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AFRICA RISING: MAJOR MARKET PROFILES 
COUNTRIES & CONSUMERS
OUTLOOK 
GDP GROWTH: 5.6% PER ANNUM 2014-2020 
OIL SECTOR A KEY DRIVER 
STRENGTHS 
ENERGY RESOURCES 
PUBLIC INVESTMENT 
CHALLENGES 
SMALL POPULATION 
RECOVERY FROM CIVIL WAR 
ETHIOPIA 
ANGOLA
OUTLOOK 
GDP GROWTH: 7.0% PER ANNUM 2014-2020 
CONSUMER SPENDING A KEY DRIVER 
STRENGTHS 
SIZE AND SCALE 
ABOVE AVERAGE GROWTH 
CHALLENGES 
RELIANCE ON AGRICULTURE 
LOW PER CAPITA SPENDING 
ETHIOPIA
OUTLOOK 
GDP GROWTH: 5.7% PER ANNUM 2014-2020 
GROWTH SUPPORTED BY OIL PRODUCTION 
STRENGTHS 
NATURAL RESOURCES 
MIDDLE CLASS 
CHALLENGES 
NATURAL RESOURCES 
FISCAL AND EXTERNAL IMBALANCES 
Ghana 
GHANA
OUTLOOK 
GDP GROWTH: 6.7% PER ANNUM 2014-2020 
GROWTH SUPPORTED BY NON OIL SECTOR 
STRENGTHS 
SIZE 
STRUCTURAL REFORMS 
CHALLENGES 
INFRASTRUCTURE 
SECURITY 
Ghana 
Nigeria 
NIGERIA
OUTLOOK 
GDP GROWTH: 2.8% PER ANNUM 2014-2020 
UNDERPERFORMING COMPARED TO PEERS 
STRENGTHS 
HIGH PER CAPITA SPENDING 
REGIONAL HUB 
CHALLENGES 
INEQUALITY 
LABOUR UNREST 
Ghana 
Nigeria 
NIGERIA 
SOUTH AFRICA

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Top Five Growth Economies in Sub-Saharan Africa

  • 1. AFRICA RISING: MAJOR MARKET PROFILES COUNTRIES & CONSUMERS
  • 2. OUTLOOK GDP GROWTH: 5.6% PER ANNUM 2014-2020 OIL SECTOR A KEY DRIVER STRENGTHS ENERGY RESOURCES PUBLIC INVESTMENT CHALLENGES SMALL POPULATION RECOVERY FROM CIVIL WAR ETHIOPIA ANGOLA
  • 3. OUTLOOK GDP GROWTH: 7.0% PER ANNUM 2014-2020 CONSUMER SPENDING A KEY DRIVER STRENGTHS SIZE AND SCALE ABOVE AVERAGE GROWTH CHALLENGES RELIANCE ON AGRICULTURE LOW PER CAPITA SPENDING ETHIOPIA
  • 4. OUTLOOK GDP GROWTH: 5.7% PER ANNUM 2014-2020 GROWTH SUPPORTED BY OIL PRODUCTION STRENGTHS NATURAL RESOURCES MIDDLE CLASS CHALLENGES NATURAL RESOURCES FISCAL AND EXTERNAL IMBALANCES Ghana GHANA
  • 5. OUTLOOK GDP GROWTH: 6.7% PER ANNUM 2014-2020 GROWTH SUPPORTED BY NON OIL SECTOR STRENGTHS SIZE STRUCTURAL REFORMS CHALLENGES INFRASTRUCTURE SECURITY Ghana Nigeria NIGERIA
  • 6. OUTLOOK GDP GROWTH: 2.8% PER ANNUM 2014-2020 UNDERPERFORMING COMPARED TO PEERS STRENGTHS HIGH PER CAPITA SPENDING REGIONAL HUB CHALLENGES INEQUALITY LABOUR UNREST Ghana Nigeria NIGERIA SOUTH AFRICA