Artist transferamtion
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Miley Cyrus originally gained fame playing the innocent character Hannah Montana on the Disney channel. However, she radically transformed her image after the show, cutting her hair short, bleaching it blonde, and adopting a more rebellious persona. This was seen in her music video for "Wrecking Ball," which featured nudity and sexual imagery, and greatly contrasted with her previous Disney image. While this new image boosted viewership and controversy, it also alienated some of her younger fan base. Music theorists like Richard Dyer and Keith Negus have analyzed how music stars construct images and how record labels balance "organic" artists who evolve naturally and "synthetic" artists with manufactured personas.
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Star image miley cyrus 2
This document discusses the concept of constructed celebrity images using Miley Cyrus as a case study. It argues that Miley's image and persona have changed dramatically over time in response to influences from the music industry and changing trends. Her image was initially wholesome under Hollywood Records but became more sexualized and provocative after she signed with RCA Records. Throughout her career, Miley has shaped her public persona through strategic use of social media and by cultivating an image that appeals to target audiences.
Star image miley cyrus
Miley Cyrus is a prime example of Richard Dyer's star image theory. Dyer argues that pop stars are constructed artificial images meant to make money through different forms of media. Miley's image has changed dramatically over her career, from a sweet innocent image while signed to Hollywood Records to a more sexualized wild image when signed to RCA Records, showing how the music industry shapes stars' appearances to match audience expectations. Miley also cultivates her own star persona through advocating for causes like animal adoption and gay rights on social media. Her constantly evolving personality and style have kept audiences interested in her changing image.
Music magazine research and planning
- Richard Dyer is an English academic known for his work in film studies and queer theory.
- In his 1979 book "Stars", Dyer developed the idea that audiences are influenced by their perceptions of stars. He analyzed critics' writing, advertising, and magazines to explore the importance of stardom.
- Dyer's "Star Theory" posits that celebrities are constructed by institutions like the music industry for financial gain by targeting specific audiences. Stars represent certain ideologies and social groups to influence fans.
Richard dyer Representation theory
Richard Dyer's star theory argues that there is a difference between pop performers and pop stars. Pop stars are commodities constructed by management teams to have particular personas, though they may not be real people. Dyer believes the terms "pop performer" and "pop star" have become interchangeable. Pop stars influence their audiences through fashion, music, and lifestyle. Miley Cyrus and Kanye West are examples of pop stars who have significantly impacted their fans and popularized new styles. Overall, pop stars are presented as real people to elicit an emotional response from audiences and create devoted fandoms.
Assignment 6 pp version
This document discusses Miley Cyrus' career trajectory and changing image over time. It notes that early in her career with Disney, she targeted kids and teenagers with a wholesome country image. However, she increasingly adopted a more sexualized, party-oriented pop star image with videos promoting wild behavior. This was an effort to appeal to younger audiences and shift away from her Disney roots. The document also contrasts the image-focused strategies of mainstream artists seeking wide appeal versus the music-focused independence of artists appealing to niche audiences.
Richard Dyer Media Theory
Richard Dyer's star theory states that stars are constructed images meant to represent real people for financial gain. Institutions model stars around target audiences to increase sales and the star's brand identity. Miley Cyrus shifted her image from Disney to appeal to an adult audience, and Lady Gaga is constructed around a fashion-forward image for her fans to emulate. However, the band Patent Pending presents themselves authentically without corporate construction. Stars also represent cultural values their audiences relate to or admire, promoting certain ideologies through their behavior and fashion trends fans copy. Social media now allows stars more control over their brand's values. Dyer also notes stars must seem both ordinary enough to relate to but extraordinary enough to admire from a distance
Stars & stardom
Richard Dyer proposes that stars have multiple key features: they are images constructed from a range of materials to be consumed as commodities. They depend on subsidiary media and are made up of meanings that interest audiences. Stars must be simultaneously ordinary and extraordinary, and present and absent. Miley Cyrus's star image is incoherent, ensuring audiences strive to make sense of her through her products. Her unpredictable behavior and style changes keep audiences interested in completing her image through continued consumption. She applies the paradoxes by alternating between ordinary and extraordinary, and being present and absent from different career paths.
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Richard Dyer's star theory argues that celebrities are constructed by media institutions for financial gain by representing 'real people' to appeal to target audiences. Stars are modeled around audiences to increase sales. Beyoncé is discussed as both supporting this theory through her transformation over time and trends, while also challenging it by leaving a cultural legacy through her charity work, which Dyer argues makes her a 'true pop star'. However, there is debate around whether Beyoncé is a positive role model or promotes negative behaviors.
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This document discusses the concept of constructed celebrity images using Miley Cyrus as a case study. It argues that Miley's image and persona have changed dramatically over time in response to influences from the music industry and changing trends. Her image was initially wholesome under Hollywood Records but became more sexualized and provocative after she signed with RCA Records. Throughout her career, Miley has shaped her public persona through strategic use of social media and by cultivating an image that appeals to target audiences.
