The document provides essential tips for effective SMS marketing, emphasizing the importance of immediate responses and utilizing offers to increase engagement. Key strategies include simplifying the call-to-action, targeting the audience effectively, and ensuring trust through clear identification and opt-in processes. It stresses the need for personal engagement and the appropriate timing for messages to maximize response rates.

1. Top Tips...
To Make
SMS Marketing
Work For You

2. Increase Your
Response Rates
Use SMS when you are looking
for immediate responses and
higher response rates.
Text Enable Your Advertising

3. Increase Your
Response Rates
Typically 95% of text messages
will be opened. Compare this
with just 25% of marketing
emails.

4. Increase Your
Response Rates
You can expect response times
to a text message to be within
an hour, and often within
minutes.

5. Offers Are
Important!
With SMS being such an
immediate channel Offers are
even more important!

6. Offers Are
Important!
Launch a Text Club!
Allow your customers to text in
to receive special offers from
you by text message.

7. Offers Are
Important!
Make It Personal!
Send your customer a mobile
voucher that can be redeemed.
These bring higher responses than
just general discounts.

8. Make It Simple
The easier you make it for your
customer, the more likely they
are to respond. Keep the callto-action simple!

9. Make It Simple
DON’T USE: “Register on our
Web site” in an SMS
DO USE: “Reply to this SMS” or
“Call Us Now on 023...”

10. Make It Simple
Use a Short Code in advertising
campaigns as this will increase
response rates.
Text the word RETAILER to 60777
is easier than
Text the word RETAILER to 07797 800

11. Real Life Example
Calvin Klein Campaign Features:
Immediate Response to Advert
Compelling Offer
Simple Call-to-Action

12. Target Effectively
Mobile phones are a highly
personal medium.
The more targeted your audience
are, the more successful your
campaign will be.

13. Target Effectively
Location, Location, Location!
Example: Retail stores can get
better results by promoting the
store nearest to the customer.
Several techniques are available for doing this

14. Target Effectively
It’s All in the Timing
SMS is immediate so the time of
day for your campaign is crucial.
Typically the best time to send an SMS
marketing campaign is mid to late
afternoon.

15. Gain Trust
Always identify your
organisation when sending
messages to your customers.
From: 07797800300
From: Audi-UK
Hello Mr Smith. Your
service is due in 14 days
time. Please call us on 023
1111 1111 to book it now.
Hello Mr Smith. Your
service is due in 14 days
time. Please call your
nearest Audi centre on
023 1111 1111 to book it
now.

16. Gain Trust
Have a Clear Opt-In Process
“Soft” Opt-In is not always good
practice for marketing messages
Make sure they know that you intend to
send marketing messages. Send an SMS
to explicitly ask them to opt-in.

17. Gain Trust
Provide a Route Out
It is a legal requirement in the UK
that you provide an easy opt-out
route. Using the word STOP in your
call to action is best practice.
e.g. Text IN2U STOP to 84477 to opt-out

18. Happy texting
Want to know more?
Just text 3DMTEXT to 60777