Reviewing the diferent paid advertising options available for internet marketing including pay-per-click (PPC) marketing and paid directory submissions
Learn the who, what, why, and how of Campaign Wizard. The journey is an epic tale of HubSpot sourcery. We created a workflow productivity tool in HubSpot's most recent App Accelerator program.
Transfer entire campaign templates with a few button clicks. You can launch sales and marketing initiatives lightning fast.
Check out our deck today and feel free to reach out for a free demo!
Affiliate marketing is a system where site A features buttons or links to site B and gets a percentage of any sales for site B. There are three main affiliate marketing models: pay per click, pay per sale, and pay per lead. The types of affiliate marketing include unattached, related, and involved marketing. The benefits of affiliate marketing include not having to create the product yourself, being able to work from home, setting your own work hours, and utilizing existing tools and resources.
Hero Conf London 2016 - The Definitive Framework for Bidding in AdWordsWijnand Meijer
This document provides an overview of bidding strategies and principles for Google AdWords campaigns. It begins with discussing the importance of proper goal setting, tracking, and attribution modeling as prerequisites for effective bidding. It then outlines several bidding principles, such as using value per click to guide max CPC bids and calculating bid adjustments based on segment performance compared to campaign averages. The document introduces a bidding framework that matches bid strategies to monthly conversions, with the goal of increasing quality score and ad rank through both manual optimization efforts and automated data-driven bidding. It concludes by listing several free bidding tools, scripts, and third-party platforms.
For HeroConf: 4 Search Query Focused Techniques You Must Be Using in Your Sho...Impression
This session will guide you through advanced applications of search query filtering for Shopping campaigns. Discover 4 advanced ways to proactively use search queries to improve your ROI and explore how considering user intent, analysing product performance and utilizing RLSA audience targeting will open up new possibilities for advertisers to use search queries more effectively. You will learn:
The 4 techniques
Real-life examples of how the techniques have individually improved ROI of already successful Shopping campaigns
How to use the hidden AdWords column which matches product ID and search query data
Liam Wade
IMPRESSION DIGITAL
This document provides tips and suggestions for creating effective banner ads, including:
- Include relevant images that associate the ad with the business, like coffee drinks for a coffee shop or houses for a realtor.
- Emphasize one benefit and clear call-to-action per ad to avoid confusing viewers.
- Use legible fonts that are easy to read, especially on smaller ad sizes.
- Graphic design can attract attention but the message is most important for effectiveness.
Aligning Sales and Marketing to Increase RevenueAct-On Software
The document discusses how aligning sales and marketing metrics can increase revenue by identifying sales-qualified leads, noting that organizations using a lead scoring process see a 138% ROI compared to 78% for those not using scoring. It provides examples of sales and marketing measurements that can be tracked, and recommends tactics like regular communication between teams, attending each other's meetings, and using multi-touch email campaigns to improve coordination between the functions.
Reviewing the diferent paid advertising options available for internet marketing including pay-per-click (PPC) marketing and paid directory submissions
Learn the who, what, why, and how of Campaign Wizard. The journey is an epic tale of HubSpot sourcery. We created a workflow productivity tool in HubSpot's most recent App Accelerator program.
Transfer entire campaign templates with a few button clicks. You can launch sales and marketing initiatives lightning fast.
Check out our deck today and feel free to reach out for a free demo!
Affiliate marketing is a system where site A features buttons or links to site B and gets a percentage of any sales for site B. There are three main affiliate marketing models: pay per click, pay per sale, and pay per lead. The types of affiliate marketing include unattached, related, and involved marketing. The benefits of affiliate marketing include not having to create the product yourself, being able to work from home, setting your own work hours, and utilizing existing tools and resources.
