Here's the slide deck from a recent presentation I delivered for the Melbourne SEO Meetup Group.

1. Modern SEO &
Authority Content.
@davidjenyns

2. The holy grail.

5. SEO has changed.

6. How many links will you build?
X

7. How many keywords will you target?
X

8. How many #1s will you get?
X

9. What is modern SEO?

10. Links
• About
Contact
Privacy Policy
• Quality content
Text-to-page ratio
No duplicate
• 404 errors
• Social
Engagement
• Site Speed (< 4 secs)
• Bounce Rate (< 55%)
• Time on Site (> 2:00)
• Pages per visit (> 2)
• Anchor text variation
• Link distribution
• Linking domain
trustworthiness
• Linking domain variety
• Link velocity
X = Ranking
Score
Site
Quality
User
Experience
X
Example: 50 x 40 x 90 = 180,000

11. Site Quality x User Experience x Links
= Ranking Score
• Example #1
50 x 40 x 90 = 180,000 (Ranking position #5)
• Example #2 -
90 x 80 x 30 = 216,000 (Ranking position #1 with less links)

12. The magic numbers.
• Site Speed (< 4 secs)
• Bounce Rate (< 55%)
• Time on Site (> 2:00)
• Pages per visit (> 2)

13. Analytics

14. Website. Content. Share.
• <whiteboard text>

16. They have it wrong…

17. Elegant solutions.

18. Authority is the trump card.
Traffic
Conversions
Sales

19. Authority Content Definition.
Noun: “The act of consistently creating and distributing helpful
information and stories to gain the attention, engage and
influence a clearly defined audience with the objective being to
identify those who would benefit from your products / services.”
- David Jenyns

20. Authority Content.

21. The 3 Ps.
• Present
• Product
• Promote

22. The 3 Ps.
• Present
• Product
• Promote

23. Present.

24. Why present?

25. What’s interesting to your target market?

26. Works for all businesses.

27. Looking for an excuse?

28. James Tappenden

29. The 3 Ps.
• Present
• Product
• Promote

30. Product.

31. Andrew Griffiths: speakersbusiness.com

32. Why I love digital products.

33. Troy Dean - WPelevation.com

34. The exciting bit.

35. Don’t have a list?

36. The 3 Ps.
• Present
• Product
• Promote

37. Promote.

38. Your blog.

39. Your database.

40. Your social.

41. SEO happens naturally.

42. Rules to share by.

43. Optimise everything!
• Tile
• Description
• Tags

44. Amplify the winners.
• PDF sharing
• Press Release
• Infograhics
• Guest posts

45. A traffic machine.

46. Some better than others.

47. Show me the numbers!
64,134 views

48. 383,279 views
77,003 views
81,173 views
104,960 views

50. melbourneSEOservices.com/goodies

51. melbourneSEOservices.com/goodies