Don't settle for the idea that restaurant & retail employees are supposed to short-term hires. Investing in and engaging these employees is worthwhile, however, because it results in a better customer experience. Here are a few basic ideas behind how to retain these valuable team members.

1. 6Principles of Engaging & Retaining
Restaurant & Retail Employees
By Access Development
Blog.accessdevelopment.com
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2. Who’s the most important
person in a B2C organization?
The CEO? Founder?
The employee interfacing
with a customer at any
given moment.
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Q:
A:

3. Yet these positions are plagued
with disengaged employees
and high turnover.
Cashiers, servers, sales associates,
hosts are all critical to a great
customer experience at a restaurant
or retail operation.
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They all invest heavily in
employee engagement
and retention.
That translates to a better
customer experience.
What do these popular brands have in common?
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It costs $3,328 to replace a $10/hour
retail employee.
One bad experience with a
disengaged employee can cost
thousands more in the lifetime
value of a customer.
Source: https://www.americanprogress.org/wp-content/uploads/2012/11/CostofTurnover.pdf
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Follow these six principles to better engage
and retain restaurant and retail employees.
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Employee engagement
and happiness leads
to engaged and
happy customers.
Customers that
will return again
and again.

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FAIR PAY AND FAIR
BENEFITS FOR ALL
1Almost every employee survey reveals these
are the two areas that dictate engagement.
People work to earn a living, but it’s not
always about money. Employee perks such as
discounts are also factored into compensation.

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2
GIVE THEM
OPPORTUNITIES
TO ADVANCE
Every employee entering an organization
should have a chance to work their way
to the role of CEO.

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3
EMPHASIZE THEIR ROLE
Helping employees see how their efforts
impact the customer and the company
will help motivate them to excel at even
the most menial of tasks.

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4
INVEST IN TRAINING
Besides training them in how to do their
jobs, teach employees how to interact
with customers and coworkers.
Training is expensive, but cheaper than
customer churn.

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5
INVEST IN SMART HIRING
Focus on people with a natural service-oriented
mindset who can get along with others.
This principle is most important for managers.
People quit managers, not businesses.

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6
BE OPEN TO FEEDBACK
Seek out criticism.
This doesn’t mean changing your operation
based on every suggestion. It means some
valuable changes, as well as some
teachable moments.

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Success isn’t guaranteed.
Retail and restaurants will
always rely on transitory
employees who may or may
not stick around long-term.
But with the right investment, every employee can
become a conduit to great customer experiences –
which leads to growth and loyalty.

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Read the full post at http://j.mp/engageb2c
Give your employees a low-cost, high-usage
benefit.Visit AccessPerks.com to learn more.