Hero Conf London 2016 - The Definitive Framework for Bidding in AdWordsWijnand Meijer
This document provides an overview of bidding strategies and principles for Google AdWords campaigns. It begins with discussing the importance of proper goal setting, tracking, and attribution modeling as prerequisites for effective bidding. It then outlines several bidding principles, such as using value per click to guide max CPC bids and calculating bid adjustments based on segment performance compared to campaign averages. The document introduces a bidding framework that matches bid strategies to monthly conversions, with the goal of increasing quality score and ad rank through both manual optimization efforts and automated data-driven bidding. It concludes by listing several free bidding tools, scripts, and third-party platforms.
For HeroConf: 4 Search Query Focused Techniques You Must Be Using in Your Sho...Impression
This session will guide you through advanced applications of search query filtering for Shopping campaigns. Discover 4 advanced ways to proactively use search queries to improve your ROI and explore how considering user intent, analysing product performance and utilizing RLSA audience targeting will open up new possibilities for advertisers to use search queries more effectively. You will learn:
The 4 techniques
Real-life examples of how the techniques have individually improved ROI of already successful Shopping campaigns
How to use the hidden AdWords column which matches product ID and search query data
Liam Wade
IMPRESSION DIGITAL
This document provides tips and suggestions for creating effective banner ads, including:
- Include relevant images that associate the ad with the business, like coffee drinks for a coffee shop or houses for a realtor.
- Emphasize one benefit and clear call-to-action per ad to avoid confusing viewers.
- Use legible fonts that are easy to read, especially on smaller ad sizes.
- Graphic design can attract attention but the message is most important for effectiveness.
Aligning Sales and Marketing to Increase RevenueAct-On Software
The document discusses how aligning sales and marketing metrics can increase revenue by identifying sales-qualified leads, noting that organizations using a lead scoring process see a 138% ROI compared to 78% for those not using scoring. It provides examples of sales and marketing measurements that can be tracked, and recommends tactics like regular communication between teams, attending each other's meetings, and using multi-touch email campaigns to improve coordination between the functions.
Undiscovered Publics: Open Access and the (Digital) HumanitiesSpencer Keralis
This presentation focuses on how digital media has the potential to revolutionize both scholarly communication and research methods in the humanities. I suggest that humanities scholars collaborate with librarians, technologists, and new media practitioners to overcome resistance to open access within their disciplines and open up wider audiences for humanistic scholarship.
The document discusses exploring and preparing movie data for predictive modeling. It begins by describing the movie dataset, which contains information on 651 movies. Several variables are identified as relevant for understanding audience scores. The data is then cleaned by removing incomplete observations, leaving 650 movies. Exploratory analysis finds most movies are dramas and comedies. Runtimes, ratings, and scores are right-skewed. Graphs are made to visualize distributions of variables like genre, year, and ratings that may impact audience scores.
Distrito es una tienda de muebles ubicada en Santo Domingo que ofrece piezas de diseñadores europeos reconocidos. Cuenta con profesionales capacitados que brindan un tour para explicar los servicios, incluyendo ideas para el diseño de espacios mediante muestras. La tienda tiene dos pisos de showroom y un patio exterior, ofreciendo una variedad de mobiliario para proyectos residenciales y comerciales a gran escala.
– Erros, aprendizados e boas práticas na implantação de transformações organi...EloGroup
Apresentações para o Setor Público
– Erros, aprendizados e boas práticas na implantação de transformações organizacionais a partir de um BPMS [Público]
Research Data Management in Academic Libraries: Meeting the ChallengeSpencer Keralis
TLA Program Committee sponsored Preconference talk from Texas Library Association Conference 2013.
CPE#388: SBEC 1.0; TSLAC 1.0
April 24, 2013; 4:00 -4:50 pm
Managing research data is a hot topic in academic libraries. With increased government oversight of publicly-funded research projects, librarians must strive to meet the demand for innovative solutions for managing research information and training the new eneration of librarians to address this issue.
[BPM DAY Brasília 2015] MDS-Gestão de processos na Certificação de Entidades ...EloGroup
1. O documento descreve um projeto de gestão de processos para a certificação de entidades beneficentes de assistência social no Brasil, com o objetivo de reduzir o tempo de decisão e o passivo de processos.
