The document discusses the rise of social media platforms like Facebook, Twitter, and LinkedIn. It describes how Dave Carroll, a musician, used social media to publicly share his negative experience with United Airlines after they damaged his guitar and denied his claim. This gained widespread attention and ultimately led United to contact Carroll directly to resolve the issue, demonstrating how social media can empower individuals to stand up to large companies.

1. Social Media/Marketing 101 Presented by the Fearless Competitor Jeff Ogden

7. Why the incredible growth? The Human Desire to Connect

9. A Social Media Story

10. Dave Carroll and Sons of Maxell

18. Did it work?

19. United is listening now Daily travel and deal blog So what does United have to say about the song? “ This has struck a chord with us, and we’ve contacted him directly to make it right,” said Robin Urbanski, a spokeswoman for United. (Urbanski also said she “loved” the video.) Urbanski said a phone meeting had been scheduled for Wednesday, and that before the airline decides exactly what to do for Carroll, “we need to have that conversation with him directly.”

21. Small musician with little money or fame brings big airline to its knees We live in a very interesting time.

22. Marketing 101 The Revolution in Marketing Today

24. What really works?

26. 360 degree selling