The 5 Biggest Mistakes in Demand Generation, presented at the CMO Thought Leadership Summit by Jeff Ogden of Find New Customers, Barbara Dondiego SVP of Level 3 Communications, and Ed Lemire, EVP of Acteva.
Profitable Customer Acquisition for Banks and Credit Unions. Traditional marketing strategies are ineffective and inefficient resulting in significant missed opportunities for Community Banks and Credit Unions. OptiRate offers a unique approach that enables Banks & Credit Unions to attract profitable customers at a fraction of their current customer acquisition costs.
Best practices Lead Nurturing - webinar for Rain TodayFind New Customers
Presentation on B2B Lead Nurturing, delivered on behalf of RainToday recently. In this webinar, Jeff Ogden, President of Find New Customers (www.findnewcustomers.com) shared tips on creating lead nurturing programs that really work in B2B marketing.
Jeff Ogden, President of Find New Customers (http://www.findnewcustomers.com) and host of Marketing Made Simple TV delivered the keynote address at the BMA-NJ Social Media Symposium
Profitable Customer Acquisition for Banks and Credit Unions. Traditional marketing strategies are ineffective and inefficient resulting in significant missed opportunities for Community Banks and Credit Unions. OptiRate offers a unique approach that enables Banks & Credit Unions to attract profitable customers at a fraction of their current customer acquisition costs.
Best practices Lead Nurturing - webinar for Rain TodayFind New Customers
Presentation on B2B Lead Nurturing, delivered on behalf of RainToday recently. In this webinar, Jeff Ogden, President of Find New Customers (www.findnewcustomers.com) shared tips on creating lead nurturing programs that really work in B2B marketing.
Jeff Ogden, President of Find New Customers (http://www.findnewcustomers.com) and host of Marketing Made Simple TV delivered the keynote address at the BMA-NJ Social Media Symposium
"A strong market orientation does not occurs by mere proclamation. To attain a strong orientation, a business needs to adopt a market-based management philosophy. This means implementing a process for tracking market performance and restructuring an organization around market rather than products or factories and creating employee culture that is responsive to customers and changing market condition." -Robert J. Best
Confessions of a Marketing Automation Usergetinfo12345
Marketing automation is a great software tool. To make it shine for everyone, you need to build on solid marketing practices, align with people/groups and employ strong demand generation processes.
Improving B2B Lead Generation PerformanceChad Pollitt
The following presentation was given at Exact Target's Connections 2012 by myself and MECLAB/MarketingSherpa's David Green.
Generating leads and attracting new customers is critical to any B2B company. Are you leveraging search to its potential? Are search and email working together for you? Learn to leverage search and other lead gen methods to boost your overall marketing ROI.
Creating Customer-centric Messaging for Optimal Lead GenerationMarketingSherpa
Join MarketingSherpa (http://www.marketingsherpa.com) speakers Jen Doyle and Stonie Clark for this free, hour-long webinar, sponsored by Act-On Software, Inc.
It includes:
An introduction to the FUEL methodology for optimal lead generation strategy
How to build the foundation for your lead generation program(s)
How to identify buyer personas and understand the importance of your organization’s value to them
How to develop key strategies to produce content your ideal customers will find valuable
A case study on how an online luggage retailer created a premium report based on a survey of e-newsletter subscribers, and captured five times more blog traffic by combining email, search, social and PR for a content marketing campaign
Lead Lifecycle Management: Finding, Creating and Managing Your LeadsLeadLife Solutions
Discover how to accelerate top of the funnel lead creation, qualification, nurturing and conversion. Also see real-world examples and learn, helpful suggestions and recommendations on all aspects of lead lifecycle management.
Proving Marketing's Worth: What B2Bs Need to Measure and Why [Marketing Metrics]SalesEngine
Marketing metrics have changed. The evolution of marketing automation tools and business analytics has made it easier to obtain measurements, but many sales and marketing organizations still struggle to prove marketing's worth. Join Sales Engine International's CEO and Founder, Paul Rafferty and Kim Cool, Sales Engine International's Director of Customer Success, for a discussion of common B2B measurement challenges and a demonstration of dashboards built to track KPIs.
5 Ways Progressive Companies Are Responding To Changing Buying BehaviorG3 Communications
Join Andrew Gaffney, Editor of DemandGen Report, and Business Communications Expert, and Best-Selling Author, Dr. Tom Sant, as they share insights into the latest tools and tactics progressive companies are implementing to keep pace with today's changing buyers – and win more business.
SugarCon 2013: CRM and Marketing Automation: Understanding the Customer Relat...SugarCRM
Tim Price, Act-On
Sophisticated business managers recognize that not only is the definition of customer relationships changing, but requirements in the earlier stages of the sales funnel are evolving as well. Maintaining a holistic view of the process, recognizing that Marketing Automation and CRM are both natural extensions of one another is essential, however few fully understand how they coexist effectively. In this session, learn the similarities and differences, as well as how, when integrated, the two technologies deliver a whole that is exponentially more efficient and complete than the sum of its parts.
Modern Sales Coaching in 2018: Goodbye Fluff, Hello ProcessesSales Hacker
What You'll Learn:
- How leading companies enable data-driven decision making by their sales forces
- How to isolate the sales activities where coaching will make the biggest impact
- How to create clear linkages between sales coaching, CRM data, and those daily activities
- How to transition from performance gap coaching (like the GROW or GAINS model) to process coaching that enables consistent execution
- How to integrate CRM and other enabling technologies into traditional skill-based coaching
"A strong market orientation does not occurs by mere proclamation. To attain a strong orientation, a business needs to adopt a market-based management philosophy. This means implementing a process for tracking market performance and restructuring an organization around market rather than products or factories and creating employee culture that is responsive to customers and changing market condition." -Robert J. Best
Confessions of a Marketing Automation Usergetinfo12345
Marketing automation is a great software tool. To make it shine for everyone, you need to build on solid marketing practices, align with people/groups and employ strong demand generation processes.