2. O cronograma do projeto incluiu análises da situação atual e de melhorias, além do desenho da situação futura e um plano de implantação.
3. Após a implementação das melhorias, como a automação e supervisão de processos, os resultados mostraram um aumento significativo no número de decisões sobre certificações
There are 5 poor listening styles: 1) Spacing out, where the mind wanders and daydreams. 2) Selective listening, only paying attention to parts of interest. 3) Word listening, focusing only on words without body motions or tone. 4) Self-centered listening, seeing everything only from one's own point of view. 5) Self-centered listening can also involve probing for emotions before people are ready, advising from one's own view, or judging others in one's head.
O documento descreve como vários pontos turísticos e cidades no Brasil desligaram as luzes por uma hora em apoio à Hora do Planeta. Locais como o Cristo Redentor no Rio de Janeiro, a Praça da Sé em São Paulo e o Mercado de São Brás em Belém tiveram as luzes desligadas. Ações como apresentações à luz de velas ocorreram durante o período de apagão simbólico.
The document summarizes how synergizing helps meet the Public Victory. It provides an example of how Walt Disney and his team of animators revolutionized children's films by working together synergistically. No one person alone could have created iconic characters like Mickey Mouse, but by celebrating diversity, avoiding cliques and ignorance, and working as a cooperative team, they were able to achieve much more and help make Disney a success. Synergizing allows groups to build on each other's strengths and accomplish more together than alone.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses using SaltStack to implement DevOps practices in the enterprise. It outlines some common enterprise concerns, such as managing services, service level agreements, and configuration databases. It then demonstrates SaltStack capabilities like deploying a stack, scaling services, patching systems, and generating reports. The document emphasizes gaining management buy-in through communicating benefits in business terms and showing quick wins. It recommends starting simply and iteratively improving processes like patching by developing remote execution workflows and interfaces.
1ª Pesquisa Iniciativas em BPM – Evento IQPC 2008EloGroup
O documento apresenta os resultados de uma pesquisa sobre iniciativas em gestão por processos (BPM) realizada no Brasil em 2008. A pesquisa contou com a participação de profissionais de diversos setores e áreas de atuação. Os principais resultados indicam que as organizações entendem BPM de diferentes formas e que as motivações para adotar iniciativas de BPM também são variadas, incluindo necessidade de compliance, melhoria de produtividade e redução de custos. Muitas empresas ainda não possuem um grupo formal responsável por BPM.
Examination of shared services in PS (Ireland)Jacek Szwarc
The document provides an examination of shared services in the Irish public service and internationally. It finds that the Irish public service has made significant progress in implementing shared services centers in a short time period, especially in the civil service and health sectors. While benefits have yet to be fully realized, international experience and business cases prepared by the sectors indicate shared services can provide substantial quantitative cost savings as well as qualitative benefits like improved efficiency and service delivery. Critical success factors for shared services include maintaining government support, tracking and realizing planned benefits, and evolving the shared services vision in line with stakeholder needs.
Elo Group Modernizando A AplicaçãO De Matrizes De Risco Orientado A GrcEloGroup
O documento discute a aplicação de matrizes de riscos na gestão de riscos corporativos (GRC). Apresenta os desafios da prática do Risk and Control Self Assessment (RCSA) e formas de modernizar a abordagem, incluindo melhorar a definição de riscos, controles e apetite a riscos, além de inovar o sistema de classificação de riscos.
The 7 habits of highly effective people session 1Linpei Zhang
The document discusses problems and solutions. It argues that problems are often due to flawed paradigms or ways of thinking. A paradigm shift is needed to see problems differently and find true solutions. The new paradigm should be principle-centered, build character from the inside out, and involve continual self-renewal. The next session will overview the 7 Habits framework for making paradigm shifts and achieving personal change.