Star image miley cyrus
Miley Cyrus is a prime example of Richard Dyer's star image theory. Dyer argues that pop stars are constructed artificial images meant to make money through different forms of media. Miley's image has changed dramatically over her career, from a sweet innocent image while signed to Hollywood Records to a more sexualized wild image when signed to RCA Records, showing how the music industry shapes stars' appearances to match audience expectations. Miley also cultivates her own star persona through advocating for causes like animal adoption and gay rights on social media. Her constantly evolving personality and style have kept audiences interested in her changing image.
Music magazine research and planning
- Richard Dyer is an English academic known for his work in film studies and queer theory.
- In his 1979 book "Stars", Dyer developed the idea that audiences are influenced by their perceptions of stars. He analyzed critics' writing, advertising, and magazines to explore the importance of stardom.
- Dyer's "Star Theory" posits that celebrities are constructed by institutions like the music industry for financial gain by targeting specific audiences. Stars represent certain ideologies and social groups to influence fans.
Richard dyer Representation theory
Richard Dyer's star theory argues that there is a difference between pop performers and pop stars. Pop stars are commodities constructed by management teams to have particular personas, though they may not be real people. Dyer believes the terms "pop performer" and "pop star" have become interchangeable. Pop stars influence their audiences through fashion, music, and lifestyle. Miley Cyrus and Kanye West are examples of pop stars who have significantly impacted their fans and popularized new styles. Overall, pop stars are presented as real people to elicit an emotional response from audiences and create devoted fandoms.
Assignment 6 pp version
This document discusses Miley Cyrus' career trajectory and changing image over time. It notes that early in her career with Disney, she targeted kids and teenagers with a wholesome country image. However, she increasingly adopted a more sexualized, party-oriented pop star image with videos promoting wild behavior. This was an effort to appeal to younger audiences and shift away from her Disney roots. The document also contrasts the image-focused strategies of mainstream artists seeking wide appeal versus the music-focused independence of artists appealing to niche audiences.
Richard Dyer Media Theory
Richard Dyer's star theory states that stars are constructed images meant to represent real people for financial gain. Institutions model stars around target audiences to increase sales and the star's brand identity. Miley Cyrus shifted her image from Disney to appeal to an adult audience, and Lady Gaga is constructed around a fashion-forward image for her fans to emulate. However, the band Patent Pending presents themselves authentically without corporate construction. Stars also represent cultural values their audiences relate to or admire, promoting certain ideologies through their behavior and fashion trends fans copy. Social media now allows stars more control over their brand's values. Dyer also notes stars must seem both ordinary enough to relate to but extraordinary enough to admire from a distance
Stars & stardom
Richard Dyer proposes that stars have multiple key features: they are images constructed from a range of materials to be consumed as commodities. They depend on subsidiary media and are made up of meanings that interest audiences. Stars must be simultaneously ordinary and extraordinary, and present and absent. Miley Cyrus's star image is incoherent, ensuring audiences strive to make sense of her through her products. Her unpredictable behavior and style changes keep audiences interested in completing her image through continued consumption. She applies the paradoxes by alternating between ordinary and extraordinary, and being present and absent from different career paths.
Richard dyer star theory
Richard Dyer's star theory argues that celebrities are constructed by media institutions for financial gain by representing 'real people' to appeal to target audiences. Stars are modeled around audiences to increase sales. Beyoncé is discussed as both supporting this theory through her transformation over time and trends, while also challenging it by leaving a cultural legacy through her charity work, which Dyer argues makes her a 'true pop star'. However, there is debate around whether Beyoncé is a positive role model or promotes negative behaviors.
Stars & stardom
Richard Dyer proposes that stars have multiple key features: they are images constructed from a range of materials to be consumed as commodities. They depend on subsidiary media and are made up of meanings that interest audiences. Stars must be simultaneously ordinary and extraordinary, and present and absent for consumers. Miley Cyrus's star image is incoherent, ensuring audiences strive to make sense of her through her products. Her unpredictable behavior and style changes keep audiences interested in completing her image through continued consumption. She applies the paradoxes by alternating between ordinary and extraordinary, and being present and absent from her "old" self through career changes.
Richard dyer theory
Richard Dyer is a British academic professor who specializes in film studies at King's College London. He is known for his star theory, which argues that celebrities are constructed by media institutions for financial profit. The theory has three parts: stars are constructed identities rather than real people; stars are commodities produced to make money; and stars represent certain ideologies to create fan bases. Dyer used examples like Lady Gaga to show how stars are modeled to appeal to target audiences. He believes stars allow audiences to relate their own feelings.
A2 Media Studies - Star Theory(Richard Dyer)
Richard Dyer's star theory proposes that a pop star's image is a constructed fiction formed through various media like advertising, magazines, and films. A star becomes a commodity and brand that fans can identify with, and stars can influence fans' views, acting as ideologists. One Direction is discussed as an example that fits the model of a pop star. Their image was carefully constructed through TV performances and social media campaigns. They became hugely popular and influential through merchandise, charity work, and social media interactions with fans. However, the departure of Zayn Malik damaged their image, showing how fragile a constructed pop star persona can be.
Task 2
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- She will be a young mixed-race singer portrayed as multicultural to appeal to wider audiences.
- Her unique and recognizable look will include a large wig, like Erykah Badu's style.
- The music video will feature only female characters and experiment with sexuality and feminism to seem current.
