The document provides information about the Top Chef Contest & Art De Table Show 2012 event. It will take place from May 20-23, 2012 in Jeddah, Saudi Arabia, organized by the Saudi Arabian Chef Association. It will be held parallel to the Food & Hotel Hospitality Expo 2012. The event will include a Top Chef competition over 4 days with 5 international judges, as well as daily cooking demonstrations. There will also be an Art de Table competition for best table display. The document outlines the event schedule and categories, promotion plans, sponsor benefits, and samples from previous years.

3. Presented By

4. 2010 & 2011 Esteemed Sponsors

6. Event Top Chef Contest & Art De Table Show 2012
Project by Saudi Arabian Chef Association
Period May 20th – 23rd of May 2012
Parallel Event For Food & Hotel Hospitality Expo 2012
Main Target Females, Traders, FMCG Professionals, End Consumers
Venue Jeddah Center for Forums & Events – Jeddah – KSA
Event Duration 4 days
Jury 5 international Chefs from World Association of Chef Societies
(WACS)
World Association of
Chef Societies

7.  Event Profile
 Expo Visitor Promotion & Publicity Campaign
 Expo Categories
 Top Chef Competition Categories
 Main Sponsor & Category Sponsors Benefits

8. Two exciting visitor features of the food & hotel Arabia shows are the prominent Top Chef
Arabia contest and the Art de Table competition.
•Top Chef Arabia
First staged during the 2002 edition, it now attracts so much interest that the contest is quickly
oversubscribed with chefs eager to display their culinary skills for this coveted award whilst
achieving press and public exposure for their hotel or restaurant.
In addition to the competitive sessions, each evening also includes themed cooking
demonstrations that make this a unique gastronomic experience for visitors.
•Art de Table
Introduced in 2008, this competition delighted visitors with hotels and restaurants competing for
the award of best table display.
Sponsorship
Both events enjoy popular support and are ideal sponsorship opportunities; Top Chef Arabia is
housed in an especially constructed auditorium and Art de Table in a dedicated display area. The
Top Chef competition, with its ancillary cooking demonstrations by leading chefs, offers
tremendous promotional potential with its audience participation, prize contests, CCTV link
throughout the venue and full media leads.

9. Expo Visitor Promotion & Publicity Campaign
An extensive promotion and publicity campaign will be undertaken
throughout Saudi Arabia and the neighboring Gulf
States. This will ensure the maximum number of high profile visitors.
The campaign will incorporate:
• Direct fax, mail, SMS and e-mail campaigns targeted at leading buyers,
businessmen and professionals.
• Advertisements & supplements in supporting newspapers, specialist journals
and on the Internet.
• Targeted invitations to manufacturers, chefs, consultants, specifies, food &
beverage managers, catering managers,
• traders, distributors, contractors and business entrepreneurs.
• Posters, banners, outdoor billboards and electronic.

10.  Additives
 Bakery Products
 Condiments
 Confectionery
 Dairy Products
 Dried Food
 Delicatessen & Fine Food
 Diabetic Food
 Fast & Snack Food
 Fats & Oils
 Flavorings
 Flour, Grains, Rice and Pasta
 Fresh Fruit & Vegetables
 Frozen Food
 Health/ Dietary Food
 Herbs & Spices
 Meat, Poultry & Fish
 Mineral & Carbonated Water
 Mineral Supplements
 Preserves & Honey
 Pulses
 Soft Drinks & Fruit Juices
 Sugar & Syrups
 Tea & Coffee

11. A. Daily Live Cooking
B. Daily Table Set-up Competition
C. Carving Competition
D. Barista Competition
E. Salon Culinaire Show Piece Competition
F. Chocolate Presentation
G. Novelty Cake
H. Arabic Sweets Presentation
I. Salon Culinaire Cold Exhibition
Top Chef COMPETITION CATEGORIES

12. A: Daily live cooking events
Four Course Dinner prepared within 3 hours
Day 01: Asian concept
Day 02: Pasta concept
Day 03: Indian concept
Day 04: Arabic concept

13. B: Daily Table Set-Up Competition
Daily different themes & concepts show

14. C: Carving Competition
Ice & Vegetable Carvings

15. D: Best Barista Men in KSA

16. E: Salon Culinaire Show Pieces
CATEGORIES:
i. Show Pieces (Butter, Chocolate, Sugar, Cheese &
Bread).
ii. Traditional Arabic Dishes (3 Plates).
iii. Amuse Guelle: (5 Types assorted by 8 pieces per
type on a tray).