[Webinar] How To Build A Predictable ABM EngineMintigo1
To view the full webinar replay, please visit:
http://www.mintigo.com/webinar-how-to-build-a-predictable-abm-engine/
Description:
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
- How predictive marketing enables ABM
- Building a martech infrastructure for ABM
- How to structure the right ABM programs
- Understanding how analytics change with ABM
- Achieving marketing and sales alignment
Speakers:
- Josh Hill, Marketing Technologist & Demand Generation Expert
- Charlie Liang, Director of Marketing at Engagio
- Tony Yang, VP of Demand at Mintigo
Undiscovered Publics: Open Access and the (Digital) HumanitiesSpencer Keralis
This presentation focuses on how digital media has the potential to revolutionize both scholarly communication and research methods in the humanities. I suggest that humanities scholars collaborate with librarians, technologists, and new media practitioners to overcome resistance to open access within their disciplines and open up wider audiences for humanistic scholarship.
The document discusses exploring and preparing movie data for predictive modeling. It begins by describing the movie dataset, which contains information on 651 movies. Several variables are identified as relevant for understanding audience scores. The data is then cleaned by removing incomplete observations, leaving 650 movies. Exploratory analysis finds most movies are dramas and comedies. Runtimes, ratings, and scores are right-skewed. Graphs are made to visualize distributions of variables like genre, year, and ratings that may impact audience scores.
Distrito es una tienda de muebles ubicada en Santo Domingo que ofrece piezas de diseñadores europeos reconocidos. Cuenta con profesionales capacitados que brindan un tour para explicar los servicios, incluyendo ideas para el diseño de espacios mediante muestras. La tienda tiene dos pisos de showroom y un patio exterior, ofreciendo una variedad de mobiliario para proyectos residenciales y comerciales a gran escala.
– Erros, aprendizados e boas práticas na implantação de transformações organi...EloGroup
Apresentações para o Setor Público
– Erros, aprendizados e boas práticas na implantação de transformações organizacionais a partir de um BPMS [Público]
Research Data Management in Academic Libraries: Meeting the ChallengeSpencer Keralis
TLA Program Committee sponsored Preconference talk from Texas Library Association Conference 2013.
CPE#388: SBEC 1.0; TSLAC 1.0
April 24, 2013; 4:00 -4:50 pm
Managing research data is a hot topic in academic libraries. With increased government oversight of publicly-funded research projects, librarians must strive to meet the demand for innovative solutions for managing research information and training the new eneration of librarians to address this issue.
[BPM DAY Brasília 2015] MDS-Gestão de processos na Certificação de Entidades ...EloGroup
1. O documento descreve um projeto de gestão de processos para a certificação de entidades beneficentes de assistência social no Brasil, com o objetivo de reduzir o tempo de decisão e o passivo de processos.
2. O cronograma do projeto incluiu análises da situação atual e de melhorias, além do desenho da situação futura e um plano de implantação.
3. Após a implementação das melhorias, como a automação e supervisão de processos, os resultados mostraram um aumento significativo no número de decisões sobre certificações
There are 5 poor listening styles: 1) Spacing out, where the mind wanders and daydreams. 2) Selective listening, only paying attention to parts of interest. 3) Word listening, focusing only on words without body motions or tone. 4) Self-centered listening, seeing everything only from one's own point of view. 5) Self-centered listening can also involve probing for emotions before people are ready, advising from one's own view, or judging others in one's head.
O documento descreve como vários pontos turísticos e cidades no Brasil desligaram as luzes por uma hora em apoio à Hora do Planeta. Locais como o Cristo Redentor no Rio de Janeiro, a Praça da Sé em São Paulo e o Mercado de São Brás em Belém tiveram as luzes desligadas. Ações como apresentações à luz de velas ocorreram durante o período de apagão simbólico.