- The artist's extraordinary dance and fashion style will inspire fans and attract both male and female viewers.
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A level Dyer
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Star image
1) Richard Dyer's star theory argues that celebrities are constructed images rather than real people, shaped by the media and industry to appeal to audiences.
2) Miley Cyrus began her career as the wholesome character Hannah Montana on Disney, cultivating a large young fanbase. As she grew older, her record label transformed her image into a more sexualized "party girl" persona to attract new audiences.
3) Miley uses social media to craft a star personality focused on animal adoption, allowing fans to feel connected to her ideals and lifestyle. Her changing appearances and personalities over time reflect the music industry's efforts to keep her relevant to contemporary audiences and trends.
Stars and stardom grade booster
Ariana Grande is a pop star who first signed with record label Republic Records in 2013. Republic Records represents many established artists across genres, which helped build Ariana Grande's status as a new artist. However, being signed to such a large label also risks her image blending in or replicating other artists instead of having a distinct identity. Ariana Grande's star image incorporates some common traits like youthfulness and talent, but avoids others like aggression that could negatively influence her young audience. She promotes sexuality and originality in her music and fashion to stand out competitively in the pop genre.
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Richard Dyer's theory distinguishes between a pop performer and pop star. A pop performer becomes a pop star when their persona is delivered to the public through means other than just their music. Dyer believes this allows for a stronger connection between the artist and audience. Stars are constructed by institutions to appeal to audiences in ways that will maximize financial benefits. Constructions include star images, ideology promotion, and crafted personalities. Katy Perry exemplifies these constructions through her transformed fashion sense, charity work, and evolving persona.
Star theory
Richard Dyer's star theory argues that music institutions construct pop stars to gain financial benefits from increased publicity. Rihanna exemplifies this theory as her persona has been molded over time from a "good girl" to a "bad girl" through elaborate outfits, dancing, and image changes. The music industry strategically crafts artist personas and stories to keep audiences engaged and spending money on new music and celebrity gossip.
Star theory
Dyer's star theory proposes that stars are constructed images made of various promotional materials rather than real people. He describes stars as constructions, and how the industry and audience shape them. Justin Bieber is a great example of a constructed star, as he was discovered on YouTube and guided by his managers to appeal to his target audience of young girls through his music, persona, and image. His "streetwise" look was arguably developed artificially to counter claims of him looking too young and boost his popularity on social media.
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This document discusses characteristics of the indie music genre. It notes that indie album covers and photos often feature artists with serious facial expressions, dark clothing, unpolished hair and makeup, and unconventional or unstaged photo shots. Bands are commonly depicted with a casual stance that gives an impression of anarchy. Costumes aim to make artists appear alternative, unique, and different from mainstream pop artists through traits like wild hair, tattoos, and smoking. Indie fashion involves skinny jeans, simple t-shirts, casual jackets and trainers.
Jorja smith
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The document summarizes the key elements and intentions behind a music video created by Aisha and Anisa. It discusses how the video visually represents the lyrics about moving forward and achieving success through symbols like a bridge and trees. It also conveys meaningful messages to youth through shots related to the lyrics on topics like drugs, mental health, and friendship. Intertextual references to other songs by the artist and close-ups of lip syncing were included to engage the audience. The video challenges some traditional theories of music videos by not over-sexualizing the female character and prioritizing conveying the song's strong messages over solely selling the artist's image.
Star Image
Richard Dyer's theory analyzes pop artists as media texts and distinguishes between performers and pop stars known for their personal lives. The document uses Rihanna as an example of a pop star. According to Dyer's theory, clever management is key to becoming a pop star by generating publicity through scandals. Pop stars are constructed personas similar to films, though based on real people. Audiences only see curated versions of artists' lives. The music industry shapes artists to meet audience demands. Pop stars promote cultural values and ideologies to interest audiences. Rihanna exemplifies this as a influential female artist who connects with fans on social media and sets trends through her public image.
Richard dyer
Richard Dyer is an English academic who specializes in representation of race, gender, and sexuality in entertainment. He developed the star theory, which proposes that celebrities are constructed images rather than real people. Stars are manufactured by industries through various materials for financial gain targeting specific audiences. Dyer argues stars are commodities that are produced and consumed based on their meanings. Rihanna fits Dyer's definition of a star as her persona has been constructed over time through styles, fashion, and branding to keep her career relevant and in the public spotlight.
Star image
Dyer's theory states that stars are constructed images rather than real people. Their persona is crafted by institutions like record labels to target specific audiences for financial gain. Rihanna is presented as an example of this theory, as her record label Def Jam transformed her image from a singer into a pop star by promoting her presence in magazines and parties. This increased her recognition beyond just music. Rihanna has also maintained her stardom through her charity foundation which has had a lasting cultural impact according to Dyer's theory of what makes a "true pop star". Her changing appearances over the years reflect how her image has been tailored to trends to appeal to audiences.
Star theory
The document discusses Richard Dyer's Star theory, which proposes that celebrities are commodities created by corporations to make money from specific target audiences. The theory also argues that celebrities can influence societal beliefs and values if they have a significant cultural impact. The document then provides examples of the cultural impact of artists like the Beatles, Madonna, and the Spice Girls through their music and fashion styles that challenged norms and empowered women. It also discusses how modern music videos are consumed via media convergence and how they reflect contemporary society.
