The document discusses the rise of social media platforms like Facebook, Twitter, and LinkedIn. It describes how Dave Carroll, a musician, used social media to publicly share his negative experience with United Airlines after they damaged his guitar and denied his claim. This gained widespread attention and ultimately led United to contact Carroll directly to resolve the issue, demonstrating how social media can empower individuals to stand up to large companies.

1. Social Media/Marketing 101 Presented by the Fearless Competitor Jeff Ogden

2. The Big 3 Facebook Twitter LinkedIn Bunch of smaller players such as Digg, Reddit, StumbleUpon, delicious, FriendFeed, YouTube, Flickr, etc.

3. 550MM members 1 out of 3 internet users 3 biggest country in the world (China & India) Mark Zuckerberg calling for 1 billion member mark & I believe they’ll hit that mark before the end next year (you heard it here first people!). Facebook also overtook Google in page views just recently.

4. 2007 – 700,000+ per quarter 2009 – 4,000,000+ per quarter March 2010, 10 billionth tweet sent One of the top 10 websites in the world Not just kids and slightly more women than men

6. Over 80MM users in over 200 countries English, French, German, Italian, Portuguese and Spanish Registration required Linkedin Answers Linkedin Groups Linkedin Polls Linkedin Ads

7. Why the incredible growth? The Human Desire to Connect

8. They’re big, but so what? Can they really make a difference?

9. A Social Media Story

10. Dave Carroll and Sons of Maxell

11. A Social Media Story Changing planes in Chicago The person behind Dave looked out the window and was shocked Here’s the story….

12. Shock in Chicago “ My God - they’re throwing guitars out there.” “ Don’t talk to me. Talk to the lead agent in the terminal.” “ I’m not the lead agent.” “ Air Canada’s problem, not ours” “ but hun, that’s why we make you sign the waiver.” I didn’t sign a waiver and no waiver excuses what happened.

14. What would you do? Your claim’s denied. Not United problem. You’re just small musician taking on big airline The way for eons Find a lawyer that will take your case Find a court that will listen to your case Wait months or even years, and pay a small fortune Pray The way today….

18. Did it work?

19. United is listening now Daily travel and deal blog So what does United have to say about the song? “ This has struck a chord with us, and we’ve contacted him directly to make it right,” said Robin Urbanski, a spokeswoman for United. (Urbanski also said she “loved” the video.) Urbanski said a phone meeting had been scheduled for Wednesday, and that before the airline decides exactly what to do for Carroll, “we need to have that conversation with him directly.”

21. Small musician with little money or fame brings big airline to its knees We live in a very interesting time.

22. Marketing 101 The Revolution in Marketing Today

23. Marketing changed Push marketing vs. buyers in control Annual budgets vs. ad hoc budgets Chain of command vs. team buying Sell to one vs. many influencers

24. What really works?

26. 360 degree selling

28. Where do we go from here? Listening is more important than ever Personalization is imperative Need to be everywhere Trust is earned over time Content is king, queen and princess

29. Thank you Jeff Ogden, the Fearless Competitor President, Find New Customers [email_address] @fearlesscomp on Twitter http://www.findnewcustomers.com http://www.fearlesscompetitor.net http://www.facebook.com/findnewcustomers http://www.linkedin.com/jeffreyogden http://www.youtube.com/dmrirish