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Social Media Analytics & Measurement: Proving Value and ROI – Maggie Stokes

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Social Media Day Lafayette
Social Media Day Lafayette

Reach. Likes. Engagement. Impressions. Conversions. Metrics everywhere! Maggie has the latest scoop on how to determine if your Facebook strategy is bringing a return on investment. From implementing tracking methods to interpreting the data, we've got ya covered.

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Social Media Analytics & Measurement: Proving Value and ROI with Maggie Stokes #SMDayLFT
• Align with Business Objectives • Brand awareness, revenue, customer satisfaction, etc. • KPI: Key Performance Indicator • Life beyond the metrics • Change is the only constant in [social media] The Value of Value
• Monetary return vs Brand Value • Specific actions to determine a specific value • Social Media ROI (expressed as percentage) = Profit / total investment (people hours, ad budget, etc.) X 100 Finding What You’re Looking For
• Different kinds of investment • Time is money • Organic vs. Ads Life Beyond Impressions and Clicks
• Analytics are worth a thousand words • Justify expenses: • Ad Budget • Time Spent • Social media within business • Better understand your customer Meaningful Measurement
• Determine your Objective • Outline your goals • Create a strategy that speaks to those goals • Build your ads/campaign with the audience in mind • Install your tracking tactics Action Items

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  • 1.
  • 2. Social Media Analytics & Measurement: Proving Value and ROI with Maggie Stokes #SMDayLFT
  • 3. • Align with Business Objectives • Brand awareness, revenue, customer satisfaction, etc. • KPI: Key Performance Indicator • Life beyond the metrics • Change is the only constant in [social media] The Value of Value
  • 4. • Monetary return vs Brand Value • Specific actions to determine a specific value • Social Media ROI (expressed as percentage) = Profit / total investment (people hours, ad budget, etc.) X 100 Finding What You’re Looking For
  • 5. • Different kinds of investment • Time is money • Organic vs. Ads Life Beyond Impressions and Clicks
  • 6. • Analytics are worth a thousand words • Justify expenses: • Ad Budget • Time Spent • Social media within business • Better understand your customer Meaningful Measurement
  • 7. • Determine your Objective • Outline your goals • Create a strategy that speaks to those goals • Build your ads/campaign with the audience in mind • Install your tracking tactics Action Items