Star task 3
Richard Dyer's star theory states that celebrities are constructed images meant to appeal to audiences and make money. A performer becomes a star when their persona is publicized beyond just their music. Dyer identifies four aspects of star construction: stars as constructions, where celebrities are artificial images with unique selling points; industry and audience, where record companies shape stars to appeal to target demographics; ideology and culture, where stars promote beliefs to audiences; and character and personality, where public personas are based on generations and conform to audiences. The document uses Justin Bieber as an example, analyzing how his image and persona have been constructed over time across these four areas to maximize his appeal and profits.
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Richard Dyer proposes that stars have multiple key features: they are images constructed from a range of materials to be consumed as commodities. They depend on subsidiary media and are made up of meanings that interest audiences. Stars must be simultaneously ordinary and extraordinary, and present and absent for consumers. Miley Cyrus's star image is incoherent, ensuring audiences strive to make sense of her through her products. Her unpredictable behavior and style changes keep audiences interested in completing her image through continued consumption. She applies the paradoxes by alternating between ordinary and extraordinary, and being present and absent from her "old" self through career changes.
Richard dyer theory
Richard Dyer is a British academic professor who specializes in film studies at King's College London. He is known for his star theory, which argues that celebrities are constructed by media institutions for financial profit. The theory has three parts: stars are constructed identities rather than real people; stars are commodities produced to make money; and stars represent certain ideologies to create fan bases. Dyer used examples like Lady Gaga to show how stars are modeled to appeal to target audiences. He believes stars allow audiences to relate their own feelings.
A2 Media Studies - Star Theory(Richard Dyer)
Richard Dyer's star theory proposes that a pop star's image is a constructed fiction formed through various media like advertising, magazines, and films. A star becomes a commodity and brand that fans can identify with, and stars can influence fans' views, acting as ideologists. One Direction is discussed as an example that fits the model of a pop star. Their image was carefully constructed through TV performances and social media campaigns. They became hugely popular and influential through merchandise, charity work, and social media interactions with fans. However, the departure of Zayn Malik damaged their image, showing how fragile a constructed pop star persona can be.
Task 2
The document discusses how Richard Dyer's theory of star images can be applied to construct an image for a band called "Jack Thompson". It describes setting the band's music video in the 1960s style to portray them as creative artists drawing from past music, yet also modern. Scenes of the band playing instruments and a 1960s TV show setting aim to show them as talented but not "synthetic". The digipack and poster further the image of an international yet youthful band appealing to audiences aged 18-25 who enjoy less mainstream music.
Star image for my artist
The document discusses constructing a star image for a new female artist. Some key points:
- The artist will have a synthetic image that is carefully constructed but also possess some organic qualities.
- She will be a young mixed-race singer portrayed as multicultural to appeal to wider audiences.
- Her unique and recognizable look will include a large wig, like Erykah Badu's style.
- The music video will feature only female characters and experiment with sexuality and feminism to seem current.
- The artist's extraordinary dance and fashion style will inspire fans and attract both male and female viewers.
TASK TWO: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY...
The document discusses Richard Dyer's theories of star image construction and applies them to the marketing strategy for an indie band called "The Factory." According to Dyer, a star image must present the artist as both ordinary and extraordinary. "The Factory's" image emphasizes traits like youthfulness, rebellion, sexual magnetism, originality, and creativity to appeal to their target 16-25 year old alternative music audience. Visuals, music videos, and album packaging are used to portray the band as relatable yet talented musicians focused on their craft.
A level Dyer
Richard Dyer was an English academic who studied stardom and developed the idea that a star's image and persona heavily influences how audiences experience and perceive them. He analyzed how stars are constructed through various media like publicity materials, reviews, and the films/music themselves. True pop stars have a lasting significance and "brand awareness" over time through a combination of sociological and cultural impacts, rather than being artificially manufactured based on short-term appeals. While the music industry aims to construct profitable star personas, audiences may prefer stars who feel more authentic and representative of their own tastes and values.
Star image
1) Richard Dyer's star theory argues that celebrities are constructed images rather than real people, shaped by the media and industry to appeal to audiences.
2) Miley Cyrus began her career as the wholesome character Hannah Montana on Disney, cultivating a large young fanbase. As she grew older, her record label transformed her image into a more sexualized "party girl" persona to attract new audiences.
3) Miley uses social media to craft a star personality focused on animal adoption, allowing fans to feel connected to her ideals and lifestyle. Her changing appearances and personalities over time reflect the music industry's efforts to keep her relevant to contemporary audiences and trends.
Stars and stardom grade booster
Ariana Grande is a pop star who first signed with record label Republic Records in 2013. Republic Records represents many established artists across genres, which helped build Ariana Grande's status as a new artist. However, being signed to such a large label also risks her image blending in or replicating other artists instead of having a distinct identity. Ariana Grande's star image incorporates some common traits like youthfulness and talent, but avoids others like aggression that could negatively influence her young audience. She promotes sexuality and originality in her music and fashion to stand out competitively in the pop genre.