The document summarizes how synergizing helps meet the Public Victory. It provides an example of how Walt Disney and his team of animators revolutionized children's films by working together synergistically. No one person alone could have created iconic characters like Mickey Mouse, but by celebrating diversity, avoiding cliques and ignorance, and working as a cooperative team, they were able to achieve much more and help make Disney a success. Synergizing allows groups to build on each other's strengths and accomplish more together than alone.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses using SaltStack to implement DevOps practices in the enterprise. It outlines some common enterprise concerns, such as managing services, service level agreements, and configuration databases. It then demonstrates SaltStack capabilities like deploying a stack, scaling services, patching systems, and generating reports. The document emphasizes gaining management buy-in through communicating benefits in business terms and showing quick wins. It recommends starting simply and iteratively improving processes like patching by developing remote execution workflows and interfaces.
1ª Pesquisa Iniciativas em BPM – Evento IQPC 2008EloGroup
O documento apresenta os resultados de uma pesquisa sobre iniciativas em gestão por processos (BPM) realizada no Brasil em 2008. A pesquisa contou com a participação de profissionais de diversos setores e áreas de atuação. Os principais resultados indicam que as organizações entendem BPM de diferentes formas e que as motivações para adotar iniciativas de BPM também são variadas, incluindo necessidade de compliance, melhoria de produtividade e redução de custos. Muitas empresas ainda não possuem um grupo formal responsável por BPM.
Examination of shared services in PS (Ireland)Jacek Szwarc
The document provides an examination of shared services in the Irish public service and internationally. It finds that the Irish public service has made significant progress in implementing shared services centers in a short time period, especially in the civil service and health sectors. While benefits have yet to be fully realized, international experience and business cases prepared by the sectors indicate shared services can provide substantial quantitative cost savings as well as qualitative benefits like improved efficiency and service delivery. Critical success factors for shared services include maintaining government support, tracking and realizing planned benefits, and evolving the shared services vision in line with stakeholder needs.
Elo Group Modernizando A AplicaçãO De Matrizes De Risco Orientado A GrcEloGroup
O documento discute a aplicação de matrizes de riscos na gestão de riscos corporativos (GRC). Apresenta os desafios da prática do Risk and Control Self Assessment (RCSA) e formas de modernizar a abordagem, incluindo melhorar a definição de riscos, controles e apetite a riscos, além de inovar o sistema de classificação de riscos.
The 7 habits of highly effective people session 1Linpei Zhang
The document discusses problems and solutions. It argues that problems are often due to flawed paradigms or ways of thinking. A paradigm shift is needed to see problems differently and find true solutions. The new paradigm should be principle-centered, build character from the inside out, and involve continual self-renewal. The next session will overview the 7 Habits framework for making paradigm shifts and achieving personal change.
[Webinar] How To Build A Predictable ABM EngineMintigo1
To view the full webinar replay, please visit:
http://www.mintigo.com/webinar-how-to-build-a-predictable-abm-engine/
Description:
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
- How predictive marketing enables ABM
- Building a martech infrastructure for ABM
- How to structure the right ABM programs
- Understanding how analytics change with ABM
- Achieving marketing and sales alignment
Speakers:
- Josh Hill, Marketing Technologist & Demand Generation Expert
- Charlie Liang, Director of Marketing at Engagio
- Tony Yang, VP of Demand at Mintigo
1. The document discusses inbound marketing targeting and the buyer's journey. It describes how consumer behavior has changed with the rise of mobile, and that content is important for moving buyers through different stages.
2. It then summarizes how Hubspot does marketing by focusing on different types of content and how certain long-form posts continue generating leads years later.
3. The document concludes by covering how Hubspot hires for inbound roles, focusing on digital skills, analytics abilities, and experience creating content.
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
The document provides an overview of how to get email marketing off the ground. It discusses delivering email at scale, the benefits of marketing email over other channels in terms of ROI, and key concepts to understand like deliverability before sending campaigns. Metrics for measuring campaign performance are also reviewed like open and click rates. Finally, tips are provided for growing email lists and campaigns over time through reliability, scalability and APIs.
You take all this time to create data visualizations, but the story is still not coming across. You spend hours fabricating elaborate charts and graphs, yet in presentations you’re still grilled with questions from your CMO. Sound familiar? We know the practice of data visualization can be super challenging, and we want to make it easier and more efficient for you.