17. i. Salon Culinaire Show Pieces
Butter, Chocolate, Sugar, Cheese & Bread

18. ii. Arabic Salon Culinaire Show Pieces
Traditional Arabic Dishes (3 plates)

19. iii. Salon Culinaire Show Pieces
5 Types assorted by 8 pieces per type on a tray

20. F: Chocolate Presentation
Best Special events chocolate presented
• Wedding
• Eid
• Birthdays
• Children's day
• Parties

21. G: Novelty Cake Show

22. H: Arabic Sweet Presentation
Best Arabic Sweets for the special Occasions

23. I: Salon Culinaire Cold Exhibition
• 3 Plated Desserts (a la carte plated, dessert)
• 3 Plated Starter Dishes
• Restoration Tray for 2 Pax with 1 Show Plate

24. Exhibition Floor Plan/Top Chef Contest Location
Top Chef Location

25. CNBC
LBC
Asharq Alawsat
Al Arabiya News Saudi TV

26. MBC
Saudi news
Ouooun Jeddah

28. Sponsors Benefits/ROI
 Regular size   Double size or Quantity
Top Chef Contest Sponsors & Category Sponsor Benefits Top Chef Top Chef
Main Sponsor Category Sponsor
Logo on 2 Roll Ups at Venue main entrance 30 x 30 cm 15 x 15 cm
Logo on the 100,000 (A5) Flyers 6 x 4 cm 3 x 2 cm
Logo on 2 Pop Ups (1 at Expo entrance + 1 inside Top Chef contest hall) 40 x40 cm 20 x 20 cm
Logo on one sleeve of all Jury members (7x5cm) total of 5 judges  
Logo on the Jerseys back of all Jury members( 5 judges) 15 x 10 cm
Logo on 500 Certificates  
Logo on backdrops during all PR news pictures and TV interviews  
Top Chef Sponsor product placement + 9 m open space stand Special (3x3m) Product Placement &
booth promotional table
30’ radio (Vocal) spot on the PA system within the Top Chef hall Every 30 minutes Every hour
Branding the tables front side of particular sponsored category (96 x 86 cm)  (10 tables)  (5 tables)
2 above Top Chef 1 over Category
Sponsor private double sided full branded danglers (2x 1m) hall corner
Moving Logo (Gobo light) on the wall of the expo  
Product using during contest (Free product materials from client side)  
Live cooking demonstration for client brand in front of end consumers  

29. Top Chef Main Sponsors logo on Jury's Jerseys

30. Category Sponsors Logo on Jury's Sleeves

31. Main Sponsor Logo
Category Sponsor Logo

32. Sponsors Products Demonstration

33. Sponsors Products Demonstration

34. Sponsors Product Demonstration

35. Sponsors Product Display

36. Sponsors Cocking Tables Branding

37. Live Cooking on Giant Screens for attendees

38. Sponsors Danglers & Media PR Corner

39. Top Chef Sponsors Stand

40. Sponsors Branding At Expo Main Lobby

41. Sponsors Gobo Logo on the wall of Main Entrance

42. Sample of 2011 flyer for public (100,000 copy)
Sample of 2011 flyer inviting chefs (5,000 copy)

43. Flyers Layout (A5)
Sample of TopChef 2010 flyer

44. KSA KSA Dubai
Adnan Merhabi Georges Yazbeck Mario Saaiby
adnan@topgoldintl.com georges@omv-mena.com mario@omv-mena.com
00966 540 904 906 00966 558282853 00971 503 777 589
Rami Nicolas
rami@omv-mena.com
00966 55 899 9070
Best Culinary Regards
For more info feel free to contact us