Star Image - Richard Dyer
Richard Dyer's theory distinguishes between a pop performer and pop star. A pop performer becomes a pop star when their persona is delivered to the public through means other than just their music. Dyer believes this allows for a stronger connection between the artist and audience. Stars are constructed by institutions to appeal to audiences in ways that will maximize financial benefits. Constructions include star images, ideology promotion, and crafted personalities. Katy Perry exemplifies these constructions through her transformed fashion sense, charity work, and evolving persona.
Star theory
Richard Dyer's star theory argues that music institutions construct pop stars to gain financial benefits from increased publicity. Rihanna exemplifies this theory as her persona has been molded over time from a "good girl" to a "bad girl" through elaborate outfits, dancing, and image changes. The music industry strategically crafts artist personas and stories to keep audiences engaged and spending money on new music and celebrity gossip.
Star theory
Dyer's star theory proposes that stars are constructed images made of various promotional materials rather than real people. He describes stars as constructions, and how the industry and audience shape them. Justin Bieber is a great example of a constructed star, as he was discovered on YouTube and guided by his managers to appeal to his target audience of young girls through his music, persona, and image. His "streetwise" look was arguably developed artificially to counter claims of him looking too young and boost his popularity on social media.
Researching Genre
This document discusses characteristics of the indie music genre. It notes that indie album covers and photos often feature artists with serious facial expressions, dark clothing, unpolished hair and makeup, and unconventional or unstaged photo shots. Bands are commonly depicted with a casual stance that gives an impression of anarchy. Costumes aim to make artists appear alternative, unique, and different from mainstream pop artists through traits like wild hair, tattoos, and smoking. Indie fashion involves skinny jeans, simple t-shirts, casual jackets and trainers.
Jorja smith
Jorja Smith is a female R&B and pop artist who appeals mainly to 15-25 year old girls. Her music campaign promotes her new album through her website, music video, and album packaging. The campaign stays true to Jorja Smith's natural image and feminist messages, which engages her primarily female audience. All elements of the campaign, including the website, video, and album packaging, feature consistent fonts and styles that match Jorja Smith's rustic R&B sound.
Narrative
The document summarizes the key elements and intentions behind a music video created by Aisha and Anisa. It discusses how the video visually represents the lyrics about moving forward and achieving success through symbols like a bridge and trees. It also conveys meaningful messages to youth through shots related to the lyrics on topics like drugs, mental health, and friendship. Intertextual references to other songs by the artist and close-ups of lip syncing were included to engage the audience. The video challenges some traditional theories of music videos by not over-sexualizing the female character and prioritizing conveying the song's strong messages over solely selling the artist's image.
Star Image
Richard Dyer's theory analyzes pop artists as media texts and distinguishes between performers and pop stars known for their personal lives. The document uses Rihanna as an example of a pop star. According to Dyer's theory, clever management is key to becoming a pop star by generating publicity through scandals. Pop stars are constructed personas similar to films, though based on real people. Audiences only see curated versions of artists' lives. The music industry shapes artists to meet audience demands. Pop stars promote cultural values and ideologies to interest audiences. Rihanna exemplifies this as a influential female artist who connects with fans on social media and sets trends through her public image.
Richard dyer
Richard Dyer is an English academic who specializes in representation of race, gender, and sexuality in entertainment. He developed the star theory, which proposes that celebrities are constructed images rather than real people. Stars are manufactured by industries through various materials for financial gain targeting specific audiences. Dyer argues stars are commodities that are produced and consumed based on their meanings. Rihanna fits Dyer's definition of a star as her persona has been constructed over time through styles, fashion, and branding to keep her career relevant and in the public spotlight.
Star image
Dyer's theory states that stars are constructed images rather than real people. Their persona is crafted by institutions like record labels to target specific audiences for financial gain. Rihanna is presented as an example of this theory, as her record label Def Jam transformed her image from a singer into a pop star by promoting her presence in magazines and parties. This increased her recognition beyond just music. Rihanna has also maintained her stardom through her charity foundation which has had a lasting cultural impact according to Dyer's theory of what makes a "true pop star". Her changing appearances over the years reflect how her image has been tailored to trends to appeal to audiences.
Star theory
The document discusses Richard Dyer's Star theory, which proposes that celebrities are commodities created by corporations to make money from specific target audiences. The theory also argues that celebrities can influence societal beliefs and values if they have a significant cultural impact. The document then provides examples of the cultural impact of artists like the Beatles, Madonna, and the Spice Girls through their music and fashion styles that challenged norms and empowered women. It also discusses how modern music videos are consumed via media convergence and how they reflect contemporary society.
Star task 3
Richard Dyer's star theory states that celebrities are constructed images meant to appeal to audiences and make money. A performer becomes a star when their persona is publicized beyond just their music. Dyer identifies four aspects of star construction: stars as constructions, where celebrities are artificial images with unique selling points; industry and audience, where record companies shape stars to appeal to target demographics; ideology and culture, where stars promote beliefs to audiences; and character and personality, where public personas are based on generations and conform to audiences. The document uses Justin Bieber as an example, analyzing how his image and persona have been constructed over time across these four areas to maximize his appeal and profits.
