as not
part of marketing activities
Concept: Brand Equity
9. My Personally Professional Top 10
Employees as a Brand
New Way:
Invest on Employee enhancement trainings like
company orientation seminars, customer service
training and etc.
10. My Personally Professional Top 10
Best Foot Forward
Old way: Only doing my best at work; sloppy with
other aspects in life
Concept: Brand Equity
11. My Personally Professional Top 10
Best Foot Forward
New way:
I will also be and will showcase my best self in all
aspects in life (work, family, friends, community,
social media).
12. My Personally Professional Top 10
Involve the Customer
Old way: Aftersales without minding feedback
from customers
Concept: Customer Participation; Long term
Loyalty
13. My Personally Professional Top 10
Involve the Customer
New Way:
Show empathy when customers complain.
Always solicit customer feedback in terms of service
and product satisfaction.
Use feedback to improve on products and services.
14. My Personally Professional Top 10
Personal Brand innovated
Old way: Procrastinating on my personal
marketing plan
Concept: Brand equity; Innovation
15. My Personally Professional Top 10
Personal Brand innovated
New Way:
Follow timeline in the 20year Marketing Plan.
Lear a new skill each month.
Always check if Personal Marketing Milestones
still relevant.
16. My Personally Professional Top 10
Cultivate Long Term Personal Relationships
Old way: A social hermit (almost!)
Concept: Customer Loyalty
17. My Personally Professional Top 10
Cultivate Long Term Personal Relationships
New way:
Reconnect with old friends, relatives and
colleagues through social media.
18. My Personally Professional Top 10
Non Multa Sed Multum
Old way: Focus more on financial goals
Concept: 21st P: Triple Bottomline
19. My Personally Professional Top 10
Non Multa Sed Multum
New way:
Instead of focusing more on financial goals, I
must also make sure I am able to help the people
who work for and with me to be better persons, in
my own way.
20. My Personally Professional Top 10
Magis
Old way: Performing school tasks only as required
Concept: Brand equity; Brand image vs Brand
identity
21. My Personally Professional Top 10
Magis
New way:
I must always keep in my mind that I carry with me the
AGSB brand and that whatever I do not only reflects what I
am as a person but also the heart of every Atenean.
Therefore, I must give my 120% in all of my school
endeavors and apply what I learn from school in my
workplace, not just to make businesses grow but most
importantly, to help make the community a better place for
everyone.
22. My Personally Professional Top 10
Cura Personalis
Old way: Taking an MBA course to be better
intellectually.
Concept: Brand equity; 21st P: Triple Bottomline
23. My Personally Professional Top 10
Cura Personalis
New Way:
Intellect is just one aspect needing enhancement.
More than anything, the soul and heart also needs
utmost care and enrichment.
I must strive to become a well-rounded person: to
be healthy intellectually, mentally, emotionally and
spiritually.
24. My Personally Professional Top 10
1. Do the Homework
2. The Profitable Customer
3. Employees as a Brand
4. Best Foot Forward
5. Understand the Customer
6. Personal Brand Equity innovated
7. Cultivate Long Term Personal Relationships
8. Non Multa Sed Multum
9. Magis
10. Cura Personalis