Improving B2B Lead Generation PerformanceChad Pollitt
The following presentation was given at Exact Target's Connections 2012 by myself and MECLAB/MarketingSherpa's David Green.
Generating leads and attracting new customers is critical to any B2B company. Are you leveraging search to its potential? Are search and email working together for you? Learn to leverage search and other lead gen methods to boost your overall marketing ROI.
Creating Customer-centric Messaging for Optimal Lead GenerationMarketingSherpa
Join MarketingSherpa (http://www.marketingsherpa.com) speakers Jen Doyle and Stonie Clark for this free, hour-long webinar, sponsored by Act-On Software, Inc.
It includes:
An introduction to the FUEL methodology for optimal lead generation strategy
How to build the foundation for your lead generation program(s)
How to identify buyer personas and understand the importance of your organization’s value to them
How to develop key strategies to produce content your ideal customers will find valuable
A case study on how an online luggage retailer created a premium report based on a survey of e-newsletter subscribers, and captured five times more blog traffic by combining email, search, social and PR for a content marketing campaign
Lead Lifecycle Management: Finding, Creating and Managing Your LeadsLeadLife Solutions
Discover how to accelerate top of the funnel lead creation, qualification, nurturing and conversion. Also see real-world examples and learn, helpful suggestions and recommendations on all aspects of lead lifecycle management.
Proving Marketing's Worth: What B2Bs Need to Measure and Why [Marketing Metrics]SalesEngine
Marketing metrics have changed. The evolution of marketing automation tools and business analytics has made it easier to obtain measurements, but many sales and marketing organizations still struggle to prove marketing's worth. Join Sales Engine International's CEO and Founder, Paul Rafferty and Kim Cool, Sales Engine International's Director of Customer Success, for a discussion of common B2B measurement challenges and a demonstration of dashboards built to track KPIs.
5 Ways Progressive Companies Are Responding To Changing Buying BehaviorG3 Communications
Join Andrew Gaffney, Editor of DemandGen Report, and Business Communications Expert, and Best-Selling Author, Dr. Tom Sant, as they share insights into the latest tools and tactics progressive companies are implementing to keep pace with today's changing buyers – and win more business.
SugarCon 2013: CRM and Marketing Automation: Understanding the Customer Relat...SugarCRM
Tim Price, Act-On
Sophisticated business managers recognize that not only is the definition of customer relationships changing, but requirements in the earlier stages of the sales funnel are evolving as well. Maintaining a holistic view of the process, recognizing that Marketing Automation and CRM are both natural extensions of one another is essential, however few fully understand how they coexist effectively. In this session, learn the similarities and differences, as well as how, when integrated, the two technologies deliver a whole that is exponentially more efficient and complete than the sum of its parts.
Modern Sales Coaching in 2018: Goodbye Fluff, Hello ProcessesSales Hacker
What You'll Learn:
- How leading companies enable data-driven decision making by their sales forces
- How to isolate the sales activities where coaching will make the biggest impact
- How to create clear linkages between sales coaching, CRM data, and those daily activities
- How to transition from performance gap coaching (like the GROW or GAINS model) to process coaching that enables consistent execution
- How to integrate CRM and other enabling technologies into traditional skill-based coaching
Similar to Top 5 Mistakes in Demand Generation (20)
Enough already! Marketing automation is not the Holy Grail, it’s merely the means to pursuing it.
The game is really about visibility. That's your opportunity, and that’s what you should be focusing on.
Join Jeff Ogden for a reality check: Why marketing in the dark doesn’t work, and what you should be doing to:
• Shed light on what your prospects are doing
• Shed light on how they want to be engaged
• Shed light on what next best steps should be
If you want to truly build deep relationships with your prospects and harness innovative ways to use the marketing tools out there, this is one webinar you can’t afford to miss.
b2b lead generation and boring do not mix. Companies need to learn how to create engaging content. This simple presentation will explain how to do marketing lead generation using humor, thought leadership and story-telling.
Who is the Fearless Competitor? What is a Fearless Competitor? How is a Fearless Competitor different?
Introducing the B2B Lead Generation expert, Jeff Ogden.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
14. Single Tactic – Some Results
• Direct
Campaign
• Flat Envelope
• 2% Response
15. On Going Program Approach
Results
• Investment in Holistic
Customer Cycle
• Reduced Cost Per Lead,
with Greater Response
• Improved Process
Adoption by Sales Team
• Marketing As Thought
Leader vs Executor
17. Mistake #3-Confusing Lists & Leads
Case Study
Why do we consider that ‘Name’ a ‘Lead’?
Because Salesforce.com says so!
Leads have many different life cycles
Assessing what type of Lead you have is paramount
True comparisons can be made once all assumptions are
known
Demand generation to develop leads at each level increases
overall conversion
18. Mistake #4: Focusing on Response
Rates vs Results
Advertising/Adwords
Case Study campaigns can be big culprits
of mismatched expectations
Reach, Awareness, Shock
Effect, Inquiries, Sales
What is the focus and goal?
Ultimately all comes down to
Sales. But is everyone aligned?
When Marketing is excited and
Sales is less than impressed,
something is wrong
Leads…leads…leads….the
results are great. Are they?
3% versus .02% became
customers with simple change
Only be happy when sales is
complaining less than normal
about Leads