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TASK TWO: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY...
TASK TWO: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY...
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Définir une stratégie éditoriale pour votre site
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Miley cyrus wrecking ball music video analysis- Nicole Clark
The music video for Miley Cyrus's song "Wrecking Ball" featured numerous close-ups of the singer crying and later riding a wrecking ball nude, portraying vulnerability transforming into confidence. Through metaphors of destruction, intimate camera angles and rapid cuts, the controversial video explored themes of a relationship's demise while promoting Cyrus's new image and garnering significant attention online and media coverage.
Miley cyrus wrecking ball
The music video for Miley Cyrus's song "Wrecking Ball" featured extreme close-ups of her crying and later riding a wrecking ball nude to portray her transition from Disney star to sexual woman. Through rapid cuts and voyeuristic angles, the video used sexual imagery and Cyrus's exposed body to draw attention and controversy which helped promote the song's commercial success.
Star Theory & Pop Videos
The document discusses Richard Dyer's Star Theory and how it relates to Britney Spears' evolving career and music videos. [1] Dyer believes that stars are constructed through artificial images to appeal to target audiences and make money. [2] Britney Spears was initially constructed as a role model for teen girls but her identity was limited by stereotypes. [3] Her early videos emphasized "girlie iconography" but also hinted at sexuality, and her image became more sexual as her career progressed, challenging her original construction.
Star image – miley cyrus
Richard Dyer's star theory argues that pop stars are constructed images created by music companies through advertising and promotion to make money. Miley Cyrus exemplifies this theory as she transformed her image from a Disney Channel pop performer to an explicit pop star through changes in music style, record label, and risqué on-stage performances and outfits. This new image attracted more fans and increased profits for her record label by catering to popular music and fashion trends.
Contrasting career artists
Taylor Swift began her career as an organic artist focused on songwriting and playing guitar, but transitioned to a more synthetic approach after 2012. She changed her music genre from country to pop, adopted a sexier image, and emphasized singles, videos, and merchandise over albums. This shift aligns with Keith Negus's distinction between organic artists who have freedom to develop naturally versus synthetic artists who are commercially focused with reconstructed images. Richard Dyer's theory of star images as incomplete also applies as Swift modified her image to appeal to broader audiences while maintaining her songwriting talents.
Star Theory
Richard Dyer's Star Theory discusses how record labels construct and market artists to appeal to target audiences. Artists can become trendsetters by influencing fans' styles and beliefs. Stars are presented as "real" people to support dominant ideologies. Music videos use signifiers of gender and race to appeal to genres' audiences. Britney Spears' early videos emphasized girly stereotypes but her 2007 videos showed personal struggles as her custody battle played out.
Star theory
Here is a power point based on the star theory created by Richard dyer. I have also included case studies and examples in relation to the theory.
New rd st on miley
Richard Dyer's star theory proposes that celebrities, or "stars", are constructed images rather than real people. Their public personas are crafted by media institutions for financial gain by appealing to specific target audiences. Miley Cyrus is presented as an example of this theory, as her image was deliberately rebranded from a wholesome children's entertainer to a "rebel" in order to increase her popularity and profits through greater media attention and record sales.
Blog Task2
The document discusses different promotional materials created for a band called "Lilly and the Tea Leaves". The video features the singer in a bird cage representing her psyche being trapped by her guilty conscience. The digipak and magazine advertisement feature the same bird cage image to maintain brand consistency. Both are designed to attract audiences and sell the band's music and concert tickets. The band tells stories through their lyrics, representing the "Televised Bards" style of music.
Blog 2
The document discusses the marketing materials created for a band called "Lilly and the Tea Leaves", including a music video, CD digipack, magazine advertisement, and how they work together synergistically. The video uses symbolic imagery of the singer in a birdcage to represent her psyche and feelings of guilt. The marketing elements were designed to attract different target audiences while maintaining a consistent aesthetic and theme around the birdcage imagery.
Blog 8 star theory britney (b
Richard Dyer's star theory argues that artists are constructed through marketing and media images rather than being purely authentic. He believes consumers prefer artists who convey genuine emotions rather than manufactured personas. Dyer also claims stars are crafted to appeal to target audiences and support dominant social ideologies. Britney Spears' early videos are analyzed as portraying a sexualized female identity that could empower women or promote objectification depending on interpretation. Her career transitioned from innocent teen to sexualized image.
Youth gender etc
This document discusses Richard Dyer's star theory and how youth, gender, and ethnicity are represented in indie music videos. It explains that stars are constructed through marketing rather than reflecting the real person. For example, Miley Cyrus' star persona differs from who she is privately. It also notes that stars are made into commodities to generate profit, and this leads record labels to produce similar stars. Gender representation in music videos often depicts a male gaze and women as objects. Ethnicity of stars can influence fans' views, and portrayals sometimes rely on stereotypes that may not accurately represent a group.
Star image
1) Richard Dyer's star theory argues that pop stars are constructed images rather than real people, built through elements like music videos and magazines to appeal to target audiences.
2) Pop stars are manufactured by companies to make money through merchandise, concerts, and fan interactions. Their public images are crafted to seem likable to audiences.