Join Bing’s Purna Virji and Hanapin’s Alaina Thompson as they walk you through tips to save time, improve efficiency, and create lasting and memorable data visualizations. We’re talking beautiful and clear masterpieces that your CMO will hang on the fridge (well, maybe not. But those visualizations won’t leave their minds).
Imagine Being able to:
- Consistently receive quality business appointments to attend.
- Focus more on the appointment, less on getting the appointment.
- Partner with a professional development team that is dedicated to you and is trusted in education.
- Be welcomed by businesses who want to meet you, in many cases excited to meet you.
- Spend more time developing longer term client relationships.
The document provides an overview of Part Two of a Facebook advertising training. It covers contests and promotion guidelines, ways to purchase ads including the ad auction, campaign and ad set structure, objectives, targeting options like core audiences and lookalike audiences, using the Ads Manager, and best practices. The training includes a live demo of the Ads Manager and reports. It aims to teach attendees how to effectively set up and optimize their Facebook ad campaigns.
Lean Marketing & Growth Hacking - How to Create Growth with Limited ResourcesAlgorand
Maximizing Marketing with Minimum Resources -
There’s a lot you can be doing with your marketing budget, so how can you determine what you should be doing?
Thriving in a changing digital world demands the ability – and willingness to adapt, as well as thoughtful resource allocation.
This presentation suggests some ways to plan and execute effective, predictable and scalable marketing initiatives with limited resources.
This Presentation Includes:
- “Lean” principles and how they can be applied to your growth efforts
- How to determine the right Key Performance Indicators (KPIs) that will lead to your success
- How to test and choose the best channels and messaging for your marketing campaigns
- How to run efficient, evolving marketing campaigns that save you time and money
- Maximize your business growth and the impact of your marketing budget
- Tested and proven “growth hacks” you can start using today
- Selected growth marketing tools
- Selected growth marketing reading
How to Find Prospects and Generate Leads on LinkedInSalesScripter
LinkedIn is one of the best places to find prospects and generate leads. But what you don’t want to do is send invites to connect and then follow up with “product pushing” sales messages.
We have a different approach and we will take you step-by-step through it in our webinar recording “How to Find Prospects and Generate Leads on LinkedIn”. In this webinar, we will discuss:
– Using the LinkedIn search capabilities
– Building a good message
– Getting email addresses
– Reaching out
– Navigating organizations
– And more!
Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.
In this presentation, you will be able to know about the following areas :
what is email marketing?
Types of Email Marketing
Tools for email marketing
how to write an effective email?
Campaign Influence & the Marketing Metrics that Matter, Andrea TarrellCzechDreamin
This document discusses marketing metrics and campaign influence. It recommends focusing reporting on initiatives that drive sales results. It provides five strategies for better marketing reporting: 1) Start with the desired outcome or goal; 2) Ask questions to understand what is really working; 3) Agree on goals and align systems and data; 4) Connect reporting back to revenue whenever possible; and 5) Present information relevant to the intended audience. The document uses examples to illustrate how to set up and report on marketing campaigns.
Digital branding vs. performance marketingAnoosh Shafiee
The document discusses digital branding versus performance marketing and provides information about each. It discusses that performance marketing focuses on optimization based on numbers, key performance indicators, running campaigns, and measuring channel performance. Branding is about determining the target audience and outlining key qualities and benefits to create a brand identity. The document also covers the importance of multi-channel marketing by using multiple channels to reinforce messaging and complement each other based on the consumer decision journey. It concludes by contrasting performance marketing's focus on extensive measurement, optimization, and fast reactions versus branding's ability to affect long-term consumer behavior and loyalty.
D3 marketer introduction power point esynergystandard 11-1-13d3logic
Cross-channel marketing and marketing automation can help companies improve their marketing results. Marketing automation uses technology to personalize messages across multiple channels like email, direct mail, and social media. It also helps nurture leads over time, score leads based on engagement, and pass sales-ready leads to the sales team. Successful programs require integrating these efforts with a CRM and tracking results to continuously improve marketing ROI.
