Top 5 Content Marketing Mistakes to Avoid: stay away from these to make the most out of your content marketing strategy.

1. TOP 5
CONTENT
MARKETING
MISTAKES TO
AVOID
by Kateryna Ivashchenko

2. 1.
Underestimating
the Importance of
SEO
• Use proper links , unique keywords, and descriptions to
make sure your content is highly ranked in a search
engine and is reaching your target audience
• Don’t “overoptimize”! Be aware of Google’s algorithms
Panda and Penguin
• Hire a professional if you have to!

3. 2. Little to
no Visual
Content
• Visual content is essential to content marketing!
• Visuals help consumers understand information,
besides making it more appealing to them in the first
place
• Utilize free online tools such as Canva and Piktochart!

4. 3. Refusing
to Invest
• Be ready to invest both the time and the money—it will
pay off in the long run!
• Plenty of free resources available online—good start,
but probably not enough for a full and effective
content marketing strategy
• Finding professionals may be challenging, but as the
field grows it will become less of a challenge

5. 4. Lack of
Patience
• Be patient!
• Make sure you are consistent with your content
creating, but also don’t diminish your quality
• Staying consistent is a challenge for most brands, so
just push through it
• Setting a schedule/plan is always a plus

6. 5. Not
Having Fun
• Make sure you are passionate about the
product/brand/content marketing!
• Have fun making the content and you will be successful
• Make consumers beg for more