3) Justin Bieber's star image has been constructed through his music, videos, magazines, and social media to appeal to audiences, especially teenage girls. His hairstyles and fashion became trends that fans copied. However, his behavior has recently been portrayed more negatively through controversies.
Richard Dyer
Richard Dyer's theory is that celebrities are manufactured by the music industry to make money from audiences. Celebrities represent certain ideologies that influence their fans. One Direction conforms to stereotypes of a boy band through their appearance and music videos, which helps them attract female fans and sales. In contrast, Meghan Trainor challenges stereotypes of female singers' appearances in "All About That Bass." The actors in the student's own music video conform to popular stereotypes, resembling celebrities like Selena Gomez and Justin Bieber, to appeal to audiences.
Blog Task 2 (Power Point)
The document discusses Richard Dyer's theory of star image and how it can be applied to construct an image for a band. It explains that a star image involves portraying a band as both ordinary and extraordinary, and present and absent, to attract audiences. The document analyzes how the band's video, digipak cover, and magazine advert represent elements of youthfulness, rebellion, sexual magnetism, and talent/creativity to target a relevant demographic based on Dyer's theory of constructing a coherent yet incomplete star image.
Star image
The document discusses Richard Dyer's star theory, which argues that stars are constructed images rather than real people. Stars are manufactured by record companies to appeal to audiences and generate revenue. Stars represent shared cultural values and help promote certain ideologies. While stars begin as real people, the transformation process turns them into constructs that influence audiences' ideas of what people should be like. Maintaining a consistent persona through image motifs is important for pop stars to sustain their brand over time. Examples discussed are the Red Hot Chili Peppers' recurring star logo and Eminem's consistent font style.
The star theory
The document discusses the "star theory" which proposes that stars are constructed images rather than real people. Stars must seem both ordinary and extraordinary to consumers. They must also be simultaneously present and absent. Music videos and social media allow stars to construct their image while maintaining an element of mystery. Lady Gaga and Madonna are used as examples of stars who exhibit rebellious, creative personalities and successfully balance presence with absence, maintaining interest in their image and brand.
Richard Dyer Miley Cyrus
Miley Cyrus transitioned from a Disney Channel star to a pop star with a rebellious persona marked by provocative outfits and sexual performances. This new image helped make her a unique selling point that drove increased sales of records, merchandise, and social media views. While some saw her image as inappropriate, it aligned with modern audiences and connected them to Cyrus, allowing record companies to profit as theorized in Richard Dyer's Star Theory about constructed pop stars.
Stardom
1. Pop stars have more control over constructing their persona through their own music and performance compared to film stars. A pop star's persona is developed chronologically over time through their albums.
2. However, maintaining a pop star's persona over multiple albums can be challenging as the inspiration for their initial persona may disappear, leading to "second album syndrome."
3. A pop star's persona is a fragile construction that requires constant nurturing through the discourse between the star and their audience. Their character and personality are primarily developed through the sentiments expressed in their songs.
Music powerpoint- The 1975
The document discusses various media representations of the band The 1975. It summarizes music videos for songs like "Robbers" that portray a moody, rebellious aesthetic through techniques like black and white coloring and retro cinematography. Social media platforms like Twitter, Instagram and the band's website are also analyzed for their use of a consistent pink/white color scheme and intriguing, minimalist visuals to engage fans. A negative review from a music critic highlighting the band's depictions of drug and alcohol use is contrasted with evidence of their large fanbase. Print media like magazine covers feature dominant images of the lead singer and reinforce the band's dark, indie image through techniques such as low-key lighting and moody facial
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Miley cyrus wrecking ball music video analysis- Nicole Clark
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Eval task 11
The document discusses various forms and conventions used in music videos, including camera shots, editing techniques, costumes, props, lighting, and locations to convey meaning and move the narrative. It also examines how these same conventions are applied to other media forms like a digital album cover and website to create cohesion across products and represent the artist as a genuine, organic musician working to achieve success.
Evaluation task 1
The document discusses conventions used in music videos. It provides examples from the author's own music video for an artist named Alec. Some conventions discussed and used include close-up shots to emphasize emotion, long shots to establish location, rhythmic editing to match the song, costume and prop changes to show the artist's progression, and natural lighting and locations to portray the artist as down-to-earth. Inspiration was drawn from artists like Ed Sheeran and Passenger who began as buskers and grew in success. The locations and lighting were chosen to fit the narrative of Alec as a new, hardworking artist striving to make it in the industry.
Pitch 1
The document proposes an idea for a music video about revenge. In the proposed story, a teenage girl finds out her boyfriend has been cheating on her and becomes overwhelmed with anger and the desire for revenge. At the beginning of the video, the girl is dressed innocently, but after discovering the cheating, she transforms into a "bad ass" girl dressed all in black with dark makeup and piercings. Throughout the video, the girl is surrounded by smoke, fire and other dark elements as she destroys her ex-boyfriend's belongings like his guitar and car to enact revenge.
Whistle for the choir powerpoint
The music video idea involves a male busker on the street who writes and performs the song "Whistle For The Choir." Over time, his performances attract more attention as his small audience grows. Throughout his performances, the same woman walks by daily without noticing him. Eventually, the pub owner offers him a gig where his audience continues expanding. During his largest performance, the woman looks up from her phone and recognizes the man is singing about her.