The document provides guidance on creating an effective cold call script. It recommends identifying the target audience in detail and using a consultative selling approach. The script outlines asking questions to understand pain points, providing value points of the product to address these pains, and closing by scheduling a follow up call. It emphasizes tailoring the script to specific targets and products.
Freight & logistics services mailing leadsGloriaDylan
The freight and logistics can be depicted as one of the major industries in the US market in the present times.The overall industry is solely dependent on the smooth flow of the transportation system of a country. The better the transportation system of a country, the freight and logistics industry can become more and more effective.
How to Build and Manage an Inbound Marketing Team #INBOUND2013HubSpot
This document provides guidance on how to build and manage an inbound marketing team. It recommends hiring candidates with digital, analytical, reach, and content skills. The screening process involves checking digital footprints and asking funnel, lead scoring, and website design questions in interviews. For management, the document suggests structuring the team around the marketing funnel, using agile principles, and having a monthly goal-setting and reporting cadence with frequent recognition and feedback.
Guide to preparing your Marketing Plan. Picking who you are targeting, clarifying your value proposition, then identifying which tools to use to promote your company, product or service. The guide also describes how to schedule and execute your plan and monitor progress.
Global B2B Contacts is a trusted name for providing real-time email addresses and other contact information of c-level executives from various companies. C-level executives are the power holders, 80% of the decisions are made by them. They are among the busiest lot and would not like to be disturbed with unsolicited marketing emails .It thus becomes quite difficult for marketers to get their contact details. Global B2B Contacts provides the keys of all the avenues where you can reach your target c-level decision makers.
www.globalb2bcontacts.com
info@globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
The agricultural sectors involved in crop production form an integral part of most economies and require myriad goods and services including machinery, insurance, fertilizers, pesticides, and transportation, among others. And they usually require these goods and services on a large scale, making the industry a profitable niche for wholesale marketers everywhere.
www.globalb2bcontacts.com
info@globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
Similar to Marketing workshop version for Facilities management client (20)
This document provides a case study on how a local gym successfully used Facebook to promote itself and increase membership. It recommends that gyms create an engaging Facebook page, share interesting non-promotional content to build an audience, and then use targeted Facebook ads to promote special offers and new classes with costs as low as 16 pence per sign up. Specific examples are given of how the gym used targeted ads to gain over 150 sign ups for a women's body transformation program at low cost. The document emphasizes measuring the right metrics and testing strategies at a small scale before expanding.
How to describe your target customers so you can take marketing action3 Dragon Marketing
The document describes YouGov's profiler tool, which allows users to analyze customer segments based on demographics, interests, brands, media consumption, and other attributes. The tool draws from YouGov's database of over 120,000 data points collected from 200,000 UK panel members. It shows characteristics that are disproportionately associated with a target group compared to the general population. While sample sizes for some groups may be small, the tool can still provide useful insights into what makes a particular customer segment unique.
The roadmap to facebook advertising success one letter at a time3 Dragon Marketing
The A to Z, well the F to the K actually of what IS and Isn't working on Facebook advertising. We share our top tips based on thousands of adverts place on Facebook and even throw in a Free Offer if still not sure. Happy reading!
Google now has 92% of the UK search engine market, it was named Britain's Number One brand for 2010 and has been cited as one of the most important creations of the 20th century. With nearly 50% of the world online population on Facebook and 1.5 Million businesses already using Facebook ads now is the time to look "under the bonnet" of Facebook.
This document summarizes an adventure tourism presentation. It begins by defining adventure tourism and categorizing it into soft and hard adventure. It then discusses the target market for adventure tourism, which tends to be older, independent travelers over 40 with disposable income seeking unique experiences. Several examples are given of real people who engaged in adventure tourism and their motivations. The document concludes by outlining future challenges the industry may face, such as maintaining an authentic experience as it grows or dealing with risk, and recommends strategies like vetting suitable customers and focusing on health, safety, and environmental initiatives.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
27. Need some help or want to know
more?