Album cover
This document lists albums from various artists including marlowe's debut EP "it's turning me on" and three subsequent albums, and albums from TESTCARD titled "LINES" and ROJA titled "Promises I should have kept". The document appears to be cataloging the discographies of several musical artists.
Si%27s%20album%20covers
This document lists albums by various artists including marlowe's debut EP "it's turning me on", debut album "darksparklecorner", and 2nd album "a day in july" as well as their 3rd album "deep breathe fake air". It also lists TESTCARD's debut album "LINES" and ROJA's debut album "Promises I should have kept".
Artist transferamtion
Miley Cyrus originally gained fame playing the innocent character Hannah Montana on the Disney channel. However, she radically transformed her image after the show, cutting her hair short, bleaching it blonde, and adopting a more rebellious persona. This was seen in her music video for "Wrecking Ball," which featured nudity and sexual imagery, and greatly contrasted with her previous Disney image. While this new image attracted controversy and lost her some original fans, it also led to massive publicity and more mainstream success. Music theorists like Richard Dyer and Keith Negus have analyzed how music stars construct public images and personas in order to appeal to audiences and generate revenue for the music industry.
Task 1 in what ways does my media product
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Artist transferamtion
- 1. Career artist contrast From Dyer and Negus’s perception
- 2. Miley Cyrus Miley Cryus is the perfect example of how a artists star image can be radicalized over time, the impact of her star image changing has been partly the reason for her success and her being such a huge name in the media. The start of Miley Cyrus career: She was originally the star in the Hannah Montana
- 3. Stage one of Miley - Her first songs The climb This music video shows Miley in her first star image phase. This video depicts Miley as a sweet young innocent girl who is inspired by the world and wants to reach her full potential. This is exactly the image of a Disney channel role model who was a example to millions of teenage Girls.
- 4. Transformation of Miley Cyrus • After the Hannah Montana series finished Miley started taking her music career more seriously. However she decided to destroy the Disney channel style of a innocent young pretty girl who sang only dance-pop songs by over night changing her image. She cut of all her hair and bleached it blonde. Her pre existing fan base of teenage girls who loved the show Hannah Montana immediately disputed and disliked greatly her new look. Therefore her target audience changed as she became a more scandalous figure.
- 5. Analysis of Wrecking ball • This music video is one of her songs from her campaign called 'wrecking Ball'. It so massively juxtaposes from her former image of Hannah Montana on Disney channel. The singers new image resulted in her music video being the most watched music video on YouTube, which lead to massive controversy therefore meaning publicity. • Throughout this video i could pick out masses of rebranding of Miley Cyrus, the most obvious change is the lack of clothing she wore. At one point there was total nudity and you could see the rising collection of tattoos around her body as well as the newly chopped and bleached hair style which contributed to her change in image. She clearly wants leave her Disney experience in the past and distant herself greatly from that time by changing entirely to an anarchic, rebellious young adult who clearly just wants to live her life and have fun. • Another way in which her innocent image has changed to a vibrant out going loud personality is through the sexual connotations of her swinging on a 'wrecking ball' naked. This aspect of the music video make it not appealing to all as younger children will not appreciate her look and actions.
- 6. Richard Dyer • Richard Dyer is a music theorist who has written a lot about what a 'star' is through out many different media industries. To conclude his work and research he says a 'star' is just a image, not a real person. He believes stars are manufactured by the music industry to serve a purpose, to make money out of a audience, who will certainly respond to elements of a stars personality and actions by buying their albums, posters, toys clothes. Which makes them a obsessive fan. • “ stars are one of the ways in which conceptions of such persons are promulgated” - Dyer
- 7. Dyer also comments that the star image is incoherent meaning that audiences will continually strive to 'complete' or to 'make sense of' of the image due to two paradoxes. • Paradox 1 the star must be simultaneously ordinary and extraordinary for the consumer. • Paradox 2 the star must be simultaneously present and absent for the consumer.
- 8. Some common values of music stardom • - rebelion • - sexually attractive • - originality • - creative and talented • - success agains odds • - a disregard for social values relating to drugs, sex and polite behaviour
- 9. Keith Negus- ideologies of creativity • What keith negus looks for Is the ‘workign act’ he tries to identify two distinct ways of thinking about potential artists from within the music indusrty. • There are two types of ideology of creativitys, the first is organic and the other is synthetic.
- 10. The organic approach • A naturalistic approach to artists • The image of the artist is enhanced by the record company • the success of the artist have been nurtured by the record company. • The artisit is given time to evolve and progress through their career.
- 11. The synthetic approach • A combination approach to artists and material • The image of the artist is oftern constructedby the record company • The artist will be given short time to prove their success before other combinations will be tried out. • This type of person is ofetrn aimed at less sophisticated audiences.
- 12. Being able to balance the two • Overall it is said that the success of synthetic acts will fund the development and investemnts in organic acts. • Big record lables balance their roster with a combination of succesful synthetic and organic acts to ensure that there funds stand strong, this is a buisness technique