Email : graham@3dragonmarketing.co.uk
Call me on: 0845 4 673 683
Tweet me: @Graham_3Dragons
Editor's Notes
Good afternoon everyone and hope had a great lunch. So hears out agenda for this afternoonRead
Here’s a text book answer or as one of my three Dragons would have put it>
So all we need is great marketing then to create lots more business for JOC - who thinks that’s right?Pause and feedback then >
No you’re all right - Marketing doesn’t exist in its own little bubble. What we really want is to create fantastic relationships with our clients so they tell everyone how great we are to any prospective client who asks them! And without good customer service and dependable quality as well as effective marketing GREAT Customer Relationship Marketing can’t happen!
HERE BY 1.45 PMOk those were the main types of Marketing, but for this afternoon we’re going to focus on the first one direct marketing. READ definitionMany people associate this with Direct Mail but there are many other types of Direct marketing such as : Pay Per Click (PPC) , Door drops (B2C) or Direct response press ads.Before I move on want to emphasise that were about to cover involves real actions that you will all be involved with in during the coming months. So first to the bigger picture >
Hidden
I sum up the planning of a good direct mail campaign with this acronym. Read and explain will explain each element as more along >
Obvious stuff – the clever bit is to understand what the value of a new contract will be and hence the allowable costs to achieve a sale. So for example, having done our Market analysis we may decide for a Schools campaign to only target larger secondary schools where the value of contract can be £5000 . There I’ve given you a big clue to next exercise >
So if decided wanted to target schools what factors relating to the type/profile of schools do you think we’d be looking for?Get them to shout out and flipchart.And not forgetting the competitors that are active where are target schools reside >
So here’s a real exercise in understanding the effect of competition and how to use those USP’s you created with Martin this morningRead slide >
To help capture this information we’ve created this templateSo if can get back into your groups and spend next 5-10 minutes writing onto flipchart paper your thoughts and ideas. Will then get couple of groups to present back there findings and share knowledge
So we’ve researched the competition we now need to decide who to target out efforts on first.Put these four in order2 minute pause > OK are we ready ?
HERE BY 2.15PM ?OK what group do you think we should target first?Just shout out - any different answersReveal and so on 3mins
Next comes what “M for Media” to use for our campaign.Read slide >
Use the Sector specific Marketing leaflets created last year.Direct potential customers to specifically created web pages for: Education, Sports, Corporate for business parks etc Use the sales folders for any proposals / quotes you submit
The C stand for communication strategySo for example for a secondary school campaign we could afford to have an two incentivesOne incentive to encourage an initial meeting A second larger incentive for the completion of a contract. Not talking envelopes of cash here – incentives that are relevant to the audience. Schools in this case.The primary purpose is to create a meeting so can put those new sales skills to use.
Read slide Have included a top ten tips for copywriting in your takeaway for today but for now a bit about structuring a letter for success! >
handouts
handouts
Any good sales or marketing letter should have these three elements.>
Must say includes READ >
Should say includes items like READ >These are just examples for to give you the idea – not to say would use all of them
And finally “Surprise me” could include one or any of these four attention grabbers READIn fact the Headline for the whole mailing is likely to be taken from one of these.So assume your drafting a letter for a mailing to a secondary school >
Use this format to work in your teams for next 10 minutes or 5 minutes if late to see what you feel should be the Must sayShould saySurprise methat feel most relevant and would work best for our school mailing
Group feedback – one group – others to build on.The hardest one to get I guess is this oneHere’s a few examples of what could be saying – some poetic licence here so don’t quote me!Reveal on build
HERE BY 2.45PM And finally the sale or more likely the response or enquiry to your activity.Just a few cardinal rules here - READ >
Pulling it all together into a diagram would look like this Read around.Very concious that Martin and I have bombared you with a lot of information so let’s see how well you’ve all done at taking this in with a quick quiz >